5 days ago
Where luxury meets ASMR: London Scribes
Over 30 years ago, London Scribes was established, bringing its own vision to the traditional art form of italic calligraphy. In the years since, its handwritten lettering, illustration and print services have been used for events at institutions ranging from Claridge's to Tate Modern. The company was even awarded a royal warrant for calligraphy in 2009.
In that same year Jenny Collier joined the business, where she was mentored by Craig Poland-Smith and apprenticed for 3-4 years before she began writing for clients. By 2022 she became the grantee and director of the royal warrant. Watch Collier craft an invitation and listen to the spine-tinglingly soothing sound of a dip pen with a Brause Bandzug nib and Montblanc Mystery Black ink, writing on a 400gsm wove notecard from Mount Street Printers.
You'll see quickly why it's one of the most popular forms of ASMR on social media.