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Hilton Opens First Hotel Under New Brand for Traveling Workers
Hilton Opens First Hotel Under New Brand for Traveling Workers

Skift

time08-07-2025

  • Business
  • Skift

Hilton Opens First Hotel Under New Brand for Traveling Workers

It says something about the strong demand for extended stay in the U.S. that Hilton has a 350-hotel pipeline for its new brand LivSmart Studios. Clearly owners want to build more. Hilton officially launched its newest hotel brand on Tuesday, opening the first LivSmart Studios by Hilton in Tullahoma, Tennessee, as the hospitality giant expands its presence in the extended-stay market to attract a traveling workforce. The 89-suite property marks the first open hotel under Hilton's 19th brand, which it announced in January 2024. The brand is designed for guests staying 20 nights or more, which is significantly longer than Hilton's other extended-stay brands Home2 Suites and Homewood Suites. "It's an extremely profitable segment and this is designed to be an extremely profitable brand," said Isaac Lake, brand leader. Hilton has over 90 signed contracts for additional LivSmart Studios in the U.S., including over a dozen in Texas. It has over 225 deals being worked out by its development team, Lake s

Vacation Rentals Surge, Hotels Under Pressure
Vacation Rentals Surge, Hotels Under Pressure

Skift

time08-07-2025

  • Business
  • Skift

Vacation Rentals Surge, Hotels Under Pressure

The Skift Travel Health Index reveals a period of balanced growth in global travel, despite challenges in the hotel sector. The global travel industry showed moderate growth in May 2025, with the Skift Travel Health Index reaching 102, indicating 2% growth year-on-year. A deep dive into sector performance, however, reveals diverging trends between the two accommodation sectors: vacation rentals, which are soaring, and hotels, which are softening. According to the latest Skift Travel Health Index report, vacation rentals are experiencing a surge, growing 12% relative to May 2024, while hotels witnessed a slowdown (2% year-on-year) in the face of growing economic uncertainties. Skift Travel Health Index Score by Sector Region Feb-25 Mar-25 Apr-25 May-25 Airlines 103 105 105 102 Hotels 100 105 103 98 Vacation rentals 113 108 113 112 Car rentals 98 107 105 109 Vacation Rentals: The Star Performer Short-term rentals emerged as the top performer in May, with its index rising 12% year-on-year. This strong growth highlights continued appetite for alternative accommodations among travelers. Brazil led with a strong 105% increase in short-term rental bookings in May. While global short-term rental occupancy dipped during the month – likely due to supply growth outpacing demand after April's Easter holiday surge – the outlook for summer remains strong. AirDNA forecasts continued momentum for short-term rentals in the U.S., projecting 3–4% RevPAR growth from 2024 to 2026. The growth is primarily driven by a forecasted increase in average daily rate (or ADR). U.S. Short-Term Rental Industry: Historical Performance and Forecasts Year-on-Year Percentage Change Region 2022 2023 2024E 2025F 2026F Nights listed 22% 8% 7% 5% 5% Demand 15% 2% 7% 5% 6% Occupancy -4% -4% 0% 0% 1% ADR 5% -3% 3% 3% 2% RevPAR -2% -9% 3% 3% 4% Source: Reproduced from 2025 U.S. Short-Term Rental Outlook Report, AirDNA, data as of June 2025. Hotels: Slight Softening In contrast, the hotel sector declined by 2% in May. New hotel bookings for the coming months have slowed across the board, with the exception of Latin America, which saw a 6% increase. This broad slowdown is likely due to a shortening of booking windows, a common trend during periods of economic uncertainty. Key performance indicators for hotels, such as occupancy and ADR, presented a mixed picture. While they increased in some regions, they declined in Europe (3% year-on-year) and North America (1% year-on-year). In the U.S., ADR fell by 4% and occupancy by 2%, suggesting hotels may be strategically lowering rates to stimulate demand. This has led PwC to lower its 2025 U.S. hotel performance forecast. The updated projections anticipate that U.S. RevPAR will rise only by 0.9% to $101, a reduction from previous estimates. ADR is now expected to increase by just 0.8% to $160, with occupancy growth remaining minimal at 63%. PwC's Quarterly U.S. Hotel Outlook Region Q1 2025 Q2 2025 Q3 2025 Q4 2025 Full Year 2025 Occupancy 58% 66% 67% 61% 63% Y-o-Y growth 0.40% -0.90% 0.30% 0.60% 0.10% ADR $158 $160 $162 $161 $160 Y-o-Y growth 1.90% -0.30% 0.80% 1.10% 0.80% RevPAR $92 $106 $109 $97 $101 Y-o-Y growth 2.20% -1.20% 1.10% 1.80% 0.90% Source: STR; U.S. Bureau of Economic Analysis; U.S. Bureau of Labor Statistics; S&P Global (forecast released May 2025); CoStar; PwC. Data as of June 2025. PwC attributes this revision to economic uncertainty, geopolitical tensions, and a soft second quarter this year. While a rebound is anticipated for the second half of 2025 as economic conditions stabilize, the immediate outlook remains cautious. The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it, which provides the travel industry with a powerful tool for strategic planning. We have been tracking travel for 22 of the largest global economies since 2020, with consistent monthly data inputs across 88 indicators that are aggregated to cover categories such as aviation, hotels, short-term rentals, and car rentals. Access the Skift Travel Health Index: May 2025 Highlights for an in-depth analysis and the Travel Health Index dashboard to visualize the data. Skift Travel Health Index: May 2025 Highlights In May 2025, Skift Travel Health Index, at 102, indicates a period of balanced growth in the global travel industry. While the hotel sector faces challenges and revised forecasts, the strong performance of vacation rentals and steady growth in other segments paint an optimistic picture for global travel. Read More

Accor's Shift to Premium Hotels Now Drives Half of All New Signings
Accor's Shift to Premium Hotels Now Drives Half of All New Signings

Skift

time07-07-2025

  • Business
  • Skift

Accor's Shift to Premium Hotels Now Drives Half of All New Signings

Accor has doubled its premium hotel volume since 2019 and premium now accounts for half its fees from new signings. Yet to grow further in developing markets, it may need to get creative by adding local brands and training local talent. Accor said its strategic shift toward premium hotels generated half of its new property signings in 2024, as the Paris-based hotel giant diversifies away from its traditional budget-focused roots toward higher-growth segments in higher-growth markets. Jean-Jacques Morin, Accor's group deputy CEO, told Skift that the transformation represents a fundamental change for a company long known for its economy brands invented in Europe. "The company was born as economy and midscale," Morin said. "What was missing was diversification." Accor figured out a decade ago that it was leaving money on the table because the future growth is in premium and luxury hotels. Jean-Jacques Morin, Deputy Global CEO, Accor. Photo by Sandrine Roubeix. Source: AccoR. Adding Brands? Geographic diversification is another goal. Accor expects that roughly 600 out of the approximately 900 hotels it will open over the next few years will be in China, Asia-Pacific, or the Middle East. It sees strong growth potential in these markets, especially in India and in Saudi Arabia. Will it add more brands to its current 47, the most of any hotel group? "We're not in

Revenue Analytics acquires Climber for global expansion
Revenue Analytics acquires Climber for global expansion

Yahoo

time27-06-2025

  • Business
  • Yahoo

Revenue Analytics acquires Climber for global expansion

Revenue Analytics has acquired revenue management software company Climber, which caters to boutique, independent, and regional chains in Europe, the Americas, and Brazil. This move is a part of the company's strategy to expand its product offerings and expedite its growth in international markets. Portugal-based Climber is known for its intelligent, self-learning pricing platform that integrates with hotel reservation systems, automating pricing decisions by leveraging market demand signals. The platform's focus on ease of use, rapid deployment, and automation has allowed it to replace labour-intensive manual pricing processes, aiding hoteliers in capturing incremental revenue with precision. Furthermore, Climber includes the Climber Market Strategy tool, presenting aggregated market share information spanning more than 40 cities within Brazil and Portugal. Climber has been on an upward trajectory, expanding at a 30% year-over-year rate and establishing a strong market position in Brazil and Latin America, as well as growing its presence in Europe. Climber founder Mario Mouraz said: 'We're thrilled to join the Revenue Analytics team. 'Our missions are aligned — we both believe in putting powerful, intelligent pricing tools in the hands of hoteliers. With the scale of Revenue Analytics, we can now deliver an even greater impact and build faster on our vision to democratise revenue management.' Following the acquisition, Climber's entire team will be integrated into Revenue Analytics, which will enhance the company's ability to serve a global customer base and expand its presence across Europe and Latin America. The combined entity will cater to more than 10,000 hotels worldwide and plans to open a new office in Portugal to further strengthen its European operations. Revenue Analytics CEO Bill Brewster said: 'This is an investment in accelerated growth and global expansion. 'Climber not only extends our reach in Europe and Latin America but also brings us a talented team and a product that complements our mission to deliver pricing precision at scale. Together, we're creating a broader, more accessible suite of tools for the global hospitality market.' This development follows Revenue Analytics' expansion of its N2Pricing RMS into Europe in September 2023. "Revenue Analytics acquires Climber for global expansion" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Dubai attracts 8.68 million international visitors in first 5 months of 2025
Dubai attracts 8.68 million international visitors in first 5 months of 2025

Gulf Business

time25-06-2025

  • Business
  • Gulf Business

Dubai attracts 8.68 million international visitors in first 5 months of 2025

Image: Getty Images/ For illustrative purposes Dubai attracted 8.68 million international visitors from January to May 2025, marking a 7 per cent increase compared to the same period in 2024, which recorded 8.12 million tourists, according to the latest data released by the Dubai Department of Economy and Tourism ( In May alone, the city welcomed 1.53 million international tourists, the Tourism Performance Report January – May 2025 showed. Western Europe was the leading source market, contributing 1.917 million visitors and accounting for 22 per cent of the total. Russia, the Commonwealth of Independent States (CIS) countries, and Eastern Europe followed with 1.396 million tourists (16 per cent). International visitors from Asia and MENA region South Asia came third with 1.242 million visitors (14 per cent), while the GCC region accounted for 1.275 million (15 per cent). The Middle East and North Africa brought in 989,000 visitors (11 per cent), followed by Northeast and Southeast Asia with 771,000 tourists (9 per cent). The Americas contributed 601,000 visitors (7 per cent), Africa 346,000 (4 per cent), and Australia 141,000 (2 per cent). Dubai hotel inventory As of May, Dubai's hotel inventory grew to 825 establishments offering 153,356 rooms, up from 822 hotels and 150,202 rooms in May Average hotel occupancy increased to 83 per cent, up from 81 per cent during the same period last year. Total occupied room nights reached 19.09 million, a 4 per cent rise from 18.34 million in 2024. Visitors stayed an average of 3.8 nights per trip. The average daily room rate climbed to Dhs620, a 5 per cent increase from Dhs590 in the previous year. Revenue per available room (RevPAR) also rose by 7 per cent, reaching Dhs513, compared to Dhs478 in the same period of 2024.

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