Latest news with #iQIYIStarshipProject
The Star
a day ago
- Entertainment
- The Star
iQIYI partners with Telkomsel to expand Indonesian presence as part of a strategic move to expand in South-East Asia
JAKARTA: "iQIYI Starship Project" officially commenced at a strategic launch event in Jakarta, Indonesia, where iQIYI announced its partnership with Indonesia's leading telecom provider, Telkomsel. This collaboration focuses on bundled mobile services, joint content production, user promotions, and technical support. Additionally, iQIYI officially launched its Indonesian platform, dedicated to delivering localized Chinese and international content, developing original local programming, and enhancing services specifically for Indonesian viewers. According to Li Kaichen (KC Li), Vice President of APAC & Middle East at iQIYI International: 'As a streaming platform boasting over 520 million monthly active users, iQIYI is thrilled to enter the Indonesian market this year. Our local team will provide richer and more tailored content experiences for Indonesian viewers. "Together with Telkomsel, we are committed to deepening collaboration in mobile products, content creation, and integrated marketing. Furthermore, this year marks the Indonesian debut of the 'iQIYI Starship Project,' which will host international launch events, drama promotions, and membership activities featuring popular Chinese artists, further strengthening cultural exchange and enhancing our brand's global influence.' Ahead of launching the Indonesian platform, iQIYI conducted comprehensive research into local user preferences and completed full localisation of content into Bahasa Indonesia. In collaboration with Telkomsel, iQIYI will leverage the telecom giant's extensive network and advanced digital services to optimize viewing experiences and ensure seamless content delivery tailored to the local network environment. 'Besides our collaboration with Telkomsel on network stability and attractive service packages, iQIYI independently plans to work closely with prominent local content producers to create original Indonesian series and shows for global distribution. Additionally, we've noted the rising popularity of Chinese dramas among Indonesian viewers and will continue expanding our content offerings to meet this growing demand,' said Dinesh Ratnam, Senior Managing Director for Indonesia, Malaysia, and Singapore at iQIYI. The event also officially announced actor Chen Zheyuan as the iQIYI International Global Ambassador, marking another significant milestone under the "iQIYI Starship Project." Dedicated to promoting Chinese content internationally, the project leverages celebrity meet-and-greets, drama promotions, and exclusive membership activities to enhance iQIYI's global brand influence. The event's interactive sessions and vibrant showcases drew active participation from local partners, media, and VIP guests, highlighting iQIYI's dynamic brand appeal in Indonesia. In the subsequent meet-and-greet and media sessions, Chen Zheyuan shared his feelings about serving as the iQIYI International Global Ambassador and his vision for future collaborations. This strategic partnership between iQIYI and Telkomsel aims to explore new opportunities in the digital entertainment sector, contributing to the overall growth of the Indonesian entertainment market. Moving forward, iQIYI will continue to deepen its collaboration with local partners, fostering the development and launch of more original local content, solidifying its competitive edge and brand value across South-East Asia.
The Star
2 days ago
- Entertainment
- The Star
Thai drama fans go into a frenzy as C-drama star Chen Zheyuan arrives in Bangkok for iQIYI meet and greet and Starship Project events
ENTHUSIASTIC fans went wild in a meet and greet session with C-Drama star Chen Zheyuan in his first overseas appearance as iQIYI Global Ambassador at Sphere Gallery, Emsphere, Bangkok, Thailand. On June 29, the "iQIYI Starship Project" successfully hosted the event, which also drew local media and VIP members. Marking Chen Zheyuan's first overseas appearance, it was another significant event under the iQIYI Starship Project, aiming to enhance the international presence of Chinese entertainment content. The large and enthusiastic audience highlighted Chen's notable popularity in Thailand. During the interview session, Chen expressed excitement and happiness about becoming the iQIYI International Global Ambassador. Having visited Thailand multiple times previously, he emphasised his affection for the country and specifically thanked iQIYI for their thoughtful arrangements, allowing him to closely interact with local fans. Chen recalled his past visits to Thailand, from being relatively unknown during his early filming visits to later gaining recognition by locals, who even used his images as their phone wallpapers, deepening his connection with Thailand. Chen also shared his honour at the widespread acclaim his works have received in Thailand, emphasising that quality storytelling and genuine emotions transcend language and cultural barriers. He hopes to continue bringing more excellent performances, explore diverse roles, and expand further collaborations with iQIYI's international team. The interactive segment featured Chen tasting local Thai dishes, including durian, mackerel lettuce wraps, and green papaya salad. He also performed the Thai song "Yours Ever." Additionally, Chen viewed a special fan-made video showing fans' enthusiastic support. The event concluded with a lucky draw, where five fans received autographed postcards and took memorable photos with Chen. Before the event, iQIYI also organised a special exhibition displaying Chen's recent drama projects, behind-the-scenes footage, and various costumes, attracting numerous visitors and further demonstrating his popularity in the local market. Chen Zheyuan has starred in several hit dramas, including "Hidden Love," "Handsome Siblings," and "The White Olive Tree," gaining widespread international popularity, particularly in Southeast Asia. His diverse roles and approachable screen presence have won him numerous overseas fans. Meanwhile, the Starship Project continues to advance by hosting celebrity meet-and-greets, drama promotions, and membership activities, aiming to bring more artists and events overseas, promote Chinese entertainment content internationally, and enhance the global influence of the iQIYI brand.
Malaysian Reserve
3 days ago
- Entertainment
- Malaysian Reserve
"iQIYI Partners with Telkomsel to Expand Indonesian Presence, Marking Another Major Milestone for the "iQIYI Starship Project"
SINGAPORE, July 2, 2025 /PRNewswire/ — On June 30, the 'iQIYI Starship Project' officially commenced at a strategic launch event in Jakarta, Indonesia, where iQIYI announced its partnership with Indonesia's leading telecom provider, Telkomsel. This collaboration focuses on bundled mobile services, joint content production, user promotions, and technical support. Additionally, iQIYI officially launched its Indonesian platform, dedicated to delivering localized Chinese and international content, developing original local programming, and enhancing services specifically for Indonesian viewers. According to Li Kaichen (KC Li), Vice President of APAC & Middle East at iQIYI International:'As a streaming platform boasting over 520 million monthly active users, iQIYI is thrilled to enter the Indonesian market this year. Our local team will provide richer and more tailored content experiences for Indonesian viewers. Together with Telkomsel, we are committed to deepening collaboration in mobile products, content creation, and integrated marketing. Furthermore, this year marks the Indonesian debut of the 'iQIYI Starship Project,' which will host international launch events, drama promotions, and membership activities featuring popular Chinese artists, further strengthening cultural exchange and enhancing our brand's global influence.' Ahead of launching the Indonesian platform, iQIYI conducted comprehensive research into local user preferences and completed full localization of content into Bahasa Indonesia. In collaboration with Telkomsel, iQIYI will leverage the telecom giant's extensive network and advanced digital services to optimize viewing experiences and ensure seamless content delivery tailored to the local network environment. Dinesh Ratnam, Senior Managing Director for Indonesia, Malaysia, and Singapore at iQIYI, said:'Besides our collaboration with Telkomsel on network stability and attractive service packages, iQIYI independently plans to work closely with prominent local content producers to create original Indonesian series and shows for global distribution. Additionally, we've noted the rising popularity of Chinese dramas among Indonesian viewers and will continue expanding our content offerings to meet this growing demand.' The event also officially announced actor Chen Zheyuan as the iQIYI International Global Ambassador, marking another significant milestone under the 'iQIYI Starship Project.' Dedicated to promoting Chinese content internationally, the project leverages celebrity meet-and-greets, drama promotions, and exclusive membership activities to enhance iQIYI's global brand influence. The event's interactive sessions and vibrant showcases drew active participation from local partners, media, and VIP guests, highlighting iQIYI's dynamic brand appeal in Indonesia. In the subsequent meet-and-greet and media sessions, Chen Zheyuan shared his feelings about serving as the iQIYI International Global Ambassador and his vision for future collaborations. This strategic partnership between iQIYI and Telkomsel aims to explore new opportunities in the digital entertainment sector, contributing to the overall growth of the Indonesian entertainment market. Moving forward, iQIYI will continue to deepen its collaboration with local partners, fostering the development and launch of more original local content, solidifying its competitive edge and brand value across Southeast Asia.
