Latest news with #influencermarketing
Zawya
23-07-2025
- Business
- Zawya
Power League Gaming launches FUZE
The cloud-based platform, free to join, pairs precision matching with human insight to make influencer marketing faster, fairer, and more effective for all Dubai, United Arab Emirates: Power League Gaming (PLG), the MENA region's leading esports and gaming agency, is thrilled to announce the official launch of FUZE, a next-generation influencer marketing platform revolutionising how brands and creators collaborate in the digital age. Following a successful test launch on 1st June, FUZE is now publicly available – combining intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed, and measurable impact. Recent insight into regional gaming behaviours shows that nearly 69% of UAE gamers and 63% of KSA gamers take action after encountering an influencer ad, and 74% of UAE gamers and 71% of KSA gamers say influencer-led content influences their purchase decisions. With over 170 million gamers across the MENA region, t hese insights highlight the growing demand for structured, scalable, and authentic collaborations — the exact gap FUZE was created to fill. Designed by a team of gaming and tech industry experts, the platform was built to address the complexities of today's influencer landscape in the region, where inefficiencies and mismatched collaborations often get in the way of authentic storytelling and real ROI – while giving both brands and creators the transparency, control, and speed they need to make informed decisions in today's fast-paced digital world. As a fully cloud-based solution, FUZE allows brands and creators to connect and manage every aspect of their campaigns in one seamless interface. At its core is an intelligent search engine that analyses creator profiles, audience data, and brand goals to deliver optimal campaign matches — removing the guesswork and wasted time from influencer discovery. Matthew Pickering, CEO of Power League Gaming and FUZE, said:" At Power League Gaming, we've always been driven by the future of technology, gaming, of creators, and of the brands that power both. As the influencer space grows more crowded and chaotic, we saw a clear need for a smarter solution. That's why we built FUZE: a platform that cuts through the noise and connects brands and creators with unmatched speed, structure, and intelligence. Powered by next-gen tech, FUZE isn't just another tool, it's the gateway to the future of influencer marketing in gaming and technology.' FUZE is already enabling emerging and top-tier creators to land meaningful collaborations with leading names in gaming, fashion, technology, and lifestyle. Bashar Kayal, UAE-based Gaming YouTuber and TikTok Creator, commented on the platform: ' What stood out to me from the very first time I used FUZE was how clear and easy it was to connect my accounts. As someone who's been creating content for over 13 years, it's important to be part of a platform that values my work and makes the process simple and real, without complications. I was among the first to register, and I can confidently say FUZE is unlike any other platform.' Waad Alabdalla, Gaming Content Creator, added: 'From the very beginning, everything about FUZE was clear and easy to use. I appreciated how focused the platform was on supporting creators from the start. As someone building content in the gaming space, I'm genuinely excited for what's coming next — and proud to be one of the early adopters.' The platform is free to join, with no onboarding or subscription fees. Brands can launch and manage campaigns in one place, monitor real-time performance, and access transparent reporting dashboards. Meanwhile, creators retain full control over their brand partnerships, communications, and deliverables — with FUZE facilitating everything from negotiations to logistics. As a proprietary Power League Gaming platform, FUZE represents a major milestone in the gaming agency's broader mission to fuel the creator economy and bridge the gap between regional talent and global brands. It reflects Power League Gaming's commitment to investing in infrastructure that empowers content creators and delivers real impact while helping brands reach audiences more authentically and effectively — whether through hyperlocal voices or large-scale cross-market campaigns. To explore FUZE or register as a creator or brand, visit For more information on Power League Gaming, visit -Ends- For more information and media enquiries please contact: Plus 1 Communications / madhu@ About Power League Gaming Power League Gaming (PLG) is the MENA region's leading and most disruptive Esports and Gaming company and is responsible for some of the largest branded Esports and Gaming activations to date. For the past decade, PLG has been at the forefront of the Gaming and Esports sector in the MENA region, directly shaping and influencing the way in which gamers, publishers and brands interconnect throughout all layers of the value chain. PLG is considered the MENA region's premier full-service Esports and Gaming company, providing an end-to-end solution for brands seeking to enter the Gaming sector successfully and Publishers looking to engage audiences, whether this be through Esports events, content creation or omni-channel ecosystem development. Amongst its portfolio of brands and partners, PLG has worked with; KFC, Pizza Hut, Tencent, adidas, Lenovo, Coke, Razer, Kellogg, Nestle, Riot, and EA - to name a few. Whilst PLG operates across the MENAT region, the company is headquartered in Dubai, UAE, within its proprietary 10,000 sqft Esports production and content creation studios, with supporting offices and studios in Cairo.
Forbes
22-07-2025
- Business
- Forbes
What Content Creators Can Expect On A Brand Trip
Jenny Roso Photography Whether you follow your favorite influencers and brands on TikTok or watch their YouTube channels, you may have seen them go on brand trips. Brand trips are when a brand invites a content creator or group of influencers to experience a place and/or products. Brand trips can span two days or last several weeks. Brands have different objectives for hosting trips. From increasing brand awareness through storytelling to accessing specific creators' audiences and building relationships with them, there are plenty of reasons why brands invest in inviting creators on a trip. As a full-time creator, I've been on three brand trips in the last two months. I spent nine days in Peru with Intrepid as part of a tour group, one week in Tokyo with Alaska Airlines and Hawaiian Airlines with a group of influencers, and a solo weekend with Travel Portland. Here are some key insights on what happens behind the scenes of a brand trip: Paid vs. Gifted Brand Trips In 2025, brands are offering both paid and gifted brand trips. Content creators and influencers may receive payment in the form of the experience itself, as brands offer to cover expenses such as flights, lodging, transportation, and meals. Brands are also paying influencers to participate in brand trips, as many of these trips come with a required statement of work. Influencers may be necessary to create and post a set of deliverables within a specified timeframe. What Brands Expect On A Brand Trip: Timeline & Deliverables In my last three brand trips, all my brand partners have requested short-form video content. Most brands are still prioritizing short-form videos (Reels on Instagram or TikTok videos). However, depending on the creators' channels and platforms, brands may still request that photos. Brands may also ask influencers to create multiple flights of content. Emma's Edition In addition to agreeing to the required deliverables, content creators and influencers still must work towards a timeline. During my nine-day trip to Peru with Intrepid, I submitted Instagram story content daily for approval. I also created multiple flights of content. If you have content going live each day, you're balancing the daily itinerary with capturing content, editing, writing copy, and sending in the content. Staying organized with your content during a brand trip is also helpful. For my brand campaigns and trips, I use Google Drive to store each brand campaign, creating a separate folder for each deliverable. That way, a brand knows exactly where each required asset is located. What's Covered On A Brand Trip Depending on the brand's budget and the length of the brand trip, brands may cover flights, transportation, food, activities, and lodging. Brands may or may not cover the cost of a plus-one. If you're a content creator invited on a brand trip, it's helpful to ask what will be covered by the brand. For example, for my partnership with Alaska Airlines and Hawaiian Airlines, I was allowed to bring a plus-one to help me shoot content. We had a jam-packed schedule exploring Tokyo, and it made a world of difference having my photographer help me shoot short-form videos and photos at each location. Where Do Brand Trip Opportunities Come From Brand trips may occur due to a product launch, a new flight route, a new partnership with another business, or a city or region seeking to build awareness and increase tourism. Brands may reach out directly or via their public relations agencies. For my partnership with Travel Portland, their objective is to promote their current partnership and weekend giveaway with the Little Free Library. As a Seattle-based content creator, I encouraged my audience to look for the golden bookmarks in Little Free Library locations around Seattle to win a weekend getaway in Portland. Brand Itineraries Brand itineraries vary greatly. Some brands may have every meal, activity, and transportation planned out daily. Other brands may provide a recommended list of things to do in their city or region, leaving it up to the creator's discretion to determine what to experience, film, and share. For my nine-day trip to Peru with Intrepid, I was the only content creator in the tour group. My sister and I accompanied our tour group throughout the entire trip. While we had a few free afternoons and evenings, we experienced Machu Picchu, wandered around Lima, and explored Lake Titicaca as a tour group. Emma's Edition @emmasedition The Brands Point of View: I spoke with Travel Portland, Alaska Airlines, and Intrepid Travel to offer both the creator and brand perspectives. Here's what I learned from both sides of the itinerary. The Decision To Host An Influencer Trip Travel Portland Created its "Golden Bookmark to Portland" campaign to elevate a part of the city's culture that is often overlooked: its literary scene. MORE FOR YOU "We wanted to showcase Portland's vibrant spirit, diverse culture, and particularly our literary scene," said Sylvia Choi from Travel Portland. "We created space for broader storytelling—inviting creators to connect with the city through their lens, whether that was books, neighborhoods, or food." Alaska Airlines saw the launch of its first international route from Seattle to Tokyo as a milestone worth amplifying. "Influencers help us reach audiences in a non-traditional, authentic way," said April Johnson, Senior Manager of Brand Marketing at Alaska Airlines. "It's not just about the experience in the air — it's about making people want to travel to a destination like Tokyo and hopefully fly Alaska to get there." Intrepid Travel has been exploring influencer marketing for a decade, but now approaches it with more structure and global strategy. "We see influencer marketing as part of a broader storytelling ecosystem — one that helps us grow, strengthen, and protect the brand," said Mikey Sadowski, VP of Global Communications. "It's about trust, relevance, and long-term value." Jenny Roso Photography Creator Selection Process Across the board, brand partners emphasized the alignment of values over vanity metrics. Travel Portland takes a holistic approach: "We're looking for alignment — creators who naturally fit Portland's culture," Sylvia said. "That could be a book lover, a plant parent, a thrifting enthusiast, or a foodie." Alaska Airlines considers a mix of audience, geography, and professionalism. "We look at everything from location and reach to content style and brand fit," said April. "For Tokyo, we prioritized creators tied to Seattle or the Pacific Northwest. But being easy to work with also matters — that kind of professionalism goes a long way." Intrepid Travel integrates its brand values into every trip: "We select creators based on how well they reflect our values: impactful, real, together," said Mikey. "We aim for representation across our six traveler personas and prioritize inclusive storytelling, with at least 50% BIPOC participation in influencer campaigns." Goals & Metrics Of A Brand Trip How do brands know a trip is successful? All three brands measure both traditional and deeper engagement metrics as well as impact and reach. Travel Portland tracks reach, saves, and shares—but also values how well content tells the city's story and sparks ongoing creator advocacy. Alaska Airlines looks at earned media value, watch time, and how creator content performs in paid ads. Intrepid focuses on both brand lift and how content supports the full customer journey—from discovery to word-of-mouth referrals. Pitching Advice For Creators All three brands encourage creators to pitch with intention and strategy. Travel Portland recommends a personalized approach: "Keep your media kit to 1–2 pages. Show you've done your homework," said Sylvia. "Highlight past content that aligns with our city, and suggest how your story fits with Portland." Alaska Airlines echoes that sentiment: "Tell us what campaign you're interested in and share an idea. Even something like, 'I saw you launched a new route to Seoul, and I'd love to create beauty content there' — that stands out," said April. Intrepid emphasized value-driven storytelling: "Be intentional. Be clear about what you want to create and why it benefits our audience," said Mikey. "We're already planning 2026, but we're always open to great pitches that fit the brand." Whether you're preparing for your first brand trip or looking to pitch for the next one, understanding how brands think is essential. Brand trips are more than bucket-list experiences — they're strategic partnerships rooted in shared values, mutual respect, and the power of storytelling.
UAE Moments
14-07-2025
- Business
- UAE Moments
Arabia Talents Sets the Stage for the Next Decade
Record-breaking 2024 fuels a new era of influencer licensing, real-time transparent analytics, and creator-to-brand transformation. [Insert Date] — Dubai, UAE. Arabia Talents, the Middle East's leading influencer marketing and talent management agency, today declared its intent not just to build on a record-breaking 2024: but redefine what's next. As the region's creator economy scales into a $10B+ opportunity, Arabia Talents is laying the groundwork to lead the next ten years, where creators evolve into product brands, and data-driven transparent strategies become the standard. With 1.26 billion views, 182 signed creators, and 5590 pieces of content produced in 2024, the agency isn't just reflecting on its growth: it's leveraging it. Arabia Talents is launching the region's first influencers licensing program in partnership with BBM Licensing to turn its roster of digital creators (casters, gaming and non-endemic talents) into consumer brands across fashion, beauty, home decor and lifestyle categories. Strategic Milestones for 2025 and Beyond · 1.26 billion views from 61 brand activation campaigns and 5590 content pieces produced in 2024 · Arabia Talents transforms artists into consumer brands by launching the first regional influencer licensing program in collaboration with BBM Licensing. · Release of a free one-pager market snapshot on the state of gaming and lifestyle influencers across MENA, now available for download. These milestones signal a new chapter not only for the agency but for the entire regional influencer economy. At the heart of this transformation is the upcoming launch of a proprietary analytics platform designed to give brands unmatched transparency and control; from shortlisting talent to tracking ROI in real time. "With over 750 million views on Reels and Shorts alone, short-form video has formally risen to the top, according to data from 2024. Thanks to its distinctive multi-action algorithm, TikTok continues to rule the MENA market in terms of both reach and engagement depth', according to Ahmad Hannouneh, Head of Agency at Arabia Talents. 'Impressions by themselves are no longer a valid indicator. Today, proven performance, platform-native narrative, and interactivity are what count. Across 61 campaigns, our creators produced more than 5,500 pieces of content, demonstrating a conscious move toward real, mobile-first stories. To ensure that every dirham spent has a quantifiable impact, our soon-to-be platform, will provide clients with a clear, real-time perspective of performance'. Arabia Talent's parent company, Esports Middle East LLC (ESME), has long been at the forefront of MENA's digital and gaming scene. Founded in 2014, ESME has build industry defining platforms such as and As the region's gaming sector is projected to exceed $2.6B by 2025, Arabia Talents is positioned as a central player in the convergence of gaming, influencer marketing, and creator-led commerce. According to Saeed Sharaf, Founder & CEO of Esports Middle East LLC, the parent business of Arabia Talents, "2024 was our most transformative year yet—not only in scale, but in impact." "We are putting even more effort into platform-native narrative, creative strategy, and data transparency. We're thrilled to introduce this year, a proprietary platform that offers our clients unmatched control over every stage of the campaign lifecycle, from performance reporting to influencer shortlisting. Influencer marketing, completely explained. " Arabia Talents continues to represent more than 90 exclusive creators with a combined reach of 299 million followers and over 344 cross-platform channels. Leading voices like Nour Mar5 (31.5M) and Om Sayf (29.5M) are already defining what it means to be the next generation of multi-platform brand ambassadors. Download the Free MENA Influencer Report To mark this evolution, Arabia Talents is offering a free one-pager industry snapshot covering the current state of gaming and lifestyle influencers in the Middle East. The report includes exclusive data on platform performance, engagement rates, and creator trends—available now at [ ] and find out more about how Arabia Talents can boost the visibility of your company in the area. ********* END ********* About Arabia Talents Arabia Talents is the leading influencer marketing agency in the Middle East and North Africa. As a full-service partner for brands and creators, the agency specializes in campaign strategy, talent matchmaking, content production, and real-time performance analysis. With a network of over 200 top influencers across TikTok, YouTube, Instagram, Facebook, and more, Arabia Talents delivers ROI-driven campaigns that connect brands with highly engaged audiences. Arabia Talents is a subsidiary of Esports Middle East LLC and operates with a mission to elevate the digital creator economy in the MENA region. About Esports Middle East LLC (ESME) Esports Middle East LLC (ESME) is a pioneering digital media and gaming organization founded in 2014, specializing in esports league operations, broadcast production, and talent management. The company launched the first Arabic esports news portal, and developed an AI-powered platform for managing competitive tournaments. ESME is the majority shareholder of Arabia Talents and continues to invest in the growth of gaming, content, and advertising ecosystems in the region. In 2021, ESME was recognized with Tencent's Excellent Service Provider Award for its outstanding work on global IPs across MENA.
Forbes
14-07-2025
- Business
- Forbes
Micro‑Moments And Nano‑Creativity: An Influencer Marketing Playbook
Sergi Cerrato is a Spanish lawyer and CEO of MCR-Agency, a leading gaming influencer marketing firm. When I launched my first influencer campaign for a boutique brand, I assumed I needed big influencers because it looked glamorous on paper, but I didn't see the results the brand wanted. Engagement was flat, and conversions were nearly zero. Then, an unplanned shift occurred as a nano-influencer with 4,500 followers attended our soft launch and posted an honest Reel from their perspective. Within hours, foot traffic and online chatter began. It wasn't just exposure; it was a context-driven approach. That event led me to double down on micro-moments. This kind of unexpected, real-time, culturally focused content ultimately draws people in. And yes, these moments, created by nano‑ and micro-creators, are your brand's most potent strategy for brand trust, resonance and visible impact. Creator Authenticity Multiplies ROI Micro-moments are fleeting, context-rich interactions, such as when someone discovers your brand in real life and shares it authentically. The beauty of these moments is how they humanize your brand. So, think less broadcast, more friendship. Nano-influencers (1,000 to 10,000 followers) and micro-influencers (10,000 to 50,000 followers) specialize in micro-moments because they have lived the experience. They're not pitching; they're only inviting you to join their world. Campaigns that blend micro-moments and nano- and micro-creators often exceed the ROI of single macro-influencer strategies. Data shows that engagement rates tend to decline as follower count increases. An analysis of over 17,000 influencer marketing campaigns reveals that nano- and micro-influencers delivered engagement rates of 2.71% and 1.81%, respectively, compared to mid-tier influencers' 1.24%. This reinforces the growing value of nano- and micro-influencers, whose smaller, more connected audiences consistently drive high interaction rates. A Step-By-Step Tactical Playbook For Brands • Scout smartly. Use tools, such as influencer discovery platforms or social listening software, to identify creators who are already active in your niche or region. Prioritize those who attend pop-up events, product launches or community-driven moments, as this is where authentic, shareable content tends to occur. • Leave space for creators' creativity. Instead of handing influencers a rigid script, provide them with a creative brief that outlines the product benefits, tone of voice and core message, but allow them to tell the story in their own way. That freedom usually results in content that feels more natural and engaging. • Track engagement precisely. Don't rely on guesswork. Use UTM links (trackable URLs), promotion codes and even geofencing (targeting based on location) to measure exactly where traffic and sales are coming from. This helps prove ROI and optimize future campaigns. • Scale strategically across two tiers. Think of influencers in tiers: nano (1,000 to 10,000 followers) for authentic and lasting engagement, and micro (10,000 to 50,000 followers) for niche relevance and targeted reach. Combining these two tiers allows you to achieve the best of both worlds, including relevance, reach and resonance. • Stay compliant and transparent. Always follow Federal Trade Commission (or local) guidelines, and make sure influencers clearly label posts as ads or partnerships. Transparency not only boosts trust with audiences but also safeguards your brand from potential legal risks. Wrapping Up Nano- and micro-influencers are no longer just content creators; they're community builders who engage micro-communities. In today's crowded digital space, your brand's next campaign doesn't need a more expansive reach; it needs relevance. Micro-moments, powered by nano- and micro-creators, deliver the kind of authenticity that cuts through the noise, builds trust and drives results in real time. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Yahoo
14-07-2025
- Business
- Yahoo
Plus-Size Clothing Strategic Business Report 2025: Rise in Plus-Size Teen and Youth Demographics Strengthens Need for Age-Appropriate, Trend-Focused Apparel
The plus-size clothing market is buoyed by consumer demand for fashionable, size-inclusive options, body positivity movements, and sustainable practices. Growth is driven by brands expanding size ranges, leveraging e-commerce and influencer marketing, and embracing customization. The industry is diversifying across retail channels, aiming for inclusivity and innovation. Plus-Size Clothing Market Dublin, July 14, 2025 (GLOBE NEWSWIRE) -- The "Plus-Size Clothing - Global Strategic Business Report" has been added to global market for Plus-Size Clothing was valued at US$314.5 billion in 2024 and is projected to reach US$375.7 billion by 2030, growing at a CAGR of 3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Plus-Size Clothing market. The growth in the plus-size clothing market is driven by several factors, including rising consumer demand for size inclusivity, increased brand participation, and advancements in fashion technology. One of the primary drivers is the shift in societal attitudes toward body diversity and self-acceptance. As more consumers embrace their natural body shapes, brands are under increasing pressure to provide stylish and high-quality clothing that caters to all key factor is the economic potential of the plus-size market. Studies indicate that plus-size consumers represent a significant portion of the global fashion industry's revenue, yet many brands have historically overlooked this segment. Recognizing this untapped opportunity, both established and emerging brands are launching size-inclusive collections, expanding their size ranges, and investing in marketing strategies tailored to plus-size technological advancements in fashion retail are enhancing the plus-size shopping experience. AI-driven sizing algorithms, 3D body scanning, and augmented reality (AR) fitting rooms are reducing the challenges associated with inconsistent sizing and fit issues. The integration of these technologies is improving customer satisfaction and reducing return rates, making the shopping experience more seamless and plus-size fashion industry is also benefiting from increasing representation in media and entertainment. More plus-size models, celebrities, and influencers are being featured in advertising campaigns, movies, and runway shows, normalizing diverse body types in the mainstream fashion industry. This heightened visibility is encouraging consumers to explore and invest in plus-size fashion without the stigma traditionally associated with extended brands continue to prioritize inclusivity, innovation, and accessibility, the plus-size clothing market is poised for substantial growth. With ongoing shifts in fashion trends, sustainability efforts, and digital retail innovations, the industry is set to redefine the future of size-inclusive fashion, ensuring that all consumers have access to stylish, well-fitting apparel. Key Insights: Market Growth: Understand the significant growth trajectory of the Casual segment, which is expected to reach US$112.7 Billion by 2030 with a CAGR of a 3.9%. The Sportswear segment is also set to grow at 3.5% CAGR over the analysis period. Regional Analysis: Gain insights into the U.S. market, estimated at $85.7 Billion in 2024, and China, forecasted to grow at an impressive 5.8% CAGR to reach $74.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific. Key Questions Answered: How is the Global Plus-Size Clothing Market expected to evolve by 2030? What are the main drivers and restraints affecting the market? Which market segments will grow the most over the forecast period? How will market shares for different regions and segments change by 2030? Who are the leading players in the market, and what are their prospects? Report Features: Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030. In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Company Profiles: Coverage of players such as Adidas AG, Anthropologie, ASOS Curve, Capri Holdings Limited, Eloquii and more. Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments. Some of the 44 companies featured in this Plus-Size Clothing market report include: Adidas AG Anthropologie ASOS Curve Capri Holdings Limited Eloquii Fashion to Figure Hennes & Mauritz AB (H&M) Lane Bryant MANGO Maurices Nike, Inc. Nordstrom, Inc. Old Navy (Gap Inc.) PUMA SE Ralph Lauren Corporation Target Corporation Torrid Inc. Ulla Popken Under Armour, Inc. Walmart Inc. This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include: Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs. Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015. Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends. Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape. Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players. Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities. Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage. Key Attributes Report Attribute Details No. of Pages 74 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $314.5 Billion Forecasted Market Value (USD) by 2030 $375.7 Billion Compound Annual Growth Rate 3% Regions Covered Global MARKET OVERVIEW Influencer Market Insights Tariff Impact on Global Supply Chain Patterns Plus-Size Clothing - Global Key Competitors Percentage Market Share in 2025 (E) Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E) MARKET TRENDS & DRIVERS Rising Body Positivity Movement and Size-Inclusive Campaigns Expand Addressable Market Opportunity for Plus-Size Clothing Mainstream Fashion Embrace of Size Diversity Throws the Spotlight on Inclusive Apparel Design and Marketing Shift Toward Custom-Fit and Adaptive Apparel Strengthens Business Case for Personalized Plus-Size Clothing Lines Surge in E-Commerce and Virtual Fitting Technology Drives Adoption of Plus-Size Fashion in Digital Retail Channels Rising Plus-Size Representation in Media and Influencer Marketing Spurs Demand for Trend-Driven Styles Expansion of Athleisure and Activewear Segments Accelerates Demand for Performance-Ready Plus-Size Apparel Growing Acceptance of Diverse Body Types Across Cultures Propels Global Growth of Plus-Size Fashion Markets Technological Innovations in Fabric Stretch, Breathability, and Support Enhance Appeal of Plus-Size Garments Increasing Focus on Functional Design Features for Larger Bodies Strengthens Consumer Loyalty and Retention Growth of Direct-to-Consumer Brands Specializing in Extended Sizes Creates Competitive Disruption in Traditional Retail Rise in Plus-Size Teen and Youth Demographics Strengthens Need for Age-Appropriate, Trend-Focused Apparel Customization and On-Demand Production Models Improve Inventory Efficiency and Expand Style Variety in Plus-Size Lines Growing Focus on Inclusive In-Store Experiences and Sizing Availability Enhances Retail Footprint Effectiveness For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Plus-Size Clothing Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
