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Globe and Mail
18-06-2025
- Business
- Globe and Mail
From Map to Mobile; How Adventure Tourism Logistics is Being Transformed
Digitalization is revolutionizing the way outdoor tourism operates. Manaslu Adventures is joining this transformation with tools that integrate efficiency, expansion, sustainability, and user experience. For decades, planning an adventure trip meant exchanging dozens of emails, printing maps, coordinating equipment, and trusting that everything would go as planned. Today, thanks to the digital transformation led by agencies like Manaslu Adventures, all that logistics now fits in the palm of your hand. Headquartered in Barcelona and operating in more than 15 international destinations, Manaslu has succeeded in automating and centralizing the complex organization required for an outdoor journey: permits, transportation, local guides, insurance, meals, meeting points, and more. And it has done so by developing its own technological platforms that connect the agency, suppliers, and travelers in real time. Technology That Breathes Life into Operations In the words of its Marketing Director, 'Our goal is for the traveler to focus only on enjoying the experience.' This means integrating everything from interactive maps and digital check-in to weather alerts, baggage control, and personalized options based on the type of activity and the client's experience level. Process automation has reduced internal logistics management time by more than 40%, freeing up resources for route design, improved customer service, and collaboration with local communities at each destination. A Transformation with Institutional Support This technological leap has been driven, in part, by the 'Última Milla' program, a national initiative by the Spanish Ministry of Tourism that promotes the digitalization of small and medium-sized tourism enterprises. Thanks to this support, Manaslu has been able to scale its sustainable travel model to strategic markets such as the United States and the United Kingdom, where demand is growing for responsible, active, high-quality experiences. This future-oriented vision positions the agency as one of the most dynamic players in the global outdoor sector. Digitalizing to Protect the Planet Beyond efficiency, Manaslu's digital transformation also has a direct impact on sustainability: optimized routes that reduce emissions, visitor management in sensitive areas, and dynamic itineraries that adapt to changing environmental conditions. In short, a more conscious approach to adventure tourism also requires smarter logistics. From Kyrgyzstan to Peru, passing through Georgia and Iceland, each route is now managed with great precision — but with the spirit of a true traveler. Because in the new era of adventure tourism, technology doesn't replace the soul of the journey — it sets it free. Media Contact Company Name: Manaslu Adventures Contact Person: Press Office Email: Send Email Country: United States Website:

Travel Weekly
09-06-2025
- Business
- Travel Weekly
Looking inside the mixed bag of travel trends
Jamie Biesiada When it comes to where advisors' clients are traveling now, like many other trends in the agency community, it's a true mixed bag. We recently ran a survey of advisors to gauge how the agency community is faring so far this year. While the majority are experiencing some kind of booking decrease, a number are seeing more bookings than last year, some significantly more. Survey respondents indicated clients are shifting international destinations. In total, 58.9% of respondents said recent shifts in international relations or geopolitical events have influenced international bookings, either significantly (26.5%) or slightly (32.4%). A little more than one-third (35.7%) of respondents aren't seeing any shifts, while 5.5% didn't know. We also asked advisors an open-ended question: Have you noticed any shifts in the popularity of specific international destinations among your clients? A significant portion of respondents simply said no. But among those that offered observations, they fell across the board. Take Europe, for example: Many said interest in the Continent remains high, but a notable number of advisors said that interest has fallen off, clients are canceling trips and they're expressing reluctance to travel there. Italy, specifically, remains hot, according to many advisors. Yet, as one pointed out, some clients are avoiding it as it's a Jubilee year for the Catholic Church, drawing millions of additional travelers to Rome. Japan remains a standout destination in terms of popularity. Like Europe, Mexico and the Caribbean were a mixed bag, with some advisors reporting great interest in the regions and others saying client interest has fallen off. Some indicated clients are interested in domestic travel and staying closer to home. Several advisors pointed to increased client preference for cruises, including both river and ocean cruising. Concerns about anti-American attitudes abroad seem to be weighing on the minds of advisors' clients. A number said clients were concerned about how they would be perceived and treated abroad, with some concerned about safety. "They're all asking questions about, 'Is it safe for Americans? Will people be mean to me?'" one advisor wrote, noting those concerns are usually surrounding trips to Europe. Another wrote: "A handful of clients have expressed hesitation to any international country for fear of how they view Americans right now. But I will say that it is far more common for those that are less traveled."