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Bloomberg

Hyundai Sharpens User Experience Focus With New Research Lab

Hyundai Motor Co. is deepening its push into understanding how drivers experience vehicles with the launch of a new showroom and research lab in Seoul, part of a broader effort to embed next-generation software into its cars. Set to open Thursday, UX Studio Seoul will showcase the South Korean automaker's latest in-vehicle software, including an Android-based infotainment system dubbed Pleos Connect.