4 days ago
43% of Parents Want Realistic Representation on Children's Shows
As kids watch their favorite content throughout the day, it's only natural that parents may be watching too. You probably know all the words to the 'Hot Dog' song from Mickey Mouse Clubhouse and the names of the characters on Daniel Tiger's Neighborhood. And you've probably seen YouTube Kids stars getting into some silly mischief one too many times.
You're far from alone: About 94% of parents co-viewed content with their kids ages 2 to 5 and 6 to 9, according to a 2023 Statista survey. But this doesn't mean parents are loving what they are watching. In fact, children's content isn't up to many parents' standards.
A new report from Moonbug Entertainment, which owns CoComelon and Blippi, finds that many parents feel children's content isn't showing the reality of family life—and their points are valid.
While 30% of parents feel their families are often represented in content, 56% say they sometimes feel that way, and 14% say they never or rarely do. These parents feel children's content doesn't reflect the reality of what goes on in the day-to-day.
Examples provided of what is usually shown include 'spotless homes, endlessly patient caregivers, and children who recover from tantrums in seconds.' Meanwhile, parents often deal with unpredictable moments throughout the day, chaotic mornings, and managing various children's emotions, among other issues.
So, what are parents who co-view content with their kids hoping to see? Here are the top five things they would prefer:
43% of caregivers want a realistic representation of parenting imperfections and struggles
43% want the challenges of the everyday not just storylines that are dramatic
39% desire content that helps kids learn conflict resolution skills
37% want characters who behave the way the average kid does in real life
37% ask for more diversity in family structures, such as blended families, single parents, and multigenerational homes
Parents say seeing more realistic content will help them connect with content on a 'deeper level.' It's also a win for shows and content creators because 40% of parents say they will rewatch those episodes and the same percentage say they will recommend a show to others.
It makes sense. Parenting is hard and feeling seen can make all the difference in the journey. Validation is also important for kids as they benefit when families like theirs are represented in what they watch. As Common Sense Media points out, representation in kids' media can impact their sense of self. In other words, what families watch can offer more than just entertainment.
Read the original article on Parents
