Latest news with #leadGeneration
Forbes
3 days ago
- Business
- Forbes
The Symbiotic Future: Where Human And Machine Intelligence Meet
William DeCourcy is the Chief Lead Generation Officer at AmeriLife. Today, there's a huge buzz around AI: Will it replace our jobs? What does the future hold for AI? What will our lives look like in 10+ years? The question I choose to focus on is: What's the strategic imperative of a symbiotic future that orchestrates actions between man and machine? The AI Ascent: From Green Screen Dreams To Business Imperative As a child, I was captivated by the promise of personal computers, mesmerized by the glow of light, full of potential ideas radiating from the screen. That fascination ignited a lifelong passion for technology and its transformative power, sparking my career in marketing and technology. From my days as a consumer researcher, where I saw firsthand the impact of data in shaping customer experiences—like my work at EASPORTS using data and insights to inform cover athlete decisions that were previously squarely in the realm of 'gut calls'—to my current role, I've seen the evolution of marketing from broad strokes to precise, data-driven strategies. Personally, I leverage AI to focus on measurable results and strategic growth, emphasizing AI and human partnerships, unique insights and quantifiable impact to drive success. I utilize narrow AI tools for lead scoring and predictive analytics, optimizing our marketing spend by focusing on high-potential prospects. These systems are incredibly effective within their defined parameters, consistently delivering a 15+% increase in qualified leads quarter over quarter. However, these tools lack the broader contextual understanding and adaptability that characterize human intelligence. This, at least for now, remains irreplaceable. To date, all applications of AI are within the realm of narrow AI, but the pursuit of the general form continues to fuel innovation and is still likely decades away from true realization. Beyond The Hype: Deconstructing AI's True Nature Forget the simplistic narratives; AI isn't a monolithic entity. It's a powerful multiplicity of technologies, each with unique strengths and applications, from the machine learning algorithms optimizing your social media feed to the natural language understanding powering search engines. Its ever-growing, often unseen presence in our daily technological interactions—from travel booking engines to streaming services—demonstrates its pervasive impact. Currently, generative AI shows AI's growing capabilities, from crafting compelling content to automating routine tasks. While we've made incredible strides, predicting the exact trajectory of AI's progress remains challenging due to its inherent complexity and the multifaceted nature of human intelligence required for its continued evolution. Building Synergistic Partnerships With AI: A Strategic Playbook For Businesses Here's how we, as business leaders, can partner with AI to drive growth. It all comes down to a few core principles: Words like "intelligence," "creativity" and "consciousness" are multifaceted. Understand that today's AI only addresses a few meanings of these words. Don't expect a single AI solution to do it all. Instead, identify the specific, measurable problems you want to solve, and then pinpoint the AI technologies that address those specific facets. For lead generation, this might mean leveraging natural language processing for hyper-personalized outreach or machine learning for predictive lead scoring. As I've emphasized, there's no single AI that will be able to do it all. The most successful AI applications involve strategic partnerships: internal teams collaborating with specialized AI tools, and even different AI systems working in tandem. For example, a generative AI tool might create compelling ad copy, while a predictive analytics AI optimizes ad spend—two distinct AI functionalities working together for a common goal. When we evaluate AI solutions, we need to demand explainability and ensure they align with our ethical and compliance standards. Can the system explain why it made a certain recommendation? This is crucial for accountability, compliance and, ultimately, user adoption. We need to build story systems that learn like humans, which inherently includes the ability to explain their reasoning, that will, in turn, establish new industry standards in performance marketing. Don't attempt to implement a full-blown AI transformation overnight. Identify a specific pain point or area where AI can deliver a clear, measurable ROI. Pilot a solution, analyze the results and then scale strategically. This data-driven approach ensures that your AI investments translate into tangible improvements in lead quality, conversion rates and, ultimately, revenue growth. The Power Of Narrative: Why Stories Are AI's Next Frontier I believe that one of the most critical and often overlooked areas of AI research is the development of systems that learn by understanding stories. Think about it: Humans merge operations and inner language to build complex descriptions of events and tell symbolic stories. This ability to tell, understand and recombine narratives is what truly separates our intelligence from other primates. For AI to truly mirror human reasoning, it must progress from mere recipe following to genuine reasoning, with story understanding as the pivotal stepping stone. Just as a financial spreadsheet helps us understand complex numerical parameters, story processing will enable AI to grasp situational nuances and contextual parameters. Future AI systems will not only be able to explain what they do but also do what they say, establishing a level of trust we currently only dream of. AI will move beyond identifying trends in customer behavior to narrating the underlying reasons and potential implications, moving beyond mere data points to strategic understanding. My vision for AI's future of intelligence hinges on the synergistic partnership between humans and machines, forging a new era of collective intelligence. The development of AI systems capable of understanding and processing stories, reasoning hypothetically and exhibiting a degree of self-awareness will be pivotal to unlock the true potential for a collaborative relationship between human and artificial intelligence. The future isn't about AI replacing us; it's about AI empowering us to achieve more than we ever thought possible. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?
Forbes
4 days ago
- Business
- Forbes
The 5-Move LinkedIn Strategy That Attracts High-Paying Clients
The 5-move LinkedIn strategy that attracts high-paying clients Premium clients aren't going to find you by accident. To attract the customers you'd love to be involved with, either your work and reputation have to precede you, or you have to be standing out online. But where to do it? Enter LinkedIn. You can turn your LinkedIn into a client-generating machine while most people are trying to figure out Facebook ads. The platform that generates 277% higher visitor-to-lead conversions than Facebook sits right there, waiting for you to use it properly. LinkedIn has an average engagement rate of 3.85%, yet 99% of users don't post weekly. They leave billions of impressions to the 1% who show up consistently. Not everyone on LinkedIn is your client, and you shouldn't expect them to be. Rather than figuring out how to give discounts and help everyone, top founders on LinkedIn focus only on the people who will be their dream clients. And that means high ticket clients who go for their most expensive offer. They're happy to ignore everyone else. The difference between begging for business and attracting premium clients comes down to five specific moves that actually work. Simple LinkedIn moves to win high ticket clients Before someone will buy from you, they have to have a problem they believe you can solve and a reason they haven't been able to solve it before. Until you have this information established, don't pitch. Sell too soon and you'll lose the chance. Premium prospects get unsolicited, middle-of-the-road pitches all the time. Your first few messages with them should be fact-finding only. Ask about their current situation. Understand what they've already tried. Find out why those solutions failed. When you get a connection request, check their profile first. Look for signs they match your ideal client profile. If they don't, politely decline or accept without engaging further. Every conversation costs time. So treat your DMs like a qualification funnel. Ask specific questions about business challenges, current solutions, and desired outcomes. Listen for pain points that match their expertise. When someone messages you about your services, resist the urge to send your calendar link. Instead, ask qualifying questions that reveal whether they're ready to invest at your level. Don't get on a call to find out information. It's a waste of everyone's time. Average founders book back to back meetings with no plan. Their strategy shifts depending on who they last talked to. But you're better than that. Use the DMs to gather everything you need. Find out their budget range, timeline, and decision-making process before suggesting a call. When they push for a meeting, explain that you want to ensure you can help them first. This positions you as selective. The most successful founders I know have strict call criteria. They only book calls with qualified prospects who've answered key questions, shown genuine interest in their specific solution, and indicated they have both budget and authority to move forward. They treat their calendar like premium territory. The right clients will appreciate this selectivity too. The average LinkedIn user spends 14 minutes and 20 seconds per session, but your response rate in DMs can be high when you qualify properly. Turn those LinkedIn notifications from time-wasters into revenue opportunities by being ruthlessly selective about who gets your attention. Every piece of your content should have a great answer to the question, "So what?" No filler posts. Your dream customers need to see with absolute clarity how you could help them. Every post counts. Share the exact problem you solved yesterday. Break down the three-step framework you use with every client. Reveal the mistake that cost you thousands before you figured out the solution. Your audience doesn't need another "Monday motivation" post. They need to see themselves in your content. Write about the client who doubled their revenue using your method. Explain the mindset shift that changed everything for your business. Detail the process you use to diagnose problems before prescribing solutions. When you write about situations that happened, people pay attention. Premium clients scroll LinkedIn looking for evidence that you understand their world better than they do. Don't let them down. Get famous on the success of your clients. You don't need to sell. The stories do it for you. Testimonials, transformation pictures, actual quotes about the mess they were in before you came along. When you share your serious client wins, you're providing social proof that your methods work. Don't say "helped a client increase sales." Say "helped Sarah transform her consulting business from $5k to $25k months in 90 days by implementing our three-tier pricing strategy." To attract premium clients at premium prices, you need to share successes on a scale that resonates. Every success story should follow a simple structure. Start with where they were struggling. Share the specific intervention you provided. Detail the measurable results they achieved. Include the unexpected benefits they discovered. Tag the client so they can add their own commentary. Build trust through transformation stories, and the right people lean in. No one is scrolling LinkedIn to pick up extra work. Especially not top-tier prospects who have better things to do. They're scrolling LinkedIn to have a break or find inspiration. Show them how easy results can be with you. As simple as one, two, three. How much of the work you take off their plate. How you've done the research so they don't have to. Make it easy, make sales. Simple. Break down your process into digestible steps. Show them exactly what happens when they work with you. Remove the mystery and reduce the perceived effort. They'll pay for ease of implementation and peace of mind. The founders winning on LinkedIn create content that demonstrates that ease. They share their onboarding process. They show behind-the-scenes glimpses of client work. They explain how they handle the heavy lifting while clients focus on their zone of genius. Position working with you as easier than their current struggle. Show you'll make their job easier. Create case studies that highlight how little time clients invested for maximum results. Transform your LinkedIn presence into a client magnet Your ideal clients are already on LinkedIn, scrolling past generic content and wondering who actually gets their challenges. So become impossible to ignore. Attract people who value expertise over discounts, who understand that transformation requires investment, who are ready to pay premium prices for premium results. Make content that positions you as the only logical choice for your dream clients. Share evidence that your methods deliver results. Make the path to working with you crystal clear. Your next premium client is one DM away from discovering you're exactly who they've been searching for. Create a LinkedIn profile that wins you high ticket coaching clients.
Globe and Mail
27-05-2025
- Business
- Globe and Mail
Boston Materials Strengthens B2B Brand Identity with 41% Surge in User Engagement Following Website Redesign by Digital Silk
Boston, Massachusetts--(Newsfile Corp. - May 27, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, is proud to announce the successful redesign of Boston Materials' corporate website, which has delivered a 41.14% increase in active users since its relaunch on June 26, 2024. Modern Website Redesign by Digital Silk Driving Digital Growth To view an enhanced version of this graphic, please visit: Boston Materials' cutting-edge Z-axis Fiber™ technology-known for delivering metallic strength and conductivity at a fraction of the weight-demanded a platform that could both explain its value and reinforce the company's readiness to scale with global enterprise partners. Key upgrades include: Strategic Content Architecture: The website introduces clearly defined content pathways for engineers, executives, and investors, helping diverse stakeholders find relevant product and application information quickly. Next-Generation UX & Visual Design: A sleek, modern design featuring motion graphics and interactive visuals helps communicate complex material science concepts in a user-friendly way. SEO & Lead Generation Optimization: Fully integrated SEO foundations and high-visibility calls to action support Boston Materials' lead generation efforts while boosting organic reach. Sustainability Storytelling: The new platform highlights Boston Materials' commitment to sustainability through initiatives such as reducing Scope 3 emissions and pioneering the use of reclaimed carbon fiber. Scalable Infrastructure: Built with CMS flexibility and HubSpot CRM integration, the site is primed to grow alongside the company's global ambitions. Ana Margarida Meira, Partner and Vice President of Client Relations at Digital Silk, stated: "Our collaboration with Boston Materials shows how strategic design and technical innovation can align to position a company as an industry leader. The performance metrics speak for themselves, but beyond the numbers, this redesign supports investor confidence, partner acquisition, and long-term brand growth." Since its relaunch on June 26, 2024, the new website has delivered significant performance results: Metrics are based on performance comparisons between pre- and post-launch periods. Brands seeking to elevate their digital footprint can explore Digital Silk's tailored services, including: Digital Branding Custom Website Design Digital Marketing About Digital Silk Digital Silk is a full-service Boston web design agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.
Yahoo
23-05-2025
- Business
- Yahoo
Turnium Technology Group Announces Conditional Approval of Unit Offering and Update on Debenture Offering
NOT FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES OR FOR RELEASE, PUBLICATION, DISTRIBUTION OR DISSEMINATION DIRECTLY, OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO THE UNITED STATES Vancouver, British Columbia--(Newsfile Corp. - May 23, 2025) - Turnium Technology Group Inc. (TSXV: TTGI) (FSE: E48) ("Turnium" or "the Company"), a global leader in Technology-as-a-Service (TaaS) and partner enablement services, including an AI-powered prospecting and lead generation platform, is pleased to announce that, further to its Press Release dated May 8, 2025 (the "Prior News Release"), the Company has received conditional approval from the TSX Venture Exchange (the "TSXV") for its non-brokered private placement of up to 28,561,428 units of the Company (each a "Unit" and, collectively, the "Units") for gross proceeds of up to CAD$2,000,000 (the "Unit Offering"). The Company expects to close the first tranche of the Unit Offering next week. Debenture Offering The Company also announces that, further to the Prior News Release, it has updated the terms of the concurrent non-brokered private placement of unsecured convertible debentures (each a "Debenture" and, collectively, the "Debentures") for aggregate gross proceeds of up to CAD$2,000,000 (the "Debenture Offering"). Subject to the approval of the TSXV, the Company expects to close the first tranche of the Debenture Offering next week. The Debentures will be convertible, at the sole discretion of the holder thereof, into units of the Company (each a "Debenture Unit" and, collectively, the "Debenture Units") at a conversion price of CAD$0.08 per Debenture Unit for the first twelve (12) months from the closing date of the Debenture Offering (the "Closing Date") and a conversion price of CAD$0.10 per Debenture Unit for the remaining term until the Maturity Date (as defined below). The Debentures will mature on the date (the "Maturity Date") that is thirty-six (36) months following the Closing Date. Each Debenture Unit will consist of one (1) common share of the Company (each a "Common Share" and, collectively, the "Common Shares") and one (1) Common Share purchase warrant of the Company (each a "Debenture Warrant" and, collectively, the "Debenture Warrants"). Each Debenture Warrant will entitle the holder thereof to acquire one Common Share (each a "Debenture Warrant Share" and, collectively, the "Debenture Warrant Shares") at a price of CAD$0.10 per Debenture Warrant Share for a period of thirty-six (36) months following the Closing Date (subject to adjustment in certain events that are customarily included in debentures that trigger such adjustment). The Debentures are to be issued and sold under the "accredited investor" exemption or any other applicable exemptions from any prospectus requirements as contained in National Instrument 45-106 - Prospectus Exemptions. The Company may, at its option, force the conversion of the Debentures on thirty (30) days' notice if the volume weighted average trading price of the Common Shares on the TSXV is greater than CAD$0.30 for the preceding ten (10) consecutive trading days. The Debentures will bear interest at a rate of fifteen percent (15.0%) per annum from the Closing Date, payable semi-annually in arrears in cash on June 30 and December 31 of each year. The first interest payment will be on December 31, 2025 for the period from the Closing Date to December 31, 2025. A minimum of four (4) months' interest will accrue, regardless of the date of repayment or conversion of the Debentures. The Company may, at its option, accelerate the expiry date of the Debenture Warrants, when issued, on thirty (30) days' notice if the volume weighted average trading price of the Common Shares on the TSXV is greater than CAD$0.30 for the preceding ten (10) consecutive trading days. The Debentures, and any securities into which they may be exchanged or converted, will be subject to resale restrictions imposed by applicable securities laws, including a statutory hold period expiring four (4) months and one (1) day from the closing date of the Debenture Offering. Subject to the foregoing, the Debentures will be transferable pursuant to their terms. The Debenture Offering is subject to the approval of the TSXV. The Debentures will be unsecured obligations of the Company and will rank pari passu in right of payment of principal and interest with all other Debentures issued under the Offering and all previously existing and future unsecured indebtedness of the Company. At any time and from time to time after the expiry of four (4) months after the Closing Date, the Company may, at its option, redeem pro rata all or part of the Debentures, upon not less than thirty (30) days', and not more than sixty (60) days', prior written notice, at a redemption price (payable in cash) which is equal to one hundred and ten percent (110%) of the principal amount thereof plus any accrued and unpaid interest that would otherwise be payable to the holder from the time of such option redemption until the Maturity Date. Subject to the approval of the TSXV and applicable laws, the Company may pay a finder's fee of seven percent (7%) of the gross proceeds from the sale of Debentures sold to third parties sourced by the finders in cash or Common Shares payable to eligible finders on all or a portion of the Debenture Offering. An eligible finder will also receive "non-transferable" warrants of the Company equal in number to seven percent (7%) of the Common Shares issuable upon conversion of the Debentures, to the purchaser introduced by the Finder under the Debenture Offering (each a "Finder's Warrant" and, collectively, the "Finder's Warrants"). The Finder's Warrants will be exercisable at the issue price of CAD$0.10 for a period of thirty-six (36) months from the Closing Date. The Company intends to use the net proceeds from the Debenture Offering for general operations including research and development of new products, sales and marketing, public company related expenses including audit and legal work, and other general operations related activities. The Debenture Offering is expected to involve one or more directors and management of the Company and therefore is expected to be a related party transaction subject to Multilateral Instrument 61-101 - Protection of Minority Security Holders in Special Transactions ("MI 61-101"). The Debenture Offering will be exempt from the formal valuation and minority shareholder approval requirements of MI 61-101 pursuant to sections 5.5(b) and 5.7(1)(a) of MI 61-101, respectively, as the Company is not listed or quoted on any of the stock exchanges or markets listed in subsection 5.5(b) of MI 61-101, and neither the fair market value of the securities to be distributed to, nor the consideration to be received by, such related parties for the securities under the Debenture Offering will exceed 25% of the Company's market capitalization. This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act") or any state securities laws and may not be offered or sold within the United States or to U.S. Persons as defined under applicable United States securities laws unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available. About Turnium Technology Group Inc.: "Let's get IT done." Turnium Technology Group Inc. (TTGI) acquires companies that complement its Technology-as-a-Service (TaaS) strategy, integrates them to generate efficiencies, and delivers their solutions through a global channel partner program to customers worldwide. TTGI's mission is to provide IT providers with a complete, white-labelled portfolio of business technology solutions, enabling them to quickly add new services in response to customer demand. In essence, Turnium is building a TaaS platform that incorporates all the services, platforms, and capabilities that ISPs, MSPs, IT Providers, VoIP/UCaaS, CCaaS, or Cloud Providers might need. Additionally, Turnium provides deployment resources, hardware, delivery, support, and marketing and sales enablement to help channel partners go to market quickly and deliver exceptional quality. Turnium delivers secure, cost-effective, uninterrupted, and scalable global IT solutions to its channel partners and their end-customers-ensuring that "We get IT done, right." For more information, contact sales@ visit or follow us on Twitter @turnium. Turnium Contact: Investor Relations: Bill Mitoulas, Email: Telephone: +1 416-479-9547Media inquiries: please email media@ inquiries: please email sales@ CAUTIONARY NOTES Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Information This announcement contains "forward-looking" statements within the meaning of applicable securities laws. Forward-looking statements and information relate to future events and future performance and reflect the Company's expectations regarding: approval of the Debenture Offering by the TSXV; completion of the Unit Offering or the Debenture Offering; the terms of the Unit Offering or the Debenture Offering; the terms of the Debentures; and the use of net proceeds of the Debenture Offering. Forward-looking statements may be identified by words such as "seek", "believe", "plan", "estimate", "anticipate", expect", "intend", and statements that an event or result "may", "will", "should", "could", or "might" occur or be achieved and any other similar expressions. Forward-looking statements involve risks and uncertainties which may cause actual results to differ materially from the statements made. Factors that could cause or contribute to such differences include, but are not limited to: the timing and possible outcome of regulatory approvals in connection with the Unit Offering or the Debenture Offering; the possibility that the Unit Offering or the Debenture Offering may not close; general economic, market and business conditions in Canada; risks relating to the effective management of the Company's growth; fluctuations in foreign exchange and interest rates and stock market volatility; and political and economic conditions. There are no assurances that the Company can fulfill forward-looking statements and information. Such forward-looking statements and information are only predictions based on current information available to the Company's management team as of the date that such predictions are made; actual events or results may differ materially as a result of risks facing the Company, some of which are beyond its control. Although the Company believes that any forward-looking statements and information contained in this press release are based on reasonable assumptions, readers cannot be assured that actual outcomes or results will be consistent with such statements. Accordingly, readers should not place undue reliance on forward-looking statements and information. The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained herein to reflect any change in the expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. To view the source version of this press release, please visit
Associated Press
19-05-2025
- Business
- Associated Press
Calico Marketing Launches Lead-Generating Websites for Commercial Real Estate Pros
MESA, AZ, UNITED STATES, May 19, 2025 / / -- Calico Marketing is excited to announce its website design services tailored for commercial real estate (CRE) professionals. These websites are crafted to turn visitors into leads, helping brokers and agents close more deals. See the Commercial Real Estate Website Designs. Websites That Work for You Calico's websites are designed with one goal: capturing leads. With a straightforward process, clients can expect their first draft in just two weeks. Each site includes an SEO package, responsive design, and optional IDX integration to showcase listings effectively. Commercial Real Estate Website Design. More Than Just a Website Every website package comes with access to Sales Funnel Masterclasses. These resources offer video tutorials and templates to drive traffic and generate leads. Clients also receive templates for creating listing brochures, offering memorandums, and more, making marketing easier than ever. Proven Success With over 100 satisfied commercial real estate clients and more than 50 brokerages hosted, Calico Marketing has a track record of delivering results. Get Started Today Ready to boost your online presence and attract more leads? Visit Calico Marketing's website design to learn more and download the price list. Contact Information: Calico Marketing 2733 N Power Rd Ste 102-131 Mesa, AZ 85215 Brandy Quick Calico Marketing LLC +1 702-498-8548 email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
