Latest news with #leadgeneration
Yahoo
3 days ago
- Business
- Yahoo
South Padre Island Board of REALTORS® Partners with iHomefinder to Equip Agents for the Future of Real Estate
New Member Benefit Brings Industry-Leading Tools for Visibility, Lead Generation, and Long-Term Growth EUGENE, Ore., July 25, 2025 /PRNewswire/ -- The South Padre Island Board of REALTORS® (SPIBOR) today announced a new partnership with iHomefinder, the leading provider of real estate growth technology designed to help agents thrive in an increasingly competitive and fast-evolving market. This partnership gives SPIBOR members exclusive access and preferred pricing on iHomefinder's complete platform providing smart lead generation, marketing automation, and a proven system for building long-term pipeline in a market where visibility is no longer optional. "We've seen the real estate landscape change dramatically in recent years," said Lindsey Martinez, Association Executive at SPIBOR "Buyers and sellers aren't waiting to raise their hand—they're starting their journey earlier and online. This partnership ensures our members have the modern tools they need to stay visible and grow in this new environment." A New Way to Stay Visible—and Win in a Changing Market This partnership comes as iHomefinder sharpens its positioning around solving what it calls the "lead deficit"—a widespread issue where agents rely on moment-of-intent lead capture and miss out on the 95% of buyers and sellers who begin their decision-making process long before reaching out. iHomefinder's platform is designed to help agents become what it calls Visible Agents—professionals who show up early, earn trust, and build long-term client pipelines by leveraging the right mix of content, automation, and tech. "Today's most successful agents don't wait for leads—they build pipelines. And visibility is the key," said Bryson Womack, Vice President of Sales at iHomefinder. "We're thrilled to partner with SPIBOR to help their members stay competitive, even as the market continues to shift." SPIBOR Members Now Have Access To: AI-Powered Marketing Automation – Personalized email and SMS nurture flows based on lead behavior High-Intent Seller Leads – Including equity estimates, ownership history, and likely-to-sell scoring IDX Website + CRM Integration – Tools that track, score, and convert buyer and seller activity Mobile Lead Management – Stay responsive with full-featured mobile access to your database A Proven System to Generate 50+ Nurture Leads/Month – Built on daily visibility, content, and CRM signals Members also gain access to iHomefinder's exclusive Visible Agent Playbook—a modern blueprint for turning online presence into real-world closings. Why This Matters Now With fewer listings, rising competition, and buyer attention spread across dozens of channels, today's agents need more than just a website or an IDX feed—they need a growth engine that helps them stay visible, build trust early, and move buyers and sellers toward action with less manual effort. This partnership reflects a shared vision from both SPIBOR and iHomefinder: to equip agents for the next era of real estate success. SPIBOR members can get started today by visiting: 👉 About iHomefinderiHomefinder is a leading provider of real estate growth solutions that help agents, teams, and brokerages grow through visibility, automation, and client engagement. With more than 20 years of experience, iHomefinder supports thousands of agents across North America with powerful IDX tools, high-intent lead generation, and a modern Growth Operating System. Learn more at View original content: SOURCE iHomefinder Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
5 days ago
- Business
- Yahoo
TI Marketing Solutions Launches Website to Spotlight Proven B2B Demand Generation Services
Refreshed digital platform enhances visibility into the agency's lead generation, content, and buyer engagement capabilities—built from TechInformed and backed by proprietary data. NEW YORK, July 24, 2025 /PRNewswire/ -- TI Marketing Solutions, the B2B performance marketing agency developed within TechInformed, has launched a newly designed website—offering a sharper, more accessible window into the agency's full suite of demand generation and content marketing services. The updated platform— greater visibility to a team that's long operated behind the scenes for some of the world's leading tech brands. While the website is new, the agency's strategy, services, and focus on quality remain unchanged. From gated content campaigns to intent-based targeting and editorial sponsorships, TI Marketing Solutions blends proven tactics with trusted environments to help marketers build influence and pipeline in equal measure. A marketing leader from a global enterprise networking company summed it up simply: "The MQLs that keep rolling in continue to be pure gold." What differentiates TI Marketing Solutions is its access to TechInformed's proprietary, owned-and-operated database of more than 131 million global tech and business decision-makers. That reach is paired with deep insight into buyer behavior and the research infrastructure of iResearch Services, the parent company to both TechInformed and TI Marketing Solutions. "Marketers today face pressure to move fast, deliver ROI, and speak credibly to hard-to-reach buyers," said Yogesh Shah, CEO of TechInformed and iResearch Services. "TI Marketing Solutions brings together everything needed to meet that challenge—from verified data to editorial-grade content and targeted distribution. This new site simply gives our partners a better way to explore what we do." The website launch reflects a natural next step in TI Marketing Solutions' growth, providing a clearer hub for collaboration, insights, and campaign activation. Visit to explore the platform and connect with the team. About TI Marketing SolutionsTI Marketing Solutions is a B2B performance marketing agency helping technology brands generate leads, drive demand, and increase visibility through credible, data-driven campaigns. Built from TechInformed and powered by its proprietary global audience, the agency delivers targeted programs that combine editorial excellence with marketing precision. TI Marketing Solutions is part of iResearch Services. View original content to download multimedia: SOURCE TechInformed Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
17-07-2025
- Business
- Yahoo
Market Veep Earns Official Women-Owned Business Certification from Center for Women & Enterprise (WBENC)
Recognition Affirms Founder's Leadership and Commitment to Women's Representation in Business BOSTON, July 17, 2025 /PRNewswire/ -- Market Veep, a leading inbound marketing agency specializing in B2B lead generation, is proud to announce that it has been officially certified as a Women-Owned Business Enterprise (WBENC) by the Center for Women & Enterprise Certification Committee. This prestigious certification, issued by CWE in partnership with the Women's Business Enterprise National Council, affirms that Market Veep is at least 51% owned, operated, and controlled by a woman founder and CEO, Jennelle McGrath. "It's deeply meaningful to receive this certification," said McGrath. "As a woman who has built a business from the ground up in a traditionally male-dominated space, this recognition is personal. It's about showing what's possible and continuing to build something that creates value for our team, our clients, and our community." The certification is issued by the Center for Women & Enterprise, a nonprofit organization that supports women in business through education, resources, and official certification, in partnership with the Women's Business Enterprise National Council (WBENC). For McGrath and the Market Veep team, this milestone signifies more than just a status update. It's a celebration of their journey, the challenges they've overcome, and the belief that representation in leadership and business matters. The agency has long been known not just for its marketing expertise but also for its people-first values and inclusive workplace culture. From flexible work policies to an emphasis on personal growth and team collaboration, Market Veep has built a workplace where all individuals are empowered to thrive. McGrath and her leadership team actively foster an environment of trust, creativity, and mutual respect, where diverse perspectives are not only welcomed but seen as essential to the company's success. This certification is a reflection of those values in action, recognizing that who leads a company matters just as much as how it's led. For more information about Market Veep and their services, visit Website: LinkedIn: Podcast: About Market Veep Market Veep is a two-time INC. 5000 winner, HubSpot-accredited and diamond-certified partner, INC. Best Workplace Winner, certified Best Places to Work, SBA certified Women-Owned Small Business, Netty winner for Boutique Agency of the Year, and Most Innovative Web Design. Since its founding, Market Veep has helped tech companies, service companies, distributors, manufacturers, and many other types of B2B businesses reach their marketing and lead generation goals. They're a full-service inbound marketing agency fiercely committed to helping every company they work with grow into the best version of itself that it can be. About The Center for Women & Enterprise As the leading organization focused on women entrepreneurs, the Center for Women & Enterprise believes that empowering women benefits everyone. Since their founding in 1995, they have committed themselves to helping women launch and grow their businesses by meeting them where they are and providing essential resources, tools, and support for their success. View original content to download multimedia: SOURCE Market Veep Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
16-07-2025
- Business
- Associated Press
216 Marketing Expands National Reach While Strengthening Its Local Roots as a Top Digital Marketing Agency
CLEVELAND, OH / ACCESS Newswire / July 16, 2025 / 216 Marketing, widely recognized as a top digital marketing agency for local businesses, has launched a newly redesigned website at The updated site highlights the agency's expanded service offerings, AI-driven tools, and national availability-all while continuing to champion its proven local-first strategy for lead generation. Founded in 2016, 216 Marketing has built a reputation as one of the best digital marketing agencies for small to mid-sized, single-location businesses. The agency specializes in driving consistent inbound leads through tailored SEO strategies, high-converting websites, and transparent campaign performance. Its work has earned high praise on G2, where the agency holds a 4.9-star rating and continues to receive glowing reviews from satisfied clients. 'Hands down the best digital marketing agency we've worked with. Our visibility skyrocketed-and the leads followed.' - Verified G2 Review, June 2025 New Website, Expanded Services, Same Local-First Focus 216 Marketing's redesigned site provides a modern experience for business owners seeking clear, proven marketing support. Key offerings include: The agency's signature Suburb Surge SEO™ framework has become a go-to for single-location service providers looking to rank across multiple nearby cities-without opening extra offices. It's already showing measurable results across numerous industries like legal, home services, healthcare, real estate, and more. Why 216 Marketing is Considered a Best Digital Marketing Agency With nearly a decade of experience and a consistent 5-star reputation, 216 Marketing is trusted by businesses looking for real, local impact. Clients cite the agency's ability to simplify digital strategy, deliver transparent results, and act as a true partner. Visitors to the new website can easily schedule consultations, request a free SEO audit, or explore service packages tailored to their local growth goals. About 216 Marketing 216 Marketing is a full-service digital marketing agency based in Cleveland, Ohio. Since 2016, the agency has supported small to mid-sized businesses across the U.S. with SEO, paid media, website development, and strategy. Frequently named among the top digital marketing agencies for local business growth, 216 Marketing helps clients build visibility, generate quality leads, and scale sustainably. Contact Info: Brett McIntyre 216 Marketing 22441 Fairlawn Cir #5 Fairview Park, OH 44126 [email protected] (216) 505-1118 SOURCE: 216 Marketing press release
Forbes
16-07-2025
- Business
- Forbes
Understanding What Truly Counts As Conversion
Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multiyear winner of the Inc. 5000 award. Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk to your sales team and learn that appointments are flat, proposals are down and revenue is behind forecast. Marketing might report hundreds of conversions, but when the sales team vets those leads, only a fraction become sales-qualified. You're left wondering, "What's the disconnect here?" In my experience as CEO of a digital marketing agency, that disconnect usually exists because the company's marketing and sales teams are tracking performance in separate systems and defining success in different ways. Without a shared view of what counts as a qualified conversion, the numbers can end up telling very different stories. How are sales and marketing measuring outcomes? Many marketing teams define success based on what Google and Meta report. These ad platforms might count a form-fill as a conversion, and agencies often choose the easiest metric to hit (even when those actions were never quality leads) because it lowers cost per conversion (CPC). When that happens, two things typically go wrong: First, reporting gets inflated. Second, it creates a cycle that corrupts the company's ad platforms. Counting all phone calls or unqualified form-fills as conversions feeds Google and Meta the wrong signals, which can misguide optimization and distort how success is measured. Meanwhile, sales teams typically use customer relationship management (CRM) software to evaluate lead quality. Leads that don't fit the ideal customer profile (ICP), that show spammy behavior, or that fall outside the target market are usually disqualified. The leads that do get accepted—sales-qualified leads (SQLs)—are the ones the sales team wants more of. They have the right title, location and intent. Ideally, this is what ad platforms should optimize toward. However, many businesses don't have their CRM connected to their ad platforms. That gap can cause marketing to keep optimizing based on CPC or CPL without knowing which leads actually move forward in the funnel. Even once the disconnect is clear, fixing it can take more technical skill than teams expect. They need to be able to map sales outcomes to ad sources, clean the data and manage attribution across systems. Without that foundation, the marketing team may stay disconnected from revenue and continue optimizing for the wrong outcomes. What counts as conversion? In my experience, the first step to overcoming this disconnect is making sure your marketing and sales teams are aligned on what qualifies as a conversion. A 'Contact Us' form might show curiosity, but it's a low-intent signal that doesn't indicate real buying interest. Instead, train your teams to track high-intent actions. I've found that the most effective approaches involve tracking multiple conversion events, from early signals like inbound requests to later outcomes like SQLs or proposals. Capturing this range can help ad platforms adjust faster even when your sales review process takes time. Examples of high-intent signals include: • Inbound Sales Request: A lead fills out a form or calls in and selects an option like 'schedule a consult' or 'request sales contact.' • SQL Logged Into The CRM: A rep confirms the lead is qualified and moves it into the pipeline. • Quote Or Demo Request: A prospect asks for pricing or product details, signaling serious interest. • Proposal Request: A lead follows up, requesting a proposal or contract. • Reengagement From Qualified Lead: A vetted prospect returns to restart the conversation. Once you've defined what counts as a qualified conversion, the next step is measuring how efficiently your marketing efforts are delivering results that impact your bottom line. These three metrics can help you connect marketing performance directly to pipeline and revenue: 1. Cost Per Qualified Lead (CPQL): Divide your total campaign spend by the number of SQLs. This shows how efficiently you're generating leads that Sales wants. A lower CPQL means better efficiency per dollar invested. 2. Return On Ad Spend (ROAS): This metric can provide clear insight into campaign profitability. Divide closed revenue from a campaign by ad spend. For example, a ROAS of 3:1 means $3 in revenue for every $1 spent. This can help you identify top-performing channels. 3. SQL-To-Close Rate: This metric reveals how effectively your sales team converts qualified leads into customers. Calculate it by dividing the number of closed deals by the total number of SQLs. In my experience, tracking this helps pinpoint whether issues stem from lead quality or sales execution. What trends influence data-driven operations? As more businesses reevaluate what counts as a meaningful conversion, many are also rethinking how they collect data, structure their tech stacks and adapt to a changing digital landscape. I've found that there are three primary trends shaping that shift: smarter attribution tools, the push for first-party data and a move toward simplified systems. Many marketing teams used to rely on last-click attribution or default platform reporting. Now, better tools are making it easier to understand how buyers naturally move through the funnel. For instance, AI-assisted journey-mapping can help you connect early-stage signals—like pricing page visits or repeat site activity—to later-stage outcomes like SQLs and closed deals. Teams can then use these insights to refine targeting, adjust spend to productive touchpoints and catch missed opportunities earlier. With the erosion of third-party cookies and privacy updates from Apple and others, marketers can no longer rely solely on outside data to guide targeting. Have your teams build rich, consent-based datasets collected through on-site behavior, CRM feedback and transaction history to personalize campaigns across the funnel. Attribution can get murky if data is moving across too many systems. Every handoff between platforms compounds the chance for data to be lost, misclassified or duplicated. Simplifying your tech stack can help you streamline reporting, making it easier to trace and tie qualified conversions to ROI. Turn structure into strategy. Many CMOs are having to do more with less this year. That kind of constraint makes accurate conversion tracking even more important. When resources are limited, precision matters. Changing how you operate by setting clear definitions for conversions, improving how your teams attribute outcomes and using performance data to guide decisions across teams can allow you to respond effectively to that pressure. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
