Latest news with #leadgeneration
Yahoo
6 days ago
- Business
- Yahoo
Market Veep Earns Official Women-Owned Business Certification from Center for Women & Enterprise (WBENC)
Recognition Affirms Founder's Leadership and Commitment to Women's Representation in Business BOSTON, July 17, 2025 /PRNewswire/ -- Market Veep, a leading inbound marketing agency specializing in B2B lead generation, is proud to announce that it has been officially certified as a Women-Owned Business Enterprise (WBENC) by the Center for Women & Enterprise Certification Committee. This prestigious certification, issued by CWE in partnership with the Women's Business Enterprise National Council, affirms that Market Veep is at least 51% owned, operated, and controlled by a woman founder and CEO, Jennelle McGrath. "It's deeply meaningful to receive this certification," said McGrath. "As a woman who has built a business from the ground up in a traditionally male-dominated space, this recognition is personal. It's about showing what's possible and continuing to build something that creates value for our team, our clients, and our community." The certification is issued by the Center for Women & Enterprise, a nonprofit organization that supports women in business through education, resources, and official certification, in partnership with the Women's Business Enterprise National Council (WBENC). For McGrath and the Market Veep team, this milestone signifies more than just a status update. It's a celebration of their journey, the challenges they've overcome, and the belief that representation in leadership and business matters. The agency has long been known not just for its marketing expertise but also for its people-first values and inclusive workplace culture. From flexible work policies to an emphasis on personal growth and team collaboration, Market Veep has built a workplace where all individuals are empowered to thrive. McGrath and her leadership team actively foster an environment of trust, creativity, and mutual respect, where diverse perspectives are not only welcomed but seen as essential to the company's success. This certification is a reflection of those values in action, recognizing that who leads a company matters just as much as how it's led. For more information about Market Veep and their services, visit Website: LinkedIn: Podcast: About Market Veep Market Veep is a two-time INC. 5000 winner, HubSpot-accredited and diamond-certified partner, INC. Best Workplace Winner, certified Best Places to Work, SBA certified Women-Owned Small Business, Netty winner for Boutique Agency of the Year, and Most Innovative Web Design. Since its founding, Market Veep has helped tech companies, service companies, distributors, manufacturers, and many other types of B2B businesses reach their marketing and lead generation goals. They're a full-service inbound marketing agency fiercely committed to helping every company they work with grow into the best version of itself that it can be. About The Center for Women & Enterprise As the leading organization focused on women entrepreneurs, the Center for Women & Enterprise believes that empowering women benefits everyone. Since their founding in 1995, they have committed themselves to helping women launch and grow their businesses by meeting them where they are and providing essential resources, tools, and support for their success. View original content to download multimedia: SOURCE Market Veep Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
16-07-2025
- Business
- Associated Press
216 Marketing Expands National Reach While Strengthening Its Local Roots as a Top Digital Marketing Agency
CLEVELAND, OH / ACCESS Newswire / July 16, 2025 / 216 Marketing, widely recognized as a top digital marketing agency for local businesses, has launched a newly redesigned website at The updated site highlights the agency's expanded service offerings, AI-driven tools, and national availability-all while continuing to champion its proven local-first strategy for lead generation. Founded in 2016, 216 Marketing has built a reputation as one of the best digital marketing agencies for small to mid-sized, single-location businesses. The agency specializes in driving consistent inbound leads through tailored SEO strategies, high-converting websites, and transparent campaign performance. Its work has earned high praise on G2, where the agency holds a 4.9-star rating and continues to receive glowing reviews from satisfied clients. 'Hands down the best digital marketing agency we've worked with. Our visibility skyrocketed-and the leads followed.' - Verified G2 Review, June 2025 New Website, Expanded Services, Same Local-First Focus 216 Marketing's redesigned site provides a modern experience for business owners seeking clear, proven marketing support. Key offerings include: The agency's signature Suburb Surge SEO™ framework has become a go-to for single-location service providers looking to rank across multiple nearby cities-without opening extra offices. It's already showing measurable results across numerous industries like legal, home services, healthcare, real estate, and more. Why 216 Marketing is Considered a Best Digital Marketing Agency With nearly a decade of experience and a consistent 5-star reputation, 216 Marketing is trusted by businesses looking for real, local impact. Clients cite the agency's ability to simplify digital strategy, deliver transparent results, and act as a true partner. Visitors to the new website can easily schedule consultations, request a free SEO audit, or explore service packages tailored to their local growth goals. About 216 Marketing 216 Marketing is a full-service digital marketing agency based in Cleveland, Ohio. Since 2016, the agency has supported small to mid-sized businesses across the U.S. with SEO, paid media, website development, and strategy. Frequently named among the top digital marketing agencies for local business growth, 216 Marketing helps clients build visibility, generate quality leads, and scale sustainably. Contact Info: Brett McIntyre 216 Marketing 22441 Fairlawn Cir #5 Fairview Park, OH 44126 [email protected] (216) 505-1118 SOURCE: 216 Marketing press release
Forbes
16-07-2025
- Business
- Forbes
Understanding What Truly Counts As Conversion
Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multiyear winner of the Inc. 5000 award. Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk to your sales team and learn that appointments are flat, proposals are down and revenue is behind forecast. Marketing might report hundreds of conversions, but when the sales team vets those leads, only a fraction become sales-qualified. You're left wondering, "What's the disconnect here?" In my experience as CEO of a digital marketing agency, that disconnect usually exists because the company's marketing and sales teams are tracking performance in separate systems and defining success in different ways. Without a shared view of what counts as a qualified conversion, the numbers can end up telling very different stories. How are sales and marketing measuring outcomes? Many marketing teams define success based on what Google and Meta report. These ad platforms might count a form-fill as a conversion, and agencies often choose the easiest metric to hit (even when those actions were never quality leads) because it lowers cost per conversion (CPC). When that happens, two things typically go wrong: First, reporting gets inflated. Second, it creates a cycle that corrupts the company's ad platforms. Counting all phone calls or unqualified form-fills as conversions feeds Google and Meta the wrong signals, which can misguide optimization and distort how success is measured. Meanwhile, sales teams typically use customer relationship management (CRM) software to evaluate lead quality. Leads that don't fit the ideal customer profile (ICP), that show spammy behavior, or that fall outside the target market are usually disqualified. The leads that do get accepted—sales-qualified leads (SQLs)—are the ones the sales team wants more of. They have the right title, location and intent. Ideally, this is what ad platforms should optimize toward. However, many businesses don't have their CRM connected to their ad platforms. That gap can cause marketing to keep optimizing based on CPC or CPL without knowing which leads actually move forward in the funnel. Even once the disconnect is clear, fixing it can take more technical skill than teams expect. They need to be able to map sales outcomes to ad sources, clean the data and manage attribution across systems. Without that foundation, the marketing team may stay disconnected from revenue and continue optimizing for the wrong outcomes. What counts as conversion? In my experience, the first step to overcoming this disconnect is making sure your marketing and sales teams are aligned on what qualifies as a conversion. A 'Contact Us' form might show curiosity, but it's a low-intent signal that doesn't indicate real buying interest. Instead, train your teams to track high-intent actions. I've found that the most effective approaches involve tracking multiple conversion events, from early signals like inbound requests to later outcomes like SQLs or proposals. Capturing this range can help ad platforms adjust faster even when your sales review process takes time. Examples of high-intent signals include: • Inbound Sales Request: A lead fills out a form or calls in and selects an option like 'schedule a consult' or 'request sales contact.' • SQL Logged Into The CRM: A rep confirms the lead is qualified and moves it into the pipeline. • Quote Or Demo Request: A prospect asks for pricing or product details, signaling serious interest. • Proposal Request: A lead follows up, requesting a proposal or contract. • Reengagement From Qualified Lead: A vetted prospect returns to restart the conversation. Once you've defined what counts as a qualified conversion, the next step is measuring how efficiently your marketing efforts are delivering results that impact your bottom line. These three metrics can help you connect marketing performance directly to pipeline and revenue: 1. Cost Per Qualified Lead (CPQL): Divide your total campaign spend by the number of SQLs. This shows how efficiently you're generating leads that Sales wants. A lower CPQL means better efficiency per dollar invested. 2. Return On Ad Spend (ROAS): This metric can provide clear insight into campaign profitability. Divide closed revenue from a campaign by ad spend. For example, a ROAS of 3:1 means $3 in revenue for every $1 spent. This can help you identify top-performing channels. 3. SQL-To-Close Rate: This metric reveals how effectively your sales team converts qualified leads into customers. Calculate it by dividing the number of closed deals by the total number of SQLs. In my experience, tracking this helps pinpoint whether issues stem from lead quality or sales execution. What trends influence data-driven operations? As more businesses reevaluate what counts as a meaningful conversion, many are also rethinking how they collect data, structure their tech stacks and adapt to a changing digital landscape. I've found that there are three primary trends shaping that shift: smarter attribution tools, the push for first-party data and a move toward simplified systems. Many marketing teams used to rely on last-click attribution or default platform reporting. Now, better tools are making it easier to understand how buyers naturally move through the funnel. For instance, AI-assisted journey-mapping can help you connect early-stage signals—like pricing page visits or repeat site activity—to later-stage outcomes like SQLs and closed deals. Teams can then use these insights to refine targeting, adjust spend to productive touchpoints and catch missed opportunities earlier. With the erosion of third-party cookies and privacy updates from Apple and others, marketers can no longer rely solely on outside data to guide targeting. Have your teams build rich, consent-based datasets collected through on-site behavior, CRM feedback and transaction history to personalize campaigns across the funnel. Attribution can get murky if data is moving across too many systems. Every handoff between platforms compounds the chance for data to be lost, misclassified or duplicated. Simplifying your tech stack can help you streamline reporting, making it easier to trace and tie qualified conversions to ROI. Turn structure into strategy. Many CMOs are having to do more with less this year. That kind of constraint makes accurate conversion tracking even more important. When resources are limited, precision matters. Changing how you operate by setting clear definitions for conversions, improving how your teams attribute outcomes and using performance data to guide decisions across teams can allow you to respond effectively to that pressure. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Yahoo
15-07-2025
- Business
- Yahoo
800.com Launches Enhanced Caller ID So Businesses Can See Who's Calling as the Phone Rings
NEW YORK, July 15, 2025--(BUSINESS WIRE)-- the business phone platform trusted by thousands of small and midsize businesses, introduces Enhanced Caller ID. This new feature provides real-time caller information as soon as a phone call or text message is received, instantly giving businesses valuable insight into every inbound call or text. Many small businesses rely on the phone as their primary lead source, yet they often answer calls blindly. With Enhanced Caller ID, allows them to qualify leads and take action immediately, improving communication, conversion speed, and customer experience. "You don't have to guess who's calling anymore," said Tom English, VP of Marketing at "You see the name, address, and number while the phone is ringing. That kind of visibility gives businesses a real-time advantage. They can prioritize calls, avoid spam, and create a better customer experience from the first touch." Top Benefits of Enhanced Caller ID See name, number, and primary household address instantly while the phone rings or an SMS arrives Access additional contact details, including email for over 50% of inbound callers Follow up across channels like email, phone, SMS, or direct mail using enriched data Export caller information to your CRM, email tools, or ad platforms Instantly spot spam, spoofed, or out-of-area calls or texts Now available to all customers, Enhanced Caller ID instantly displays this contact data directly in their dashboard. The feature requires no setup and works with every plan. Whether teams answer calls live or follow up to voicemails, they know who they're speaking to every time. Enhanced Caller ID turns every call into a contact with real context. Instead of just seeing a number, businesses gain actionable data they can use across sales, support, and marketing. It's especially valuable for local service providers, agencies, and anyone managing high call volume. "There's no setup or learning curve," added English. "You just start seeing more about every caller instantly." Enhanced Caller ID is live today and can be activated from the dashboard with one click. Learn more: View source version on Contacts Learn more at or contact us at media@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Geeky Gadgets
11-07-2025
- Business
- Geeky Gadgets
Why 90% of LinkedIn Messages Fail and How to Stand Out in 2025
Imagine this: it's 2025, and LinkedIn has evolved into an even more dynamic ecosystem for professionals. Yet, amidst the noise of countless connection requests and sales pitches, one thing remains clear—most people are doing it wrong. Did you know that over 90% of LinkedIn messages go unanswered because they feel generic or transactional? If your outreach strategy relies on the same tired tactics, you're likely missing out on valuable opportunities. But here's the good news: there's a smarter, more effective way to connect, one that prioritizes authenticity and value over volume. This perspective will challenge outdated approaches and reveal how to turn LinkedIn into a lead generation powerhouse. In this exploration, Prosp AI uncover the secrets to crafting a personalized, value-driven strategy that resonates with your ideal prospects. From optimizing your LinkedIn profile to mastering empathetic outreach techniques, these insights are designed to help you stand out in a sea of sameness. You'll learn how to use tools like Prosp AI responsibly, build trust through meaningful conversations, and avoid the pitfalls of pushy sales tactics. The goal isn't just to generate leads—it's to create genuine connections that lead to measurable success. As you read on, consider this: what if the key to LinkedIn mastery isn't about selling more, but about connecting better? LinkedIn Lead Generation Tips Understanding Buyer Psychology on LinkedIn LinkedIn is fundamentally a professional networking platform, not a marketplace for direct sales. Users visit the platform to connect, learn, and share insights—not to be overwhelmed by sales pitches. To generate leads effectively, you must approach prospects with empathy and authenticity. Focus on initiating conversations rather than attempting to close deals immediately. Avoid triggering a prospect's 'sales guard' by steering clear of overly pushy or sales-driven language. Build rapport by showing genuine interest in their work, achievements, or shared interests. For instance, instead of sending a message like, 'I'd love to discuss how my services can help your business,' opt for something more engaging, such as, 'I noticed your recent post about AI in marketing—it's a fascinating topic. What inspired you to explore it?' This approach fosters a sense of connection and encourages meaningful dialogue. Optimizing Your LinkedIn Profile for Maximum Impact Your LinkedIn profile serves as your digital first impression. A well-crafted, professional profile can establish credibility and encourage potential connections to engage with you. Here's how to optimize your profile for better results: Profile Picture: Use a high-quality image with a clean background and a friendly, approachable expression. A professional photo conveys trustworthiness and competence. Use a high-quality image with a clean background and a friendly, approachable expression. A professional photo conveys trustworthiness and competence. Headline: Craft a headline that highlights the value you bring rather than focusing solely on your job title. For example, 'Helping businesses streamline operations through automation' is more compelling than 'Sales Representative at XYZ Corp.' Craft a headline that highlights the value you bring rather than focusing solely on your job title. For example, 'Helping businesses streamline operations through automation' is more compelling than 'Sales Representative at XYZ Corp.' Summary and Experience: Use your summary to showcase your expertise and accomplishments in a way that demonstrates your ability to solve problems or add value. Avoid generic descriptions and focus on specific achievements. A polished profile not only attracts attention but also builds trust, making it easier for prospects to see you as a credible professional worth connecting with. 2025 LinkedIn Lead Generation Strategy Watch this video on YouTube. Advance your skills in LinkedIn by reading more of our detailed content. Mastering Personalized Outreach Techniques Personalization is the cornerstone of effective LinkedIn outreach. Generic messages or connection requests often come across as impersonal and are more likely to be ignored. Instead, tailor your approach to each prospect to increase engagement and build trust. Start with Personalization: Reference something specific about their profile, such as a recent post, shared interest, or professional achievement. Reference something specific about their profile, such as a recent post, shared interest, or professional achievement. Use a Two-Part Message Framework: Begin with an observation, then follow up with an open-ended question. For example, 'I noticed your recent post about remote work trends—what's been your biggest takeaway so far?' This approach demonstrates that you've taken the time to understand the prospect, making them more likely to respond positively. By focusing on their interests or challenges, you can create a foundation for meaningful conversations. Crafting Messages That Drive Engagement The way you communicate on LinkedIn can significantly impact your success in generating leads. Messages should be concise, conversational, and focused on starting a dialogue rather than delivering a sales pitch. Keep these principles in mind: Be Brief: Keep your messages under 50 words to ensure they are easy to read and digest. Keep your messages under 50 words to ensure they are easy to read and digest. Ask Open-Ended Questions: Encourage responses by posing questions that invite discussion, such as 'What's your perspective on this trend?' Encourage responses by posing questions that invite discussion, such as 'What's your perspective on this trend?' Avoid Sales Jargon: Focus on the prospect's interests or challenges instead of promoting your services directly. For example, instead of saying, 'We offer solutions to improve your workflow,' try, 'I saw your post on improving workflows—what's been your biggest challenge in that area?' This approach feels more conversational and less transactional, increasing the likelihood of engagement. Following Up Thoughtfully Following up is a critical part of LinkedIn lead generation, but it must be done in a way that feels natural and respectful. Thoughtful follow-ups can keep the conversation alive without coming across as intrusive. Use Voice Notes: A short, personalized voice message can make your follow-up stand out and feel more human. A short, personalized voice message can make your follow-up stand out and feel more human. Engage with Their Content: Like their posts or leave meaningful comments to stay visible without directly messaging them. Like their posts or leave meaningful comments to stay visible without directly messaging them. Add Value with Each Follow-Up: Instead of repeating your previous message, share a relevant article, insight, or resource that aligns with their interests. By focusing on adding value and respecting the prospect's time, you can maintain momentum and build stronger relationships over time. Using Automation Tools Responsibly Automation tools like Prosp AI can significantly enhance your LinkedIn outreach efforts, but they must be used responsibly to maintain authenticity. These tools can help you: Automate personalized messages and voice notes based on a prospect's profile. Streamline repetitive tasks, such as sending connection requests and follow-ups. Save time while making sure your interactions retain a human touch. However, over-reliance on automation can make your outreach feel impersonal. Use these tools to complement your efforts, not replace genuine engagement. The key is to strike a balance between efficiency and authenticity. Achieving LinkedIn Success in 2025 To excel in LinkedIn lead generation this year, focus on building trust and fostering meaningful connections. By understanding buyer psychology, optimizing your profile, personalizing your outreach, and following up thoughtfully, you can stand out in a crowded space. Additionally, using tools like Prosp AI responsibly can help you save time while maintaining a personal touch. The ultimate goal is to create genuine relationships, increase response rates, and book more calls with qualified leads. By positioning yourself as a trusted professional, you can navigate LinkedIn effectively and achieve measurable results in your lead generation efforts. Media Credit: Prosp AI Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
