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Green Bay Southwest has a new logo. Here's the 60-year old inspiration for the Trojans' new colors
Green Bay Southwest has a new logo. Here's the 60-year old inspiration for the Trojans' new colors

Yahoo

time3 days ago

  • General
  • Yahoo

Green Bay Southwest has a new logo. Here's the 60-year old inspiration for the Trojans' new colors

Going into next school year, Green Bay Southwest High School merchandise will sport a shiny new logo — inspired by a yellow-paged time capsule. Southwest's official old logo, a white "Trojan" soldier outline over a gray "S" and navy blue square, is no more after the Green Bay School Board approved a new logo on July 28. "Official" carries a lot of weight there: there's several different versions of the logo across the building, Southwest principal Michael Whisler said. As the district sets off on its high school continuous improvement plan, which includes a proposal to change school start times in 2026, Whisler wanted consistency. Southwest had been working on its vision and mission this past year, and it lined up, he said. He worked alongside the district's communications team to adapt its logo, using Southwest's history as a guide. "We're just recommitting ourselves to what we want to be as the school, and what we want for our kids," Whisler said. How did Southwest come up with its new logo? To set up Southwest's new logo, Whisler and the communications team looked to the past — all the way back to the 1960s, when Southwest opened for students grades seven through 12. At that point, the school was still settling on its identity, which also meant its logo and mascot were up for debate. Fun fact: the reason Southwest's students are called Trojans is because the school held a contest to name the mascot, and a University of Southern California Trojans fan won. The district also looked to the logo's original colors, which were changed in the 2000s, Whisler said. The new logo brings back the school's royal blue, which Whisler said will also be easier to match to uniforms and other products. The blue now outlines the white "Trojan" soldier and same gray "S," cutting the dark blue box. What did Southwest students say? The team also asked students about their perspective. They agreed that the blue box was an issue, Whisler said — the box is part of the logo's trademark, which means it has to be included as part of the official logo. They also supported the new blue. Staff and families also gave positive feedback, Whisler said. Where can I see Southwest's new logo? Overall, the transition to the new logo will be gradual. Southwest won't replace every logo in its building now that the new version's been approved; instead, as things are replaced, they'll have the new logo rather than the old. Now that the logo's been approved, the district will start the process of trademarking it. Once that change is made, the district will start selling apparel with the new logo. A trademark prevents external vendors from selling school-specific merchandise, district legal counsel Melissa Thiel Collar said. Still, there's one place you'll be able to see Southwest's new logo soon: the school's basketball court, which is currently being installed. Workers were waiting for the logo to be approved to put down the lines, Whisler said. This article originally appeared on Green Bay Press-Gazette: Green Bay Southwest has a new logo. The inspiration? Its 1965 students Solve the daily Crossword

Alpina Updates Its Logo But Does It Leave Legacy Behind?
Alpina Updates Its Logo But Does It Leave Legacy Behind?

ArabGT

time4 days ago

  • Automotive
  • ArabGT

Alpina Updates Its Logo But Does It Leave Legacy Behind?

Following BMW's acquisition of Alpina in 2022, the storied German brand is entering a new era—one that begins with a reimagined logo. Though the transition was long anticipated, the official unveiling of the updated emblem marks a turning point in Alpina's identity, signaling a shift that aligns with BMW's broader digital and design strategy ahead of 2026. A Minimalist Redesign for a Digital World Gone is the traditional red-and-blue crest that once defined Alpina's visual presence. In its place is a streamlined black-and-white design featuring only the iconic throttle and crankshaft symbols, now enclosed within a sleek, single-lined circle reminiscent of BMW's own badge. The result is a logo that trades intricate detail for a clean, modern aesthetic—one more compatible with digital interfaces and screen-based branding. While the revised logo omits the BMW name, future marketing materials are expected to use the 'BMW Alpina' co-branding, whereas the vehicles themselves will bear only the new Alpina emblem. Why Change Now? On the surface, the logo revision may seem cosmetic, but it represents a deeper strategic direction: Establishing a future-ready visual identity suitable for digital and mobile applications Reinforcing the integration between BMW and Alpina, while preserving the latter's individual legacy Preparing the brand for the next generation of luxury EVs, set to debut starting in 2026 BMW continues to position Alpina as a unique luxury offering—bridging the space between BMW's flagship lineup and Rolls-Royce. The updated branding will appear on upcoming models such as future iterations of the B7 and X7, each carrying the refined design language and high-end personalization Alpina is known for. Mixed Reactions from Enthusiasts Among Alpina fans, the new logo has sparked both excitement and unease. While some embrace the modern look and digital sensibility, others view the loss of the traditional crest as a dilution of the brand's character. For many, the original emblem wasn't just design—it was a symbol of German engineering heritage and bespoke craftsmanship. A Strategic Move for a Modern Future The redesigned Alpina logo has already been officially registered with the German Patent and Trademark Office (DPMA), confirming BMW's intent to implement it across new vehicles, and possibly within heritage service programs for classic Alpina models. While the new logo may not carry the visual gravitas of its predecessor, it encapsulates a forward-looking vision. It's a symbol of transition—less ornate, but loaded with intent. For a brand long associated with handcrafted performance, this design evolution reflects not only a shift in visual language, but also a clear message: the future of prestige is as much digital as it is mechanical.

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