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Time of India

Cityflo forays into four-wheeler chauffeured vehicle rentals with Luxe

Cityflo , a premium daily commute company, has launched Luxe, a premium chauffeured car rental service in Mumbai, marking its entry into the four-wheeler rental market. The company said it is utilising a fleet of Innova Crystas equipped with AI-powered safety technology for the operations, aiming to fill the gap left by inconsistent on-demand cab services. The new service aims to provide high-quality vehicles with professional chauffeurs for both business and personal launch comes amid growing dissatisfaction with the reliability and quality of existing cab services in urban India. Jerin Venad, CEO of Cityflo, said 'There have been legacy players who've delivered exceptional service in this space—but largely within specific niches. With Luxe , we're extending that standard of excellence to a wider, underserved market—guided by the same operational discipline that underscores our daily commute services. Today, we have over half a million customers who use Cityflo primarily for their office travel. Luxe is a natural extension—built for the same customer when they need a more personalized, flexible option, whether for business meetings, weekend trips, or special occasions.' According to the company, the service model is designed to eliminate common rental pain points-- unpredictability and last-minute cancellations are specifically targeted. Users can book directly via . The service offers clear fare structures and no surge pricing.