Latest news with #marketingautomation
Forbes
25-06-2025
- Business
- Forbes
AI In E-Commerce: Are Brands And Customers Aligned?
Rytis Lauris is the cofounder and CEO of Omnisend, a marketing automation platform built for e-commerce. I don't think there is a single industry AI hasn't touched, and e-commerce is certainly no exception. Chatbots, product recommendations, segment creation and churn prediction have been well underway for some time, but these tools are only the beginning. It seems like every day we read stories of another brand implementing new and improved AI on their site. However, while brands see the value and promise in using AI to revolutionize the customer experience, do consumers want it, and if so, for what purposes? What Online Shoppers Want From AI While times will surely change, currently, many consumers want AI to improve their shopping experiences, not transform them. A consumer survey from my company learned that the AI-powered features shoppers found most useful were improved product recommendations and faster product discovery. Nearly half also said they want to see improvements in customer service. However, product recommendations, whether on-site or in marketing emails, aren't always relevant, much to the dismay of shoppers. This is an opportunity for brands to use AI to give shoppers what they want. The more relevant the recommendations, the easier it is to find a product, leading to a better chance of capturing a sale. For example, take Muse by Wayfair, where users can type a description of what they're looking for (e.g., "modern chic dining room with hints of lime") and find design inspiration. Upon clicking on the 'muse' they like, shoppers can click on the Wayfair products pictured in the image. The challenge for brands with customer service is that many chatbots, though improving, are clunky and often frustrating. This needs to change. For more complex inquiries, there needs to be a seamless escalation procedure that directs to human representatives without losing the chat history or background from the customer. If chatbots or other AI customer service tools can't provide a more intuitive level of support, it creates friction and becomes a detriment to the business. This can't happen. Agentic AI, where autonomous decisions are made, is a rapidly advancing area for e-commerce brands. Maybe the most newsworthy example is Amazon's Buy For Me feature, which allows users to discover products through the Amazon site that are not sold on Amazon and then complete the purchase directly with the off-site retailer on their behalf. Amazon isn't alone in using agentic AI to drive purchases. Visa and Mastercard got into the fray with tools that can make purchases on people's behalf. Admittedly, we are at the early stages of this type of use case for agentic AI, and it's going to be interesting to see where it leads. But right now, most consumers aren't quite ready. In my view, the current behavior for most shoppers is to verify all details, from size and color to shipping information, before clicking 'complete purchase.' Trusting AI to select the right size, color and other variables feels like a large behavioral and trust issue that needs to be overcome. Agentic AI holds a lot of promise for e-commerce brands on the customer-facing and operational sides of the business. It can be used to make product recommendations, sift through product reviews, solve customer service inquiries and track and find lower prices. Operationally, it can be used to track and forecast inventory, analyze data, personalize marketing campaigns and detect fraud. What Brands Can Do Now Consumers' hesitation to use AI for more than basic improvements to their shopping experience isn't irrational. The online purchase process is mostly the same as it was 20 years ago: search, click, browse, add to cart and check out. Expecting consumers to abandon this instinctive behavior overnight is an impossible ask, especially when it comes to making purchases for them. Trust in AI needs to be established and built through use and consistency. But like ecommerce's early days, it's going to be an evolution—one step at a time. If AI applications are consistently useful for shoppers, they'll trust and adopt them. If they're not, they won't. Brands can look to AI to help in various ways, but what they can't lose sight of is that, within this, shopping is often enjoyable for people. Leaving this to programmatic tools removes the thrill of the hunt to find the perfect item. Striking this balance will be a challenge. As such, e-commerce brands should adopt AI thoughtfully and use it to put consumers first. While experimenting with new tools is fine, the goal should be to give shoppers better experiences, whether it's support, product discovery or personalization. If brands can't execute the fundamentals and instead create friction, asking them to change their instinctive shopping behaviors will be a pipe dream. The two 'simplest' ways brands can begin building consumers' trust in AI is through chatbots and product search. Chatbots have come a long way in the past several years, moving from a tool that provides help article links to one that can accurately provide answers and triage customer concerns. By refining customer service chatbots to handle customer queries accurately, consumers can realize their value and trust them further. This trust in one tool gives them a reason to trust the next one. On-site search is another area where brands can use AI to support the customer experience. As search moves from keyword matching to an intuitive prediction model, shoppers' ability to discover additional products and have an expanded, non-linear shopping experience improves. A non-linear shopping experience creates a more enjoyable one, similar to the surprise-and-delight experience of in-store shopping. If AI-powered search results stay relevant and helpful, shoppers are more likely to see AI as a helpful asset vs. an annoyance. The Takeaway Is AI in e-commerce going anywhere? Absolutely not. Will it transform the way online shopping is done? Probably. Are consumers clamoring for radical changes instead of everyday improvements? Not yet. It's OK to dream big, and I'm excited for what's to come, but don't lose sight of what got you here: your customers. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Yahoo
25-06-2025
- Business
- Yahoo
Agillic approved as ‘SKI' vendor for the Danish public sector
Press release – Copenhagen, 25 June 2025 – Agillic A/S Agillic has been approved as a SKI vendor under the framework agreement '02.06 standard software', allowing organisations across state, regions, and municipalities to include Agillic's marketing automation platform in tenders and to procure directly from Agillic. SKI – Staten og Kommunernes Indkøbsservice A/S – is a procurement organisation for the Danish public sector with the goal to establish sustainable procurement agreements and financial manoeuvrability for public entities by offering framework agreements for goods, services, and IT. Christian Samsø, CEO at Agillic, comments: 'We are proud to be recognised as a trusted provider to the public sector. Agillic already enables personalisation and marketing automation for several public organisations, and the SKI approval makes it easier and faster for new organisations to engage – essentially accelerating the entire public sector's access to a trusted Nordic marketing automation platform.' For further information, please contactChristian Samsøe, CEO+45 24 88 24 About Agillic A/SAgillic A/S (Nasdaq First North Growth Market Copenhagen: AGILC) is a Danish software company offering brands a platform through which they can work with data-driven insights and content to create, automate, and send personalised communication to millions. Agillic is headquartered in Copenhagen, Denmark. For further information, please visit
Yahoo
25-06-2025
- Business
- Yahoo
All-in-One CRM Wealthy CRM Launches to Help Small Business Owners Save Time and Cut Costs
New CRM platform replaces multiple expensive tools with one system to help small business owners automate marketing. Sheridan, Wyoming--(Newsfile Corp. - June 25, 2025) - Created by Kerim Gulec, Wealthy CRM is a new all-in-one CRM platform designed to simplify how small businesses and entrepreneurs handle their sales and marketing operations. All-in-One CRM Wealthy CRM Launches to Help Small Business Owners Save Time and Cut Costs To view an enhanced version of this graphic, please visit: Wealthy CRM combines key business functions—customer relationship management, email and SMS marketing, online scheduling, review requests, and sales funnel development—into one integrated solution. Built with simplicity in mind, the system targets those without in-house tech teams, including coaches, consultants, real estate professionals, agencies, and other service-based businesses looking for a CRM that saves money and reduces complexity. "No more duct-taping together overpriced software that barely talk to each other," said Kerim Gulec, founder of Wealthy CRM. "We built this platform so business owners can finally grow without the chaos." Wealthy CRM enters the small business CRM software space as a practical alternative to managing disconnected apps and tools. It incorporates built-in sales and marketing automation tools that often require multiple apps or services. Users typically replace subscriptions for landing page builders, email and SMS software, appointment scheduling, CRM tracking, and review tools—all with a single login. The automation features include workflows for lead follow-up, appointment reminders, and review requests. These functions allow businesses to maintain consistent customer communication with less manual input, a key feature among the best CRM for small business owners looking to improve retention and accelerate growth. Designed to be both intuitive and efficient, Wealthy CRM offers a mobile-friendly dashboard and ready-to-use templates that allow users to start quickly. For entrepreneurs seeking a CRM built for entrepreneurs or a smart CRM for coaches, consultants, and agencies, the platform offers built-in flexibility and support. "I know what it's like to be the marketer, salesperson, and customer support rep all in one," Gulec added. "We designed this CRM to act as a digital assistant that helps manage daily operations more efficiently." The system also serves small local businesses still managing clients through spreadsheets or a patchwork of digital tools. By centralizing key functions, the platform helps users stay organized and consistent in their client communication. Early reviews of Wealthy CRM have highlighted the ease of setup, live customer support, and smooth onboarding experience. The company's target users—solo entrepreneurs and small teams—often struggle with fragmented workflows, and Wealthy CRM offers a practical solution for unifying sales and marketing under one roof. For businesses looking to simplify their workflows and consolidate multiple tools, Wealthy CRM offers a structured approach to customer relationship management. It delivers an all-in-one CRM platform designed to meet the unique demands of growing small businesses. Wealthy CRM To view an enhanced version of this graphic, please visit: About Wealthy CRMWealthy Sales LLC is a U.S.-based marketing company powered by its flagship solution, Wealthy CRM — a robust platform designed to streamline sales, marketing, and client communication. Learn more at Contact Info:Name: Kerim GulecEmail: kerim@ Wealthy CRMWebsite: To view the source version of this press release, please visit Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Associated Press
24-06-2025
- Business
- Associated Press
Lemnisk Unveils Industry-First Innovations for the AI Era of Customer Engagement
New AI-driven features include Real-Time Predictive Scoring, Entity-Level Identity Resolution, Voice-to-CDP processing, and Model Context Protocol compliance Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI innovations that mark a significant leap forward in real-time, personalized customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation. Real-Time, Event-Driven Predictive Scoring: Go beyond static segmentation. Lemnisk now categorizes audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behavior. Entity-Level Identity Resolution: Move beyond the 'one-size-fits-all' customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level. Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalization for voice journeys. MCP Compliance for AI Agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations. ' The exploding AI landscape demands foundational changes in how enterprises understand & engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI, ' said Subra Krishnan, CEO of Lemnisk. ' Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalize at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world. ' These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalization, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP. For more information, visit . About Lemnisk Lemnisk is an AI-powered Customer Data Platform and Real-time marketing automation solution that enables enterprises to drive higher conversions, retention, and customer lifetime value through personalized, data-driven engagement. The key capabilities include: Uniquely resolving a user in real-time across different data sources and channels Creating 1:1 personalized experiences for each user across multiple marketing channels Orchestrating individual customer journeys on the right channels at the right time using a proprietary in-built AI engine Offering flexible deployment options that ensure full compliance with regional data residency and privacy regulations across all geographies Founded by Subra Krishnan, Rinku Ghosh, and Praveen D.S, Lemnisk is headquartered in Bangalore and has offices in Singapore, Dubai, and Boston. Media Contact Company Name: Lemnisk Contact Person: Divya AN Email: Send Email Country: India Website: Source: EmailWire
Globe and Mail
24-06-2025
- Business
- Globe and Mail
Lemnisk Unveils Industry-First Innovations for the AI Era of Customer Engagement
New AI-driven features include Real-Time Predictive Scoring, Entity-Level Identity Resolution, Voice-to-CDP processing, and Model Context Protocol compliance Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI innovations that mark a significant leap forward in real-time, personalized customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation. Real-Time, Event-Driven Predictive Scoring: Go beyond static segmentation. Lemnisk now categorizes audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behavior. Entity-Level Identity Resolution: Move beyond the 'one-size-fits-all' customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level. Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalization for voice journeys. MCP Compliance for AI Agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations. ' The exploding AI landscape demands foundational changes in how enterprises understand & engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI, ' said Subra Krishnan, CEO of Lemnisk. ' Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalize at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world. ' These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalization, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP. For more information, visit About Lemnisk Lemnisk is an AI-powered Customer Data Platform and Real-time marketing automation solution that enables enterprises to drive higher conversions, retention, and customer lifetime value through personalized, data-driven engagement. The key capabilities include: Founded by Subra Krishnan, Rinku Ghosh, and Praveen D.S, Lemnisk is headquartered in Bangalore and has offices in Singapore, Dubai, and Boston. Media Contact Company Name: Lemnisk Contact Person: Divya AN Email: Send Email Country: India Website:
