Latest news with #marketingcampaign
Yahoo
3 days ago
- Business
- Yahoo
Questcorp Mining Taps National Inflation Association for Marketing & Investor Outreach Campaign
Vancouver, British Columbia--(Newsfile Corp. - July 28, 2025) - Questcorp Mining Inc. (CSE: QQQ) (OTCQB: QQCMF) (FSE: D910) ("Questcorp" or the "Company") is excited to announce a strategic engagement with GRA Enterprises LLC, operating as the National Inflation Association ("NIA"), to deliver a dynamic marketing and communications campaign aimed at boosting investor awareness and market visibility. Under the terms of the agreement (the "NIA Agreement"), which commences July 28, 2025, Questcorp will pay a one-time fee of US$30,000 for a three-month initial campaign, with the option for renewal. The NIA will leverage its expansive distribution channels-including targeted email lists, website features, and blog content-to highlight Questcorp's compelling growth story and project developments. "As we continue advancing our highly prospective assets in British Columbia and Mexico, this partnership with NIA will allow us to connect with a broader investment audience and amplify our message at a pivotal time," said Saf Dhillon, Founding Director, President & CEO of Questcorp. NIA, based in Mooresville, North Carolina, is an arm's-length third party with a strong track record of investor communications for publicly traded companies. Questcorp confirms that no securities will be issued as part of this agreement and, to its knowledge, NIA does not currently own any equity or convertible instruments of the Company. For more information about NIA: Contact ga@ or visit them at 112 Camp Lane, Mooresville, North Carolina, 28117. About Questcorp Mining Inc. Questcorp Mining Inc. is focused on the acquisition and exploration of precious and base metal projects across North America. The Company holds an option to acquire a 100% interest in the North Island Copper Property-covering 1,168 hectares on Vancouver Island, British Columbia-as well as the La Union Project in Sonora, Mexico, comprising 2,520 hectares. Both properties are subject to royalty obligations and represent high-potential targets for copper, silver, and gold exploration. Contact Information Questcorp Mining Corp. Saf Dhillon, Founding Director, President & CEOEmail: saf@ (604) 484-3031Website: Forward-Looking Statements This news release contains "forward-looking statements" under applicable Canadian securities laws. These statements involve known and unknown risks and uncertainties that may cause actual results to differ materially from those expressed or implied. Readers are advised not to place undue reliance on forward-looking statements, which are based on current expectations and assumptions. The Company does not undertake to update or revise any forward-looking statements unless required by law. To view the source version of this press release, please visit
Yahoo
11-07-2025
- Business
- Yahoo
iRobot Corporation Launches Its First Multi-Platform Marketing Campaign Since 2023
iRobot Corporation (NASDAQ:IRBT) is one of the . On June 13, iRobot Corporation (NASDAQ:IRBT) announced the launch of its first multi-platform marketing campaign since 2023. iRobot's marketing campaign features the new tagline, 'Roomba. Made for This,' which is now airing in the U.S. on premium streaming services including Amazon Prime Video, Hulu, Peacock, Paramount+, and more. This new campaign highlights Roomba's ability to manage various tasks, such as navigating a room full of kids, a slime-shooting volcano, a dog, and a loaded ketchup bottle. 'This is more than just an ad campaign. It's an acknowledgement of our legacy of developing innovative floor cleaning technology that helps make your life just a little easier,' said Athena Kasvikis, Senior Vice President and Chief Marketing Officer, at iRobot. iRobot Corporation (NASDAQ:IRBT) has also introduced innovative Roomba vacuums and 2-in-1 vacuums and mops with advanced features. Earlier this year, the company revealed these new Roomba products and plans to launch additional new products later this year. iRobot Corporation (NASDAQ:IRBT) is a leading consumer robot company with a product portfolio that features technologies and advanced concepts in cleaning, mapping, and navigation. While we acknowledge the potential of IRBT as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Skift
04-07-2025
- Business
- Skift
Brand USA CEO: Budget Bill Means 'Significant Recalibration of Operations'
Brand USA counted on White House support for its usual $100 million in matching funds, but Congressional Republicans had other priorities. The $80 million chop to Brand USA funding in the budget reconciliation bill, passed by the U.S. House of Representatives Thursday, "will require a significant recalibration of our resources and programming that is still to be determined," said CEO Fred Dixon in a statement. Dixon is hoping that the matching funds, which were reduced to $20 million from the previous $100 million, can still ultimately be restored. 'While we are disappointed with the reduction from $100 million to $20 million in federal matching funds in Congress' budget reconciliation bill, Brand USA remains committed to our mission and looks forward to opportunities for funding restoration in the future," he said. There could still be an opportunity to restore the funding as part of the fiscal year 2026 appropriations bllls. Deep Dialogue "In the meantime, we remain fully engaged and in deep dialogue with every level of the administration," Dixon said. "We take confidence in the President's request for Brand USA's full funding in FY26 and look forward to Congress taking up those appropriations later this fall." Brand USA will have to decide on the shape of its upcoming marketing campaign, America the Beautiful, slated for an August launch, and any staffing or other cuts to meet the fiscal shortfall. Exacerbating the financial squeeze is that Brand USA hasn't received any federal matching funds since January, an unusually long dry spell compared with past changes of presidential administrations. Dixon said Brand USA remains focused on upcoming international visitor draws, including America250 and the FIFA World Cup, both in 2026. International visits to the U.S. have been down for most of 2025, and still haven't reached pre-Covid levels. The Numbers Brand USA, a public-private partnership, was eligible for up to $100 million in annual federal matching funds sourced from the Electronic System for Travel Authorization fees that international travelers to the U.S. must pay. The legislation adopted by the House on Thursday cut those matching funds to a maximum of $20 million. In its latest annual report, for fiscal year 2024, The Corporation for Travel Promotion (Brand USA) reported partner contributions of $68.5 million, in-kind contributions totaling nearly $63 million, and Travel Promotion Fund proceeds of $119.3 million. The partner contributions mostly come from state or local Destination Marketing Organizations, while the in-kind contributions are provided by media companies, airlines and online travel companies, often to be used in co-op advertising campaigns. The dollar for dollar matching funds are based on contributions of unrestricted cash and in-kind contributions from non-federal sources. US Travel's Reaction In an X post Thursday, the U.S. Travel Association quoted its CEO Geoff Freeman as lauding parts of the budget bill, which President Trump is expected to sign Friday, including measures to improve U.S. infrastructure and security. These included $12.5 billion to upgrade air traffic control; $4.1 billion to hire and train 5,000 CBP officers; $673 million to expand biometrics at border entry and exit points, and monies for planning, security, and operations surrounding the World Cup in 2026 and Olympics in 2028. US Travel also posted on X: "'At the same time,'" Freeman said, ''foolish new fees on foreign visitors and reductions to Brand USA'' threaten international visitation. The bill cuts Brand USA's funding from up to $100M annually to just $20M—despite President Trump's FY26 budget request for full funding." Travel Tech's View As it did when the Senate passed the budget bill Tuesday, Travel Technology Association CEO Laura Chadwick in a statement praised several elements of the legislation that enhance domestic research and development, as well as innovation. "While this bill provides crucial support for innovation and investment, unfortunately it also cuts funding for Brand USA at a time when the U.S. should be doubling down on promoting tourism, not pulling back," Chadwick said. "With major global events like the 2026 World Cup, America250, and the 2028 Olympics on the horizon, this is a critical moment to strengthen — not weaken — our international marketing efforts." Airports Council International, North America Airports Council International, North America, which represents commercial airports in the U.S. and Canada, praised the bill's investments in aviation infrastructure, and the hiring of additional CBP officers. "These new investments will provide significant benefits to the traveling public and businesses all over the country," the council said in a statement. "The airport industry looks forward to working with the Trump Administration on implementing these critical improvements to the aviation system as quickly as possible.' The council didn't opine on Brand USA's funding cut.
Skift
01-07-2025
- Business
- Skift
Senate Votes to Slash Brand USA Funding, Faces Budget Crisis
The U.S. Senate on Tuesday passed a Republican-backed budget bill that would slash Brand USA's matching funds from $100 million a year to just $20 million. The controversial bill now moves to the House of Representatives. At the same time, Brand USA faces another funding crisis — it hasn't received any matching funds from the federal government since January, according to a source close to the U.S. Travel Association and Brand USA. That puts a strain on Brand USA's resources. It still plans to launch its America the Beautiful global marketing campaign in August, but it may begin on a smaller scale than was initially envisioned, the source said. The campaign has multiple layers, and Brand USA can roll out different levels depending how much money it has. Brand USA is planning for the worst, and downsizing is one option in the event matching funds do not come soon. There have been delays in past changes in presidential administrations, but the current payment delay has stretched on for longer. Brand USA, a public-private partnership, currently is eligible for up to $100 million in annual federal funding sourced from the Electronic System for Travel Authorization fees that international travelers to the U.S. must pay. Tori Barnes, vice president, public affairs and policy for the U.S. Travel Association, said in a note to members last week that the Senate Commerce Committee's original plan was to recommend that Brand USA receive zero matching funds. She said it was raised to $20 million after objections from other Republican senators and "direct lobbying engagement by U.S. Travel." The White House's initial budget called for maintaining BrandUSA's budget, and the original House bill that passed in May did not propose cuts. There were travel industry conversations with White House officials — although the sentiment was not unanimous — that the Trump administration was set to lean into travel promotion. For example, Transportation Secretary Sean Duffy cited the work of Brand USA in developing a website to mark the First Annual Great American Road Trip Expo on the country's 250th birthday next July. The FIFA World Cup will take place in the U.S., Mexico, and Canada next June and July, and is a potential draw for tourists from abroad. But international visitor arrivals to the the U.S. have been falling for most of the year, and in May were only 86% of May 2019 levels. Nationwide Campaign to Save Brand USA Funds Barnes detailed its "comprehensive grassroots and grasstops campaign to protect Brand USA funding and maintain sustained pressure on congressional and administration decision-makers and the administration." Among the steps: 2,500 letters were sent to 100 Senate offices; nearly 500 people from throughout the travel industry signed a national industrywide letter, and Texas and New York travel industry letters were sent to Senators John Cornyn and Ted Cruz, and Chuck Schumer and Kirsten Gillibrand, respectively. The U.S. Travel Association also orchestrated grassroots outreach to every Republican member of the Senate Commerce and other key Senators, and urged various cabinet officials to take up and protect Brand USA funding during the rest of the legislative process with the Senate Republican leadership. The bill is not a law yet, it needs to be adopted by both the House and Senate and then signed by President Trump. Even if the Brand USA matching funds cut becomes law, there would still be an opportunity to restore the funding as part of the fiscal year 2026 appropriations bills.
