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Why Kohl's Stock Skyrocketed This Week
Why Kohl's Stock Skyrocketed This Week

Yahoo

time3 days ago

  • Business
  • Yahoo

Why Kohl's Stock Skyrocketed This Week

Key Points Kohl's stock soared this week as a series of new meme-stock trades made waves in the market. Investors showed an increased appetite for risky speculative plays, and big gains helped spur a short squeeze in Kohl's stock. While it's impossible to say what Kohl's stock will do in the near term, the company's long-term outlook is challenging. 10 stocks we like better than Kohl's › Kohl's (NYSE: KSS) stock recorded explosive gains over the last week of trading. The company's share price rose 33.5% compared to its level at the previous Friday's market close -- a stretch that saw the S&P 500 index rise 1.5%. While there was no major business-specific news for the company, its valuation surged thanks to meme-stock trading and a short squeeze. Even with the big rally this week, the retailer's share price is still down roughly 9% in 2025 and 56% over the last three years. Kohl's stock surges on meme-stock and short-squeeze momentum Kohl's stock surged as it became a popular play among meme-stock traders, and the momentum helped spur a moderate short squeeze that helped push its valuation even higher. Due to consistent struggles facing the retailer, investors had placed significant bets against the company by selling its stock short. With the company's share price seeing a huge rally this week, short sellers were forced to buy back the stock they had lent out in short sales, which had the effect of pushing Kohl's stock even higher. What's next for Kohl's? Kohl's could continue to see bullish momentum connected to meme-stock trading in the near term, but the company's performance outlook is fraught. With its last update, Kohl's guided for sales to fall between 5% and 7% this year. Meanwhile, same-store sales are projected to fall between 4% and 6%, and the midpoint of the company's earnings target implies a roughly 64% annual decline in profitability. As part of the meme-stock play, some investors have jumped into the stock with expectations that the company's commercial real estate holdings could be undervalued, but that looks like a risky investment thesis. Should you buy stock in Kohl's right now? Before you buy stock in Kohl's, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Kohl's wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $636,628!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,063,471!* Now, it's worth noting Stock Advisor's total average return is 1,041% — a market-crushing outperformance compared to 183% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 21, 2025 Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Why Kohl's Stock Skyrocketed This Week was originally published by The Motley Fool Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data

‘I Can Get Real Gains': Meme Traders Risk It All to Beat S&P 500
‘I Can Get Real Gains': Meme Traders Risk It All to Beat S&P 500

Bloomberg

time4 days ago

  • Business
  • Bloomberg

‘I Can Get Real Gains': Meme Traders Risk It All to Beat S&P 500

A self-described 'conservative" investor bet $20,000 on Opendoor Technologies Inc. A 20-year-old student threw $2,000 down on Kohl's Corp. options. Another retail trader picked his targets on advice from ChatGPT. Meme-stock froth returned to markets this week, as retail investors piled into the heavily shorted stocks of struggling companies. Even with the S&P 500 setting fresh records, many couldn't resist chasing profits in the volatile swings that come when the day-trading crowd on social media identifies a new squeeze.

Krispy Kreme and GoPro Just Went Parabolic -- What's Fueling the Meme Stock Madness?
Krispy Kreme and GoPro Just Went Parabolic -- What's Fueling the Meme Stock Madness?

Yahoo

time7 days ago

  • Business
  • Yahoo

Krispy Kreme and GoPro Just Went Parabolic -- What's Fueling the Meme Stock Madness?

The meme-stock crowd is backand they've found new targets. Shares of GoPro (NASDAQ:GPRO) jumped 46%, Krispy Kreme (NASDAQ:DNUT) soared 28%, and Beyond Meat (NASDAQ:BYND) surged 11% at 9.37am today. What sparked the action? Not earnings. Not M&A. Just pure retail momentumdriven by Reddit threads, eye-popping short interest, and a growing wave of speculative options activity. While Kohl's and Opendoor (NASDAQ:OPEN) cooled off after their recent runs, this new batch of names has taken center stage. Warning! GuruFocus has detected 5 Warning Signs with GPRO. According to Daniela Hathorn, senior market analyst at the moves aren't backed by any notable shifts in fundamentals. Krispy Kreme seems to be the latest addition to the frenzy, she noted, highlighting that the rally came with no significant news to support it. Instead, options activity explodedKrispy Kreme saw more than 100,000 call contracts traded Tuesday, or 71 times its 4-year average. GoPro had its busiest call volume day since 2021, with over 56,000 contracts changing hands. Retail traders on Reddit's WallStreetBets forum are already hunting for the next meme candidate. High short-interest names like Campbell's, Aehr Test Systems, Polaris, and Wendy's are starting to appear in watchlists. As always with this kind of rally, the story is more about psychology than profits. Whether this momentum sticksor flipscould depend on how long social sentiment keeps fueling the fire. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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