Latest news with #moviepreviews
Yahoo
03-07-2025
- Entertainment
- Yahoo
AMC Theaters Rolls Out Controversial Feature, Sparking Debate Among Moviegoers
AMC Theaters Rolls Out Controversial Feature, Sparking Debate Among Moviegoers originally appeared on Parade. AMC Theaters, one of the nation's largest cinema chains, just unveiled a new feature moviegoers have requested for years: a prominent disclaimer on its website about preview times. The company's online showtime listings now clearly remind patrons that "all showtimes come with 25-30 minutes of previews," a move generating significant buzz and diverse reactions across social media. Another individual recounted a specific incident, noting, "One time I had a baby sitter until ten and the movie was listed at 7:00. At 9:50 we had to run out to get home. I asked for a refund and got it. Now they wouldn't have to give one." This benefit of clear timing information resonates with many who plan their evenings around precise movie start times. Not everyone applauds the content of the pre-show itself. A sarcastic comment read, "man do i love unskippable ads," reflecting a segment of the audience unhappy with the long commercial breaks before the main feature. Another user voiced this frustration directly, asking, "They want me to watch 30 minutes of advertisements?" Some moviegoers actively try to avoid this period. "I make sure I'm late I don't want to watch all that!" one person admitted. The need for exact timing led another user to push for even more precision, writing, "imma need an exact time, if i arrive 30 minutes in expecting to catch the start and wind up missing 5 minutes of the actual film, there's gonna be an issue." Many suggest AMC simplify the system: "They should just advertise the actual start time of the movie and show previews before that." Offering a different opinion, a vocal group of moviegoers expressed their fondness for the pre-show experience, embracing it as a vital part of their cinematic outing. "I never mind previews and stuff it's part of the movie goer experience plus it gives you time to get snacks and stuff," one fan shared. Another echoed this sentiment, stating, "I must be in the minority. One of my favorite parts of going to the movies is showing up early for snacks and a slushie and watching all of the previews for the next movies coming out." For these moviegoers, the previews build anticipation and offer a moment to settle in with refreshments before the main event. AMC's decision to explicitly state preview times reflects a response to years of consumer feedback. While the move offers greater transparency, it also underscores the ongoing debate within the moviegoing community about the optimal balance between pre-show entertainment and the core film experience. This new disclaimer aims to manage expectations, allowing every moviegoer to plan their arrival, whether they cherish every preview or prefer to skip straight to the feature. AMC Theaters Rolls Out Controversial Feature, Sparking Debate Among Moviegoers first appeared on Parade on Jul 1, 2025 This story was originally reported by Parade on Jul 1, 2025, where it first appeared.
Entrepreneur
02-07-2025
- Business
- Entrepreneur
AMC Theatres Warns Customers of '25-30 Minutes of Previews'
Some film fans applaud knowing when the show is actually going to begin, while others lament sitting through a sitcom-length commercial marathon. AMC Theatres wants to help you plan your next trip to the movies better. The company is officially warning customers to expect 25 to 30 minutes of previews and ads before the main feature begins. The new advisory appears during online ticket purchases, clearly stating that "movies commence 25-30 minutes after showtime." So, no more panicking on the popcorn line that the movie is about to start when you've got a good half hour before the opening credits kick off. The change comes as AMC implements a new deal with National CineMedia, the country's leading cinema advertising network, according to its website. Under this agreement, AMC will now show up to five minutes of commercials after the official start time, plus an additional "Platinum Spot" ad just before the last trailers, writes The Verge. Related: 'We Brought the New York Hustle to Hollywood': How the Movie-Making Couple Behind 'Novocaine' Scored a Creatively-Satisfying Number One Hit This expansion in preshow content is designed to boost much-needed advertising revenue, following an overall drop industry-wide. "Setting aside those first quarters directly impacted by Covid and its aftermath, the January to March industry box office in 2025 was the lowest it has been since 1996," said AMC CEO Adam Aron in the company's first-quarter earnings report for 2025. The move has generated mixed reactions. Some patrons welcome the clarity, appreciating the ability to skip lengthy ads and trailers by arriving later, reports Parade. While others, accustomed to a life of skippable ads, are not so thrilled. AMC maintains that the added ad revenue will help keep ticket prices stable and support the company's long-term stability. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
