Latest news with #non-alcoholic
National Post
2 days ago
- Business
- National Post
Edna's Selected to Exhibit at INFRA's 2025 Tabletop Show--Raising the Bar on Non-Alcoholic Sparkling Cocktails
Article content VANCOUVER, British Columbia — Coming off a successful rotation with Costco Wholesale (NASDAQ: COST) in Western Canada and strong sales across over 700 Target Corporation (NASDAQ: TGT) stores nationally, Edna's Non-Alcoholic Cocktail Co. is proud to announce its selection for the 2025 INFRA Tabletop Buying Show. Hosted by the Independent Natural Food Retailers Association (INFRA), the Tabletop Show brings together hundreds of independent natural food retailers from across the U.S., making it one of the most sought-after events in the natural food industry. Article content Edna's will be exhibiting at Booth #803, sharing its line of non-alcoholic, sparkling cocktails crafted with premium, all-natural ingredients and a deep respect for traditional mixology. Article content Article content 'We're honored to have been selected for the INFRA Tabletop Show,' said Nick Devine, Co-Founder and COO at Edna's. 'It's a meaningful opportunity to connect with like-minded independent retailers who share our passion for the non-alcoholic space.' Article content 'Edna's brings something truly refreshing to our 2025 Tabletop Show, both in product and in purpose,' says INFRA Category Manager Kim Route, 'their dedication to quality, craft, and the growing non-alcoholic space is evident in every sip. We're excited to welcome them to this year's show and introduce their thoughtfully made sparkling cocktails to the INFRA community.' Article content The 2025 INFRA Tabletop Buying Show will take place in St. Paul, MN, USA on July 23, 2025. Article content About Edna's Article content Edna's Cocktails Article content are a line of non-alcoholic, sparkling cocktails that deliver a superior taste, balance, and flavor—with a touch of old-fashioned charm. Inspired by recognizable classics, each small-batch recipe is thoughtfully crafted using natural juices, shrubs, extracts, and oils to create structured, characterful adaptations of their alcoholic counterparts. Article content Crafted for Complexity: Edna's is more than a mocktail—each recipe is built with layers of flavour, complexity, and balance. Clean, Real Ingredients: Free from artificial flavours, additives, and preservatives. Versatile Enjoyment: Designed to be sipped as a stand-alone virgin cocktail or used as a premium mixer. Article content About INFRA Article content The Independent Natural Food Retailers Association (INFRA) is a cooperative of independent natural food and wellness retailers serving hundreds of communities across the United States, the District of Columbia, and Puerto Rico. INFRA offers independent natural food retailers the purchasing power, operational excellence, and peer support they need to thrive in today's competitive grocery landscape. By making day-to-day operations easier, we empower retailers to focus on what really matters – making healthy, sustainable foods accessible to all. Article content The INFRA Annual Conference and Tabletop Buying Show is a premier event where independent natural food retailers and innovative brands converge for a week of education, deals, and connection. Article content About Edna's Non-Alcoholic Cocktail Co: Article content Edna's Non-Alcoholic Cocktail Co is a Vancouver-based company that produces all-natural, award winning non-alcoholic beverages that combine top quality ingredients with innovative flavours. With a commitment to quality and taste, Edna's offers a range of sophisticated cocktails designed to elevate any occasion without the need for alcohol. Edna's is made to be enjoyed alcohol-free, cold, over ice, but with the versatility to be used seamlessly, as a mixer. Edna's core mission is to provide delicious, inclusive, and viable cocktail options to a world, rethinking its relationship with alcohol. Article content Article content Article content Article content Article content
Yahoo
4 days ago
- Health
- Yahoo
Trip drink ad banned over claim it makes you calm
An advert by Trip drinks has been banned for making unauthorised claims it can "help you feel calm". The ad for the drink, which includes cucumber, mint and magnesium also claimed it could help or reduce stress and anxiety. This was not in line with rules on marketing food or drink ingredients as having health benefits, the advertising watchdog's investigation found. Trip said it had removed the claims while it awaited external advice but hoped to be in a position to make the claims in the future. Trip drinks has tapped in to a burgeoning market for non-alcoholic drinks, advertising widely on social media and positioning itself as a brand that uses ingredients that, it claims, relax people. It calls itself the "UK's No.1 CBD brand". CBD, short for cannabidiol, is an extract of the marijuana plant and is commonly advertised as a relaxant, though it does not induce a "high" like other compounds found in the plant. The Advertising Standards Authority (ASA) upheld three complaints made against Trip's advert for its cucumber and mint flavoured drink. It appeared on its website in December with the words: "Try me in the morning to help find some calm before a long day, or take a Trip to unwind when work is over." The ASA found the company made a host of claims about its "Mindful Blend" range having "viral ingredients", that were "calming". These included supplements Lion's Mane extract, L-theanine and ashwagandha. The Great Britain nutrition and health claims register sets out which nutrition and health claims are permitted in adverts for food or supplements. These were not permitted, the ASA found. Some of the language used in the advert, such as "crafted for calm" and "simply help you feel calm" would lead consumers to deduce that Trip drinks reduce anxiety, the ASA ruling said. These were implications that were prohibited by the GB register, it said. The watchdog also found the advert's suggestion that the magnesium in the drink could reduce serum cortisol levels breached the code. Cortisol is commonly known as the stress hormone. The ASA also found that Trip's claim of "0g added sugar" were inaccurate and therefore breached the ASA's codes of advertising. The watchdog ruled that the ad must not appear again in the same form, and said it had told Trip not to make claims that its drinks could prevent, treat or cure human disease. Gemma Collins weight-loss drug advert banned Twix ad banned for encouraging unsafe driving
BBC News
4 days ago
- Health
- BBC News
Trip drink advert banned for claiming it makes you calm
An advert by Trip drinks has been banned for making unauthorised claims it can "help you feel calm".The ad for the drink, which includes cucumber, mint and magnesium also claimed it could help or reduce stress and was not in line with rules on marketing food or drink ingredients as having health benefits, the advertising watchdog's investigation said it had removed the claims while it awaited external advice but hoped to be in a position to make the claims in the future. Trip drinks has tapped in to a burgeoning market for non-alcoholic drinks, advertising widely on social media and positioning itself as a brand that uses ingredients that, it claims, relax people. It calls itself the "UK's No.1 CBD brand". CBD, short for cannabidiol, is an extract of the marijuana plant and is commonly advertised as a relaxant, though it does not induce a "high" like other compounds found in the Advertising Standards Authority (ASA) upheld three complaints made against Trip's advert for its cucumber and mint flavoured drink. It appeared on its website in December with the words: "Try me in the morning to help find some calm before a long day, or take a Trip to unwind when work is over."The ASA found the company made a host of claims about its "Mindful Blend" range having "viral ingredients", that were "calming". These included supplements Lion's Mane extract, L-theanine and ashwagandha. The Great Britain nutrition and health claims register sets out which nutrition and health claims are permitted in adverts for food or supplements. These were not permitted, the ASA of the language used in the advert, such as "crafted for calm" and "simply help you feel calm" would lead consumers to deduce that Trip drinks reduce anxiety, the ASA ruling said. These were implications that were prohibited by the GB register, it watchdog also found the advert's suggestion that the magnesium in the drink could reduce serum cortisol levels breached the code. Cortisol is commonly known as the stress ASA also found that Trip's claim of "0g added sugar" were inaccurate and therefore breached the ASA's codes of watchdog ruled that the ad must not appear again in the same form, and said it had told Trip not to make claims that its drinks could prevent, treat or cure human disease.
Times
7 days ago
- Times
Why is non-alcoholic wine still so dreadful?
A few months ago, I took a bottle (among others, I may add) of non-alcoholic wine to a dinner party. Rare and eccentric behaviour for a wine critic, I admit, but I was driving and had a very early flight to catch the next morning to Australia. There was another driver present and as we gathered by the fire, I gleefully remarked that I had brought something we could both 'enjoy'. Looking back, that was ludicrously optimistic. As our host decanted his finest claret we tucked into our alcohol-free red. I quickly realised the enormity of my mistake. Whereas the red Bordeaux had weight and texture and a complexity of flavour that evolved throughout the evening, our purple concoction tasted like a sort of medicinal, homemade damson juice. It was bland, barely drinkable and mind-numbingly dull.
