Latest news with #nonAlcoholicBeer
Daily Mail
13-07-2025
- Entertainment
- Daily Mail
Tom Holland shrugs off James Bond rejection after he was branded 'too adorable' for 007 role by launching major charm offensive at beer event
has shrugged off his James Bond rejection as he stepped out for a beer event on Saturday, showing off his charm to fans. The actor, 29, was snapped in Covent Garden for the event which saw his non-alcoholic beer brand BERO team up with Shopify. Boasting a summery look as the sun beamed down, Tom wore a blue and white striped shirt and paired it with a white fitted chino. The BERO x Shopify pop up event also saw him put to work, pouring pints and serving customers. His adorableness was on full display too as he posed for pictures with fans as they enjoyed the non alcoholic beer. It comes after it was revealed how Tom, who was heavily rumoured to be the next James Bond, along with Saltburn star Jacob Elordi and Babygirl actor Harris Dickinson. Fans of the 007 franchise were particularly disillusioned with the possibility of Tom Holland bagging the part. The results of a MailOnline poll even revealed that the majority of film-lovers would rather 'someone else' play 007. A staggering 72 per cent of voters opted for the 'someone else' option, while 13 per cent picked Australian Jacob Elordi, five per cent chose Harris Dickinson and 10 per cent fancied Holland. But Tom too received a heap of backlash on X, formerly known as Twitter, with a host of fans questioning whether he's really a suitable Bond. The British actor has previously starred as Peter Parker in Spider-Man: Homecoming and Spider-Man: Far from Home, with many cinema-goers describing him as 'adorable'. Daniel Craig relinquished the part with the 2021 film No Time To Die and there hasn't been a Bond film released since. Following months of speculation, three names for the coveted role at last emerged on Tuesday from Coral Bookmakers with one lead actor back in the running. Tom, was heavily rumoured to be the next James Bond, along with Saltburn star Jacob Elordi and Babygirl actor Harris Dickinson Fans of the 007 franchise had been particularly disillusioned with the possibility of Tom Holland bagging the part Kick Ass star Aaron Taylor-Johnson, 35, is odds on favourite with Dunkirk actor Jack Lowden, also 35, and Netflix star Theo James, 40, following close behind. Bookmaker Coral have reported seeing a strong wave of support behind Aaron with the British actor as the 9-4 favourite for the role. Meanwhile Theo is second best in the betting at 4-1, while Jack is backed at 5-1. Elsewhere the betting site have Superman star Henry Cavill, 42, with odds of 10-1. Amazon announced on Wednesday that Denis Villeneuve - best known for directing Warner Bros.' two-part Dune adaptation - has signed on to direct the untitled film Bond film, via Amazon press release. The French-Canadian filmmaker, 57, will also serve as executive producer of the project alongside Tanya Lapointe. Amazon had previously announced Amy Pascal and David Heyman as the film's producers, after the studio parted ways with longtime 007 caretakers Barbara Broccoli and Michael G. Wilson.
Yahoo
02-07-2025
- Health
- Yahoo
Non-alcoholic beer might also be bad for you, scientists find
In something of a dent to the usually healthy image attributed to non-alcoholic beer, researchers have found that such drinks mostly have "an unfavourable metabolic impact" on drinkers, a reason for concern to those trying to manage glucose levels. Following tests in which 44 "young men" drank around a pint of non-alcoholic beer (NAB) a day for a month, the researchers said they observed "metabolic alterations" that sent glucose and fat levels up. The rise in glucose and fat was likely caused by sugar and other "caloric content" in the buzz-free beers, according to the study, published in the journal Nutrients. The team led by Germany's Ruhr-University Bochum and including scientists from the University of California San Diego, St. Louis University and the University of the Basque Country, said they set out to investigate how "daily consumption" of NAB affected "glucose and fat metabolism, body composition and liver function." Of the three categories of booze-free beer studied, pilsener-type drinks were the least bad, the team reported, with wheat-based pints and mixed drinks — the kind with sweeteners or soda blended in — leading to metabolic effects similar to those of fizzy sweet drinks, which have long been a bête noir for health campaigners. Sales of drinks with little or no alcohol have grown in recent years, with the UK, known for its boozy culture, seeing a doubling of sales to almost 1.3 million hectolitres in 2023, going by data put together by drinks industry analysis company IWSR. The study is not the first to undermine the health credentials of booze-free beer, the recent market success of which follows decades of warnings about how alcohol can lead to liver disease and addiction, often with devastating consequences for families of the drinker. In 2023, researchers at Cornell Agritech published proof that zero-alcohol drinks are more susceptible to bacterial contamination than real beer, where the alcohol acts as an "antimicrobial hurdle."
Forbes
02-06-2025
- Business
- Forbes
Tom Holland's Non-Alcoholic Beer Brand Debuts A New Flavor
Bero, the non-alcoholic beer co-founded by actor Tom Holland, this week has introduced a West Coast ... More style IPA called "Double Tasty." Spider-Man actor Tom Holland is celebrating two milestones this week: his birthday on June 1, and the launch of a fourth new style of his non-alcoholic beer, Bero. The newest expression is a West Coast style IPA called 'Double Tasty,' which will debut nationally in Target and roll out to other retailers in the coming months. Double Tasty is brewed with Colorado malts and three hops sourced from the western region of the U.S. Double Tasty's flavor is described as having a 'hoppy bitterness' that IPAs are known for, with notes of citrus, grapefruit and passionfruit. Launched in October, Bero was co-founded by Holland and CEO John Herman and kicked off with three styles: pilsner, IPA and a wheat. Herman says the more premium positioning of the brand, a keen focus on flavor development and the authentic story of Holland's personal sobriety are what's resonating with consumers. Herman says the repeat purchase rate for Bero is upward of 30%. 'People are seeing it as being true to his story,' says Herman in a virtual interview. 'They followed him for years on his sobriety, and because of that, when we brought this non-alcoholic beer to the market, people saw exactly its role in how it wasn't just a marketing ploy.' The non-alcoholic beer market has been growing fast in recent years, led by upstart Athletic Brewing with big brewers launching their own variations, including Heineken's 0.0 and AB InBev's Bud Zero. Alcoholic beverage research tracker IWSR recently projected that non-alcoholic beer will overtake ale as the second-largest beer category by volume worldwide in 2025. Much of that growth has been led by younger drinkers, especially Gen Z, who have embraced more non-alcoholic brands like Bero and Heineken and are consuming far less alcohol than prior generations. But even beyond sobriety, data shows that a vast majority of non-alcoholic beer, wine and spirits is purchased and consumed by those that still drink alcohol. That's led to a social trend known as 'zebra striping,' the practice of moderating consumption of booze by alternating between non-alcoholic and alcoholic drinks throughout the evening. Bero now offers four different non-alcoholic beers that are sold in national retailers including ... More Target, Amazon and Sprouts. When Bero launched, the focus initially was on selling online but the brand quickly won a key retail distribution deal with Target. Other national retailers including Sprouts and Total Wine soon followed. On Amazon, Herman says Bero is the top-selling nonalcoholic beer brand. Bero is also focusing more on in-person activations and getting a presence in bars and restaurants in major cities like New York and Los Angeles, as well as distribution at Soho House clubs in the U.S. and the U.K. This year, the brand also had a presence at the Masters golf tournament and Formula One's Miami Grand Prix. 'It's full bodied, it's flavorful, and really the lifestyle moments that we're trying to promote at the more aspirational locations that's really coming through is being differentiated amongst the offering,' says Herman. Holland remains actively involved in promoting the brand across his social channels (he has nearly 63 million followers on Instagram and over 60,000 on TikTok). Earlier this year, the actor generated headlines when his U.K. ID was initially denied in a Target when trying to buy Bero. Actor Tom Holland, who co-founded the non-alcoholic beer brand Bero in 2024, has been sober for more ... More than three years and has said the brand reflects "my own journey and love for beer." Bero, Holland said in a prepared statement, is 'a premium option that could seamlessly fit into your lifestyle, show up in any setting and always leave you feeling your best.' The expansion of Double Tasty 'feels surreal in the best way, but also really natural for what we set out to achieve. We want to offer people more - not just in the quantity of beers to choose from, but in life,' he added. The brand will continue to leverage Holland for marketing purposes, though Herman acknowledges that will be somewhat difficult to navigate with Holland's busy schedule. This year, he will be filming the blockbuster titles Spider-Man: Brand New Day and the Christopher Nolan-directed The Odyssey. 'For now, Tom's involvement is kind of integral,' says Herman, who notes that Holland attended some events to support Bero this past weekend in Los Angeles. 'Over time, I think he'll always be part of the brand, but the brand will really exist to stand more and more on its own.'
