Latest news with #oakley
Hype Malaysia
21-07-2025
- Entertainment
- Hype Malaysia
Culture-Shaking Collab Drops As Travis Scott Joins Oakley As Chief Visionary
This gives us life! After years of Travis Scott fuelling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural powerhouses have come together to officially partner and reimagine eyewear, apparel, and more. Oakley has officially named Travis Scott as their first-ever Chief Visionary, announcing a multi-year partnership that will reimagine the brand's creative future. Travis Scott and his Cactus Jack team will work closely with Oakley to push the boundaries of design, innovation, and cultural impact to new heights. Throughout recent years, Travis Scott has been a huge driving force on Oakley's cultural renaissance, integrating the brand's signature eyewear and iconic logo into his post-apocalyptic tour wardrobe, helping shape its resurgence through organic connections and creative alignment. His arrival as Chief Visionary marks a new chapter in Oakley's 50-year legacy of making the unconventional feel inevitable. 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary – a title that speaks to creativity, belief, and purpose, to forge something that's not only different – it's defining,' said Caio Amato, Global President of Oakley The partnership will see Travis Scott and his Cactus Jack creative team working together with Oakley's team to create new campaigns, reimagine Oakley's classic catalogue of styles, and offer perspective on Oakley's future eyewear and apparel, featuring some of Travis' on-stage tour favourites. The two parties will also create totally new eyewear styles together and introduce collaborative apparel through Travis Scott's Cactus Jack brand lens. 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go,' said Travis Scott, Oakley Chief Visionary. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future – this is just the beginning.' To celebrate the launch of the partnership, three Day Zero items have been made available on Riffing on classic sunglass shop marketing materials, the limited drop includes a 3-poster pack and two apparel pieces offering an early glimpse into what's to come. Stay tuned for more: @travisscott // @oakley // shop on
Black America Web
23-06-2025
- Entertainment
- Black America Web
Oakley & Meta Announce New Performance AI Glasses With Help From Travis Scott & Tom Brady At Fanatics Fest
Source: Getty Images / Meta / Travis Scott Oakley and Meta launched a new pair of performance AI glasses with some help from the goat, Tom Brady, and Travis Scott. Kicking off Fanatics Fest in NYC, Oakley and Meta hosted a special event featuring a panel with Tom Brady, Travis Scott, and Michael Rubin, moderated by Caio Amato, Global President of Oakley. The primary focus of the panel was the art of partnership and collaboration, and Rubin, Brady, and Scott were the ideal individuals to have that discussion with, as each has numerous successful partnerships with brands and among themselves. Source: Getty Images / Oakley x Meta Before the event began, those fortunate enough to gain entry to the Meta Theater were required to place their phones in magnetically sealed pouches, as it was being promoted as a no-phone event. We learned why because Travis Scott wanted to ensure everyone was in the moment during his short but very electric performance, giving his diehard fans a taste of what his complete sets are like. Source: Getty Images / Oakley x Meta Scott made sure to call his 'ragers' to the front while performing hits like 'FE!N' and 'Butterfly Effect,' which got a pop out of the crowd that could probably be heard throughout the entire Javits Center. Source: Matt Monath / Oakley x Meta Scott also wore a pair of the bold Oakley Meta HSTN glasses during his performance, providing a hands-free first-person view of his electric performance for his fans who couldn't be in the building. Source: Getty Images / Oakley x Meta x Travis Scott As for the glasses, they will be available for preorder beginning July 11. Amato spoke about Oakley's partnership with Meta on the new Oakley Meta HSTN glasses. 'For 50 years, we've been pushing the boundaries of what is possible, obsessed with solving unsolved problems,' says Caio Amato, Global President of Oakley. 'Together with Meta we are setting new bounds of reality—It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.' For more information on the Oakley Meta HSTN glasses, visit this link . Hit the gallery below for more photos from the event and the new glasses. Oakley & Meta Announce New Performance AI Glasses With Help From Travis Scott & Tom Brady At Fanatics Fest was originally published on Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta tom brady,oakley,travis scott,meta Source:Oakley x Meta Oakley x Meta Travis Scott, Tom Brady, Oakley, Meta, Fanatics Fest Source:Oakley x Meta Oakley x Meta Oakley, Tom Brady, Travis Scott, Meta, Fanatics Fest Source:Oakley x Meta Oakley x Meta Oakley, Meta, Travis Scott, Tom Brady, Michael Rubin, Fanatics Fest Source:Meta Oakley x Meta oakley,kylian mbappé,patrick mahomes,meta Source:Meta Oakley x Meta oakley,kylian mbappé,patrick mahomes,meta Source:Meta Oakley x Meta oakley,kylian mbappé,patrick mahomes,meta Source:Meta Oakley x Meta oakley,kylian mbappé,patrick mahomes,meta Source:Meta Oakley x Meta oakley,kylian mbappé,patrick mahomes,meta Source:Meta Oakley x Meta oakley,kylian mbappé,patrick mahomes,meta Black America Web Featured Video CLOSE
