Latest news with #onlineadvertising
Yahoo
10-07-2025
- Business
- Yahoo
Meta faces scrutiny in France over advertising practices
The French competition authority, Autorité de la concurrence, has initiated an investigation into Meta Platforms regarding allegations of exploiting its dominant position in the online advertising market. In a statement, the regulator said that the owner of Facebook is accused of restricting access to ad verification partnerships. The terms for such partnerships were reportedly opaque, discriminatory, and unfair. 'The General Rapporteur of the Autorité de la concurrence announces that an objection has been notified to the Meta group, concerning practices implemented in the online advertising sector, which are likely to have consequences on several related markets for the provision of ad verification services and ad spaces,' the statement said. The investigation is expected to span several months. No verdict has been reached regarding Meta's guilt. The inquiry stems from a complaint filed in October 2022 by Adloox, an advertising platform now owned by the US company Scope3. Following this complaint, the Autorité imposed interim measures in May 2023. The interim measures required Meta to establish and publicise new criteria for accessing and maintaining 'viewability' and 'brand safety' partnerships. Additionally, the measures aimed to expedite Adloox's admission into these partnerships. The interim measures will remain in effect until a final decision is made. In Spain, Meta is set to face a trial in October 2025 on similar grounds. Over 80 media companies filed a €551m ($645m) complaint, accusing Meta of unfair competition. Furthermore, online rights campaigners filed complaints in Europe earlier in 2025 against Meta's advertising practices. The tech major is also at risk of accruing daily fines if it does not adjust its pay-or-consent model to comply with European Union (EU) antitrust mandates. "Meta faces scrutiny in France over advertising practices" was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
25-06-2025
- Business
- Yahoo
Cannes Festival Fuels Wall Street Confidence in META—Citi Lifts Price Target
Meta Platforms, Inc. (NASDAQ:META) is one of the 10 Trending AI Stocks on Wall Street Right Now. On June 24, Citi reiterated the stock as 'Buy' and raised its price target on the stock to $803 per share from $690. According to the firm, big-name internet stocks such as Meta are a solid pick for investors despite search traffic declines and the rise of artificial-intelligence-powered competitors. 'On META (Top Pick, TP to $803), checks highlight greater conversion rates on continued engagement strength.' The rating follows a series of meetings and panels related to the online-advertising ecosystem at the Cannes Lions Festival last week. 'While the broader macro continues to be challenged and yes, advertisers remain cautious, our conversations with marketers, brands, agencies, and platforms at Cannes suggests budgets are not being cut. We emerge from Cannes incrementally positive on the broader online advertising environment.' The firm highlighted how this is good news for Meta, having announced a series of ad products at the festival. The analysts particularly pointed to the introduction of ads on WhatsApp as well as the extended testing of Business AI agents across ad formats, amongst others. 'A consistent theme across our meetings as it relates to META was that it was among the best platform to target specific audiences/users, find the variations to drive conversions, and the platform doing so across formats,' Citi's team said. Meta Platforms, Inc. (NASDAQ:META) is a global technology company. While we acknowledge the potential of META as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 10 AI Stocks in the Spotlight and Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
17-06-2025
- Business
- Yahoo
ITV, Channel 4 and Sky plot fightback against streaming giants
ITV, Channel 4 and Sky have struck a deal to combine their online advertising spots in an attempt to fight back against streaming giants such as Netflix. The broadcasters have agreed to a new tie-up that will pool their available ad space to allow brands to run campaigns across all of their on-demand and streaming services. Bosses said the move was aimed at boosting ad revenues by attracting small and medium-sized businesses that previously had not advertised on TV. This forms part of a battle to rebuild their finances after the rise of streaming splintered audiences and hit traditional advertising revenues. Streaming services such as Netflix and Disney have also rolled out cheaper, ad-funded tiers that will increase competition for advertising space with commercial channels. However, there are signs that investment in streaming is beginning to pay off for traditional channels. ITV's ad revenue ticked up 2pc last year, boosted by 15pc growth in digital advertising. Channel 4's digital ad revenues also rose 9pc thanks to record streaming views, offsetting a decline in linear advertising. Nevertheless, the growing threat from streaming services has sparked calls for mergers between British broadcasters. Supporters say consolidation would give traditional TV the scale required to compete with deep-pocketed US rivals. Alex Mahon, the outgoing boss of Channel 4, has pushed back against the idea of mergers. However, she has called for more collaboration between the rival broadcasters, citing the example of Freely, a streaming joint venture the channel runs alongside the BBC, ITV and Channel 5. The advertising tie-up could pave the way for a more structural tie-up between the commercial broadcasters, which each run their own ad sales houses. The channels said they are in discussions to simplify the process of buying ad inventory for media agencies, including a potential joint venture based on ITV's Planet V ad platform. The new ad deal, which is slated to launch in 2026, will use Sky owner Comcast's ad buying platform. Priya Dogra, Sky's head of advertising, said: 'In today's fast-evolving media landscape, we strongly believe success will require collaboration, simplification and innovation. 'In partnership with ITV and Channel 4, and following the successful US launch of Comcast's Universal Ads platform, we are excited to bring this to the UK and with it, the opportunity to open up TV advertising to new brands.' Kelly Williams, of ITV, added: 'As a TV industry, it is important that we collaborate to make television easy to plan, buy and measure for our established customers as well as the huge potential of new to TV brands.' Rak Patel, of Channel 4, said: 'This marketplace underlines what sets TV apart from all other media: its ability to collaborate at scale.' Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Telegraph
17-06-2025
- Business
- Telegraph
ITV, Channel 4 and Sky plot fightback against streaming giants
ITV, Channel 4 and Sky have struck a deal to combine their online advertising spots in an attempt to fight back against streaming giants such as Netflix. The broadcasters have agreed to a new tie-up that will pool their available ad space to allow brands to run campaigns across all of their on-demand and streaming services. Bosses said the move was aimed at boosting ad revenues by attracting small and medium-sized businesses that previously had not advertised on TV. This forms part of a battle to rebuild their finances after the rise of streaming splintered audiences and hit traditional advertising revenues. Streaming services such as Netflix and Disney have also rolled out cheaper, ad-funded tiers that will increase competition for advertising space with commercial channels. However, there are signs that investment in streaming is beginning to pay off for traditional channels. ITV's ad revenue ticked up 2pc last year, boosted by 15pc growth in digital advertising. Channel 4's digital ad revenues also rose 9pc thanks to record streaming views, offsetting a decline in linear advertising. Nevertheless, the growing threat from streaming services has sparked calls for mergers between British broadcasters. Supporters say consolidation would give traditional TV the scale required to compete with deep-pocketed US rivals. Alex Mahon, the outgoing boss of Channel 4, has pushed back against the idea of mergers. However, she has called for more collaboration between the rival broadcasters, citing the example of Freely, a streaming joint venture the channel runs alongside the BBC, ITV and Channel 5. The advertising tie-up could pave the way for a more structural tie-up between the commercial broadcasters, which each run their own ad sales houses. The channels said they are in discussions to simplify the process of buying ad inventory for media agencies, including a potential joint venture based on ITV's Planet V ad platform. The new ad deal, which is slated to launch in 2026, will use Sky owner Comcast's ad buying platform. Priya Dogra, Sky's head of advertising, said: 'In today's fast-evolving media landscape, we strongly believe success will require collaboration, simplification and innovation. 'In partnership with ITV and Channel 4, and following the successful US launch of Comcast's Universal Ads platform, we are excited to bring this to the UK and with it, the opportunity to open up TV advertising to new brands.' Kelly Williams, of ITV, added: 'As a TV industry, it is important that we collaborate to make television easy to plan, buy and measure for our established customers as well as the huge potential of new to TV brands.' Rak Patel, of Channel 4, said: 'This marketplace underlines what sets TV apart from all other media: its ability to collaborate at scale.'
Reuters
13-06-2025
- Business
- Reuters
Britain says Google's online-ad commitments no longer needed
LONDON, June 13 (Reuters) - Britain's antitrust regulator said commitments it secured from Google (GOOGL.O), opens new tab in 2022 related to online advertising were no longer needed after the tech company decided against a standalone prompt for third-party cookies in April. The Competition and Markets Authority (CMA) had been concerned that Google's original plan to downgrade third-party cookies could have weakened competition in digital advertising. In 2022 it accepted commitments from Google that addressed its concerns about its "privacy sandbox" proposals, specifically around plans to remove some third-party cookies from its Chrome browser. "The CMA believes the commitments are no longer necessary and is now consulting before it takes a decision on whether to release them later this year," it said on Friday.
