Latest news with #outdoorTourism
Globe and Mail
18-06-2025
- Business
- Globe and Mail
From Map to Mobile; How Adventure Tourism Logistics is Being Transformed
Digitalization is revolutionizing the way outdoor tourism operates. Manaslu Adventures is joining this transformation with tools that integrate efficiency, expansion, sustainability, and user experience. For decades, planning an adventure trip meant exchanging dozens of emails, printing maps, coordinating equipment, and trusting that everything would go as planned. Today, thanks to the digital transformation led by agencies like Manaslu Adventures, all that logistics now fits in the palm of your hand. Headquartered in Barcelona and operating in more than 15 international destinations, Manaslu has succeeded in automating and centralizing the complex organization required for an outdoor journey: permits, transportation, local guides, insurance, meals, meeting points, and more. And it has done so by developing its own technological platforms that connect the agency, suppliers, and travelers in real time. Technology That Breathes Life into Operations In the words of its Marketing Director, 'Our goal is for the traveler to focus only on enjoying the experience.' This means integrating everything from interactive maps and digital check-in to weather alerts, baggage control, and personalized options based on the type of activity and the client's experience level. Process automation has reduced internal logistics management time by more than 40%, freeing up resources for route design, improved customer service, and collaboration with local communities at each destination. A Transformation with Institutional Support This technological leap has been driven, in part, by the 'Última Milla' program, a national initiative by the Spanish Ministry of Tourism that promotes the digitalization of small and medium-sized tourism enterprises. Thanks to this support, Manaslu has been able to scale its sustainable travel model to strategic markets such as the United States and the United Kingdom, where demand is growing for responsible, active, high-quality experiences. This future-oriented vision positions the agency as one of the most dynamic players in the global outdoor sector. Digitalizing to Protect the Planet Beyond efficiency, Manaslu's digital transformation also has a direct impact on sustainability: optimized routes that reduce emissions, visitor management in sensitive areas, and dynamic itineraries that adapt to changing environmental conditions. In short, a more conscious approach to adventure tourism also requires smarter logistics. From Kyrgyzstan to Peru, passing through Georgia and Iceland, each route is now managed with great precision — but with the spirit of a true traveler. Because in the new era of adventure tourism, technology doesn't replace the soul of the journey — it sets it free. Media Contact Company Name: Manaslu Adventures Contact Person: Press Office Email: Send Email Country: United States Website:
South China Morning Post
06-05-2025
- South China Morning Post
Drones can take the Hong Kong hiking experience to new heights
Coldplay's recent concerts at Hong Kong's Kai Tak Stadium sparked a wave of excitement – but for bassist Guy Berryman, the city's allure extended beyond the stage. After the shows, he explored Hong Kong's natural beauty, including hiking the renowned Dragon's Back trail – reflecting the popularity of the city's mountain-and-sea scenery among global travellers. Advertisement How can Hong Kong improve as a world-class hiking destination? One promising solution lies in deploying drones to improve trail safety and convenience, as well as offer a more immersive experience. The timing is opportune – trials for drone deliveries are under way , including medical supply drops to outlying islands. Hong Kong boasts an abundance of internationally renowned hiking trails and natural landscapes. Compared to New York's manicured Central Park, Hong Kong's mountains and seas offer an extreme contrast – the convenience of switching from concrete jungle to pristine wilderness in just 10 minutes is something top cities like Tokyo and Singapore struggle to match. Dragon's Back, for instance, was named Asia's best urban hike by Time magazine in 2004 and was listed among the world's best hiking trails by CNN in 2022. National Geographic named Hong Kong's MacLehose Trail among the world's 20 best hikes in 2016. Snooker champion Ronnie O'Sullivan, who took up Hong Kong residency under the Quality Migrant Admission Scheme, has made no secret of his love for the running trails. In recent years, outdoor tourism has gained popularity as more people look for a temporary escape from bustling city life. Hong Kong's hiking trails are not just a miniature natural museum for outdoor enthusiasts but also a magnet for photography lovers. Advertisement The city's unique blend of mountain and sea scenery is on full display from our many hiking trails – the MacLehose Trail spans Sai Kung's spectacular coastline, the Wilson Trail traverses Kowloon's peaks offering sweeping views of Victoria Harbour, the Hong Kong Trail winds its way through lush greenery, connecting urban and rural landscapes, and the challenging Lantau Trail scales mist-shrouded Lantau Peak.
