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Yahoo
27-06-2025
- Business
- Yahoo
Brazil's reshaping of the Latin American subscription economy
Brazil has quietly built one of the most successful real-time payment systems in the world over the past five years. Launched in late 2020 by the Central Bank of Brazil, Pix enables instant, free payments between individuals and businesses. Today, over two-thirds of the Brazilian population use Pix regularly, with people saying 'Pix me' instead of 'pay me back', and surpassing both credit and debit cards in transaction volume according to the Central Bank. Pix is now taking a significant step forward in the recurring payments space with the introduction of Pix Automático, a major upgrade that enables automated, pre-approved recurring payments. Building on the success of Pix, this new feature introduces a streamlined experience for subscription-based services and recurring charges. It promises to elevate an already trusted and efficient payment method into a powerful tool for sustained digital commerce, providing a blueprint for other countries in Latin America and beyond to follow. As Brazil's economy has modernised, more and more international companies that rely on subscription services have entered the South American country. In fact, subscription box services alone generate over $170 million annually. But until now, recurring payments typically relied on manual processes. With just 40% of Brazilians owning a credit card -and over 75% using Pix-, subscriptions must be paid manually every month using Pix or Boleto Bancário. Pix Automatico is set to reflect the adaptability and success of Pix in a card-scarce environment. It's a natural next step as a technical evolution that brings automation, simplicity, and reliability to recurring payments, all while building on the strong consumer trust Pix already enjoys. Pix Automático changes the equation. It allows consumers to authorise recurring debits directly from their existing bank or wallet accounts, eliminating the need for credit cards, repeated QR code scans, or monthly reminders. The process begins with a one-time enrolment, often via QR code or app interface, which serves solely to authorise future charges. The result is a smoother, more trustworthy experience that remains user-controlled through opt-in and cancellation features. For businesses, the implications are enormous. It offers them a more predictable cash flow, lower churn, and higher customer lifetime value, especially important in a market where flexibility and simplicity are key. Now, companies that rely on subscription models can reach Brazil's large unbanked and underbanked populations—people who were previously excluded from the digital economy due to a lack of access to traditional banking. Neobanks like Nubank (with over 104 million customers across Latin America) and Banco Inter (30 million in Brazil) offer simple, accessible alternatives. Digital wallets such as PicPay and Mercado Pago are also widely used, helping millions manage money and make payments without a traditional bank. For these consumers, Pix Automático doesn't just improve convenience—it represents inclusion. Banks and fintechs are also poised to benefit. Beyond media subscriptions and digital content, Pix Automático can power recurring use cases like insurance premiums, utility bills, gym memberships, and even automated savings or micro-investments. The infrastructure opens the door for new financial products that are simple, real-time, and inclusive by design. There's growing speculation that Pix Automático could even displace traditional direct debits in Brazil. Unlike legacy debit arrangements, which are slow to set up and can be bank-specific, Pix Automático offers real-time settlement and works across institutions. Pix Automatico isn't a new alternative form of payment in the Brazilian market, rather a continuation of the country's bold leadership in digital payments. Pix is already the country's most used payment method, deeply embedded in the lives of consumers and businesses alike. Pix Automático builds on this maturity, adding functionality that makes recurring payments easier, more consistent, and better aligned with both consumer behaviour and business needs. For companies looking to grow in Brazil, integrating Pix Automático will require collaboration with payment processors, updated user flows, and strong customer education. But the return is clear - stronger conversions, more predictable revenue, and a deeper connection to one of the world's most innovative digital economies. Brazil has already proven that game-changing financial innovation can come from central bankers, not just tech giants. Pix Automático is the next chapter in that story, reminding us that the future of fintech may be written not only in code, but also in Portuguese. Federico Mazzoli is VP of Product at dLocal "Brazil's reshaping of the Latin American subscription economy " was originally created and published by Electronic Payments International, a GlobalData owned brand. 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Finextra
16-06-2025
- Business
- Finextra
PPRO adds Pix Automático to paymens platform
PPRO, the leading local payments platform, today announced the launch of Pix Automático on the PPRO platform, on day one of the Central Bank of Brazil's live rollout. 0 This newest enhancement to Brazil's instant payment system, Pix, offers consumers an effortless and cost-effective way to manage recurring payments, by enabling seamless cross-regional recurring transactions. Pix Automático, developed by the Central Bank of Brazil, allows consumers to authorise recurring payments such as subscriptions, utilities, and memberships with a single upfront consent. This eliminates the need for manual approvals with each transaction, reducing friction and improving retention in the payment journey. Additionally, it provides the 60 million Brazilians without credit cards to access these services, significantly boosting financial inclusion across the country. With a sandbox and documentation for Pix Automático available through PPRO, merchants and Payment Service Providers (PSPs) can benefit from: ● Access to Brazil's preferred instant payment method - now with recurring capabilities. ● Optimised conversion and retention - frictionless recurring flows reduce payment declines and subscriber churn. ● Faster time to market - plug-and-play functionality via PPRO's platform accelerates access to Brazil's 174m+ Pix users. ● Trusted infrastructure and local expertise - built on the same local payments backbone trusted by leading global brands. 'Recurring payments are a powerful engine for growth and Pix Automático is set to transform how consumers in Brazil engage with subscriptions and other repeat services,' said Motie Bring, CEO at PPRO. 'Our mission is to help PSPs and merchants tap into local payment preferences with ease, and Pix Automático is another key step in delivering on that promise.' This rollout builds on the success of PPRO's Subscriptions for Local Payments solution launched earlier this year, reaffirming the company's commitment to enabling smarter local payment experiences across high-growth markets.
Finextra
16-06-2025
- Business
- Finextra
Pix adds recurring payments
Brazil's Pix instant payments platform has added a recurring payments feature. 0 Pix Automático will facilitate recurring charges that let users authorise periodic debits automatically, without the need for authentication for each transaction. The central bank predicts the feature will be useful for a host of options, including schools, colleges, gyms, condominiums, social clubs, health plans, streaming services, news portals, subscription clubs, and FS firms. Launched in late 2020, Pix has proved a runaway success, used by 170 million people, 91% of the country's adult population. At the same time, 60 million Brazilians don't have credit cards, leaving a significant potential market for the new Pix Automático. According to vendor Ebanx, it could unlock $30 billion in online recurring payments within two years. Ebanx has already integrated the recurring payments feature, with global streaming platforms and SaaS companies among the first to tap into it. PPRO and digital bank Nubank have also been quick off the mark with their own integrations coming onstream. Pix saw a 52% increase in transaction volume in 2024, according to central bank data. By the last quarter of the year, it accounted for nearly half of all non-cash payment transactions in Brazil.
Yahoo
14-06-2025
- Business
- Yahoo
KEO World Launches WORKEO for Payments Between Companies and Transaction Financing
New solution integrates payment management and financing, with extended terms for suppliers and accelerated collections. MIAMI, FL / / June 14, 2025 / KEO World, a global leader in digital technology and innovation, announces its entry into the Brazilian market. The company, specialized in innovative and fully digital payment and financing solutions between companies, launches, in partnership with BTG Pactual, Workeo - a financing platform powered by artificial intelligence and with a payment core based on blockchain, transforming the global B2B payments and inventory financing market. Workeo's technology democratizes access to a platform that was previously restricted to large corporations, now available for companies of all sizes in Brazil. The solution facilitates transactions, making them safer and more efficient while establishing a new standard for financial accessibility and operational excellence. The launch comes at a strategic moment for the Brazilian market, where a significant portion of companies, especially medium-sized ones, still face difficulties accessing working capital credit essential for driving their businesses. According to studies from SEBRAE and data from CNDL/SPC Brazil, many of these companies continue to operate outside the traditional financial system - a reality also recognized by the Central Bank of Brazil. "The arrival in Brazil marks a strategic step for KEO World. Together with BTG Pactual, we combine cutting-edge technology with the financial solidity of one of the most respected institutions in Latin America. Together, we will expand access to working capital quickly, safely, and intelligently, driving the growth of thousands of Brazilian companies," highlights Paolo Fidanza, CEO and founder of KEO World. Through this partnership, KEO World and BTG Pactual Empresas offer a complete digital platform that covers all stages of B2B payments - from financing to transaction execution. The solution enables fast, secure, and transparent payments with financing options of up to 90 days per invoice, providing greater flexibility in cash flow and significant efficiency gains in financial operations. *Personalized digital experience* Unlike standardized solutions offered by traditional banks and fintechs, Workeo provides personalized digital credit lines with flexible use and automatic reuse, without hidden fees and with conditions tailored to each client's cash flow and profile. The platform also allows for global multi-currency inventory financing as well as real-time invoice settlement even when suppliers do not offer credit. The solution promotes cash flow optimization and increases companies' purchasing power by significantly reducing costs and eliminating inefficiencies by replacing manual processes with a 100% digital experience powered by artificial intelligence. "We are committed to offering innovative solutions that meet the real needs of Brazilian companies. The partnership with KEO World represents another significant technological advancement in our credit offering to entrepreneurs," states Gabriel Motomura, partner and co-head of BTG Pactual About KEO World Founded in 2020 and based in Miami, USA, KEO World has processed over $1 billion in revenue volume with direct clients and operates in markets such as the United States, Mexico, Canada, Colombia, and Peru. The company is recognized for its exclusive technology and customized solutions for B2B payments and digital inventory financing. Media Contact Organization: KEO WorldContact Person Name: Carlos MejiaWebsite: press@ Number: +13057338167City: MiamiState: FLCountry: United States SOURCE: KEO World View the original press release on ACCESS Newswire Sign in to access your portfolio
Reuters
04-06-2025
- Business
- Reuters
Brazil's Pix set for next leap with launch of recurring payments
June 4 (Reuters) - Brazil's wildly popular instant payment system Pix is poised for another leap with the launch of a new recurring payments feature this month, central bank officials said on Wednesday. Since its launch in late 2020, Pix has rapidly become the leading payment method in Latin America's largest economy, surpassing cash as well as debit and credit cards. Last year it handled more than 26 trillion reais ($4.61 trillion) in transactions. Initially slated for launch last October, the new feature will go live on June 16, allowing users to authorize recurring charges with a single consent, according to the central bank, which developed and operates Pix. That will allow for automatic payments of utilities, phone bills, school tuition, gym memberships, and digital or streaming services via the new "Pix Automatico" tool. "'Boleto' will be overtaken by Pix Automatico when it comes to automatic payments," said Renato Gomes, the central bank's financial system organization director. Boleto is the traditional slip method, which moved 6.2 trillion reais last year, according to banking federation Febraban. Speaking at a central bank event in Sao Paulo to present the feature, Gomes added that existing automatic debit services via banks are also likely to be disrupted by the new tool. Companies must sign bank agreements to offer automatic debit, a process central bank regulation director Gilneu Vivan described as burdensome for small businesses. Pix Automatico will simplify the process, allowing small merchants to receive recurring payments with ease. Vivan also noted that nearly 60 million Brazilians do not own a credit card, a group that will now be able to access subscription-based services previously limited to cardholders. A study by payments platform EBANX estimates that Pix Automatico could handle at least $30 billion in e-commerce transactions within its first two years of operation. ($1 = 5.6418 reais)
