Latest news with #paymentorchestration
Yahoo
a day ago
- Business
- Yahoo
From patchwork to platform: How payment orchestration is becoming core infrastructure
Not long ago, payments followed a relatively straightforward model: one provider, one integration and, (despite multiple redirects) one route from checkout to completion. But as commerce has become more digital, more global and more fragmented, the simplicity of that model has broken down. Merchants today must manage a growing mix of payment methods, regional providers, fraud solutions and value-added services. At the same time, they are under pressure to optimise performance, reduce costs and expand into new markets. These demands are putting serious strain on payment technology stacks, just as customer expectations for speed and reliability are higher than ever. In response, many businesses began turning to payment orchestration. Initially used to streamline connections between multiple providers, it has evolved into something far more strategic. Today, payment orchestration enables businesses to run their payment operations more effectively. It improves resilience, enhances adaptability and supports faster rollout of new functionality. The earliest adopters were in two camps. Some merchants were under great pressure to modernise, and others were naturally forward-thinking and focused on gaining competitive edge. In both cases, these merchants were digital-first, expanding across borders, and knew that their payment setup could not keep pace with their growth. Payment orchestration helped them simplify disconnected systems and take control of how payments were routed and managed. For many, it was a calculated risk that ultimately gave them a head start At its core, payment orchestration refers to an independent software layer that sits between merchants and their payment providers. Unlike gateways or aggregators of alternative payment methods, true orchestration is vendor-agnostic and connective rather than controlling. It enables agility while optimising payment flows and maintaining choice. What matters most is what sits within that layer and what those features enable. Capabilities such as smart routing, tokenisation, checkout personalisation and redundancy management can be implemented without reengineering the entire stack. This model significantly reduces the burden on development teams and allows businesses to focus more on growth than maintenance. For some time, the discussion around payment orchestration has centred on merchant needs: how to scale efficiently, manage risk and improve reliability. Increasingly, however, orchestration is proving valuable to the payment providers themselves. In the face of the demand for modernisation, many financial institutions are now asking the same question that merchants once did: build or buy? Some are investing in the modernisation of their acquiring platforms. Others are stepping back from infrastructure ownership and partnering with orchestration providers to bring more advanced features to their customers. Several acquirers have begun looking for white-labelled orchestration technology. The aim is to help them unify siloed systems, route volume more precisely, or serve merchants in markets where they lack direct coverage. It can give them a competitive edge without having to overhaul their entire architecture. This shift in thinking matters. Payment orchestration is no longer seen as a disruptive force. It is being recognised as a way to retain high-value merchant relationships while expanding capabilities in a more sustainable way. Another important shift is in how payments orchestration is being deployed. Full-stack transformation is no longer the only option. Many businesses are now taking a modular route, applying orchestration to solve focused challenges. Some implement routing logic only. Others begin with tokenisation or use orchestration for fallback and continuity. This versatility allows for precise, high-impact improvements. A gateway might adopt orchestration to extend connectivity and routing. A travel platform may integrate it to create more reliable checkout experiences without disrupting their acquirer relationships. A financial institution could use it to bring consistency across legacy systems and regional operations. These are just a handful of very simple examples, but the potential permutations are vast. In some verticals, payments orchestration is supporting even more advanced payment strategies. Gambling operators, for example, are using it across both pay-in and payout flows, layering in fraud prevention solutions, tokenisation and adaptive routing. In the digital goods and ticketing sectors, it is helping consolidate multiple brands under a single platform following mergers and acquisitions. Tokenisation is now a common entry point. Several businesses begin by using orchestration to manage scheme-level token compliance or consolidate token management across providers. From there, they expand into broader orchestration use cases over time. As payment orchestration continues to evolve, its relevance now extends far beyond early adopters. It is becoming shared infrastructure that benefits both merchants and providers. For many in the payment providers in the ecosystem, its role is becoming more obvious. It serves as a distribution layer that encourages collaboration rather than competition. As more merchants demand the level of control and flexibility that orchestration offers, providers need to meet that demand to retain and grow those merchant relationships. But they need to do it without rebuilding from scratch. This is not about undermining incumbents or competing on price. Sustainable orchestration works by reinforcing the connection between merchant and payment provider. That principle has to be part of the orchestration model, especially as adoption increases among more traditional financial institutions and platform businesses. What started as a workaround for disconnected systems is now becoming foundational. Payment orchestration has shifted from patchwork to platform, from tactical fix to core infrastructure. For those that adopted early, the gamble is paying off. And as global requirements grow and payment environments become harder to manage, payment orchestration is no longer a fringe innovation. It is becoming essential. Tom Voaden is VP of Commercial at BR-DGE "From patchwork to platform: How payment orchestration is becoming core infrastructure" was originally created and published by Electronic Payments International, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Finextra
24-06-2025
- Business
- Finextra
Gr4vy to rewire payments for Grammarly
Gr4vy, the cloud-based payment orchestration platform, today announced that Grammarly, the trusted AI assistant for communication and productivity used by over 40 million people and 50,000 organizations, has chosen the company's no-code cloud system to create bespoke checkout experiences for its millions of users. 0 Grammarly needed a solution that would allow it to optimize its payment performance by integrating multiple payment service providers (PSPs) without the complexity of direct integrations—an effort that would otherwise require extensive development resources and ongoing maintenance. Gr4vy enables Grammarly to experiment with different PSPs effortlessly while also improving efficiency, reducing transaction costs, and increasing approval rates. Through Gr4vy's single integration, Grammarly now has access to over 400 payment providers, eliminating the need for custom-built PSP connections. Gr4vy's plug-and-play, no-code platform allows Grammarly to activate new PSPs with a single click, eliminating months of engineering work and significantly speeding up time to market. Additionally, Gr4vy ensures redundancy and reliability—if one PSP experiences downtime, transactions are rerouted instantly, preventing disruptions and revenue loss. 'Grammarly's decision to use our platform is a testament to the simplicity and flexibility we offer, as well as our ability to deliver efficient and scalable solutions that will drive customer growth and retention,' said John Lunn, Founder and CEO of Gr4vy. 'We are thrilled to empower Grammarly with the flexibility it needs to optimize payment processes while focusing on its core mission of helping people and teams do their best work.' Grammarly leverages several key features of Gr4vy's platform to improve its payment operations. With Gr4vy's hosted payment fields, Grammarly can securely collect sensitive card data, ensuring full PCI compliance. In addition, Grammarly uses Gr4vy's Account Updater to handle recurring billing transactions efficiently, automating the management of expired cards and ensuring uninterrupted subscription management. These features allow Grammarly to continuously refine and experiment with its payment strategy while maintaining the agility and scalability needed to support its growing operations Gr4vy continues to redefine the payment landscape by enabling businesses like Grammarly to take full control of their payment strategies. With a flexible, scalable, and future-proof infrastructure, the platform helps companies boost profitability, streamline operations, and explore new payment experiences—without the constraints of legacy systems. As Gr4vy expands its global reach, it remains focused on providing businesses with the tools they need to succeed in an evolving payments ecosystem. Committed to progress, the company helps industry leaders unlock their full potential and shape the future of payments.
Forbes
13-06-2025
- Business
- Forbes
Omnichannel Payment Orchestration—Why It's Important To Get It Right
Andrew Riabchuk is the Founder and CTO of Akurateco, a white-label payment gateway platform driving innovation in fintech. getty The efficiency of managing all payments—online, in-store, mobile and even the Internet of Things—in a single, intelligent, connected system is a reassurance every business is looking for when seeking a solution. Omnichannel payment orchestration is the key to this efficiency. It seamlessly integrates card-present (CP) and card-not-present (CNP) transactions into a single, unified platform, eliminating the need for multiple vendors or systems. For merchants, this means more innovative transaction routing, fewer failed payments, faster reconciliation and a seamless checkout experience wherever customers pay. This system also enables businesses to optimize approval rates, reduce transaction fees, increase operational transparency and make reporting and synchronization of the customer experience easier. In this article, I'd like to discuss omnichannel and its benefits for businesses. The increased demand for omnichannel orchestration stems from the stream as businesses expand their presence both online and offline. Businesses no longer need the dance of different systems to facilitate electronic commerce and physical stores. Collecting payment across all channels enables merchants to optimize approval rates, reduce transaction fees, increase operational transparency and make reporting and synchronization of the customer experience easier. Payment orchestration platforms sit in between the merchant and multiple acquiring banks, payment service providers (PSPs) and alternative payment methods (APMs), directing transactions dynamically to the best-suited provider based on parameters like success rate, fee, geolocation or card type and centralizing processing of Card-Present (POS, mobile POS) and Card-Not-Present (web, app, subscription) transactions and providing aggregated reporting and fraud management functionality. Technically, omnichannel orchestration integrates both legacy and modern payment protocols: • ISO 8583 (used in traditional POS terminals) • Protocols like ISO 20022 and NEXO for cloud-native, API-driven, real-time processing Over the last 20 years, card-present transactions have undergone significant technological advancements. We've moved from printed receipts to magnetic stripes, EMV chips and now NFC contactless payments, wallets and phone wallets. This evolution has changed not only the way we pay but also the way businesses process these payments. • From printed receipts to magnetic stripes, EMV chips and now NFC contactless payments, wallets and phone wallets. • Technology has evolved from massive dial-up POS terminals to smart, portable, programmable terminals and SoftPOS programs that run directly on smartphones. • Today, cloud-based payment devices communicate securely via APIs, enabling remote updates, multi-acquirer routing, tokenization and custom payment applications tailored to industries such as retail, hospitality and mobility. • Leading vendors now offer programmable, modular terminals that work seamlessly in multichannel payment organization ecosystems, integrating card-present, card-not-present and alternative payment methods into a single, adaptable infrastructure. • This shift enables organizations to offer faster, more flexible and information-rich personal payment options with centrally managed and enhanced account security through certified PCI PTS-equipped and point-to-point (P2PE) encryption. Emphasizing the potential for growth and future competitiveness, sophisticated AI-based payment orchestration platforms are revolutionizing transaction management by analyzing real-time patterns to direct payments dynamically based on success likelihood, optimize fee structures, instantaneously detect and neutralize fraud risks and forecast demand and acquiring partner capacity for improved planning. Juniper Research projects these platforms to process over $2.5 trillion in global transactions by 2027, testifying to their growing influence within the fintech landscape. However, this evolution brings with it significant challenges: • Technical Complexity: Integrating different protocols, devices, acquirers and APIs into a single orchestration layer • Legacy Compatibility: Combining legacy ISO 8583 infrastructures with modern ISO 20022 or NEXO standards • Compliance And Security: Meeting strict PCI DSS, GDPR and Strong Customer Authentication (SCA) requirements • Operational Costs: Managing multi-country acquiring relationships, currency conversion fees, tax reporting and reconciliation processes While AI improves efficiency, risk management and cost control, orchestrating these systems requires deep technical expertise and robust infrastructure to ensure seamless, secure and compliant global payments. AI-driven orchestration is no longer a trend but a business challenge for a company operating across multiple channels and countries. The transition for companies that are already implementing intelligent orchestration gives them a competitive advantage in a market worth more than $10 trillion. It prepares their infrastructure for the future convergence of offline and online payments. Omnichannel payment orchestration is, therefore, the glue that holds online, in-store, mobile and IoT transactions together in a single intelligent system. When done correctly, companies can eliminate fragmented systems, enhance transaction routing, minimize failure rates, accelerate reconciliation speed and provide a frictionless and consistent payment experience across all touchpoints by having card-present and card-not-present payments linked to a single, integrated platform. As the demands of modern commerce intensify, adopting an omnichannel orchestration mindset isn't just a benefit—it's becoming a business necessity that should be taken seriously Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Zawya
26-05-2025
- Business
- Zawya
PayTabs Group achieves fintech dominance with its' Saudi built, AI-powered payment orchestration platform
Riyadh, Saudi Arabia: PayTabs Group, a Future 100 company and MENA's award-winning payment orchestration powerhouse, today announced the launch of its enhanced Artificial Intelligence (AI) powered payment orchestration platform. Engineered in Saudi Arabia over four months, the platform is set to cross SAR 325 billion in transaction processing shortly, cementing its role as a key driver of financial inclusion and innovation in the region. PayTabs' AI-powered payment orchestration platform marks a strategic alignment with Saudi Arabia's bold vision for global AI leadership. The recent US-Saudi AI investment collaboration highlights the Kingdom's commitment to positioning itself as a hub for AI-driven innovation, and PayTabs is setting the standard for AI adoption in financial technology across the region. PayTabs also launched the AI Payment Acceptance Booster project to minimize transaction declines and initiated a Data Warehouse project to deliver real-time financial insights and risk management as a service. A standout innovation of PayTabs custom built, AI orchestration layer, is the PayTabs Moderator Platform, designed exclusively for banks, financial institutions and large-scale corporations to help drive their efficiency. This transformative orchestration layer delivers unified control over the payment ecosystem through plug-and-play APIs, and secure local hosting in Saudi, ensuring unmatched efficiency, visibility, and compliance for the financial sector and other vital industries that drive the region's economy. PayTabs AI powered approach has made it the go-to partner for financial institutions looking to leverage AI to scale efficiently. In alignment with the Kingdom's strides in AI, including the recent launch of PIF-backed Humain, PayTabs has successfully empowered financial institutions and large corporates in North African markets like Morocco, GCC markets like United Arab Emirates and CIS countries like Azerbaijan. These institutions benefit from PayTabs scalable, AI-powered, Saudi built payment infrastructure, delivering smarter payment solutions, with technology that's easily scalable across emerging markets, positioning Saudi-built payment intelligence as a global value proposition. Abdulaziz Al Jouf, CEO & Founder of PayTabs Group, commented from Riyadh: ' The launch of our Saudi built, AI-powered payment orchestration platform represents a bold step forward, not just for PayTabs but for Saudi Arabia's vision of AI leadership. With scalable AI-powered infrastructure, PayTabs is poised to deliver Saudi technology across emerging markets, equipping businesses and financial institutions with the agility to compete globally. ' Since July 2024, PayTabs Group has been accelerating its journey to become an AI-enabled company, identifying and deploying AI across its product suite, regional operations, and internal processes. In Q1, the Group finalized a comprehensive AI strategy, launched an AI-driven CRM, integrated AI-powered customer support across key products, and introduced automated KYC/KYB onboarding. From fraud prevention and marketing to transaction monitoring and AI sales agents, AI is being embedded into nearly every function, reshaping how we operate across the group. This transformation is designed to boost internal efficiency and performance, while enabling scalable growth across PayTabs markets. As AI becomes integral to daily operations, teams are adapting, engineering is focused on AI-driven workflows, and support is evolving toward customer success and upselling. All departments are undergoing structured change management. PayTabs sees this transformation as part of a broader regional shift toward AI-first operations. By July 2025, PayTabs plans to expand its AI-powered services to over a million clients, fostering business growth in the digital economy. With IPO readiness and strategic expansion on the horizon, PayTabs is building a future-proof fintech enterprise for the AI era. About PayTabs PayTabs is a payments infrastructure company providing exceptional solutions that are simple, secure, and scalable to drive local commerce and power financial inclusion across the region. It was founded by Saudi entrepreneur Abdulaziz Al Jouf in 2014, with a vision to power every digital transaction in the region. Today PayTabs processes transactions in multiple currencies and markets, swiftly and securely. By providing the infrastructure for B2B payment solutions, including digital invoicing for businesses, QR code, social media payments, point of sale and switching platforms, PayTabs facilitates seamless e-commerce and social commerce solutions for merchants, super merchants, and governments. For over a decade, PayTabs has custom built and exported a full stack of game changing solutions. These include mobile applications, hospitality, governmental, education, airline, travel, transport, and biller solutions, to interlink the multi-billion-dollar enterprise market chain in the region. In 2021, PayTabs launched PT Touch, (MEPS FAST in Jordan) the first soft POS solution in the MENA market to transform smart phones into merchant point of sale terminals. In 2022, PayTabs made a leapfrog move by launching its home owned, globally validated unified payments and orchestration platform. PayTabs unified payment processing orchestration enables governments and large-scale originations to become independent payment platforms to serve their industries. In 2022, the company acquired social commerce platform Paymes to complement its existing retail portfolio. In early 2023, PayTabs received payment gateway certification from Saudi Payments and was later awarded MENA's Best Merchant Solution and the glowing recognition of Fintech Company of the year. In October 2024, PayTabs became the first in Arab World to be recognized as a top 100 Global Fintech Company, delivering payment technology designed and built in Saudi Arabia to the global fintech arena. PayTabs has dedicated offices in KSA and UAE and presence in other locales including Jordan, and Egypt. The company is an equal opportunities employer. More milestones on
