Latest news with #personalisation

Moneythor launches AI suite to deliver deep banking

Zawya

2 days ago

Business
Zawya

Moneythor launches AI suite to deliver deep banking

The promise of 'Deep Banking' – personalisation, proactivity and beyond banking experiences – is now a reality for region's banks Dubai – Singapore-based Moneythor, the world-leading personalisation platform for banks, today announced the launch of its AI Suite, to enable banks to build deeper and profitable relationships with their customers. The suite permits banks to leverage the full potential of their data to deliver experiences which resemble those of popular technology and media apps in terms of personalization, proactivity and engagement - a challenge which many of the region's banks are currently struggling to deliver in practice. According to global research from Fintech Futures [1] amongst banking and fintech decision-makers across the globe, only 23% of financial institutions would describe their acquisition approaches successful, nearly half (49%) admit that their current technology solutions are unable to provide engagement post onboarding, while a staggering 15% of newly acquired customers drop-off after the first 3 months. Martin Frick, Moneythor's CEO, explains that Moneythor's new AI suite will squarely address the challenges facing banks to deliver deeper customer engagement. 'Specific, built-for-purpose AI is fundamental to the delivery of deep banking experiences; namely, hyper-personalisation, anticipation, and a proposition that extends beyond traditional financial offerings. And with respect to the latter, the opportunity is particularly compelling. Banks are, literally, at the intersection of people's daily lives; whether around routine transactions or once-in-a-lifetime ones. Each provides an opportunity to connect with an additional service, or a complementary brand . . . . even beyond the finance space.' 'Moneythor has been applying technologies such as big data, machine learning and AI to support the delivery of more personalised, predictive banking experiences for more than 13 years. Our new AI suite builds upon this 'muscle memory' with the addition of generative, conversational and agentic AI capabilities.' adds Martin Specifically, Moneythor's AI suite will enable banks to intuitively develop, test, deploy and adapt personalised customer content and recommendations, 'on the fly' by integrating with any (or multiple) Large Language Models (LLM), without the requirement to train each one separately. Resulting campaigns are not only deeply personalised, but self-adapting – thanks to the incorporation of Agentic AI – enabling them to adjust and respond to individual customer situations in real time.

Finextra

2 days ago

Business
Finextra

Moneythor debuts AI suite

Singapore-based Moneythor, the world-leading personalisation platform for banks, today announced the launch of its AI Suite, to enable banks to build deeper and profitable relationships with their customers. 0 The suite enables banks to leverage the full potential of their data to deliver experiences which resemble those of popular technology and media apps in terms of personalisation, proactivity and engagement - a challenge which many of the region's banks are currently struggling to deliver in practice. According to global research from Fintech Futures amongst banking and fintech decision-makers across the globe, only 23% of financial institutions would describe their acquisition approaches successful, nearly half (49%) admit that their current technology solutions are unable to provide engagement post onboarding, while a staggering 15% of newly acquired customers drop-off after the first 3 months. Martin Frick, Moneythor's CEO, explains that Moneythor's new AI suite will squarely address the challenges facing banks to deliver deeper customer engagement. 'Specific, built-for-purpose AI is fundamental to the delivery of deep banking experiences; namely, hyper-personalisation, anticipation, and a proposition that extends beyond traditional financial offerings. And with respect to the latter, the opportunity is particularly compelling. Banks are, literally, at the intersection of people's daily lives; whether around routine transactions or once-in-a-lifetime ones. Each provides an opportunity to connect with an additional service, or a complementary brand . . . . even beyond the finance space.' 'Moneythor has been applying technologies such as big data, machine learning and AI to support the delivery of more personalised, predictive banking experiences for more than 13 years. Our new AI suite builds upon this 'muscle memory' with the addition of generative, conversational and agentic AI capabilities.' adds Martin Specifically, Moneythor's AI suite will enable banks to intuitively develop, test, deploy and adapt personalised customer content and recommendations, 'on the fly' by integrating with any (or multiple) Large Language Models (LLM), without the requirement to train each one separately. Resulting campaigns are not only deeply personalised, but self-adapting - thanks to the incorporation of Agentic AI - enabling them to adjust and respond to individual customer situations in real time. Moneythor's clients in South East Asia include Standard Chartered, DBS, Trust Bank, and RHB Bank. Martin goes on to explain that, in markets such as Singapore (and others) where the typical customer holds multiple bank accounts, the delivery of deep banking now represents a vital differentiator. 'In Singapore, for instance, the average citizen holds nearly 2.5 separate bank accounts. This reality presents a distinct challenge to financial service providers to ensure that the client remains fully aware of and engaged in their offering. Our own research confirms, for instance, that 15% of newly opened accounts remain dormant after the first 3 months, while 'strengthening digital engagement' represents one of the sector's biggest challenges,' he says. 'The launch of our AI suite is a direct and practical response to this reality, enabling banks to rapidly transform their customer experience into something that resembles the type of consumer or lifestyle app that they are familiar and comfortable with. This is the promise of deep banking. While few would question its potential, our AI suite can make deep banking a reality, at a time when customer expectations have never been higher.'

'We believe that technology should not only drive performance but also empower people.' – Peter Oganesean, HP

Tahawul Tech

23-06-2025

Business
Tahawul Tech

'We believe that technology should not only drive performance but also empower people.' – Peter Oganesean, HP

Peter Oganesean, Managing Director – Middle East and East Africa at HP, has penned an exclusive thought leadership article that examines how AI and personalisation are totally transforming productivity across the Middle East region. The Evolving Work Landscape AI is rapidly redefining productivity across the Middle East, with 91% of regional organizations viewing it as the most transformative force in business today. Yet, there is still a significant disconnect between employee expectations and working realities, even with the quick pace of development. According to the 2024 HP Work Relationship Index, just 28% of knowledge workers report having a healthy relationship with work—a stark reminder of the ongoing challenges in employee engagement. At the same time, the data reveals a powerful insight: 87% of employees would willingly waive part of their salary in exchange for a more personalised work experience. The question is no longer whether we should personalise the workplace, but rather how to do so. The Shift Towards Human-Centric Innovation At HP, we believe that technology should not only drive performance but also empower people. Our goal is to make work feel more human. Our strategy is built on one core principle: building solutions that put people first. It could be through collaboration, better protection, or just helping employees feel more in control of their day. Employees are more committed, innovative, and resilient when they have access to technology that meets their demands. And this people-first approach to innovation has never been more important in an area as dynamic as the Middle East, where digital change is moving at a rapid rate. How AI-Powered Devices Are Shaping the Way We Work The next generation of AI PCs are engineered to bring personalisation to the forefront. These are not just tools; they are companions that adapt in real time to how users work, communicate, and collaborate. The HP OmniBook Ultra Flip has a 3K OLED display, a long-lasting battery, and a powerful AI engine that adjusts in real time to your needs. Whether you're jumping between meetings or deep in a creative flow, this device keeps up without missing a beat. Features like AI-powered onlooker detection and presence sensing offer an added layer of privacy and intelligence, making work smarter and safer. What's more important is how these devices feel. They don't just get the job done, they help people feel more active and in control. And that matters. Employees today are seeking more than efficiency; they want autonomy, purpose, and flexibility. With AI, we finally have the tools to deliver those needs in real, tangible ways, turning technology into a true enabler of meaningful work. The Numbers Say It All: The Work Relationship is unsatisfactory The findings from the 2024 HP Work Relationship Index highlight a clear correlation between AI and employee satisfaction. 73% of knowledge workers who already use AI said it makes their jobs easier—yet a majority still don't feel fulfilled by their work. This is a clear sign that organisations need to go beyond productivity and start designing work that truly supports people. The good news? AI is making a difference—adoption jumped from 38% to 66% in a year, and users are globally happier than the non-users. We are experiencing a new era of AI that enhances emotional connection in addition to operational efficiency. AI becomes a driver of workplace fulfillment and well-being with tools that improve collaboration, personalise workflows, and reduce friction. Where the future of work is heading The future of work is already here—and thriving in it means putting people first. That's where AI, and companies such as HP, truly make an impact. We are building a future where people can truly appreciate their work. And that begins by ensuring the tools we provide work for them, not the other way around.

Travel + Leisure

04-06-2025

Business
Travel + Leisure

Destinee Scott

Store and/or access information on a device. Use limited data to select advertising. Create profiles for personalised advertising. Use profiles to select personalised advertising. Create profiles to personalise content. Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services. Use limited data to select content.

TikTok to add new features to customise ‘For You' feed

Irish Times

03-06-2025

Business
Irish Times

TikTok to add new features to customise ‘For You' feed

Video sharing site TikTok is enhancing its personalised content feed, allowing users to further shape the content that they see. The company said it would add two new features to help people further personalise their feeds, with the ability to manage topics and filter out certain keywords now available. Manage Topics will allow people to customise how often content related to subjects such as creative arts, travel and sports appear in their feeds. More than 10 popular topics are included. TikTok said the settings wouldn't eliminate the topics from feeds entirely, but it would affect how often they appeared in feeds. READ MORE TikTok already offers keyword filters to help limit content from recommendations, but the new Smart Keyword Filters will offer a more finely tuned way to impact content through AI. The smart filters will pull in similar keywords, such as synonyms, and will become more precise over time, TikTok said. 'To give people more fine-grained ways to shape their experience in the months to come, we'll also be doubling the number of keywords that can be filtered to 200,' TikTok said in a blog post. The 'For You' feed is central to TikTok's user experience, allowing people to find new content. It already has a number of ways to personalise the feed, from previous viewing habits to liking and favouriting other content. 'The For You feed is why TikTok is a place like no other for people to discover new interests and creators to grow thriving communities,' said Adam Presser, head of operations and trust and safety for TikTok. 'We're thrilled to expand the tools and resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place tailored just for them.' The social media giant has implemented a number of changes in recent months to boost the site's privacy and safety, including interrupting content with planned 'meditation breaks' for younger users, and the ring-fencing of user data to appease authorities in both the US and the EU.