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When it comes to coloured gemstones, pink is the way to go: from diamonds to sapphires, luxury maisons like Dior and Louis Vuitton are capitalising on the ‘divas' of the jewellery world
When it comes to coloured gemstones, pink is the way to go: from diamonds to sapphires, luxury maisons like Dior and Louis Vuitton are capitalising on the ‘divas' of the jewellery world

South China Morning Post

time16-05-2025

  • Business
  • South China Morning Post

When it comes to coloured gemstones, pink is the way to go: from diamonds to sapphires, luxury maisons like Dior and Louis Vuitton are capitalising on the ‘divas' of the jewellery world

Pink gemstones can be considered the 'divas' of the jewellery world, thanks to their playful and vivid appearance, which is typically associated with themes of romance, femininity and royalty. While gemstones such as emeralds and sapphires have been traditionally considered more 'elegant' choices for jewellery design, high jewellery maisons – including the likes of Mellerio, Louis Vuitton and Dior – are increasingly featuring pink and purple-hued stones in their latest collections. Rose quartz, morganite, and pink-hued rubies and spinels are encouraging the acceptance of these playful shades, but what else has influenced the growing interest in these gemstones? Advertisement One factor is surely that pink is one of the rarer naturally occurring shades in gemstones and that exclusivity is attractive to consumers. Diamonds, for example, develop a purely pink colour – ranging from faint to fancy vivid shades – due to distortions in their crystal structure caused by intense depth and pressure during formation, according to the Gemological Institute of America. That quality – undisturbed by secondary hues from trace elements – makes them highly sought after. An internally flawless pink diamond ring at Christie's Hong Kong. Photo: Handout 'Even if it's a one-carat diamond, it has significant value as it takes millions of years to produce,' says Rahila Refaaq, gemologist and founder of Hong Kong jewellery label Zaha et Cetera. First discovered in India in the 17th century, pink diamonds have also been found in Brazil, Tanzania, Indonesia, Canada and South Africa, although today the gems are growing increasingly hard to find. The Argyle mine in Western Australia, which produced over 90 per cent of the world's pink diamonds , shut down in November 2020. 'Pink diamonds account for only 0.1 per cent of the 20 million carats of diamonds that are mined from the earth each year,' says Stewart Young, Bonhams' director of jewellery and head of department, Asia. This pink diamond ring is estimated to sell for HK$3.9 million to HK$5 million at Bonhams Hong Kong's Jewels and Jadeite sale on May 22. Photo: Handout

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