21-07-2025
Domino's unveils robotic dog for beach pizza deliveries
Domino's UK has unveiled Domidog, a robotic canine designed to deliver pizzas to customers at beach locations, Irvine Times has reported.
The prototype aims to mitigate the issue of seagulls, which have been identified as a common annoyance for those visiting seaside areas.
Surveys indicate that seagulls are among the top ten irritants for beachgoers in the UK, with 61% of respondents expressing concern over food pinching by these birds, noted the publication.
Other complaints include insufficient toilet facilities (40%), overcrowding (37%) and uncontrolled dogs (17%).
The study, which involved 1,500 coastal visitors, found that one in three individuals had experienced seagulls stealing their food, highlighting a demand for effective solutions to safeguard snacks during beach outings.
Domidog, created by Boston Dynamics, has previously been employed in various critical roles, such as search and rescue operations and bomb disposal, stated Bristol Live.
The robot is equipped with sensors, stereo cameras and localisation systems, enabling it to navigate its surroundings autonomously.
With its 360-degree vision capability, Domidog can skillfully navigate around obstacles while delivering orders.
The introduction of this robotic delivery system reflects Domino's efforts to improve the experience for customers at popular beach destinations, where seagulls remain a persistent concern.
Domino's executive Izzy Gardener was quoted by the Irvine Times as saying: 'Seagulls have claimed too many seaside snacks, and it's time we did something about it.
'We're always exploring new and innovative ways to keep your pizza as hot and fresh as possible on its delivery journey. That's why we're trailing Domidog this summer: a tech-driven answer to an age-old beach problem.'
"Domino's unveils robotic dog for beach pizza deliveries" was originally created and published by Verdict Food Service, a GlobalData owned brand.
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