Latest news with #programmatic
Yahoo
23-06-2025
- Business
- Yahoo
YOC AG Reports Accelerated Revenue Growth in Q2 2025 Based on Preliminary Figures
BERLIN - June 23, 2025 (NEWMEDIAWIRE) - According to preliminary IFRS figures, the Ad Tech company YOC AG (Frankfurt, Prime Standard, ISIN: DE0005932735) generated consolidated revenues of approximately EUR 17.0 million to EUR 17.2 million in the first half of 2025, representing an increase of around 10% compared to the same period of the previous year (H1/2024: EUR 15.5 million). Following modest growth of 3% in the first quarter of 2025 compared to the prior-year period, reaching EUR 7.3 million (Q1/2024: EUR 7.1 million) despite a generally declining market, the company now anticipates accelerated revenue growth of 15% to 18% in the current second quarter, amounting to between EUR 9.7 million and EUR 9.9 million. The initial months of fiscal year 2025 were characterized by a slowdown in the growth of the European advertising market. Broader macroeconomic uncertainty led to a notable decline in advertisers' willingness to invest. Despite this environment, YOC AG achieved revenue growth in Q2/2025 that clearly outpaced the overall development of the European digital advertising market. This performance was primarily driven by the consistent advancement and scaling of YOC's programmatic trading platform VIS.X(R), which has benefited from continuous technological innovation and increased automation of advertising workflows. These enhancements have significantly improved monetization potential across the platform. The company's revenue performance in the first half of 2025 is in line with its full-year guidance. Sebastian Bauermann, CFO of YOC AG, commented: "YOC's continued growth trajectory is the result of enhanced trading capabilities of our programmatic trading platform VIS.X(R). At the same time, we are seeing rising demand for our AI-powered product solutions. We expect to maintain positive revenue momentum throughout the remainder of 2025." YOC AG will publish its half-year financial report on August 18, 2025. ABOUT YOC YOC is a technology company that develops software for the digital advertising market. With the help of our programmatic trading platform VIS.X(R), we enable an optimal advertising experience for advertisers, publishers, and internet and mobile application users. Advertisers using VIS.X(R) and YOC's attention-grabbing ad formats have the opportunity to increase brand and product visibility in conjunction with high-quality ad inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of our VIS.X(R) platform. The company has been a pioneer in mobile advertising since 2001 and has been listed on the Prime Standard of the Frankfurt Stock Exchange since 2009. CONTACTYOC AGInvestor RelationsGreifswalder Str. 21210405 BerlinTel.: +49-30-726162-0ir@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
23-06-2025
- Business
- Forbes
From Cost Per Click To Cost Per Outcome: How AI Flips Optimization
Sergii Denysenko, CEO at MGID. Today's advertisers care about one thing: outcomes. As budgets tighten, media fragments and brand loyalty wanes, advertising channels must prove their ability to uplift tangible business metrics. However, optimizing toward outcomes is notoriously challenging, with a huge number of variables affecting whether spending on an ad achieves its desired result. Optimizing for outcomes requires the ability to predict the future—an impossibility, until now. Cause And Effect? Try Effect And Cause AI-powered bidding strategies reverse typical programmatic inputs and outputs. Instead of adjusting costs and hoping for conversions, machine learning models begin with the desired conversion and work backward to identify the optimal bidding strategy. This is made possible through the predictive capabilities of machine learning models. These models ingest and analyze signals from hundreds of sources—from ad placement and local time of day to device type, audience behaviors and contextual relevance—to identify complex patterns of cause and effect that can be used to gauge the likelihood of a conversion. Whereas traditional cost-per-click (CPC) models treat every impression or click as equal until proven otherwise, AI-powered cost-per-acquisition (CPA) models dynamically weigh the value of each opportunity in real time. If the model determines that a particular user, at a particular moment, is significantly more likely to convert, it will automatically adjust the bid upward, even if that click costs more. You might worry that such upward revisions would rapidly exhaust budgets, but such models balance out instances of increased spend by, conversely, devaluing or stripping out low-probability impressions. This way, budgets are preserved while efficiency is significantly boosted. This real-time recalibration allows for automated, high-frequency optimization at a scale that no human team could feasibly manage. Not that humans are—or ever should be—removed entirely from the process. You as the advertiser still remain in control of all the cost and key performance indicator levers that are important to you, while engineers work behind the scenes to monitor the algorithm's performance and correct for edge cases. After all, no model is 100% accurate in 100% of situations. The end goal of such technological developments is not to remove human oversight and strategy from the process, but to significantly expand the reach and effectiveness of human decisions. AI without people steering its course is like an orchestra without a conductor. For all the revolutionary technology chugging away in the back end, the user experience is largely unchanged. You're still billed on a CPC basis and can set the same thresholds you're used to, while the underlying engine makes decisions based on conversion potential. It's as much a mindset evolution as a technical one: Trust the model, feed it accurate data and it will reward you with better outcomes and less manual tinkering. Outcome Optimization Ripples Across The Open Web Should it achieve its full potential, AI-driven optimization will fundamentally alter the bloated, top-heavy digital advertising ecosystem of recent years. For one, AI levels the playing field. Advanced algorithmic optimization techniques were the domain of big tech giants such as Google and Meta, which had a massive advantage due to the reams of data exclusive to their walled gardens, derived from platforms meticulously designed to extract as many user signals as possible. Now, we all can tap into similarly sophisticated predictive technologies across the connected world, diversifying our channel distribution and reach without inflating our budgets. Smaller brands and advertisers without sprawling analytics departments can pursue outcome-based advertising with precision and scalability on whichever channels they choose, rather than default to the path of least resistance offered by big tech. Over time, this will redefine the concept of value in media buying. Under CPC regimes, cheap inventory could still be an attractive gamble, even if it doesn't convert. With CPA models in control, low-quality placements will wither from lack of spend, clearing a path for high-quality publishers whose audiences are more engaged and conversion-prone. Outcome optimization serves as a filter, reallocating spend away from made-for-advertising (MFA) sites and toward genuinely valuable environments. There are challenges and limitations, of course. AI models require both sufficient data and time to learn. You must set realistic CPA targets—despite appearances, AI is not magic—and give campaigns room to breathe. Impatient tweaking or overly aggressive benchmarks can 'confuse' the model, leading to misfires or underdelivery. But these are bumps in the road that will eventually be smoothed out. As more campaigns feed these algorithms, the systems will grow more resilient and their benefits will become more widely accessible. AI's capacity to evolve is perhaps what's most exciting about it. Digital advertising often feels like laying the tracks in front of a speeding train that veers wildly through market fluctuations. With AI's ability to adapt incredibly quickly, advertisers can step back and gain a wider perspective. At a time of rapid and tumultuous change in digital media (ironically, much of it caused by AI itself), it's more important than ever to be able to look to the horizon rather than be bogged down by busywork. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Gulf Business
18-06-2025
- Business
- Gulf Business
Elevision's Niall Sallam on how digital out-of-home is changing in the region
Image: Supplied In this interview, Niall Sallam, founder and CEO of Elevision, discusses how digital out-of-home (DOOH) is changing in the region — with a clear move toward programmatic capabilities, data-driven targeting, and content that fits within the wider digital ecosystem. From Elevision's new partnership with Dubai Design District (d3) to its expansion into international markets, Sallam outlines how the company is adapting to industry demands, supporting property partners, and aligning with the UAE's broader push for innovation and smart infrastructure. How have regional DOOH trends evolved in the past year, and what shifts do you anticipate in the coming months? The past year has seen a rapid acceleration in programmatic DOOH and data-driven targeting. Advertisers are moving beyond simple reach metrics, demanding measurable impact and smarter audience segmentation. There is a strong appetite for premium placements, but equally important is time and location relevance. Where an audience is, and their frame of mind at that specific moment, plays a critical role in receptiveness and recall. One of the most important shifts this year has been advertisers placing the appropriate weight on both context and creative. Context, when and where an ad appears, and what mindset the audience is in at that time, is now seen as equally important as the message itself. At the same time, dynamic creative optimisation is allowing brands to tailor messaging to real-time conditions, ensuring higher engagement and stronger recall. The combination of precision placement and high-quality creative is what ultimately drives impactful DOOH campaigns. Looking ahead, AI-powered content and contextually dynamic advertising will take centre stage. Expect deeper integrations with mobile, social, and e-commerce platforms, making DOOH an even more connected part of the consumer journey. What are some of the biggest challenges facing the DOOH industry, and what key opportunities are emerging for advertisers and brands to leverage? One of the biggest challenges in DOOH today is aligning measurement methodologies globally. Measurement is the currency that defines the value of DOOH, yet the industry still lacks a common, standardised approach. There are several measurement techniques used in OOH worldwide, each with its own strengths and weaknesses. This fragmentation makes it difficult for advertisers to compare performance across markets or integrate DOOH seamlessly into omnichannel strategies. The real challenge is ensuring that the industry aligns on a consistent, widely adopted measurement framework, one that enables advertisers to buy, evaluate, and optimise DOOH in a way that is comparable to other media channels. Despite this, the opportunities for advertisers have never been stronger. DOOH provides brand-safe, high-impact exposure in premium urban environments, giving advertisers a unique way to capture attention in clutter-free spaces. Programmatic buying continues to drive greater efficiency and agility, allowing brands to activate targeted campaigns at scale with real-time flexibility. Additionally, the continued expansion of premium DOOH placements in commercial and residential environments is creating more opportunities for brands to be present where audiences are most engaged. The real power of What new solutions is Elevision bringing to market that set it apart in the DOOH space? Unlike most OOH suppliers in our market, all of our inventory is available programmatically. That level of accessibility and flexibility is a significant differentiator. Advertisers can activate campaigns with precision, agility, and scale, seamlessly integrating DOOH into broader omnichannel strategies. Programmatic buying isn't just a feature of our network, it's become the foundation of how we operate. Another key distinction is our commitment to non-advertising content. We are the only player in the region with a robust, dedicated content strategy designed to drive audience engagement and enhance brand alignment. For decades, whether in print, radio, or television, editorial content played a pivotal role in shaping advertiser positioning, and DOOH should be no different. Media is most effective when it provides value beyond advertising, and Our soon-to-launch Dubai Design District (d3) network is a prime example. Alongside advertising, we are introducing 'd3 Lifestyle Channels', a curated content strategy designed to reflect the district's creative, fashion, and design-driven community. These channels will engage audiences with relevant, high-quality content while providing advertisers with a platform that enhances their brand presence in an authentic and impactful way. This isn't just about screen time, it's about creating an ecosystem where content and commerce work together to drive deeper audience connection. Niall Sallam with the D3 team Image: Supplied How does Elevision's partnership with d3 contribute to a more interactive and creative urban experience? As mentioned, our soon-to-launch d3 Lifestyle Channels are a cornerstone of Elevision's approach to blending content, commerce, and community engagement. These channels go beyond standard advertising, they create an ecosystem of curated content that reflects the fashion, design, and creative culture at the heart of d3. A key aspect of these channels is how they will connect d3's creative community with international markets. By collaborating with curators, designers, and thought leaders from around the world, Elevision will help amplify d3's presence globally, ensuring it remains a recognised creative hub beyond the UAE. At the same time, these channels provide an opportunity for international creators to elevate their own profiles within d3 and the broader UAE market. It's a two-way exchange, bringing global creative talent into d3's ecosystem while playing a role in positioning d3 as a dynamic player on the world stage. From a brand perspective, this curated content strategy offers advertisers a unique opportunity to align with cultural relevance. By integrating brands into meaningful, high-quality storytelling, Elevision is creating a space where advertising isn't just seen, it's experienced as part of the broader cultural dialogue. How does DOOH fit into the UAE's broader innovation and digital transformation efforts? The UAE has consistently been at the forefront of smart city innovation, and DOOH plays a critical role in shaping intelligent, data-driven urban environments. Digital screens are no longer just billboards, they are information hubs, AI-powered engagement platforms, and dynamic storytelling tools that integrate seamlessly into the country's digital ecosystem. This aligns directly with the UAE's D33 economic agenda, which places a strong emphasis on digital transformation, AI integration, and smart infrastructure. As the UAE moves toward data-led urban development, DOOH serves as a natural bridge between technology, content, and consumer engagement. Elevision has been an early pioneer in this space, recognising long before it became a broader industry focus, that out-of-home must evolve beyond static advertising to become digital and a fully integrated part of the smart city landscape. Our work within DIFC, d3, and other key urban hubs reflects this forward-thinking approach, ensuring that digital media not only enhances commercial potential but also contributes to the broader innovation and connectivity goals of the UAE. What's next for Elevision in terms of expansion, innovation, and market leadership? Elevision's growth has always been built on trust, quality, and long-term partnerships. As we continue expanding, our focus remains on delivering value across a broad spectrum of stakeholders — from advertisers to property partners, to the communities they serve. DOOH is more than just an advertising platform; it's an integral part of how properties engage with residents and visitors. In a market where real estate is positioned as premium, every aspect of a development — from the materials used to the services offered needs to reflect that positioning. The same applies to media and communication solutions. As the industry evolves, so do the expectations of both property owners and advertisers. Elevision has always been ahead of that curve, ensuring our partners are on the cutting edge of innovation and communication. From advanced programmatic capabilities to AI-driven content strategies, we continue to push the boundaries of what DOOH can offer. Our soon-to-launch d3 network is a perfect example, integrating curated content, audience engagement, and premium ad placements in a way that elevates the entire district's brand experience. At the same time, we're growing strategically, expanding in London, deepening our programmatic capabilities, and developing smarter ways to connect brands, properties, and audiences.
Yahoo
17-06-2025
- Business
- Yahoo
Pixalate's May 2025 Delisted Mobile Apps Reports: 49,613 Apps Delisted from Google Play Store & 39,131 from Apple App Store
Pixalate research finds 14,602 apps delisted from the United States (U.S.) Google Play Store were ad-enabled (e.g. have an file), while 3,348 apps delisted from the Apple App Store were ad-enabled London, June 17, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the May 2025 Delisted Mobile Apps Reports for the United States (U.S.) Apple App Store and Google Play Store. The reports analyze apps delisted in May, including those enabled for programmatic advertising. The reports include a list of the top delisted apps by app store, enabled for programmatic advertising (based on the presence of an file). The report identifies applications that are no longer available for download from the U.S. Apple App Store and Google Play Store, according to Pixalate's data. Delisted apps do not indicate who initiated the delisting action, i.e., Apple, Google, or the app developer. While some apps are delisted for benign reasons, others are removed due to more nefarious behaviors, including ad fraud and non-compliance with privacy regulations or app store policies, which may expose advertisers to potential financial or legal risks. Because apps can be delisted for various reasons, Pixalate neither asserts nor assigns a reason for any delisting action. Additionally, it is generally not publicly available information as to who the initiator of the delisting is, so it is often not possible to know whether the app store or the developer triggered the research focuses on app profile information. It provides various insights observed in the programmatic advertising bid stream, such as the developer's country of registry, the level of app abandonment, and the number of delisted apps with advertising (as indicated by an file).Key Findings: Delisted Mobile Apps (May 2025)Google Play Store Delisted apps: 49,613 apps delisted in May 2025, representing a 19% decrease from April 2025 14,602 apps delisted were enabled for programmatic advertising (i.e., had declared an file) in May 2025 Country of origin: United States-registered apps had the highest number of delistings (1,882) in the Google Play Store, followed by South Korea (929) in May 2025 Among the apps that provided a country of registration, 3,842 were registered in Asia-Pacific (APAC), which is the highest among global regions, followed by 2,812 in EMEA, 2,062 in North America, and 735 in LATAM, according to PixalateGoogle Play Store: Top 5 Delisted Apps in May 2025 (by downloads) Rank App ID App Title Estimated Downloads Developer Name 1 Qblock: Wood Block Puzzle Game 100M Oakever Games 2 PAC-MAN 100M Bandai Namco Entertainment America Inc. 3 mAst: Music Status Video Maker 100M mAst App 4 Control Center Simple 50M TD Application 5 Kpop Music Game - Dream Tiles 50M Dream Tiles Piano Game Studio Apple App Store Delisted apps: 39,131 apps delisted in May 2025, down 11% from April 2025 3,348 apps delisted were enabled for programmatic advertising in May 2025 Country of origin: United States-registered apps had the highest number of delistings (1,389) in the Apple App Store, followed by China (494) and South Korea (360) in May 2025 Among the apps that provided a country of registration, 1,755 were registered in APAC, which is the highest among global regions, followed by 1,502 in North America, 1,272 in EMEA, and 166 in LATAM, according to PixalateApple App Store: Top 5 Delisted Apps in May 2025 (by downloads) Rank App ID App Title Estimated User Ratings Developer Name 1 1668632772 爸爸的面馆-记忆中的小店 148.7K Guangzhou Yoqu Technology Co., Ltd 2 1417033792 BoxFresh 匿名質問アプリ - ボックスフレッシュ 67.1K App-CM Inc. 3 1393913947 Miles - Travel, Shop, Get Cash 66.0K ConnectIQ Labs Inc 4 417281773 Авито: бронирование отелей 37.8K LLC DOUBLETAPP 5 1578231174 グランサガ (Gran Saga) 33.7K Npixel Co., Ltd. To compile this research, Pixalate's data science and analyst team analyzed over 2 million apps delisted from the United States Apple App Store and over 5.6 million apps delisted from the United States Google Play Store between January 2021 and May 2025. Download the complete reports here: Google Play Store Apple App Store About PixalatePixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). The content of this press release, and the May 2025 US Google Play Store & US Apple App Store Delisted Mobile Apps Reports (the 'Reports'), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied. CONTACT: Nina Talcott ntalcott@
Yahoo
16-06-2025
- Entertainment
- Yahoo
Pixalate's April 2025 Top Grossing Mobile Apps in APAC: ‘ToonBlast' Ranked No. 1 on Google Play Store in Japan; ‘OLX' Led on Apple App Store in India; ‘Spider Fighter 3' Ranked No. 1 on Apple App Store Australia
According to Pixalate's research, 'Weather Zone' ($74K) ranked at the top on Google Play Store in Australia; 'Craftsman: Building Craft' ($12K) was No. 1 on Google Play Store in China London, June 16, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the May 2025 APAC Top Grossing Mobile Apps Reports for China, Japan, Singapore, India, and Australia. The reports cover mobile apps on the Apple App Store and the Google Play Store. The reports highlight the estimated top-grossing apps in open programmatic advertising revenue for mobile apps. In addition to the reports for China, Japan, Singapore, India and Australia, Pixalate released Top Grossing Mobile & Connected TV (CTV) Apps reports for the United States (U.S.), Canada, the United Kingdom (UK), Spain, France, Germany, Israel, Ukraine, Netherlands, Mexico, and Brazil. Top Grossing Mobile Apps in May 2025 - APAC China Mobile: '沙威玛传奇 - 中国版' was the top grossing app ($30K in estimated open programmatic ad revenue) on the Apple App Store, and 'Craftsman: Building Craft' was No. 1 ($12K) on the Google Play Store Japan Mobile: 'トリマ-移動・歩数がポイントに！お小遣い稼ぎの歩数計アプリ' ($864K) led on Apple App Store, and 'ToonBlast' ($395K) was No. 1 on Google Play Store Singapore Mobile: 'imo-International Calls and Chat' ($78K) was at the top on the Google Play Store, and ' ($42K) led on the Apple App Store India Mobile: 'OLX' ($177K) led on the Apple App Store, and 'TeraBox' ($590K)) was No. 1 on the Google Play Store Australia Mobile: 'Spider Fighter 3: Action Game' led on the Google Play Store ($107K) and 'Weather Zone' ($74K) was No. 1 on the Apple App Store In May 2025, Pixalate's data science team analyzed over 27 billion global open programmatic impressions from over 6 million Apple App Store and Google Play Store apps. For this research, Pixalate also examined over 6,000 CTV apps and 2 billion global ad impressions across various platforms, including Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV. Download the Global Top Grossing Mobile & CTV Apps Reports: Mobile U.S. Canada Mexico Brazil China Japan Singapore India Australia United Kingdom Spain France Germany Israel Ukraine Netherlands CTV United States Canada Mexico About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). content of this press release, and the May 2025 APAC Top Grossing Mobile Apps (the 'Reports'), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied. CONTACT: Nina Talcott ntalcott@ in to access your portfolio
