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Associated Press
09-07-2025
- Business
- Associated Press
Jorge del Villar: A Vision Rooted in Strategy
In an industry where trends shift at the speed of light and visibility is often mistaken for influence, Jorge del Villar stands out for exactly the opposite. His leadership is not built on noise, but on nuance. From Querétaro, Mexico, Jorge has earned the respect of his peers not just for what he says, but for how he thinks — and more importantly, how he acts. With more than two decades of experience in the world of advertising and strategic communication, Jorge del Villar has quietly but firmly positioned himself as one of the most respected minds in his field. In Querétaro, he is widely recognized as a leading expert in outdoor advertising and a reference for what it means to build thoughtful, results-driven campaigns in a market that demands both creativity and accountability. A graduate in Marketing from UCO Mondragón University, Jorge began his professional journey by identifying what others overlooked: businesses with great products or services often lacked the tools to effectively communicate with their audience. This early insight led him to create solutions that focused on visibility, strategy, and impact — principles that have guided him ever since. Today, Jorge is the mind behind Anunciarte, a well-established outdoor advertising company with a strong presence across the state of Querétaro. The company has become known for its comprehensive coverage through billboards and urban signage, offering strategic spaces that reach a wide spectrum of the population. But what sets Anunciarte apart is not just its media presence, but the strategic thinking behind each campaign, the way each message is placed, and the intention with which each space is used. While his work in outdoor media continues to set standards, Jorge's vision has evolved to include editorial communication. His latest project, Alternativa magazine, is proof of that. Launched as a bimonthly print and digital publication, Alternativa has already reached its seventh edition — and with it, remarkable success. In a media landscape saturated by speed and superficiality, the magazine has managed to offer something different: thoughtful content, curated voices, and a pulse on what matters most to readers today. Without ever claiming to be a journalist, Jorge has approached Alternativa with the same strategic clarity that defines all his work: identify a gap, build a platform with substance, and let the content speak for itself. The response has been overwhelmingly positive. Readers from across sectors — business, culture, education, and social development — have found in Alternativa a space for ideas, reflection, and contemporary issues beyond the headlines. What makes Jorge del Villar's success particularly relevant is the way he balances business savvy with long-term vision. He doesn't rush. He doesn't follow trends blindly. And he doesn't confuse popularity with purpose. His decisions are measured, his steps are deliberate, and his goals always stretch beyond immediate impact. Colleagues describe him as a calm strategist — someone who leads through clarity rather than pressure. He listens more than he speaks, and when he speaks, people tend to lean in. Whether it's leading a campaign, guiding a team, or launching a new media platform, Jorge brings a mindset shaped by empathy, ethics, and experience. Young professionals who seek him out for mentorship often find that he doesn't offer shortcuts. Instead, he offers perspective. He teaches that real leadership requires patience, that not all projects will succeed, and that the value of relationships often outweighs the value of transactions. 'Stay focused on the purpose, not just the path,' he tells them. 'The path will shift. The purpose should stay firm.' That kind of clarity is rare — and it's part of what has allowed Jorge to sustain influence in such a competitive industry. He doesn't need to be everywhere to be relevant. He doesn't need to sell himself to be credible. His work does that for him. From outdoor advertising to editorial publishing, Jorge del Villar Fausto has found a way to build bridges — between brands and audiences, between content and community, between strategy and meaning. And he continues to do so from Querétaro, not just as a local leader, but as a figure whose values and approach resonate far beyond regional borders. In a world of fleeting fame and viral noise, Jorge's story reminds us that there's still space — and need — for leadership that's rooted in thoughtfulness, built on substance, and guided by integrity. Media Contact Company Name: OPUS Contact Person: Mauricio More Email: Send Email Country: Mexico Website: Source: Tree Connection
Yahoo
02-07-2025
- Business
- Yahoo
Grupo ACIR Selects Sounder and Triton Digital for Brand Suitability and Contextual Targeting
First Latin American and Spanish-Language Partnership for Sounder's Multilingual Audio Intelligence Tools NEW YORK, July 02, 2025--(BUSINESS WIRE)--Spanish-language digital audio continues to grow in both scale and advertising relevance, but until recently, there's been a gap in tools that support contextual targeting and brand suitability in the market. Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced that Grupo ACIR has selected Sounder's brand suitability and contextual targeting capabilities to bolster its digital audio advertising strategy across its digital properties. The integration is delivered through Triton Digital's technology infrastructure. This marks the first Latin American and Spanish-language implementation of Sounder's technology since its multilingual capabilities launched, giving Grupo ACIR new tools to align its digital content with advertiser expectations in a scalable, automated way. "Brand suitability in audio has been an ongoing conversation, but what's been missing is a way to apply it consistently across languages and content types," said Sharon Taylor, EVP, Podcast and Content Delivery, Triton Digital. "Grupo ACIR came to the table with a clear understanding of the challenges and the opportunity. This partnership shows how we can readily support that need globally." Sounder leverages artificial intelligence and machine learning to understand podcast and audio content at a granular level, and matches it with advertising guidelines and preferences, opening up inventory to contextual targeting opportunities. The move reflects a growing interest from publishers outside the U.S. in tools that support automated brand alignment while preserving editorial control and audience trust. "We've been evaluating ways to better connect advertisers with our content, but we needed something that works for Spanish and works at scale," said Manuel Pérez del Castillo, Director de Calidad y Sistemas at Grupo ACIR. "When we saw that Sounder's technology could handle Spanish accurately, and that we could deploy it through Triton's platform we were already using, it was a straightforward decision. This gives us more visibility into how our content is categorized and opens up new conversations with advertisers who care about brand suitability." Grupo ACIR operates some of the best-known audio brands in Mexico and has expanded its reach through a strategic digital partnership with iHeartRadio. The company's adoption of Sounder and Triton's combined solution comes as advertisers look for more consistency in how audio inventory is evaluated across markets and languages. To learn more about how Triton Digital and Sounder are working with international audio publishers, visit About Triton Digital Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit View source version on Contacts Media Contact Michael Vaughanmvaughan@ (813) 210-1706 Sign in to access your portfolio
