3 days ago
Why I played my saxophone to Baileys Irish Cream cows
From the time dairy farmer Joe Hayden was a child, he knew that music played a powerful role in helping his cows produce top-quality milk.
For years the gravelly voice of Bruce Springsteen and bands such as Coldplay have been credited with helping to make the cream used in Baileys, one of Ireland's most recognisable exports.
Twice a day at the family farm near Tinahely in Co Wicklow, Hayden's 230 'Baileys ladies' expect their favourite tunes to be delivered to them via Spotify. In addition, each one is equipped with a personalised Fitbit around their necks to monitor their health and wellbeing.
In short, they are among Ireland's most pampered cows, and must be kept happy and well fed at all times to deliver a product that's a cut above their bovine counterparts.
