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DSS 2025 unveils AED20mln in prizes With Citywide Raffles and Retail Promotions
DSS 2025 unveils AED20mln in prizes With Citywide Raffles and Retail Promotions

Zawya

time03-07-2025

  • Business
  • Zawya

DSS 2025 unveils AED20mln in prizes With Citywide Raffles and Retail Promotions

Only-in-Dubai raffles and retail promotions offer shoppers across the city the chance to win incredible prizes all summer, from millions of Dirhams to luxury cars and gold in weekly draws Part of a refreshed calendar of three specially curated retail seasons - Summer Holiday Offers, Great Dubai Summer Sale, and Back to School - DSS continues to deliver Dubai's most rewarding retail experiences, with unforgettable prizes around every corner Dubai, United Arab Emirates: As part of the most value-packed edition in its 28-year history, Dubai Summer Surprises (DSS) 2025 is giving residents and visitors the chance to win big all season long, with AED 20 million worth of prizes waiting to be claimed. Running until 31 August, this year's citywide line-up of raffles and promotions promises a summer well spent with thousands of thrilling chances to win at every turn for residents and visitors alike. Organised by Dubai Festivals and Retail Establishment (DFRE), the summer-long campaign features some of the biggest raffles and rewards ever launched in Dubai. From millions of Dirhams to luxury cars and dazzling jewellery, as well as loyalty points and surprise giveaways, every purchase could unlock a jaw-dropping prize. With thousands of activations and citywide participation from leading malls, retailers, and loyalty platforms, DSS 2025 makes every spend a moment to win. Part of a refreshed calendar of three specially curated retail seasons for the first time in the festival's history, DSS continues to deliver Dubai's most rewarding retail experiences for residents and visitors alike. Whether shopping during Summer Holiday Offers from 27 June to 17 July, scoring the season's biggest deals during the Great Dubai Summer Sale from 18 July to 10 August, or gearing up for Back to School from 11 to 31 August, every spend this summer unlocks new possibilities, making DSS 2025 a season where value meets excitement at every turn. INCREDIBLE RAFFLES The DSS Raffle Campaign by Dubai Shopping Malls Group gives shoppers the chance to win one of nine brand-new Nissan Magnite vehicles. Anyone who spends AED 200 at participating malls citywide will receive a digital raffle coupon and be entered into weekly draws, with winners announced every Friday until 1 September. Dubai Gold & Jewellery Group's DSS Raffle is back, with 30 gold bars to be won across the season. Shoppers who spend AED 1,000 or more at participating jewellery outlets will be entered into raffle draws, with 30 winners taking home 12 gram gold bars each. In addition, the Visa Jewellery Programme offers shoppers even more sparkle, with 50 winners set to receive AED 3,500 jewellery vouchers, totalling AED 175,000 in prizes. Customers who shop using a Visa card at participating jewellery retailers during DSS 2025 will automatically enter the draw, making every purchase a golden opportunity. LIMITED-TIME SALES & EXCLUSIVE OFFERS An epic 9 weeks of unbeatable promotions and exclusive in-store offers has kicked off as part of the summer-long DSS Sales Season, commencing with the exclusive Summer Holiday Offers until 17 July. Shoppers can enjoy discounts of up to 75 per cent at more than 800 brands and over 3,000 stores, along with chances to win incredible prizes through a line-up of exciting mall and retailer campaigns. Expect surprise deals daily, with limited-time campaigns like the Lucky Receipt promotion, which runs until 17 July to crown 210 lucky winners with 10 prizes from 10 brands across 21 days, when spending AED 300 or more at select retailers. Participating brands include Odora, Jawhara, EMAX, Chattels & More, Eros, Sharaf DG, Early Learning Centre, Flormar, Ecity, and The White Company. Plus, don't miss the first-ever Interiors Warehouse Sale until 5 July at Dubai World Trade Centre, featuring premium furniture and home décor from globally renowned brands including Giorgio Collection, Michael Amini, Theodore Alexander, Fama, and several other campaigns offering unbeatable value on fashion, tech, and luxury favourites - perfect for refreshing wardrobes, restocking essentials, and treating loved ones to something special. LOYALTY PROGRAMMES The DSS AURA Millionaire campaign gives customers who shop at participating Alshaya brands a chance to win 1 million AURA loyalty points. At Mall of the Emirates, City Centre Mirdif, City Centre Deira, and City Centre Me'aisem, customers who spend AED 300 can enter the SHARE Millionaire draw, with four lucky winners each receiving 1 million SHARE points. Shoppers using the Tickit app (linked to Visa or Mastercard) will be automatically entered into bi-weekly draws by making qualifying purchases at partner outlets across the city. MALL PROMOTIONS Mercato Shopping Mall and Town Centre Jumeirah are launching Slide into Summer Surprises: a weekly shop-and-win promotion where every AED 200 spend unlocks the chance to win exclusive prizes with each weekly winner taking home AED 10,000 in cash and the chance to win the all-new Jetour T1 SUV grand prize. Dubai Outlet Mall is also giving away a Soueast S06 SUV to one lucky shopper in a season-long raffle open through 31 August. At Dubai Festival City Mall, shoppers who spend AED 300 or more with participating retailers will enter a raffle to win a brand-new Polestar 4. At Mall of the Emirates, families can step into a prehistoric adventure with dino-inspired dishes, photo opportunities, and hands-on experiences, at the Jurassic Café by VOX Cinemas until 23 July. The Ripe Market Indoor Summer Markets also return each weekend at select locations including Town Centre Jumeirah, Times Square Center, and The Roast by Bubbalicious at The Westin Dubai Mina Seyahi, offering vibrant pop-ups filled with local vendors, homegrown fashion, food stalls, workshops, and more. Over at City Walk, shoppers can look forward to live music performances every weekend, immersive basketball-themed games in partnership with Dubai Basketball Club, and Gahwa Beats, exclusive coffee and music pop-ups hosted at selected cafés throughout July. Restaurants will also be rolling out seasonal deals as part of Talabat DineOut, alongside a line-up of curated City Lunch offers and retail promotions available all summer long. At The Beach, JBR, shoppers can enjoy summer menus, weekly prizes at Pavilion, and exclusive deals for tourists and loyalty members as part of the Tickit Summer campaign. Over at City Centre Mirdif, Voyage Club transforms the mall into a Riviera-inspired escape, featuring customisation workshops, art pop-ups, seasonal bites and games for all ages with access granted on spends of AED 200 or more. This year's raffles and rewards bring thousands of chances to win all summer long. And with more surprises still to come, the biggest prize of the season might just be around the corner. EVEN MORE IN STORE - STAY TUNED There's plenty more in store this summer. The Great Dubai Summer Sale (GDSS) brings a packed calendar of the season's biggest deals and offers from 18 July to 10 August, with full details to be revealed soon. DSS then wraps up with the Back to School season from 11 August to 31 August, offering families the chance to save on essentials for the new term with exciting promotions and giveaways. Stay tuned for all the details and be ready to shop, save, and win like never before. Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat. About Dubai Summer Surprises 2025: Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city's retail sector is anchored around three distinct shopping seasons - Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors. About Dubai Festivals and Retail Establishment Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Economy and Tourism (DET), is responsible for developing Dubai's retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

Dh3 million in prizes: Sharjah Summer Promotions begins; win gold bars, luxury gifts
Dh3 million in prizes: Sharjah Summer Promotions begins; win gold bars, luxury gifts

Khaleej Times

time01-07-2025

  • Business
  • Khaleej Times

Dh3 million in prizes: Sharjah Summer Promotions begins; win gold bars, luxury gifts

The 2025 edition of Sharjah Summer Promotions kicked off on Tuesday, featuring raffles and prizes worth up to Dh3 million. Running until September 1 across all cities and areas of the emirate, the 60-day campaign offers a lineup of over 75 events, exclusive promotions, and discounts of up to 75 per cent on a variety of products from top local and international brands. This year's promotions include a wide array of entertainment and promotional activities across more than 19 summer destinations. Retail outlets and central markets are offering exclusive deals, backed by a robust entertainment schedule and six major raffle draws, starting July 10 and continuing through July 20, 31, August 10, 21, and concluding with the final draw on September 1. The prize pool features gold bars, shopping vouchers, luxury gifts, and instant rewards from participating malls. The programme also encompasses various hotel deals, with over 35 hotel packages provided by 23 hotel establishments. These packages include discounted rates on accommodation, dining, and beverages. Moreover, guests can enjoy complimentary tickets to popular tourist destinations in Sharjah, along with free credit for use at various hotel facilities. New mascot This year, Sharjah Summer Promotions is introducing 'Shamsa', a newly launched mascot character to enhance the campaign's appeal to families and children. Khalid Jasim Al Midfa, chairman of Sharjah Commerce and Tourism Development Authority, said the event will support the retail and tourism sectors. He added, "We believe that these initiatives are not merely seasonal events but are part of a long-term strategy aimed at solidifying Sharjah's status as a leading destination for tourism and commerce while enhancing the quality of life for both residents and visitors. Through close collaboration with our partners from government and private entities, we strive to make Sharjah Summer Promotions a platform that combines innovation and creativity, contributing to the emirate's sustainable economic and social vision." The Organising Committee of 'Sharjah Summer Promotions' introduced this year a smart application allowing users to participate in electronic raffle draws. It has also launched a digital platform through the official website providing real-time access to top offers, daily events, discount campaigns, hotel packages, and direct booking links with participating partners. Both the application and the website facilitate automatic entry into exclusive prize draws for shoppers and hotel guests upon each registered purchase or booking made via official campaign channels.

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