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What is 'Fridge cigarette'? Inside the viral TikTok trend and Gen Z's Diet Coke obsession (and its health risks)
What is 'Fridge cigarette'? Inside the viral TikTok trend and Gen Z's Diet Coke obsession (and its health risks)

Time of India

time08-07-2025

  • Lifestyle
  • Time of India

What is 'Fridge cigarette'? Inside the viral TikTok trend and Gen Z's Diet Coke obsession (and its health risks)

Picture this: you're in the middle of a Zoom marathon or drowning in tied-up emails, your brain begging for five minutes of calm. You open the fridge, pull out a chilled Diet Coke, crack it open, feel the fizz on your tongue – and just like that, you've had a 'fridge cigarette. ' In the midst of Zoom fatigue, endless deadlines, and life in fast-forward, a new ritual has emerged: the 'fridge cigarette.' Not a cigarette at all, but that cold crack-and-sip moment when you crack open a Diet Coke straight from the fridge. No smoke, no guilt, just that crisp ritual of pop you didn't know you needed. TikTok's Gen Z has turned this fizzy moment into a cultural wink – a mini smoke break with zero nicotine and full aesthetic energy. 'Tis Gen Z's latest obsession – a tongue-in-cheek break that's half nostalgia, half self-care, and fully TikTok-viral. It's not just fizzy drink culture – it's a symbolic pause in a fast-paced digital life. But just the part of omitting nicotine – does it help health-wise at all? Let's unpack. What's a Fridge Cigarette ? The term 'fridge cigarette' originated on TikTok, popularized by creator @reallyrachelreno, whose June video comparing cracking open a Diet Coke to lighting a cigarette went viral with near about 4M views. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Esta nueva alarma con cámara es casi regalada en Villa Luzuriaga (ver precio) Verisure Más información Undo What she captured was a moment: the hiss, the fizz, the pause – and that psychological hit. It's not about substances; it's emotional. On TikTok, fridge-cig posts feature ASMR-worthy fizz, minimalist setups, moody lighting, and captions like 'time for a crispy ciggy.' One user described it as 'main‑character energy' – a daily starring moment in everyday life. The ritual resonates because it blends irony, self-care, and aesthetic performance in a few crisp seconds. Gen Z reveres this ritual as a purposeful break from digital overload, recasting a smoke break into something healthier.. well, healthier-ish. Why Diet Coke? Diet Coke provides the quintessential chill experience: fizzy, caffeinated, calorie-free, and effortlessly cool. Users on TikTok have even playfully mapped Coke variants to cig brands – Diet Coke as Parliaments, Coke Zero as American Spirits, regular Coke as Marlboro Reds, full-fat glass-bottle Coke as a cigar. Interestingly, Coca‑Cola didn't engineer this trend—it happened organically. Their marketing simply delivered delicious taste, and TikTok reshaped it into a cultural phenomenon. Health trade‑offs: Less harm, but not harmless No nicotine? Does that imply no health hazards at all? Well, that's not true. Acidic erosion: Diet Coke has a pH of around 2.7–3.0, thanks to phosphoric and citric acids – enough to weaken enamel below the critical 4.0 level. Studies show that frequent soda exposure roughens enamel and accelerates erosion – punctual exposure may be manageable, but repeated sipping overwhelms saliva's restorative ability. Artificial sweeteners: Though sugar-free, Diet Coke relies on aspartame and acesulfame K. WHO now labels aspartame 'possibly carcinogenic,' and studies link diet sodas with heart disease, stroke, diabetes, and gut disruption. Dental and chemical concerns: Yes, it's a vast improvement from tobacco, but Diet Coke isn't innocent. Experts warn that its acidity can erode enamel and artificial sweeteners like aspartame may be linked to long-term health issues such as stroke, heart disease, and metabolic disruptions. Caffeine and bloating: Caffeine can cause jitters, disrupted sleep, and mild dehydration, while carbonation leads to bloating and digestive discomfort. Most professionals advise treating fridge cigarettes as occasional reminders, not all-day habits. Sip with water, use a straw, and maybe rotate in non-sweet beverages and mindful breaks. The final sip: A balanced act Yes – 'fridge cigarettes' offer Gen Z a clever, safer stand-in for old-school smoke breaks. But they come with real risks: enamel erosion, enamel weakening, artificial sweetener exposure, and caffeine side effects. It's one thing to enjoy the fizz and take a moment; it's another to sip mindlessly all day. So, what's the bottom line? Enjoy the crack and fizz, but make it intentional. A mindful fridge cigarette – sipped fast, chased with water, spaced out through the day – is a fun ritual. But replace it regularly with water, tea, or gum to safeguard your health. After all, you can pause without damaging your smile – or your wellness.

The ‘fridge cigarette': how gen Z reframed the smoking break
The ‘fridge cigarette': how gen Z reframed the smoking break

The Guardian

time24-06-2025

  • Entertainment
  • The Guardian

The ‘fridge cigarette': how gen Z reframed the smoking break

Name: Fridge cigarette. Age: As a thing, not so new, but the term has only really been knocking about for a few weeks, since a user called @reallyrachelreno posted a video. On TikTok? On TikTok, of herself in the park on a sunny day, cracking open a can of Diet Coke and taking a sip, with Taylor Swift's Cruel Summer playing over the top. With the caption: 'Overheard someone call Diet Coke a 'fridge cigarette' and nothing's been more true to me since.' So she didn't actually come up with it herself? No, but that's not important. What is? That the video has now had 3.8m views. So a fridge cigarette is what gen Z is calling a cold can of pop? Correct. Is it even addictive? Does it give you cancer and heart disease and the rest? No! (Definitely not, say the lawyers.) It's not about cigarettes; it's about that moment. Which moment? 'I feel like it's one of those things that doesn't need a lot of explanation,' Reno, a freelance creator in New York, told the New York Times. I'm sorry, Reno, but I feel it does. She went on to say that 'the crack of the can is like the spark of a lighter'. Different sound. That's not the point. Don't be so pedantic. It's about expectation. Look, @josiepeaches gets it. Also on TikTok? Also on TikTok. She says: 'I've never related to anything more in my life!' She also says she doesn't even smoke. Again, it doesn't matter; it's about the ritual, taking a break from your routine to reach not into a pack of Lucky Strikes but into the fridge for a cold, crispy one. Then the hit, not of nicotine to the brain, but bubbles and artificial sweeteners … Mmmm. I remember when a Diet Coke break meant ogling ripped topless workmen out of the office window. Well, that was the 90s and 00s, when objectifying the male body was acceptable. Not any more. But it's OK to associate fizzy drinks with a dangerous drug that kills people? It's like smoking without the smoking, taking the edge off without taking years off your life. I'm not sure fizzy drinks are that healthy, are they? They're not as bad as smoking, and this is a generation that cares about its health and wellbeing, but also about work-life balance, and taking a moment to escape the pressure … And TikTok. And TikTok. Do say: 'A juice, perhaps? Or a 'fridge vape', as I call them …' Don't say: 'I'm going out for a smoke. Or should I say a 'tobacco spritz'?'

Gen Z tobacco phobes may be skipping smoke breaks — but they're addicted to ‘fridge cigarettes' instead
Gen Z tobacco phobes may be skipping smoke breaks — but they're addicted to ‘fridge cigarettes' instead

New York Post

time13-06-2025

  • Entertainment
  • New York Post

Gen Z tobacco phobes may be skipping smoke breaks — but they're addicted to ‘fridge cigarettes' instead

They're too wellness-obsessed to spark a Marlboro, but Gen Z is popping open Diet Cokes like they're nicotine patches in a can. The latest viral vice lighting up TikTok? The 'fridge cigarette' — a.k.a. a crisp can of DC, straight from the fridge, enjoyed with all the ceremonial reverence of a smoke break, minus the tar and tobacco. 'Overheard someone call Diet Coke a 'fridge cigarette' and nothing's been more true to me since,' TikTokker @reallyrachelreno declared in a now-viral video with over 3.5 million views. Caption? 'Time for a crispy ciggy in the summer.' 3 TikTok's latest guilty pleasure? The 'fridge cigarette' — a cold can of Diet Coke cracked open like a ritual smoke break, no tobacco, just fizz and flair. In other words: Clean Girl is out. Crispy Girl is in. Another TikTok convert, @thejessiesimpson, sipped a Diet Coke at her office desk while quoting the phrase in white text over her video: 'Just read where someone referred to a Diet Coke as a 'fridge cigarette' and I haven't read anything truer since.' Commenters couldn't agree more. 'I call it a CDC 'Crispy Diet Coke' lol,' one fan wrote. 'I legit never ever drink soda. Have never. Recently though? Obsessed with my daily Diet Coke. Idk what's going on..' another confessed. One simply wrote: 'I felt that in my soul!' @reallyrachelreno took it further, comparing sodas to smokes: Diet Coke is Parliaments, Coke Zero is American Spirits, regular Coke is Marlboro Reds — and full-fat Coke in a glass bottle? That's a cigar. Mentions of Menthols were, naturally, slanderous. Snaxshot writer Andrea Hernández summed it up perfectly in a recent newsletter, as reported by Fast Company: 'Gen Z is obsessed with Diet Coke. What is now being dubbed as 'fridge cigarettes' has earned a cultural cachet without Coca-Cola having to do anything . . . but focus on delivering on taste and product.' Even Coca-Cola is leaning into the nostalgia. A spokesperson told The Sun the brand's beverages are 'perfectly safe and can be enjoyed as part of a balanced lifestyle.' That said, as previously reported by The Post, experts warn the cult-fave crispies come with their own risks — and we're not just talking about caffeine jitters. 'Diet Coke, like other carbonated beverages, is highly acidic,' Dr. Raj Juneja told The Sun. 3 Gen Z can't quit their Diet Coke fix — and they're calling it a 'fridge cigarette.' The cult classic's cool-again status didn't cost Coke a dime in marketing. 3 They won't light up a Marlboro — but Gen Z's cracking open Diet Cokes like fizzy little nicotine patches in a can in a new trend. 'The acidity of Diet Coke can contribute to tooth enamel erosion over time.' That weakened enamel 'can become more susceptible to cavities and sensitivity,' he added. Orthodontist Dr. Khaled Kasem advises sipping through a straw and chasing with water, as he said to the outlet. 'Insulin is released by our body in response to foods… and it helps those nutrients get into our body,' Dr. Matthew Snelson also noted to the publication. But he clarified, 'There's no evidence that the types of sweeteners used in Diet Coke (specifically: aspartame, acesulfame K) affect insulin.' Still, artificial sweeteners have been linked to increased risk of heart attack, stroke, and diabetes — and WHO recently warned they're not a great tool for weight loss. Bottom line? The 'fridge cig' might not kill you like actual cigs can — but it's still not doctor-approved. As one TikTok user put it best: 'Wow, that's so real. It just takes the edge off.'

What is a fridge cigarette? The viral Diet Coke trend explained
What is a fridge cigarette? The viral Diet Coke trend explained

Fast Company

time12-06-2025

  • Entertainment
  • Fast Company

What is a fridge cigarette? The viral Diet Coke trend explained

It hits at a certain time in the afternoon, when a familiar craving strikes. You walk to the kitchen. The satisfying sound of a can cracking, the hiss of bubbles. It's time for a 'fridge cigarette'—or as you might know it, a can of Diet Coke. Earlier this week, TikTok user @reallyrachelreno posted: 'Overheard someone call Diet Coke a 'fridge cigarette' and nothing's been more true to me since.' The video, which has since been viewed 3.5 million times, shows her cracking open a cold one in the sun. The caption: 'Time for a crispy ciggy in the summer.' (ICYMI: The term 'crispy' is used to describe a Diet Coke chilled to perfection—bonus points if served with pebbled ice and a lemon wedge.) For many, the comparison is spot-on. 'Wow, that's so real. It just takes the edge off,' one person commented. 'I gauge how hard my day is to determine if I get a little fridge cigarette,' another added. In a follow-up video, @reallyrachelreno cleared up a few things based on the comments. According to her analysis: Diet Coke equals Parliaments, regular Coke equals Marlboro Reds, and Coke Zero equals American Spirits. Any other diet soda equals menthol (disparaging). Full-fat Coke in a glass bottle? That's a cigar. In recent years, Diet Coke has made a noticeable comeback. Gen Z's version of the smoke break is the ' Diet Coke break.' On TikTok, Diet Coke ' recipes ' go viral. 'Gen Z is obsessed with Diet Coke,' Snaxshot writer Andrea Hernández noted in a recent newsletter. 'What is now being dubbed as 'fridge cigarettes' has earned a cultural cachet without Coca-Cola having to do anything . . . but focus on delivering on taste and product.' According to Hernández, Coca-Cola has held onto its position as the number one soda in the U.S. by tapping into nostalgia. After all, what captures the sweet nostalgia of summer better than a crisp can of Diet Coke in the sun? Alongside the rise of the 'fridge cigarette,' actual cigarettes have also crept back into pop culture, as The New York Times reported. In her hit single ' Headphones On,' Addison Rae sings: 'Guess I gotta accept the pain / Need a cigarette to make me feel better.' In 'What Was That,' Lorde recalls: 'I remember saying then, 'This is the best cigarette of my life' / Well, I want you just like that.' It's a sign of the times. Clean Girl is out. Cigarettes are cool again. And in a world full of prebiotic soda and protein water, sometimes all you really want is a crispy 'fridge cigarette' to take the edge off.

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