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NDTV
12-07-2025
- Business
- NDTV
NDTV Exclusive: Meet India's First Fully Home-Grown AI+ Smartphone
India now has its first-ever, wholly Made-in-India smartphone. This device is designed, engineered, and governed entirely in India. Madhav Sheth, the visionary behind NxtQuantum Shift Technologies, discussed the AI+ Smartphone in an exclusive conversation with NDTV. At a time of data privacy issues, cybercrimes, and hidden surveillance, many smartphones are built to snoop. This one is different. The AI+ Smartphone focuses on protection, keeping your data secure under Indian laws and away from foreign access. Mr Sheth, a veteran in the Indian smartphone industry and former co-founder and CEO of realme India, combines Atmanirbhar Bharat ideals with next-generation AI innovation. He shared his mission with NDTV, stating that he wants to challenge foreign dominance, emphasise digital sovereignty, and create a global tech brand from India. The Indian smartphone market, valued at Rs 5 lakh crore, is mostly driven by foreign brands, which hold 80% of the market. Mr Sheth is ready to change that. "It's time for Indian brands to showcase their strength," he stated. "No major attempts have been made to challenge this dominance in the past decade. After two decades in this smartphone environment, I am determined to take on this challenge. My experience with several Chinese brands has given me deep insights into their supply chains," he said. The AI+ Smartphone runs on NxtQuantum OS, a full-stack platform with cloud infrastructure hosted in India, locally designed hardware, and a focus on privacy. It relies on Google India's MeitY-approved cloud servers and Flipkart's nationwide distribution, marking a significant step toward trusted, inclusive technology. "It is time for homegrown Indian brands to go global," Mr Sheth declared, aiming to make India a global design hub. Digital Sovereignty as Strategic Infrastructure Mr Sheth emphasised that genuine self-reliance means India needs to own its operating systems, cloud, and code. "Current smartphones send data through foreign systems without user control," he remarked. "'Made in India' means little if software and updates come from abroad," he said. NxtQuantum OS keeps data on MeitY-approved Google Cloud servers, ensuring it meets Indian laws. "Sovereignty means keeping user data under Indian laws, by design," he added. Privacy is essential for the AI+ Smartphone. Unlike other devices designed to extract data, it provides a real-time privacy dashboard that shows who accessed data and when. "Data security is based on transparency," Mr Sheth said. "When apps access sensitive data, like phone calls, AI+ Smartphone users can choose to opt out. Right now, 50-60% of apps collect data to make money, often without clear disclosure. Educating consumers on this is vital," he said. By following the Digital Personal Data Protection (DPDP) Act, NxtQuantum gives users control over their data and makes privacy a default feature. India-First, Built for a Billion Designed for India's diverse needs, the AI+ Smartphone was tested in 80 districts to support users who switch languages mid-sentence. It's ready for Aadhaar, UPI-enabled, and built for offline use to ensure everyone can access it. "India isn't one user. It's a billion patterns," Mr Sheth said. Running on Android 15, the device includes advanced features like Gemini and locally developed Large Language Models (LLMs). "The term 'AI' has been used too much, but generative AI is now a basic feature in smartphones," Mr Sheth explained. "By 2030, there will be a billion smartphone users. To close the digital gap in India, our A-grade smartphone is as affordable as 2G devices. This makes business sense, helping users upgrade and join India's digitization journey," he said. Free of bloatware and spyware, the AI+ Smartphone focuses on performance and simplicity. "When you build everything here-from the OS to hardware-you avoid paying royalties abroad," Mr Sheth said. "That's real savings we can pass to consumers. Keeping more dollars in India means more people online." A Call to Action for Industry and Government Mr Sheth urged the Indian industry to take action, noting that Production-Linked Incentive (PLI) benefits currently favour Chinese brands. "The government is offering support, but Indian companies must step up. We need intervention to ensure these benefits help Indian firms," he said. With India's skilled workforce, he sees a strong tech ecosystem developing. "Transferring technological expertise is essential. India has plenty of skilled talent, but we must also focus on execution to turn our potential into reality." NxtQuantum is developing an ecosystem with over 280 service centers and upcoming launches like NxtMove, NxtVault, and NxtTheme Designer. Developer APIs will soon support an India-first app ecosystem, driving innovation. India's Moment on the Global Stage For Mr Sheth, launching NxtQuantum was a national responsibility. "Leaving a successful brand to create something sovereign wasn't a risk. Staying quiet was," he said. "This is India's moment to build a global tech brand from scratch-and I couldn't ignore it," he said. The AI+ Smartphone aims to change perceptions around authorship, trust, and access. "India must become a global design hub, not just a tech consumer," Mr Sheth asserted.
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India.com
09-07-2025
- India.com
Realme 15 5G Series India Launch Date Confirmed; Could Debut With GT Boost 3.0 For Gaming; Check Expected Specs And Price
Realme 15 5G Series India Launch: Realme, a Chinese smartphone brand, is set to launch the Realme 15 5G Series in India. The series is expected to include the Realme 15 5G and Realme 15 Pro 5G. The company will launch the smartphone on July 24. The devices are teased to get a new redesigned camera module from last year's Realme 14 series. Realme also revealed that the upcoming Realme 15 5G series has achieved an AnTuTu benchmark score of more than 1.1 million. Earlier, Realme announced AI imaging tools like AI Edit Genie and AI Party for the Realme 15 Pro 5G smartphone in the country. From action to romance, just like Vicky, the #realme15Pro5G switches it up in style. Powered by Snapdragon 7 Gen 4, it's multitasking made effortless. Dropping 24th July, 7 PM. Know More: #AIPartyPhone — realme (@realmeIndia) July 9, 2025 Realme 15 5G Series Specifications (Expected) The smartphones touted as the brand's most advanced 'AI Party Phone' yet, is confirmed to be powered by the Snapdragon 7 Gen 4 chipset, promising significant improvements in CPU, GPU, and NPU performance. The handsets is expected to feature GT Boost 3.0, Realme's proprietary frame-by-frame optimization engine for enhanced performance, especially during intensive tasks. The phone will debut with Gaming Coach 2.0, offering real-time strategic guidance for gamers. The series will come equipped with AI-driven features such as AI Edit Genie and AI Party, along with upgrades like brighter displays, slimmer form factor, faster chipsets, and better battery life. As per leaks, the Realme 15 Pro 5G could launch in 8GB + 128GB, 8GB + 256GB, 12GB + 256GB, and 12GB + 512GB storage models. It is likely to sport a 1.5K flat display with a 120Hz refresh rate, a 6,000mAh battery with 80W fast charging, and a triple rear camera setup comprising a 50MP primary sensor, an 8MP secondary lens, and another 50MP sensor. Realme 15 5G Series Price In India And Availability (Expected) The standard Realme 15 5G is expected to be priced at around Rs 21,999, while the Pro variant may retail for approximately Rs 27,000, inclusive of bank offers. The smartphones are likely to be available via the Realme India Store and Flipkart, and could arrive in multiple colour options such as Flowing Silver, Silk Purple, and Velvet Green.
Time of India
08-07-2025
- Business
- Time of India
Realme appoints Vicky Kaushal as ambassador for smartphones
Smartphone company realme has appointed actor Vicky Kaushal as its ambassador for smartphones, the company said on company will launch realme 15 Series smartphones on July 24 with a campaign led by Kaushal."As we gear up to launch the realme 15 Series on July 24, this partnership marks an exciting step forward in building realme's emotional and cultural connection with its audience," realme India Chief Marketing Officer Francis Wong said. Realme is among the top 5 brands in volume sales in India. The company had 11 per cent market share in the first quarter of 2025, as per market research firm Counterpoint Research.
Economic Times
08-07-2025
- Business
- Economic Times
Realme appoints Vicky Kaushal as brand ambassador for smartphones
(You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Smartphone company realme has appointed actor Vicky Kaushal as its brand ambassador for smartphones , the company said on company will launch realme 15 Series smartphones on July 24 with a campaign led by Kaushal."As we gear up to launch the realme 15 Series on July 24, this partnership marks an exciting step forward in building realme's emotional and cultural connection with its audience," realme India Chief Marketing Officer Francis Wong is among the top 5 brands in volume sales in India. The company had 11 per cent market share in the first quarter of 2025, as per market research firm Counterpoint Research.
Time of India
08-07-2025
- Business
- Time of India
Realme appoints Vicky Kaushal as brand ambassador for smartphones
Smartphone company realme has appointed actor Vicky Kaushal as its brand ambassador for smartphones , the company said on Tuesday. The company will launch realme 15 Series smartphones on July 24 with a campaign led by Kaushal. "As we gear up to launch the realme 15 Series on July 24, this partnership marks an exciting step forward in building realme's emotional and cultural connection with its audience," realme India Chief Marketing Officer Francis Wong said. Realme is among the top 5 brands in volume sales in India. The company had 11 per cent market share in the first quarter of 2025, as per market research firm Counterpoint Research.
