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Your Beer Could Be Much, Much More Refreshing
Your Beer Could Be Much, Much More Refreshing

Bloomberg

time6 days ago

  • Lifestyle
  • Bloomberg

Your Beer Could Be Much, Much More Refreshing

Your beer buddy Tony Rehagen here, always standing by to help you crack open a cold one to beat the heat. This summer, maybe it's time to mix it up. But before I take you to cool-down school with a sweet shandy or a salty chelada in hand, here's the hottest news from the world of brew: It will likely come as no surprise to you, but I feel like the surest escape from summer's sweat and swelter is a cold beer (but not too cold). By the pool, in the kayak, at the grill, on the golf course, or even atop the lawn tractor, safely of course, there's nothing more refreshing for a beer-lover than a crisp lager, a golden wheat or a lighter IPA.

I sampled supermarket iced coffees for the sunny weekend… my £1.25 pick is perfect balance of earthy taste & sweetness
I sampled supermarket iced coffees for the sunny weekend… my £1.25 pick is perfect balance of earthy taste & sweetness

The Sun

time13-06-2025

  • Lifestyle
  • The Sun

I sampled supermarket iced coffees for the sunny weekend… my £1.25 pick is perfect balance of earthy taste & sweetness

THE sun has got its hat on – and more and more of us are reaching for an iced coffee to stay refreshed. But rather than splash a fortune at the cafe, you can pick up supermarkets' own drinks for a fraction of the price. Sophie Warburton samples what is on offer, and gives her verdicts and marks out of five . . . 10 Arctic Coffee Cafe Latte 330ml – £1.25 A FAVOURITE of mine for many years. Arctic says it is made with 'only the best ingredients', including Rainforest Alliance Certified coffee beans, in powder form. In fact, I noticed this was the only drink that used coffee powder, rather than extract. Another reason Arctic trumps the rest is how it manages to balance that earthy coffee taste with sweeter notes. Starbucks Caffe Latte 220ml – £2.55 CREAMY, sweet, nicely pack-aged and perfect for when you're on the go. Great for those newer to iced coffee as it's quite sweet but you can still taste espresso. Very moreish. You spike the lid with a straw, making it hard to spill. The only downside is it's a bit pricey, as you may expect with Starbucks. This coffee is a lovely combination of full-fat milk, water and Arabica coffee extract. RATING: 5/5 'survey reveals what your ice cream eating habits could say about your personality' Costa Cafe Latte 330ml – £2.55 VERY similar to the Starbucks caffe latte but thicker. In fact, this latte was perhaps a little too thick for my liking, as I felt a bit full after drinking it. I did enjoy it but you probably wouldn't want to drink too many of these. Again, this one is a little bit on the pricey side. The drink is made up of semi-skimmed milk, coffee extract and water. RATING: 4/5 Jimmy's Iced Coffee 275ml – £2.10 UNPOPULAR opinion because I have heard rave reviews about this one, but I thought it tasted watery and bland. It's not terrible, but in comparison to the competition it was tasteless. It's also priced at £2.10 in Tesco, so not even the cheapest option. This coffee has been put together with semi-skimmed milk, water and single-origin Arabica coffee. RATING: 3/5 Emmi Caffe Latte Cappuccino 230ml – £1.85 TOO sweet for me, it also features a chocolatey component – and it's all a bit much. Not one for those of us who want to taste the coffee. If I had to choose the drink that it's most similar to, it's the Starbucks caffe latte. They feature similar designs but this one is more of a dupe. It's concocted with semi-skimmed milk and brewed Arabica coffee. RATING: 3/5 M&S Oat Latte Cold Brew Coffee 250ml – £2.60 RATHER unpleasant, I'm sorry to report. This drink was quite thin and I could only really taste watery oat milk. I've also decided I'm not a huge fan of coffee in a tin, like this, and much prefer it in a glass or bottle. This drink is concocted from water, Arabica coffee and oats – much like its sibling, below, but just worse. M&S Chilled Cold Brew Oat Latte 250ml – £2.60 COMES in a minimalist plastic bottle – and that pretty much sums it up. Minimal flavour, and I wasn't crazy about this one. The oat milk is quite punchy, though, and I preferred this latte to the other M&S one I tried. The oat milk tasted of good quality – the kind that's almost slightly powdery. The drink is made from water, Arabica coffee and oats. RATING: 3/5 Quarterpast Iced Coffee Concentrate 360ml – £4.50 NEVER again – unless I'm really desperate. Sweetened with cane sugar and very gloopy, this was seriously overpowering. It hasn't altered one bit my low opinion of concentrated coffee. This one works in the same way as Nescafe's concentrate. You just add 20ml to a glass with ice, and top with milk. Enough for 18 servings. RATING: 1/5 Barista Coffee Co. Caffe Latte 250ml – 80p OH dear, this is just sickly and, well, plain boring. Not something that I would go looking for again next time I fancy an iced latte. This was, however, by far the cheapest option of the drinks I tried out – so if you're on a budget, this could be just about bearable. It is created from semi-skimmed milk, water and instant coffee.

7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT
7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT

Yahoo

time19-05-2025

  • Business
  • Yahoo

7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT

The global repositioning highlights 7UP's distinct ability to be the ultimate refreshment for any occasion, brought to life through product innovations and culturally resonant creative campaigns DUBLIN, May 19, 2025 /PRNewswire/ -- 7UP® unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment – making every sip not just satisfying, but unmistakably 7UP. Building on its multi-sensory approach, 7UP is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7UP. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself. Now rolling out across markets, Super Duper Refresher is coming to life in ways that resonate with local consumers – from cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails. The platform is built to resonate in the moments that matter most. In key markets, such as India, Pakistan, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher,' blending regional culture, humour and colloquialism into the brand story. This next chapter builds on nearly a century of heritage and innovation as 7UP expands its core portfolio, introducing new flavours and product ranges designed to tap into the core sensory elements of refreshment. These launches help demonstrate how local markets are owning the Super Duper Refresher platform – bringing it to life in bold new ways: The 7UP Extra Fizz range, emphasising fizz as a key component of the drinking experience, is now available in Egypt, and UAE, with launches planned for Saudi Arabia this summer. To celebrate Super Duper Refresher, 7UP brought a one-of-a-kind activation to Dubai's Kite Beach. Inspired by a lifeguard tower, the unmissable 7UP Mixology Tower was the ultimate destination to cool off. Customers savoured perfectly chilled 7UP extra fizz and next-level mixes, while enjoying a full-body refreshment with a cocktail-shaker shaped water sprinkler and icy plunge pools. 7UP Mint Lemonade turns up the dial on refreshment in Pakistan, capturing Super Duper Refresher by offering a crisp, cooling twist that elevates each sip, offering that instant minty refreshment. 7UP Pink Lemonade is a vibrant take on the classic zero-sugar range, blending lemon-lime with a burst of tangy raspberry for a sweet new serve of Super Duper Refresher, now debuting in the UK. With more flavours on the way, 7UP is drawing on local market insight to shape innovations that reflect evolving consumer tastes around the world. Salman Butt, Senior Marketing Director at 7UP said: "Since its creation, 7UP has been bringing delicious beverages to the world, and we're continuously exploring different ways to refine and advance the Super Duper Refresher experience for today's consumer. Our commitment to innovation drives us to push boundaries – whether it's evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world." For further information on the global brand platform and local market activity, please refer to local websites and social channels. * 7UP is a trademark of PepsiCo for all international markets excluding the US FOR MORE INFORMATION, CONTACT: jenaifer@ About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Photo - Logo - View original content: SOURCE PepsiCo Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT
7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT

Yahoo

time19-05-2025

  • Business
  • Yahoo

7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT

The global repositioning highlights 7UP's distinct ability to be the ultimate refreshment for any occasion, brought to life through product innovations and culturally resonant creative campaigns DUBLIN, May 19, 2025 /PRNewswire/ -- 7UP® unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment – making every sip not just satisfying, but unmistakably 7UP. Building on its multi-sensory approach, 7UP is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7UP. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself. Now rolling out across markets, Super Duper Refresher is coming to life in ways that resonate with local consumers – from cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails. The platform is built to resonate in the moments that matter most. In key markets, such as India, Pakistan, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher,' blending regional culture, humour and colloquialism into the brand story. This next chapter builds on nearly a century of heritage and innovation as 7UP expands its core portfolio, introducing new flavours and product ranges designed to tap into the core sensory elements of refreshment. These launches help demonstrate how local markets are owning the Super Duper Refresher platform – bringing it to life in bold new ways: The 7UP Extra Fizz range, emphasising fizz as a key component of the drinking experience, is now available in Egypt, and UAE, with launches planned for Saudi Arabia this summer. To celebrate Super Duper Refresher, 7UP brought a one-of-a-kind activation to Dubai's Kite Beach. Inspired by a lifeguard tower, the unmissable 7UP Mixology Tower was the ultimate destination to cool off. Customers savoured perfectly chilled 7UP extra fizz and next-level mixes, while enjoying a full-body refreshment with a cocktail-shaker shaped water sprinkler and icy plunge pools. 7UP Mint Lemonade turns up the dial on refreshment in Pakistan, capturing Super Duper Refresher by offering a crisp, cooling twist that elevates each sip, offering that instant minty refreshment. 7UP Pink Lemonade is a vibrant take on the classic zero-sugar range, blending lemon-lime with a burst of tangy raspberry for a sweet new serve of Super Duper Refresher, now debuting in the UK. With more flavours on the way, 7UP is drawing on local market insight to shape innovations that reflect evolving consumer tastes around the world. Salman Butt, Senior Marketing Director at 7UP said: "Since its creation, 7UP has been bringing delicious beverages to the world, and we're continuously exploring different ways to refine and advance the Super Duper Refresher experience for today's consumer. Our commitment to innovation drives us to push boundaries – whether it's evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world." For further information on the global brand platform and local market activity, please refer to local websites and social channels. * 7UP is a trademark of PepsiCo for all international markets excluding the US FOR MORE INFORMATION, CONTACT: jenaifer@ About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Photo - Logo - View original content: SOURCE PepsiCo

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