Latest news with #reputationmanagement
Arab News
11 hours ago
- Business
- Arab News
Public relations — the voice that builds trust and shapes tomorrow
In this fast-paced era of growth, development and change marked by transformations across all sectors and levels, public relations emerges as a solid pillar in its positive impact and alignment. The role of public relations is crucial in building a strong reputation and shaping the public image for anyone seeking to enhance perception of themselves, whether at an individual or organizational level. True success lies in how well they manage and master the methodology of public relations, given its concrete impact in achieving success and managing crises, especially amid today's rapid digital and media evolution. When done right, it strengthens credibility and trust between the target audience and the relevant stakeholders. Affirming the importance of public relations in the lives of individuals and societies and recognizing its role in the modern world as a strategic tool in managing corporate communication, shaping reputation and building trust, today — July 16 — marks World Public Relations Day. It is an occasion to shed light on this field and profession, whose influence continues to grow within both public and private sector entities. Public relations is no longer a peripheral function limited to issuing press releases or managing media campaigns. It has become a fully integrated strategic practice that significantly contributes to shaping institutional direction and enhancing ability to achieve goals with professionalism and consistency. The profession has evolved into a vital core function and an urgent requirement for any ambitious organization. It plays a key role in crafting public perception, shaping identity and guiding institutions in how they engage with their audiences and partners. It also serves as a foundational bridge for building trust with stakeholders, managing challenges and turning them into opportunities for reputation enhancement and institutional growth. Public relations relies on a scientific approach, beginning with audience and market analysis and trend observation, then progressing into strategic planning that aligns with an organization's operational goals. It emphasizes impact measurement and effectiveness to ensure results that can be evaluated and improved upon. Saudi Arabia's Vision 2030 has made it clear that public relations is no longer an optional activity; it is a strategic necessity that supports this national transformation. The vision aims to elevate the Kingdom's global standing as a leader in investment, tourism and culture, while empowering communities and the private sector as key partners in development. Through flagship programs such as Quality of Life, the Pilgrims Experience Program and Human Capability Development Program, public relations plays a pivotal role in managing the Kingdom's image globally through communications campaigns, media relations and public diplomacy. At the same time, it fosters internal communication with the Saudi society to build trust, raise awareness of ongoing reforms and ensure positive engagement with national aspirations. On World Public Relations Day, we take a moment to appreciate this profession and its deep strategic value far beyond one-way messaging or short-term promotion. It is both a science and an art, working hand in hand to build trust, shape long-term partnerships and empower institutions to connect with their environments with awareness, authenticity, and transparency. This day is a reminder of the ongoing need to develop and elevate public relations practices in ways that meet the expectations of communities and respond to the challenges of the future. Public relations continues to prove itself as a vital pillar of institutional excellence and a key contributor to the success of national initiatives and visions. To all professionals and enthusiasts in the field, it is important to recognize that public relations is not a secondary function, it is the driving force of any ambitious institution striving for leadership and distinction. It is a critical element in building institutional reputation, strengthening trust and enabling effective communication with all stakeholders. It requires constant evolution, ongoing development of tools and skills, and a keen ability to read shifts in public behavior and needs. I therefore invite those working in this field to adopt creativity as a mindset, innovation as a tool and active listening as a core value. For it is through public relations that images are crafted, trust is built, stories are told, and messages and missions are powerfully conveyed. • Waleed bin Huzaim is a corporate communications and international protocol consultant.
Globe and Mail
4 days ago
- Business
- Globe and Mail
Why Scott Keever is the Best Online Reputation Management Expert Named #1 by Tidewater News
Trusted by Fortune 100 companies and public figures alike, Scott Keever sets the gold standard for protecting and elevating online reputations. Your reputation is everything. When it's under threat, you need a trusted expert who can protect what you've built and restore what you value most. In its 2025 review, Tidewater News named Scott Keever the Best Online Reputation Management Expert, an honor that reflects his proven ability to safeguard names, brands, and legacies at every level. Why Scott Keever Is the Best Online Reputation Management Expert Scott Keever is the best online reputation management expert because he delivers results where others fall short. He employs advanced SEO tactics to suppress negative content, cultivates powerful positive media coverage, and tailors every strategy to each client's unique needs. Fortune 100 companies trust him to clean up crises discreetly, high-profile celebrities rely on him to manage damaging headlines, and entrepreneurs depend on him to maintain spotless online profiles that drive real business growth. Recognized by GlobeNewswire and awarded by Tidewater News, Scott combines ethical, proven tactics with relentless attention to detail, ensuring that reputations stay protected and brands stay strong. 100% Confidential & Trusted by the Elite Every client engagement with Scott Keever and Reputation Pros is handled with absolute discretion and tailored care. From crisis response for Fortune 100 executives to long-term profile management for world-renowned celebrities, professional athletes, and high-net-worth individuals, Scott's team safeguards sensitive details. It delivers results that remain behind the scenes. Startups and everyday entrepreneurs benefit from the same gold-standard service, ensuring their reputation goals are met with complete privacy and trusted expertise. About Scott Keever Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind, and member of the Forbes Agency Council. He is the founder of award-winning digital marketing agencies: Keever SEO, Reputation Pros, ASAP Digital Marketing, and Pool Pros Marketing. From small business owners to high-profile clients, Scott has successfully improved the online visibility of hundreds of clients worldwide. About Reputation Pros Reputation Pros, founded by Scott Keever, is a premier reputation management agency specializing in removing damaging search results, promoting positive coverage, and providing 24/7 monitoring when reputations need protection most. The firm has been featured in top-tier news outlets as one of the leading online reputation management companie s, trusted by clients who expect world-class results and total confidentiality. Contact Scott Keever and Reputation Pros today to secure your online reputation with complete confidence. View Tidewater's official release here: Media Contact Company Name: Reputation Pros Contact Person: Scott Keever Email: Send Email Address: 1221 SW 2nd Ave City: Miami State: Florida Country: United States Website:
Zawya
08-07-2025
- Business
- Zawya
South Africa: Location Bank launches mobile-accessible platform
Location Bank, a leading martech platform that helps businesses manage their digital presence, has launched a new mobile-accessible version of its platform. Designed specifically for small and medium-sized enterprises (SMEs), the solution provides seamless, real-time access to location and reputation management tools through any internet connected mobile device with no app download required. This launch empowers business owners and marketing teams to update location information, respond to customer reviews, and publish digital content whether they're in the office, on the road, or at a store location. 'In today's fast-moving digital landscape, businesses need to be agile and responsive,' said Zenobia Ballim, product owner at Location Bank. 'This mobile-accessible platform gives our clients the ability to manage their brand, engage with customers, and enhance their visibility across platforms anytime, from any connected device.' Key features of the mobile-accessible platform include: - Live performance dashboards: Monitor impressions, clicks, reviews, and customer actions across Google and Facebook. - Reputation management: Review sentiment analysis, respond to customer feedback, and track engagement trends. - Content publishing: Create and publish offers, events, and announcements with media-rich posts. - Location data control: Update business details including hours, categories, and social links instantly. - Search performance tracking: Monitor local SEO rankings and keyword visibility across locations. The platform requires no installation and can be accessed via any mobile browser by visiting With built-in filters, real-time updates, and intuitive navigation, it enables businesses to stay on top of their digital footprint wherever they are. About Location Bank Location Bank is a South African-based martech company dedicated to helping brands centralise their location data, manage online reputation, and maximise visibility across platforms like Google and Facebook. Trusted by SMEs and enterprises alike, Location Bank provides the tools businesses need to thrive in a connected world. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
Zawya
17-06-2025
- Business
- Zawya
African Bank appoints head: strategic communications and public relations
Eloise Boezak has been appointed head: strategic communications and public relations for the African Bank Group, effective 1 June 2025, and will lead the group's communications and PR agenda, focusing on reputation management, stakeholder engagement and brand visibility. Eloise Boezak has been appointed head: strategic communications and public relations for the African Bank Group, effective 1 June 2025 She will work closely with leadership across the bank to align messaging and boost African Bank's presence in the market. As the bank continues to prepare for a future public listing, communication has become a key lever for building trust, aligning stakeholders and amplifying strategic intent. Boezak's appointment marks a critical step in strengthening the group marketing centre of excellence and ensuring consistent, purposeful communication both internally and externally. 25 years experience With 25 years of experience across financial services, oil and gas, academia and telecoms, she brings with her a rare mix of strategic communication skills, business insight, and leadership. These strengths will be key as she takes on responsibility for driving the bank's Group-wide communications and PR strategy, at a time when reputation and trust are more important than ever. She joined African Bank seven years ago and most recently served as head: marketing, personal banking, where she led major campaigns and helped drive business impact. She is widely respected for her strategic insight, business acumen and leadership. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
Yahoo
15-06-2025
- Business
- Yahoo
Reputation Pros Named Best Online Reputation Management Company of 2025 by Modern Luxury Magazine
Awarding Reputation Pros as the best reputation management company, recognized for its unmatched prowess in safeguarding digital identities and driving client success. Miami, FL, June 15, 2025 (GLOBE NEWSWIRE) -- Modern Luxury Magazine today announced Reputation Pros as the best online reputation management company of 2025 in its annual Best Online Reputation Management Companies feature, published online in May 2025. The ranking evaluated leading firms across the industry, placing Reputation Pros at the top for its innovative strategies and proven client outcomes. Reputation Pros specializes in both proactive and reactive reputation management, combining advanced SEO strategies, content promotion, continuous monitoring, and legal support to suppress negative search results and elevate positive digital assets. 'Page one of Google is your modern-day resume,' said Scott Keever, Founder and CEO of Reputation Pros. 'Ensuring that your first impression online inspires trust and confidence is critical to personal and business success.' The company's proprietary approach has helped high-profile individuals, executives, and organizations worldwide reshape their digital narrative and maintain resilient online Is Online Reputation Management? Online reputation management (ORM) encompasses the strategies and tactics used by the best reputation management company to monitor, influence, and protect how individuals or organizations are perceived online. This multifaceted discipline involves: Monitoring: Tracking brand mentions, reviews, and digital conversations across search engines, social media platforms, and review sites. SEO and Content Promotion: Suppressing negative search results by optimizing and promoting positive content, ensuring favorable narratives appear prominently. : Providing rapid-response communication and mitigation strategies to address emergent issues, minimizing reputational damage. Review and Social Media Management: Engaging with customers, soliciting positive reviews, and managing social profiles to build trust and credibility. : Employing strategic SEO suppression techniques and removal approaches to minimize the visibility of adverse or unwanted online Reputation ProsReputation Pros, founded by ORM expert Scott Keever, is the best reputation management company, dedicated to ensuring every client's first impression online accurately reflects their value and integrity. Through comprehensive reputation audits, advanced content optimization, crisis response, and review and social engagement programs, the firm delivers tailored strategies that identify risks, promote positive assets, and neutralize emerging threats. Backed by a proprietary AI-powered monitoring platform that combines sentiment analysis, SEO algorithms, and automated takedown workflows, Reputation Pros provides real-time alerts and actionable insights. Over the past five years, the company has suppressed more than 12,000 negative search results, achieved an average 85% improvement in online sentiment scores within three months, and earned a 4.9-star average client satisfaction rating, demonstrating its ability to drive measurable, lasting improvements in digital reputation. Services Offered by Reputation Pros Reputation Pros delivers a comprehensive suite of solutions designed to protect, enhance, and repair digital reputations: : End-to-end oversight of your online presence, from auditing to ongoing optimization. : Advanced search engine optimization strategies that elevate positive content and suppress negative search results. : Proactive media outreach, thought-leadership placement, and brand storytelling to build credibility. : Customizable reputation solutions that agencies can rebrand and offer to their own clients. : Targeted campaigns to restore trust and mitigate damage for companies facing public scrutiny. : Tailored remediation plans for individuals—executives, professionals, and high-net-worth persons—seeking to rebuild their online Reputation Pros Nestor Vazquez contact@ in to access your portfolio
