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The Way We Buy Breakfast Is Changing — Here's What You Need to Know
The Way We Buy Breakfast Is Changing — Here's What You Need to Know

Yahoo

time27-06-2025

  • Business
  • Yahoo

The Way We Buy Breakfast Is Changing — Here's What You Need to Know

The Q1 Restaurant Trends Report from Toast for 2025 reveals changes in American consumer habits as they purchase meals from restaurants. The new report demonstrates that more people are buying breakfast on Monday mornings, and consumers are also more likely to order via delivery. At the same time, median prices for omelets are rising, in addition to prices for other foods like burgers and fears over inflation, data shows that Americans are still buying breakfast, but the way we do that — and the price we pay — are changing. According to the Q1 2025 Restaurant Trends Report from Toast, a restaurant point-of-sale and management software company, our breakfast habits have experienced some dramatic changes this year. To start, Monday mornings are now one of the busiest times for breakfast in restaurants, with breakfast transactions on this day of the week up by 7% compared with the first quarter of last year. However, delivery is driving much of that growth: Breakfast orders placed through delivery platforms rose 15% year over year, while dine-in activity stayed flat. Related: Takeout Used to Be a Convenience, Now It's a Culture That early-week rush comes with a price tag. The median cost of an omelet at Toast-tracked restaurants hit $14.71 in April 2025 — up 5.4% from April 2024. Prices have also increased consistently month over month since January. Hawaii posted the highest average omelet price, at $18.67 this quarter, while Arkansas had the lowest, at $11.53. Although inflation may be partly to blame, these price increases are largely attributed to supply‑chain issues. Outbreaks of H5N1 avian influenza (commonly called bird flu) in the United States have led to the culling of millions of egg‑laying hens over the past year. Amid supply‑chain instability, repeated disruptions to egg production have created sharp swings in wholesale pricing, which many restaurants are still adjusting to. Some operators have responded by adding egg surcharges or switching to liquid egg products, while others have quietly reduced portion sizes or restructured their menus altogether. Toast's pricing data aligns with trends in how people are eating away from home. According to the May 2025 Consumer Price Index, the cost of eating out rose 0.3% month over month and 3.8% compared with the same period last year. This is a slower growth rate than earlier in the inflation cycle, but it reflects the cumulative impact of menu changes and lingering operational costs. Simply put, even as grocery prices begin to cool, restaurant menus haven't caught up. Related: Where Does Fast Food Hit Your Wallet Hardest? These Cities Lead the Pack Omelets aren't the only items becoming more expensive. Toast's data show that the median price of a burger reached $14.38 in May 2025 (up 0.5% month over month), while burritos averaged $13.38 (also up 0.5%). Wings climbed to $13.77, marking a 0.7% increase from April, and beer ticked up slightly to a median price of $6.44 on restaurant menus. Only coffee and cold brew held steady, with median prices at $3.50 and $5.40, respectively. Customer tipping behavior remains relatively unchanged in the face of these increasing prices. In the first quarter of 2025, guests at full‑service restaurants tipped an average of 19.4 %, and Delaware once again ranked as the most generous state in the country, with a total average tipping rate of 22.1%. Toast's quarterly report draws from aggregated data across more than 140,000 restaurant locations on its platform. While national CPI data show broad inflation easing, Toast's more granular snapshot suggests that the costs of individual menu items are still in flux. For restaurant operators, menu pricing reflects not just ingredient cost but also strategy. If you're going to add an expensive omelet to a restaurant menu, make sure it's available on Mondays. Read the original article on Food & Wine

These are the US states which tip the most
These are the US states which tip the most

The Independent

time11-06-2025

  • Business
  • The Independent

These are the US states which tip the most

Takeout app Toast's recent restaurant trends report analyzed diner tipping habits across U.S. states, revealing significant variations in generosity. Delaware, West Virginia, and New Hampshire lead in tipping, with customers averaging 21 percent or higher, while Delaware topped the list at 22.1 percent. California and Washington residents tipped the least, averaging 17.3 and 17.8 percent, respectively. Tipping at full-service restaurants slightly increased from 19.3 percent in late 2024 to 19.4 percent in early 2025, while quick-service restaurants remained steady at 15.8 percent. Despite a slight increase in tipping, a Bankrate survey indicated that 63 percent of U.S. residents have a negative view of tipping, with many preferring businesses to pay employees better wages.

The 13 best restaurants where you can eat into the early hours – and their special offers
The 13 best restaurants where you can eat into the early hours – and their special offers

Telegraph

time27-05-2025

  • Business
  • Telegraph

The 13 best restaurants where you can eat into the early hours – and their special offers

Unlike in Spain or Italy, where eating at 9pm or 10pm is common practice, Britain has never been a late-dining nation. Our habits have become further entrenched since the pandemic: a 9pm booking at a restaurant was once normal, but restaurateurs now fret that late-night dining might become extinct. According to reservations platform OpenTable, 'early-bird dining' has increased by 5 per cent this year. Its research suggests that almost half of us plan to book earlier dinners in 2025, with many pointing the finger at social changes such as healthier lifestyles and the rise of streaming services. We'd much prefer a light supper and an evening on the sofa, it seems. Tom Rogers, who works in restaurant public relations, says some restaurants are focusing all their efforts on their early-evening customers. At Bubala, which has three branches in London, 5.30pm is now the prime-time slot, while The River Cafe Cafe, which opened last year, quickly ditched dinners on Monday to Wednesday, opening at breakfast instead. Now, chefs and restaurateurs are fighting back, hoping to encourage diners to 'reacquaint themselves' with later dining. Leading the charge is Jeremy King, who has announced a 25 per cent discount for post-9.15pm dining at his London restaurants Arlington and The Park. London Outside London Londoners are 'becoming strangers to the joy and fun of late-night dining', King told Restaurant Online. He isn't the only one on a mission to lure them back. Kitty Fisher's Group, which runs Kitty Fisher's in Mayfair and Cora Pearl in Covent Garden, has launched a 'Champagne on Us' offer, promising a free bottle for late diners. Vivek Singh of the Cinnamon Collection, a six-strong restaurant group he founded more than 20 years ago, recently told The Telegraph that 10pm bookings were once common; now, there are barely any past 9.30pm. Singh advocates dynamic pricing, offering cheaper meals after 9pm as a way to entice customers. While it's a myth that there are no late-night spots at all in London – or elsewhere in the UK – they are certainly less common than in many major cities abroad. The Government is exploring new licensing laws to help pubs and restaurants open later, but, for now, many operators are doing all they can to bring back the night owls. London The Park

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