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Forbes
2 days ago
- Business
- Forbes
How To Build A High-Growth SaaS Marketplace
Bharath Balasubramanian, Director of Product Management, AppExchange at Salesforce. A successful marketplace is more than a directory of products. If it's built in a way that helps customers find solutions faster and enables partners to build, sell and scale efficiently, it can unlock a substantial channel for revenue growth. But too often, companies take a 'build it and they will come' approach, and can struggle to gain traction if a marketplace lacks clear value, on both the demand and supply side. I've worked with several organizations trying to create partner marketplaces on top of existing SaaS platforms. In each case, the question wasn't how to build one, it was why would anyone use it? That mindset shift is essential. A marketplace isn't about what you list. It's about the ecosystem you enable. B2B Software marketplaces are a rapidly growing channel, expected to account for 10% of all global enterprise software purchases by 2030. Here's what I've learned about what it takes to build a software marketplace that works. Start With Demand Every marketplace has two sides: supply and demand. Most companies begin by overinvesting in supply, trying to recruit partners before proving that there's a customer base worth building for. That's a common misstep. In reality, partners will only invest if they see evidence of customer interest. They're weighing trade-offs. Do they build for your existing platform or for one that already has a larger audience, more data and faster time to value? That's why it's critical to start by creating customer engagement first. One way to do that is by offering native or homegrown solutions in the marketplace that fill obvious white space—tools that help your users solve simple problems without needing custom development. These kinds of starter solutions build habits. They also help validate a platform's potential. Once customers are active, engaged and searching for more tailored solutions, you have a much stronger case to bring to potential partners. You're not pitching them an empty storefront. You're offering them access to a real, active market. There has been a 460% increase in unique B2B software marketplace buyers between 2020-2024, reflecting a growing interest in purchasing software through the marketplace channel. Make It Easy To Publish And Iterate Once a partner decides to participate, the last thing you want is friction. Getting a product listed and updated should feel intuitive and fast, not like a multi-week project with too many dependencies. This is where self-service tools make a huge difference. In a study cited by The Future of Commerce with manufacturers, 46% of respondents reported that B2B portals significantly reduced costs and saved time. Vendors should be able to create listings, adjust pricing, respond to feedback and optimize SEO directly from a single publishing console. That console should also support iteration because most products don't land perfectly on the first try. Partners need to test, tweak and refine quickly. One lesson I've learned is that self-service is not only convenient, it's a signal of how much you value your partners' time. If they're spending days waiting for edits to go live, they'll think twice about investing further. Design For Flexibility And Scale It's tempting to build a marketplace around one product type or solution category, but most platforms and strategies evolve. You may start with SaaS apps and later expand to APIs, connectors or AI agents. If your infrastructure wasn't designed to accommodate that growth, you'll end up rebuilding more often than shipping. That's why it's important to design your marketplace as a set of flexible services: licensing, publishing, search & discovery, order management, payments, fulfillment and analytics. Each should be able to support new product types as they emerge. Think of it like building a retail store with just the produce aisle open—but leaving space to add electronics, tools or home goods when the time is right. This doesn't mean overengineering from day one. Start simple, but modular. Prioritize the most relevant product type first. Just make sure the backend can grow with you. Build Tools That Serve Both Sides Your marketplace should evolve so that it can serve everyone in the ecosystem. That means helping developers build confidently, helping customers find the right fit and making sure the entire system is trusted and secure. A few building blocks that matter: • A transparent, efficient security review process • Licensing and commerce infrastructure that supports flexible pricing models, free trials and tiered plans • Access to developer tools and documentation without up-front fees • A community where developers can ask questions, share feedback and learn from each other Customers also benefit from marketplace intelligence: better discovery, curated bundles and clear industry use cases. If you're offering solutions for healthcare, finance or logistics, you should be telling those stories, ideally through content that ranks well and speaks directly to real-world needs. Marketplaces Amplify, They Don't Invent A marketplace is meant to amplify value, not innovate solutions from scratch. It reflects what already exists in your platform: customer trust, product extensibility and partner opportunity. If those ingredients are missing, the marketplace will expose the gap. But when the foundation is strong, a marketplace becomes a force multiplier. It accelerates innovation, increases customer stickiness and unlocks new revenue without compromising operating margin. It also shifts your role from being a provider to being an ecosystem enabler. That shift doesn't happen overnight. But with the right focus on customer needs, partner incentives and scalable infrastructure, it's possible to build an ecosystem that grows sustainably. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
2 days ago
- Business
- Yahoo
Equinix Stock Leads S&P Decliners as Investors Digest Growth Targets
Equinix shares sank for a second straight session as investors reacted to the company's new long-term targets. The firm said at its annual analyst day that it expects 7% to 10% revenue growth through 2029 as it increases its data center capacity to meet growing demand. UBS analysts said the targets were in line with estimates over the long-term, but "point to a near-term slowdown" in profit growth as it invests more to drive (EQIX) shares slumped for a second day Thursday, posting the biggest intraday decline among S&P 500 companies the data center company laid out its growth targets for the next several years. At its annual analyst day Wednesday, Equinix said it expects revenue to grow by 7% to 10% annually through 2029. Its adjusted earnings before interest, taxes, depreciation, and amortization margin is projected to hit at least 52% by 2029, while adjusted funds from operations are expected to grow from 5% to 9% through 2029, starting at the lower end and eventually reaching the higher end of the range. Those targets are forecast as Equinix looks to double the capacity across its data center network by the end of 2029, the company said in a presentation. UBS analysts said the targets were "largely in line with expectations on a longer term basis but point to a near-term slowdown in per share growth as investments to accelerate top-line growth ramp." Equinix shares were down 10% in recent trading after a 9% drop Wednesday, putting them down more than 20% since the start of the year. UBS analysts held their $1,035 price target and "buy" rating, adding that they "believe industry fundamentals and secular trends remain supportive but updated financial targets point to a near-term estimate reset and more meaningful acceleration in growth to '27." Read the original article on Investopedia Sign in to access your portfolio
Yahoo
2 days ago
- Business
- Yahoo
Tryg A/S – Q2 2025 pre-silent newsletter
Tryg will conduct pre-close analyst calls and meetings starting on 26 June, ahead of the Q2 2025 results, which will be released on 11 July. This newsletter aims to inform capital market participants of the key factors influencing the company's recent financial performance. Insurance revenue growth Tryg maintains a balanced distribution of insurance revenue across the Scandinavian countries, with approximately 50% of revenue generated in Denmark, 30% in Sweden, and 20% in Norway. In Q2 2024, Tryg reported insurance revenue of DKK 9,545m. The commercial segment will experience a smaller spillover effect into 2025 of the derisking of the corporate portfolio carried out in 2024. In general, the group revenue development remains in line with recent development. Tryg reported a growth measured in local currencies of 3.7% in Q1 2025. When converting earnings from local currencies to DKK, Tryg's reporting currency, the expected average value of SEK 100 is DKK 68.5 (64.5 Q2 2024), and NOK 100 is DKK 64.5 (64.2 Q2 2024). Claims environment Underlying claims developmentTryg operates a stable business and recent trends in underlying performance should thus be considered reliable indicators for short-term trends. The Group's underlying claims ratio was 66.8% in Q2 2024. At the capital markets day (CMD) on 4 December 2024, Tryg mentioned that it expects a broadly stable to slightly improving underlying performance in the new strategy period towards 2027. In Q1 2025, the Group underlying claims ratio improved 30 basis points and the Private underlying claims ratio improved 10 basis points. Weather claims For Q2, normalised weather claims amount to 10% of the annual DKK 800m guidance, equating to DKK 80m. As a reminder, the annual expectation for weather claims is split as follows (in percentages terms): 40% in Q1, 10% in Q2, 20% in Q3 and 30% in Q4. At the time of writing, weather claims expectations for the quarter remain in line with the guidance for the second quarter of the year. Large claimsOn an annual basis, Tryg provides guidance for large claims amounting to DKK 800m, evenly distributed across quarters. Occasionally, information about large claims may be available in mass media or local press. Interest rates developmentFor Q2, it is expected an approximate discount rate of 2.5%. The discounting percentage was reported at 2.3% in Q1 2025. Run-off expectations towards 2027At the 2024 CMD, Tryg stated a long-term run-off expectation of ~2% towards 2027. Investment activities Tryg has divided its investment activities into a match portfolio (approx. DKK 46bn at Q1 2025) and a free portfolio (approx. DKK 16bn as per Q1 2025). As announced at the 2024 CMD, the free portfolio was derisked during Q4 2024 and now mainly consists of Scandinavian covered bonds and government bonds (approx. DKK 12bn) and the real estate portfolio (approx. DKK 3bn). As a rule of thumb, the return on bonds can be modelled with the following Bloomberg tickers, 50% NYKRCMB2 and 50% NYKRCMG2. For the real estate portfolio, a normalised annual return of 6.5% is assumed. The buyback program of DKK 2bn started in December will impact the size of the free portfolio accordingly over the quarter. The return of the match portfolio mainly consists of the return on premium provisions, which is expected at DKK 75m per quarter with the current level of interest rates. Additionally, the line 'Other financial income and expenses' is guided at DKK -90m per quarter and mainly consists of costs related to currency hedges, general balance sheet items and costs related to running the investment operation. Other income and costs Other income and costs are originally guided between DKK -350m and DKK -370m on a quarterly basis. This is primarily driven by amortisation of intangibles related to the RSA Scandinavia acquisition. The intangibles are booked in SEK and converted to DKK (the reporting currency of Tryg). The SEK strengthening experienced this year (while positive for the insurance service result and thus the overall Group result) impacts this line negatively, and therefore an additional FX-related impact of approx. DKK 15m should be added to the original guidance. Number of shares At the end of Q1 2025, Tryg reported 607,059,826 outstanding shares. In the second quarter, Tryg bought back a total of 4,091,106 shares, thus lowering the number of outstanding shares during the quarter. The DKK 2bn share buyback programme ended on 19 June 2025. Outlook statement from annual report 2024 Tryg reported an insurance service result, adjusted for the more favourable-than-normal large and weather claims outcome, of around DKK 7.2bn in 2024 and it is now targeting its highest ever insurance service result of DKK 8.0-8.4bn in 2027. The insurance service result is expected to increase gradually throughout the strategy period. As announced in the newsletter dated March 2025, please note that 2024 financials have been restated due to changed inflation hedging. The newsletter can be found here: Tryg will publish the Group's Q2 results for 2025 on 11 July 2025 at around 7:30 CET. Conference call Tryg will host a conference call on the day of the release at 10:00 CET. CEO Johan Kirstein Brammer, CFO Allan Kragh Thaysen, CTO Mikael Kärrsten and SVP Gianandrea Roberti will present the results in brief, followed by a Q&A session. The conference call will be held in English. Date 11 July 2025 Time 10:00 CET Dial-in numbers +45 (DK) 78 76 84 90+44 (UK) 203 769 6819+1 (US) 646 787 0157 Pin code 560768 You can sign up for an e-mail reminder on The conference call will also be broadcast on this site. An on-demand version will be available shortly after the conference call has ended. All Q2 2025 material can be downloaded on shortly after the time of release. Attachment Tryg_AS_Presilent_letter_2025_Q2Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
3 days ago
- Business
- Globe and Mail
American Nortel Communications, Inc. Partners with Local Marketing Experts to Fuel Dramatic Sales Growth
Scottsdale, Arizona--(Newsfile Corp. - June 25, 2025) - American Nortel Communications, Inc. (OTC Pink: ARTM) is continuing its aggressive e-commerce Indian expansion by announcing a bold strategy to drive revenue growth: deep partnerships with local marketing professionals who have the knowledge and expertise to develop emerging and established markets. Building on the extremely successful launch of its Indian marketplace announced in May and the rollout of tailored product bundles, ARTM is now deploying localized sales strategies crafted by regional marketing experts who understand cultural nuances, shopper behavior and digital media trends. This hyper-targeted approach applied by SHARMA META COMMUNICATION has already led to a dramatic increase in sales. "With a massive market of 1.4 billion people, it becomes necessary to use local quality marketing firms to segregate the market which allows us to use our marketing dollars efficiently," said CEO Bill Williams. "We have been very impressed with even our week over week sales increases." A Strategic Move for Investors American Nortel Communications, Inc. (ARTM) offers a compelling opportunity for investors seeking an early-stage, high-growth international e-commerce market investment. The company's forward-thinking expansion model, built on agile execution and locally rooted partnerships, has allowed ARTM to substantially increase its sales since the launch of its e-commerce site. For more information about ARTM's latest ventures and investment opportunities, please contact: Bill Williams, bwilliams@ 214-534-2615 Safe Harbor Clause This news release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements. Although the Company believes the expectations in such statements to be reasonable, there can be no assurance that such expectations will prove to be correct.
Reuters
3 days ago
- Business
- Reuters
UK's Babcock upgrades medium term forecast as defence needs rise
LONDON, June 25 (Reuters) - British defence engineering company Babcock (BAB.L), opens new tab forecast mid-single digit revenue growth in the medium term, upgrading guidance at a time when the UK is increasing spending on defence and energy security due to geopolitical instability.
