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Martin Freeman and Iain Armitage to Star in Psychological Thriller THE ADAM TRIALS — GeekTyrant
Martin Freeman and Iain Armitage to Star in Psychological Thriller THE ADAM TRIALS — GeekTyrant

Geek Tyrant

time08-07-2025

  • Entertainment
  • Geek Tyrant

Martin Freeman and Iain Armitage to Star in Psychological Thriller THE ADAM TRIALS — GeekTyrant

Martin Freeman ( The Hobbit ) and Iain Armitage ( Young Sheldon ) have signed on to star in The Adam Trials , a psychological thriller with a sci-fi twist from writer-director Ben Ketai (2023's River Wild ). The film tells the story of two parents who will do anything to save the life of their terminally ill son, employing experimental nanotechnology that starts to show signs of success but at a dark cost. Denis O'Sullivan ( Bohemian Rhapsody ) and Jeff Kalligheri ( I Wanna Dance with Somebody ), will produce the picture and co-finance. Freeman will exec produce alongside Noah Rosen, Dennis Casali, Matthew Gallagher, and Steven Garcia. Casting for the female lead is underway, the aim being to shoot later this year. A BAFTA, Emmy, and SAG Award winner, Freeman has most recently been seen starring in series like BBC One's The Responder and FX's comedy Breeders . Upcoming, he has Netflix's Agatha Christie series The Seven Dials Mystery and the dramedy Let's Love , among other projects. Best known for starring in CBS' Big Bang Theory prequel Young Sheldon , which finished its seven-season run last year, Armitage's other credits include Big Little Lies, Destin Daniel Cretton's The Glass Castle , and PAW Patrol: The Movie . via: Deadline

Science Saru's 'Ghost in the Shell' Anime Series Boots Up New Logo & First Character Looks
Science Saru's 'Ghost in the Shell' Anime Series Boots Up New Logo & First Character Looks

Geek Culture

time04-07-2025

  • Entertainment
  • Geek Culture

Science Saru's 'Ghost in the Shell' Anime Series Boots Up New Logo & First Character Looks

The 1995 sci-fi classic Ghost in the Shell has enjoyed a storied legacy, which means the occasional long wait for new content. In 2026, Science Saru will revisit the familiar tale with a fresh anime project, described as 'the first instalment of a second generation' and the 10th adaptation overall of the original manga. Following an earlier reveal of the trailer and key visual, an updated teaser was unveiled at Anime Expo 2025, featuring the storyboard visuals and concept art of various characters, including protagonist Major Makoto Kusanagi. The previously revealed poster was also shown, this time with a new logo design: The series marks the first anime instalment for the franchise since 2020's Ghost in the Shell: SAC_204 , with a producer on the project stating during the panel that it will stay true to the original manga by Shirow Masamune (via Anime News Network). The creator has given his blessing to The Ghost in the Shell , announcing on social media, 'Considering the shift in production staff, one could even consider this the first instalment of a second generation. The original manga is quite old, so I ask for your understanding on that point (sorry!). That said, I sincerely hope this will once again be an enjoyable visual experience in some form.' Mokochan, assistant director of Dandadan , is making his directorial debut on the series, while acclaimed sci-fi novelist Toh EnJoe ( Space Dandy , Godzilla Singular Point ) serves as a scriptwriter and series composer. Science Saru is joined by Bandai Namco Filmworks, Kodansha, and Production I.G. on the production committee. The official synopsis for the anime reads: 'Deep into the twenty-first century, the line between man and machine has been inexorably blurred as humans rely on the enhancement of mechanical implants and robots are upgraded with human tissue. In this rapidly converging landscape, cyborg superagent Major Motoko Kusanagi is charged to track down the craftiest and most dangerous terrorists and cybercriminals, including 'ghost hackers' who are capable of exploiting the human/machine interface and reprogramming humans to become puppets to carry out the hackers' criminal ends.' Of the various adaptations over the years, Mamoru Oshii's original animated feature remains the most popular and acclaimed. The manga was published in 1989, introducing fans to Public Security Section 9, a counter-cyberterrorist organisation led by Major Mokoto Kusanagi. It spawned four more manga entries, five animated movies, a live-action film adaptation featuring Scarlett Johansson, and four anime series over the years. The World of Masamune Shirow -The Ghost in the Shell and the Path of Creation- exhibition opened in Tokyo on 12 April, and is set to end on 17 August. The Ghost in the Shell boots up in 2026. Si Jia is a casual geek at heart – or as casual as someone with Sephiroth's theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia's greatest weakness is the Steam Summer Sale. Or any Steam sale, really. Anime Expo 2025 ghost in the shell Science Saru The Ghost in the Shell

The ‘Wrinkle in Time' musical is a daring, baffling spectacle
The ‘Wrinkle in Time' musical is a daring, baffling spectacle

Washington Post

time27-06-2025

  • Entertainment
  • Washington Post

The ‘Wrinkle in Time' musical is a daring, baffling spectacle

'Clarity,' a witchy guardian angel sings in the new musical 'A Wrinkle in Time,' 'is overrated in matters of great works of art.' Madeleine L'Engle would no doubt agree. The world premiere adaptation of the author's peculiar sci-fi classic requires significant suspension of the prefrontal cortex, which is by no means a knock on its daring approach. (More than one audience member joked after a recent performance about how it would pair with an edible.) The boldly imaginative production from director Lee Sunday Evans features several awesome moments like nothing you've seen before onstage — uncanny, ethereal and totally gaga.

Tech Advancements In Experiential Marketing
Tech Advancements In Experiential Marketing

Forbes

time27-06-2025

  • Entertainment
  • Forbes

Tech Advancements In Experiential Marketing

Swish Goswami, building the next big sci-fi franchise at Parallel Studios. Experiential marketing isn't new, but the way brands are activating now is at a totally different level. We're seeing companies go beyond billboards and banner ads to create tech-forward experiences that get people talking, sharing and remembering. This isn't just about pop-up shops or influencer selfies anymore. It's now about building striking moments that live both in real life and the digital world. Moments that make people stop, stay and share. As consumer expectations rise, brands are finding new ways to connect through events that are emotional, interactive and often powered by next-gen tech. Companies That Are Taking Experiential Marketing To The Next Level During the Miami Grand Prix in May 2025, the two brands pulled off an absolutely wild activation: 10 full-size F1 cars made entirely out of LEGO bricks. We're talking over 400,000 pieces per car that took 22,000 hours to build and was brought to life by a team of 26 designers. These LEGO cars were actually driven during the drivers' parade, turning heads and taking over every social feed that weekend. This is what next-level experiential marketing looks like and is the kind of stuff that grabs attention and actually gets people talking (social media is still buzzing over this). For LEGO, it was a flex in creativity and brand nostalgia, staying true to their brand's promise: 'Give people the bricks and they can build anything they can imagine.' For Formula 1, it was a smart move to connect with younger fans and families who might not normally be trackside. Coca-Cola rolled out an augmented reality (AR) vending machine that took things to a whole new level in 2024. Using Snapchat's technology, the company created a unique piece of technology that not only allowed users to purchase its iconic beverage but also "experience the magic as they play, engage, virtually try on exclusive merch, and explore trending Snap AR lenses." This one is just cool! It's playful, unexpected and totally reimagines what a brand interaction can look like. More brands should be thinking this way. Netflix is turning empty mall spaces into full-on Netflix House experiences, and it's honestly genius. Starting this year, the company is opening up massive venues (we're talking 100,000-plus square feet) in Galleria Dallas and King of Prussia near Philly. Fans will be able to eat at Netflix-themed restaurants, cop show merch and actually step into their favorite series, like dancing through the Bridgerton ballroom or taking on the Squid Game Glass Bridge. This is the kind of move that keeps fans well-connected beyond the screen. I can't wait to see it! 7-Eleven is going all-in on music culture this year with its exclusive partnership with Live Nation, locking in naming rights for major festivals like When We Were Young, Governors Ball and Rolling Loud. It's a smart move that shows how the brand is meeting the right moment and bringing the right vibe to the right crowd. It's all designed to connect with Gen Z and audiences through real in-person experiences. This isn't just about product placement—it's about showing up in culture and turning festivals into brand worlds. This isn't about logos on a stage—it's about showing up in culture and building something people remember. Anker absolutely nailed it at Coachella this year. As the official charging partner of the 2025 Coachella Valley Music and Arts Festival, it didn't just plug in a few outlets; rather, the company built a full-on power zone for campers. Its Supercharging Hub had everything from a claw machine full of power banks and exclusive merch to a solar-powered car camping showcase that felt super on-brand. This well-thought-out partnership really makes people appreciate the brand more. It's a great example of how smart experiential can look when it's done right. What Makes Great Experiential Marketing Work So what do all these activations have in common? They hit three key things: 1. They're worth showing up for. People actually want to be there—not just for the brand but for the moment. 2. They feel intentional. Nothing is random. Every detail adds to the vibe and makes it feel real. 3. They get shared. Whether it's a selfie, a story or just a memory, people leave talking about it and wanting to tell their friends about it. That's the blueprint. It doesn't matter if you're using AI, virtual reality (VR) or building something by hand—if you make someone feel something, you're doing it right (that is the essence of true marketing). In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn't just a trend. It's a shift from the digital back to the physical. It's a reminder that the best brand moments don't feel like marketing at all—they feel like something you were meant to be part of. The future's not just digital. It's live. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

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