Latest news with #sizeinclusivity
New York Times
2 days ago
- Lifestyle
- New York Times
Helping Plus-Size Brides Feel ‘Seen and Heard'
As a plus-size woman, Shafonne Myers said she has spent a lifetime feeling unseen and unheard. But when she went dress shopping in late 2003 for her March 27, 2004, wedding, the feelings of body shaming and backlash for not being a size 2 felt deeply personal. 'I didn't see any images that represented me, and I'm not talking about color or ethnicity,' said Ms. Myers, a 45-year-old marketing expert specializing in size inclusivity and the owner and chief executive of Aisle Society, a wedding media company focused on plus-size content. 'Everyone was skinny and had the same shape,' she said. 'I wanted to feel beautiful. Instead, I was made to feel I didn't exist.' Back then, there were few magazines or advertising visuals for plus-size brides to connect with, she said, even though in the fashion industry, sizes 14 and up, which are considered plus-size, include approximately 67 percent of American women, according to Credence Research's 2023 report on the United States plus-size women's clothing market. 'Everything had to be imagined,' she said, 'what I was going to look like in my wedding dress, at my engagement party, on my honeymoon.' Now, Ms. Myers, a Richmond, Va., native who lives with her husband, Jimmy Myers Jr., and their three children in Temecula, Calif., helps companies 'infuse plus-size programming and imagery into their marketing and sales, which includes selecting visuals that authentically represent couples,' she said. Want all of The Times? Subscribe.
Yahoo
14-07-2025
- Business
- Yahoo
Plus-Size Clothing Strategic Business Report 2025: Rise in Plus-Size Teen and Youth Demographics Strengthens Need for Age-Appropriate, Trend-Focused Apparel
The plus-size clothing market is buoyed by consumer demand for fashionable, size-inclusive options, body positivity movements, and sustainable practices. Growth is driven by brands expanding size ranges, leveraging e-commerce and influencer marketing, and embracing customization. The industry is diversifying across retail channels, aiming for inclusivity and innovation. Plus-Size Clothing Market Dublin, July 14, 2025 (GLOBE NEWSWIRE) -- The "Plus-Size Clothing - Global Strategic Business Report" has been added to global market for Plus-Size Clothing was valued at US$314.5 billion in 2024 and is projected to reach US$375.7 billion by 2030, growing at a CAGR of 3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Plus-Size Clothing market. The growth in the plus-size clothing market is driven by several factors, including rising consumer demand for size inclusivity, increased brand participation, and advancements in fashion technology. One of the primary drivers is the shift in societal attitudes toward body diversity and self-acceptance. As more consumers embrace their natural body shapes, brands are under increasing pressure to provide stylish and high-quality clothing that caters to all key factor is the economic potential of the plus-size market. Studies indicate that plus-size consumers represent a significant portion of the global fashion industry's revenue, yet many brands have historically overlooked this segment. Recognizing this untapped opportunity, both established and emerging brands are launching size-inclusive collections, expanding their size ranges, and investing in marketing strategies tailored to plus-size technological advancements in fashion retail are enhancing the plus-size shopping experience. AI-driven sizing algorithms, 3D body scanning, and augmented reality (AR) fitting rooms are reducing the challenges associated with inconsistent sizing and fit issues. The integration of these technologies is improving customer satisfaction and reducing return rates, making the shopping experience more seamless and plus-size fashion industry is also benefiting from increasing representation in media and entertainment. More plus-size models, celebrities, and influencers are being featured in advertising campaigns, movies, and runway shows, normalizing diverse body types in the mainstream fashion industry. This heightened visibility is encouraging consumers to explore and invest in plus-size fashion without the stigma traditionally associated with extended brands continue to prioritize inclusivity, innovation, and accessibility, the plus-size clothing market is poised for substantial growth. With ongoing shifts in fashion trends, sustainability efforts, and digital retail innovations, the industry is set to redefine the future of size-inclusive fashion, ensuring that all consumers have access to stylish, well-fitting apparel. Key Insights: Market Growth: Understand the significant growth trajectory of the Casual segment, which is expected to reach US$112.7 Billion by 2030 with a CAGR of a 3.9%. The Sportswear segment is also set to grow at 3.5% CAGR over the analysis period. Regional Analysis: Gain insights into the U.S. market, estimated at $85.7 Billion in 2024, and China, forecasted to grow at an impressive 5.8% CAGR to reach $74.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific. Key Questions Answered: How is the Global Plus-Size Clothing Market expected to evolve by 2030? What are the main drivers and restraints affecting the market? Which market segments will grow the most over the forecast period? How will market shares for different regions and segments change by 2030? Who are the leading players in the market, and what are their prospects? Report Features: Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030. In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Company Profiles: Coverage of players such as Adidas AG, Anthropologie, ASOS Curve, Capri Holdings Limited, Eloquii and more. Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments. Some of the 44 companies featured in this Plus-Size Clothing market report include: Adidas AG Anthropologie ASOS Curve Capri Holdings Limited Eloquii Fashion to Figure Hennes & Mauritz AB (H&M) Lane Bryant MANGO Maurices Nike, Inc. Nordstrom, Inc. Old Navy (Gap Inc.) PUMA SE Ralph Lauren Corporation Target Corporation Torrid Inc. Ulla Popken Under Armour, Inc. Walmart Inc. This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include: Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs. Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015. Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends. Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape. Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players. Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities. Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage. Key Attributes Report Attribute Details No. of Pages 74 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $314.5 Billion Forecasted Market Value (USD) by 2030 $375.7 Billion Compound Annual Growth Rate 3% Regions Covered Global MARKET OVERVIEW Influencer Market Insights Tariff Impact on Global Supply Chain Patterns Plus-Size Clothing - Global Key Competitors Percentage Market Share in 2025 (E) Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E) MARKET TRENDS & DRIVERS Rising Body Positivity Movement and Size-Inclusive Campaigns Expand Addressable Market Opportunity for Plus-Size Clothing Mainstream Fashion Embrace of Size Diversity Throws the Spotlight on Inclusive Apparel Design and Marketing Shift Toward Custom-Fit and Adaptive Apparel Strengthens Business Case for Personalized Plus-Size Clothing Lines Surge in E-Commerce and Virtual Fitting Technology Drives Adoption of Plus-Size Fashion in Digital Retail Channels Rising Plus-Size Representation in Media and Influencer Marketing Spurs Demand for Trend-Driven Styles Expansion of Athleisure and Activewear Segments Accelerates Demand for Performance-Ready Plus-Size Apparel Growing Acceptance of Diverse Body Types Across Cultures Propels Global Growth of Plus-Size Fashion Markets Technological Innovations in Fabric Stretch, Breathability, and Support Enhance Appeal of Plus-Size Garments Increasing Focus on Functional Design Features for Larger Bodies Strengthens Consumer Loyalty and Retention Growth of Direct-to-Consumer Brands Specializing in Extended Sizes Creates Competitive Disruption in Traditional Retail Rise in Plus-Size Teen and Youth Demographics Strengthens Need for Age-Appropriate, Trend-Focused Apparel Customization and On-Demand Production Models Improve Inventory Efficiency and Expand Style Variety in Plus-Size Lines Growing Focus on Inclusive In-Store Experiences and Sizing Availability Enhances Retail Footprint Effectiveness For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Plus-Size Clothing Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
News.com.au
07-07-2025
- Lifestyle
- News.com.au
‘Waited my whole life': Sad reason woman broke down in tears while shopping
A young woman in tears has exposed just how far Australia has to come with size-inclusively in 2025. Kate Elizabeth, 27, amassed over 300,000 views on social media by sobbing as she explained why she was overcome by emotion while shopping at the retail chain City Chic. The store stocks sizes from 14 to 16, and the average Australian woman wears between a size 14 and 16. 'I've waited my whole life to feel seen in a store,' she wrote. 'Plus-size people are stylish. We're trendy. We deserve spaces that reflect that. Not tucked away corners – real, beautiful stores that feel like us.' Ms Elizabeth wears a size 18-20. Speaking to she explained that the moment was overwhelming because she has struggled to find clothes in store since she was a teenager. The 27-year-old said she's always had a 'pretty negative' experience when it comes to shopping. 'Especially when I was younger. There's been some improvement, but it's still a fight just to feel included,' she said. She explained that walking into stores and finding nothing above a size 16 is hurtful and often feels 'defeating'. 'I've heard 'we don't have the budget' too many times – it's not about budget, it's about choice,' she said. 'Some brands are trying, which is great, but sizing is often off. A size 16 is the average woman in Australia, yet extended sizing is still treated like a niche.' Ms Elizabeth argued that it simply isn't fair to people who don't fit into standard sizing to be forced to shop online. 'I'm a tactile shopper! I love building outfits and feeling confident in the moment, not just hoping what I ordered online fits,' she said. She's also unimpressed with brands that offer extended sizing online but don't stock those sizes in store. 'Keeping extended sizing online-only still feels like a quiet exclusion,' she said. 'I just think it's important to talk about how isolating it can feel when plus-size people aren't seen in-store. It's not just about having the sizes — it's about making us feel welcome, too.' Ms Elizabeth's viral TikTok comes after Brittney Saunders, who owns the size-inclusive fashion label Fayt, has called out other Aussie brands for not extending their sizes. Ms Saunders, 31, appeared on the new fashion-focused podcast Style-ish, and explained that her brand, Fayt, starts from a size six and finishes at a size 26 because it makes good business sense. 'I don't understand when brands say they don't sell and that is why we don't do them. It is like, yes, they do.' she said. Originally, her brand launched with sizes six to 14 on offer, but she extended her size range because she could see the demand was there. 'I added a 16, and an 18, and then I thought maybe I could do a 20? And it was just a climb through every size until I got to where I am today,' she said. Ms Saunders said she was inspired to keep extending her sizes because they were 'selling' and customers appreciated it. The process of becoming a size-inclusive brand has also made her realise that 'bigger brands' that don't offer extended sizes really don't have an excuse not to. 'I would say, come on guys. I often look at them and think, if I can do it, just me and you're this hundreds of million dollar company, and you don't. Like, what are you doing?' she argued. Ms Saunders said that, as someone who has done the maths and worked out a profitable way to offer sizes up to 26, she believes that brands that aren't size-inclusive are sadly not interested. 'They don't want to. I can't think of any reason other than they don't want to. It can be done,' she said.
Yahoo
22-05-2025
- Business
- Yahoo
U.S. Lingerie Market Worth $34.64 Billion by 2030: Competitive Analysis of Key Players - L Brands, Victoria's Secret Stores & Co., Honey Birdette, Hanesbrands, American Eagle Outfitters and More
Key opportunities in the U.S. lingerie market include rising demand for premium, comfort-oriented products, and a trend toward inclusivity and sustainable fashion. Online retail and direct-to-consumer models are reshaping purchasing behavior, while innovation in size inclusivity and ergonomic designs addresses consumer challenges. Dublin, May 22, 2025 (GLOBE NEWSWIRE) -- The "United States Lingerie Market by Region, Competition, Forecast & Opportunities, 2020-2030F" has been added to United States Lingerie Market was valued at USD 23.20 Billion in 2024 and is projected to reach USD 34.64 Billion by 2030, rising at a CAGR of 6.97%. This growth is being driven by shifting consumer preferences, evolving fashion sensibilities, and rising demand for both functionality and style. Consumers are gravitating toward premium lingerie that offers comfort, quality, and aesthetic appeal, contributing to the popularity of shapewear, loungewear, and fashion-forward intimate wear. Additionally, inclusivity in sizing and body-positive marketing have further broadened the consumer base. Online platforms are significantly influencing purchasing behavior, offering a wide range of options, personalized recommendations, and seamless shopping experiences. With established players strengthening their presence and emerging brands gaining traction through innovative designs and direct-to-consumer models, the lingerie market in the U.S. continues to transform Market Drivers: Rising Demand for Premium and Artisanal ProductsThe demand for premium lingerie in the U.S. is surging as consumers increasingly associate their purchases with self-expression, comfort, and quality. Premium offerings often emphasize superior fabrics, intricate designs, and tailored fits, resonating with customers seeking both elegance and everyday wearability. Artisanal and boutique brands are capturing attention by focusing on craftsmanship, ethical production, and exclusive collections, appealing to shoppers who value uniqueness and authenticity. Furthermore, the narrative around lingerie has shifted from utility to empowerment, encouraging investment in premium styles. As a result, legacy brands and newcomers alike are expanding their high-end product lines to cater to this growing Market Challenges: Health Concerns and Nutritional PerceptionThe lingerie market faces the ongoing challenge of addressing consumer discomfort with outdated perceptions around fit, body image, and health-related implications. Many consumers continue to struggle with finding lingerie that accommodates diverse body types without compromising comfort or support. While brands are introducing size-inclusive lines, there remains a need for more education and innovation in materials that promote breathability, skin sensitivity, and posture support. Additionally, concerns around underwire bras and synthetic fabrics have prompted a shift toward more health-conscious, ergonomic lingerie options. Balancing aesthetic appeal with functional health benefits continues to be a key focus for manufacturers and retailers Market Trends: Emphasis on Inclusivity and Sustainable FashionA notable trend in the U.S. lingerie market is the growing emphasis on inclusivity and sustainable practices. Consumers are increasingly favoring brands that offer extended size ranges, gender-neutral options, and adaptive lingerie, reflecting a broader shift toward representation and diversity. At the same time, environmental consciousness is influencing purchasing behavior, with buyers seeking lingerie made from organic cotton, recycled materials, and eco-friendly production methods. Brands integrating these values into their design and supply chain are gaining consumer trust and loyalty. As ethical fashion becomes more mainstream, sustainability is expected to play an integral role in shaping the future of lingerie Players Profiled in this United States Lingerie Market Report L Brands, Inc. Victoria's Secret Stores & Co. Honey Birdette Hanesbrands Inc. American Eagle Outfitters Inc. Jockey International, Inc. PVH Corp. Nike Inc. Adidas America, Inc. Hanky Panky Ltd. Report Scope United States Lingerie Market, by Product Type: Shape Wear Lounge Wear Knickers & Panties Bras Others United States Lingerie Market, by Pricing: Mass Premium United States Lingerie Market, by Sales Channel: Supermarkets/Hypermarkets Independent Retailers Online Others United States Lingerie Market, by Region: South West Midwest Northeast Key Attributes Report Attribute Details No. of Pages 81 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $23.2 Billion Forecasted Market Value (USD) by 2030 $34.64 Billion Compound Annual Growth Rate 6.9% Regions Covered United States For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Daily Mail
15-05-2025
- Entertainment
- Daily Mail
Sports Illustrated Swimsuit model Lauren Chan becomes the first openly lesbian cover star
The Sports Illustrated Swimsuit Issue is making waves again - this time by putting its first openly lesbian model on the cover. Lauren Chan, a Canadian model and advocate for size inclusivity, is one of four women featuring on the cover of this year's issue, joining Salma Hayek, gymnast Jordan Chiles, and college athlete Olivia Dunne. Lauren told People: 'I'm the first out lesbian on the cover - with her own cover - and how much that means to me makes that surprise feel so overwhelming.' She added: 'That's where I feel like the tears of joy and celebration and relief and community come from.' Many fans rushed to congratulate her, while others questioned why her sexuality was being discussed at all, posting comments like, 'How is her sex life anybody's business?' and 'It's 2025. Nobody cares'. Another user wrote, 'She's beautiful. Why can't we just focus on the cover? Why is it all about sexuality? Smh.' Some critics even accused the magazine of pushing a 'woke' agenda. One person wrote: 'SI applies "Go woke, go broke". Bye bye.' Another chimed in: 'I dropped Sports Illustrated years ago… couldn't take their woke nonsense anymore.' Others took aim at the magazine's inclusive evolution. Someone said: 'From the moment I saw Sports Illustrated celebrating obesity, all the lefty WOKE magazines were over.' One user admitted: 'It's a little woke but I'll let it slide this once.' Sports Illustrated has faced similar criticism in recent years for breaking traditional beauty standards. Online reaction: The move caused a stir on social media In 2020, Valentina Sampaio became the first transgender model featured in the issue. In 2021, Leyna Bloom became the first transgender cover star, followed by pop star Kim Petras landing a cover in 2023. Lauren herself even fired back at critics. The body positivity advocate took to social media after someone left a dismissive comment on a photo from her return to the magazine, which shows her posing on a Bermudan beach in an off-white lace two-piece. She posted a screenshot of the remark, left by the user, who wrote, 'Who are they even doing this for anymore? Women?? This makes zero sense.' Lauren didn't hold back. In the post, she responded: 'This is exactly why I show up in this space with my full chest.' She added that the magazine is meant for women - for representation and inspiration - not as 'an objectifying catalogue of fantasy for patriarchal pawns'. In a second slide, she cheekily added: 'Wait 'til he finds out I'm a lesbian.' In the caption, Lauren explained the comment 'struck a chord with me' and said she deliberately left it up for everyone to see. She wrote: 'The inclusion of myself and other folks that represent minorities in SI Swimsuit signifies an evolution in how women are allowed to exist in this society and which women deserve respect. 'This man is insinuating that because I am a size 14, Asian and Middle Eastern, a lesbian, etc., that I am unattractive to him individually and that therefore no man, based on the patriarchal beauty standard, could deem me worthy of being in this publication.' Lauren went on to explain that the magazine is helping to redefine beauty 'through the female gaze,' and that every woman should feel seen in its pages. She said: 'It is not an outdated, objectifying catalogue of fantasy for patriarchal pawns. If that makes men feel irrelevant and angry enough to throw a tantrum in my comments... I see no issue publicly and permanently addressing them.' She signed off by throwing her full support behind the magazine's mission, writing that she believes in it 'with [her] whole heart,' and declaring: 'SI Swimsuit 2025 is for the girls.'
