2 days ago
How To Get Your Business Featured In Generative AI Results In 2025
Manish Mittal is the Founder & CEO of OpenSource Technologies, providing AI-driven software consulting and custom web & mobile app solutions
The explosion in the use of generative AI has radically changed how people search for information on the internet. ChatGPT is a great example of how a bulk of online search behaviors has gradually shifted to generative AI, with the tool hitting over 400 million weekly active users globally as of February 2025.
OpenAI has set a new target for over a billion users by the end of the year after it hit a milestone of more than 5 billion monthly visits. These facts point to the increasing relevance of generative AI and why businesses need to start optimizing for AI platforms alongside traditional search engines.
Practical SEO Strategies For Generative AI Traffic
The SEO landscape is changing fast with the rise of AI-powered platforms like ChatGPT, Perplexity and Bing Copilot Search providing answers to users' queries. Businesses should understand the need to modify their SEO approach for AI.
To help your company stay ahead of the curve, here are seven tried-and-true tactics for increasing visibility in generative AI tools.
The type of content you publish has to be authoritative and clear. You should avoid speculation and include appropriate structure in your content, and here is how to do that.
Write 'answer-first' content. Ensure that the first paragraph of your content carries a direct answer to the topic you are discussing. Ensure that you include FAQs, glossaries and structured service and product pages written in clear, authoritative language.
Focus on user intent (i.e., what a human would actually ask an AI, such as "What is the best CRM for small businesses?" or "How can I choose a secure e-commerce platform?").
Finally, for better structure, use H1/H2 headers, bullet points and internal linking. This also improves readability.
High-quality backlinks have an effect on what AI recommends. How do you go about this?
Look for authority sites, respected industry publications and possible press announcements on reputable news outlets within your niche to publish in and link back to your piece. You might also consider platforms like Medium and Substack.
Make use of forums like Reddit, Stack Overflow, Quora or more niche forums. Provide contextual and relevant solutions. Directories are also a good place to get backlinks.
Sites with good and quality backlinks are more likely to be selected by AI for its responses.
Schema markup helps AI and search engines better view and interpret your content for its potential audience. To implement schema markup across your site, you can use a site like to add:
• FAQ schema for commonly asked questions
• Product schema with ratings and pricing
• Organization schema with your business info
• Review schema to showcase customer testimonials
Then you can validate with Google's Rich Results Test and make updates via Google Tag Manager or hard-coded schema.
Beyond their training data, it is easier for generative AI to pull information from platforms used to train them. The best way to take advantage of this is to post valuable content on sites like Reddit, Quora, YouTube, GitHub and Medium.
Providing value should be your goal, not just an opportunity to embed a link. For example, you should aim to answer industry-specific questions, share how-to videos or walk-throughs, or comment on trending topics in your niche.
When you do this often, AI will recognize your website alongside its established sources and will readily use your website's resources when relevant queries come up.
Although generative AI doesn't target keywords in the SEO sense of things, it can identify common search patterns and brand mentions. You can optimize your website by targeting common search queries that align with your services. For example:
• "Business Name + custom API development company"
• "Best AI software company in New Jersey"
Focus on long-tail, location-specific and pain-point-driven keywords. Be sure to regularly update your page metadata, titles and H1 tags to reflect these terms.
High authority directories are one of the places AI platforms get their data from. There are a few ways to get on these third-party directories.
Make sure your profiles are updated and consistent across the more popular directories, including Crunchbase, G2, Capterra, Clutch, Yelp or BBB.
Include keywords, services, location, awards, reviews and links to your website.
Generative AI likes new data, and what better way to organize new data than through original research, providing insights and organizing relevant industry statistics.
You can achieve this by conducting actual surveys or case studies and publishing usage data. You can also share benchmarks, market insights or industry reports and add relevant graphs, charts and references to support your claims.
Platform-Specific Tips
To improve visibility in ChatGPT responses, make sure your website is easy to crawl and index. Being featured or referenced on reputable industry blogs and media outlets can also increase your chances of being included in AI-generated answers. Additionally, offering downloadable resources or tools, such as calculators, templates or white papers, can help your content stand out, as these are frequently highlighted.
For Perplexity, focus on creating content that is both clear and authoritative, as the platform cites its sources directly. Use page titles that align with common search queries, such as "Best [Service] in [City] 2025," to increase relevance. Organize your content with clear headings and concise, well-structured answers.
Conclusion
Although generative AI search is just gaining traction, there are ways to get a piece of the pie early.
Once you are able to create relevant, high-quality content, structure the content appropriately, get reputable backlinks and stay active across AI-loved platforms, you'll make it easier for AI to spot and pull up your content in its search queries.
This is just the beginning. Getting in now gives your business a chance to capture traffic fast.
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