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From First Login To Lifelong Loyalty: How AI Powers Client Relationships
From First Login To Lifelong Loyalty: How AI Powers Client Relationships

Forbes

timea day ago

  • Business
  • Forbes

From First Login To Lifelong Loyalty: How AI Powers Client Relationships

Rachel Lyubovitzky is the CEO and Chairwoman at Setuply, Inc. Client Onboarding Automation Platform | Setuply. Picture this: Moments after a software implementation kickoff, an AI assistant proactively spots potential bottlenecks, flags common pitfalls specific to the client's industry and recommends precise adjustments, elevating what would normally be a routine onboarding into a personalized, strategic interaction from day one. AI is transforming client relationships, not just at the point of purchase, but across every interaction that follows. Software vendors face an essential strategic question: How can AI amplify client onboarding, deliver better support and managed services and create smoother, more meaningful experiences? While AI streamlines repetitive tasks and clarifies best practices, its real potential lies in empowering both sides of the relationship; it frees up humans to develop deeper connections, deliver personalized attention and attain sustained loyalty throughout the entire client journey. The ability to successfully navigate this shift will determine which companies thrive in this new era of relationship-driven growth … and which do not. Two Parallel Journeys Successful software sales are the start of a reciprocal, two-sided relationship. On the client side, we've seen that AI can be instrumental in enabling them to learn about the new product and become oriented more quickly. Once clients are onboarded and move into the support category, AI then helps with support functions, such as answering questions and providing assistance. One impactful capability of AI within the support function is that it can support dynamic knowledge bases with easily accessible information for repetitive questions. This frees up time for the client support team to engage in more complex conversations, like understanding business goals and providing strategic advice. AI handles basic inquiries, allowing the team to have more meaningful interactions with clients and uncover additional needs. Within managed services, AI helps by listening for changes in the client's state. For example, if an ERP client's expenses are higher than last month, we might ask, "Is everything okay? Is there a change in vision or mission that we can help you navigate?" Monitoring changes in the client's financial picture allows us to proactively offer assistance, like strategizing to reduce expenses or adjust plans. Internally, AI empowers vendor teams by surfacing actionable best practices, elevating communication strategies, and leveraging insights derived from real-time usage, financial, and operational data, enabling proactive interventions and timely strategic conversations. Throughout the journey, technology acts as a sidekick, managing manual tasks, uplifting routine activities and surfacing insights like rich trend data. This integrated approach enables solution providers to deliver more value, propose valuable enhancements or new services at exactly the right moment. Integrating these capabilities into a single platform ensures transparency, alignment, and meaningful visibility into both the client and team journeys, driving deeper relationships and sustained strategic impact. The Importance Of Human Involvement As with any AI-driven transformation, it's a critical misstep to overestimate AI's role and capabilities, especially at the expense of human connection, judgment, and experience. Nowhere is this more evident than in client success, where the heart of the relationship relies on empathy, contextual understanding, and nuanced problem-solving. Put plainly: AI can't replace people. The industry has already seen high-profile missteps, companies eliminating entire support teams in favor of automation, only to scramble weeks later to rehire those same roles. Others attempt a more 'strategic' reduction, keeping only senior personnel while expecting AI to handle the basics. But this model breaks down quickly. Even the smallest clients bring complex, context-specific challenges. And senior staff can't field every edge case. It's not scalable, and worse, it destroys the talent pipeline needed to replace those leaders over time. There's also the matter of AI's inherent limitation: It can only act on the data it's trained on. It doesn't ideate. It doesn't truly understand. While it may assist with surface-level guidance like pointing out where a feature is located, it falls short in interpreting broader intentions or proactively identifying the right next move. In a real-world scenario, that human intuition sounds like this: 'Ah, I see what you're trying to accomplish. You'll need the HR module turned on; would you like us to activate it?' That's insight. That's experience. And that's something AI, at least for now, simply cannot replicate. At its best, AI doesn't replace humans. However, it does uplift them and empower them to accomplish and deliver more. The true opportunity lies in equipping your teams with tools that free them from the mundane so they can operate at their highest level of strategic value. Embracing The AI Shift Ultimately, leveraging AI is nothing short of a business imperative. SaaS clients today are constantly asking for more and faster. Companies need to meet those expectations without compromising depth or quality. That's where AI comes in: For instance, if a customer has a quick question in the middle of the night and wants an instant answer, AI can help with that. At the same time, the client success rep is now more available to spend quality time with the client. They're no longer buried under repetitive tasks, clicking the same buttons, answering the same emails. That frees them up to think, to connect, to truly help. In the best use cases, you have AI handling the quick, basic needs, with people available to address more complex, nuanced issues. That creates a much better overall experience. Clients are more likely to stay because they're getting what they need, both fast service and thoughtful engagement that builds trust. In the past, it was different. Reps were so overwhelmed that they sometimes dreaded hearing from clients. We've heard stories like, 'Can you give us some referenceable clients?' And the answer would be, 'Sure, this one, this one, and this one.' Why? 'They never call.' But silence does not always mean success. Often, it can signal disengagement. Frustration. Abandonment. In addition to technology itself, AI is unlocking levels of service that weren't possible before. Reps aren't as overworked and can focus on more meaningful tasks; clients aren't getting stuck in endless loops and ultimately shelving a product instead of using it. When automation handles what it should and humans are empowered to do what they do best, companies can create the kinds of relationships with clients that drive loyalty, growth and long-term value for both sides. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

Independent Software Vendors (ISVs) Market Set to Witness Significant Growth by 2025-2032
Independent Software Vendors (ISVs) Market Set to Witness Significant Growth by 2025-2032

Globe and Mail

time19-06-2025

  • Business
  • Globe and Mail

Independent Software Vendors (ISVs) Market Set to Witness Significant Growth by 2025-2032

"Independent Software Vendors (ISVs) Market" Industry Overview The Independent Software Vendors (ISVs) market is experiencing rapid expansion driven by digital transformation and cloud adoption across enterprises. Heightened demand for specialized vertical and horizontal applications is reshaping business growth strategies and industry size. This analysis aligns with our Independent Software Vendors Market report, emphasizing unique market dynamics and actionable market insights for 2025–2032. Market Size and Overview- The Global Independent Software Vendors Market size is estimated to be valued at USD 2,377.7 Mn in 2025 and is expected to reach USD 8,771.3 Mn by 2032 (market forecast), exhibiting a compound annual growth rate (CAGR) of 20.5% from 2025 to 2032. This market size and market report underscores robust market growth and evolving market opportunities across regions. Request Sample Pages: Key Takeaways: • North America: Early adoption of SaaS and cloud-native applications drives market share dominance in ISV solutions. • Latin America: Rising digitization in SMEs fuels demand for localized independent software offerings. • Europe: GDPR compliance and vertical-specific tools spur market growth and business expansion. • Asia Pacific: Rapid cloud infrastructure spending (up 24% in 2024) accelerates ISV partnerships and deployments. • Middle East: Government-led digital initiatives boost demand for tailored ISV applications in finance and health. • Africa: Mobile-first strategies and rising smartphone penetration catalyze independent software vendor opportunities. • Segment Covers—Deployment Model: – On-Premises: Used by regulated industries requiring data sovereignty (e.g., banking). – Cloud (SaaS/PaaS): Adopted by 68% of enterprises for subscription-based revenue streams. • Segment Covers—Application Type: – Horizontal Software: CRM, ERP solutions leveraged by multiple sectors. – Vertical Software: Healthcare, retail, manufacturing use cases for specialized workflows. • Segment Covers—Enterprise Size: – SMBs: Cost-effective, plug-and-play ISV suites for rapid scaling. – Large Enterprises: Custom integrations, API-driven platforms for complex ecosystems. Growth Factors: • Cloud Migration Surge: According to our Independent Software Vendors Market report, global enterprise cloud budgets climbed 22% in 2024 to USD 558 Bn, enabling ISVs to forge new subscription models. • AI/ML Integration: Over 65% of ISVs embedded AI-driven analytics in 2024, driving a 30% jump in per-customer revenue. • Digital Transformation Programs: In 2025, 72% of Fortune 500 companies accelerated ISV partnerships for industry-specific applications, supporting overall market growth. • Regulatory Compliance Tools: GDPR and data-privacy regulations spurred a 28% increase in demand for secure, audit-ready ISV platforms during 2024. Market Trends: • Low-Code/No-Code Adoption: Independent Software Vendors Market trends reveal low-code revenue grew 25% in 2024, enabling faster go-to-market cycles for complex workflows. • API Economy Expansion: API call volumes rose 30% Y-o-Y in 2024, enhancing ecosystem interoperability and driving new market opportunities. • Microservices & Containerization: 58% of ISV deployments in 2025 leveraged microservices architectures, reducing time-to-value by 35% and optimizing resource utilization. Get Customization on this Report: Actionable Insights: • Production Capacity: Over 8,500 new ISV solutions launched in 2024 (+15%), reflecting scalable development pipelines. • Pricing Strategies: Average subscription fees increased 12% in 2025 as feature bundling became a core market driver. • Export Volumes: Cross-border ISV exports surged by 20% to USD 45 Bn in 2024, highlighting expansion into emerging economies. • Import Trends: Niche vertical applications imports grew 30% in 2025, indicating diversified demand across industries. • Micro- & Nano-Indicators: API response times improved 18% in 2024; monthly active user counts for SaaS solutions climbed 10% in 2025, signaling healthy user engagement and market revenue upside. Key Players: Microsoft Corporation, Oracle Corporation, SAP SE, Inc., Adobe Inc., IBM Corporation, Autodesk Inc., Intuit Inc., VMware Inc., Red Hat Inc., ServiceNow Inc., Symantec Corporation (Broadcom Inc.), Splunk Inc., Tableau Software ( Inc.), Atlassian Corporation Plc. • Microsoft's Partner Network expansion drove a 25% rise in ISV app downloads in 2024 by integrating Azure Marketplace incentives. • Salesforce's co-selling program generated 30% growth in joint pipeline deals during 2025, cementing its ecosystem play. • Adobe's 2025 acquisition of an API-first e-commerce ISV boosted its digital experience segment revenue by 18%. Buy this Complete Business Research Report: FAQs 1. Who are the dominant players in the Independent Software Vendors Market? Dominant players include Microsoft, Oracle, SAP, Salesforce, Adobe, IBM, and ServiceNow, which collectively lead in market share through broad portfolios and partner ecosystems. 2. What will be the size of the Independent Software Vendors Market in the coming years? Independent Software Vendors Market size is projected to grow from USD 2,377.7 Mn in 2025 to USD 8,771.3 Mn by 2032 at a 20.5% CAGR. 3. Which end-user industry has the largest growth opportunity? The healthcare vertical, driven by telehealth and regulatory compliance tools, offers the highest growth opportunity, with demand up 32% in 2024. 4. How will market development trends evolve over the next five years? Independent Software Vendors Market trends indicate accelerated low-code adoption, deeper AI integration, and increased microservices deployments to enhance agility and scalability. 5. What is the nature of the competitive landscape and challenges in the Independent Software Vendors Market? Competition centers on platform interoperability, pricing pressure, and compliance features. Market challenges include talent scarcity and evolving data-privacy regulations. 6. What go-to-market strategies are commonly adopted in the Independent Software Vendors Market? ISVs leverage partner ecosystems, co-selling initiatives, marketplace listings, and tiered subscription models to penetrate new segments and optimize revenue streams. About Us: Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviors, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries.

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