Latest news with #sponsorships
Yahoo
7 days ago
- Business
- Yahoo
Report – Inter Milan Agree Commercial Deal With Budweiser & In Talks With Red Bull
Inter Milan have reportedly agreed a commercial deal with Budweiser, and are also in talks with Red Bull Salzburg. This according to Italian broadcaster FCInter1908. They report that the Nerazzurri will also end partnerships with smaller sponsors worth less than €500,000 per season. Inter Milan have no shortage of major commercial partnerships. Most notably, the Nerazzurri have a main shirt sponsorship deal with betting site Betsson. Meanwhile, Inter have a long-running kit manufacturing deal with Nike. There are also notable sponsorship deals with the likes of U-Power, and Qatar Airways. There are also several smaller parnterships. Inter Agree Commercial Deal With Budweiser – Also In Talks With Budweiser According to FCInter1908, however, Inter are to change their strategy a bit in terms of commercial partnerships. Therefore, the outlet anticipate, the Nerazzurri will end partnerships worth less than €500,000 per season. Meanwhile, Inter are close to agreeing a deal with beer company Budweiser, reports FCIN1908. They report that this will be worth somewhere between €500,000 and €700,000 per season. Meanwhile, the outlet report, Inter are also in another major set of commercial talks. The Nerazzurri are in negotiations with energy drink manufacturing giant Red Bull.
CTV News
30-06-2025
- Entertainment
- CTV News
CTV National News: Massive crowds show up for Toronto's Pride Parade
Watch Hundreds of thousands took to the streets for this year's massive Pride celebration, despite a loss of sponsorships. CTV News' Scott Lightfoot reports.
Yahoo
26-06-2025
- Business
- Yahoo
Logitech G's Streamlabs Launches New Sponsorship Platform to Connect Brands and Streamers
Streamlabs Sponsorships launch with 100% of earnings going directly to creators, ensuring more impact for brands LAUSANNE, Switzerland & SAN JOSE, Calif., June 26, 2025--(BUSINESS WIRE)--Streamlabs, the livestreaming software platform of Logitech G (SIX: LOGN) (NASDAQ: LOGI), a leading innovator of gaming software, technologies, and gear, today announced the launch of Streamlabs Sponsorships, a new platform built to help streamers earn money through brand partnerships. Launch campaigns will incur $0 in platform fees, and 100% of the brand payout will go directly to creators. Creators have always been at the center of Streamlabs' mission, and launching the new sponsorships platform represents a major milestone in supporting their independence. By removing traditional barriers, such as industry access or complex onboarding, the platform makes it easier than ever for streamers to secure sponsorships, while offering companies and brands a more efficient, scalable way to work with creators and maximize impact. Open to all Streamlabs users, regardless of follower count or Twitch partner status, Streamlabs Sponsorships is designed to empower creators at every level. Launching today in the Streamlabs Desktop App Store, Streamlabs Sponsorships gives creators: Guaranteed base pay on all launch campaigns Full earnings from brand payouts (Streamlabs takes no cut) Potential bonus earnings through conversion actions like app downloads or purchases Transparent campaign terms, including payout structures and conversion criteria A dedicated dashboard to manage campaigns, assets, schedules, and payments "Sponsorships have become the largest source of income for many creators, yet access to those opportunities is still limited to a small percentage of streamers with industry connections or massive audiences," said Ashray Urs, Head of Streamlabs. "This platform changes that, giving creators of all sizes direct access to brand partnerships and putting them in the driver's seat." Unlike other sponsorship platforms that have built a model based on taking a percentage of streamers' earnings, Streamlabs Sponsorships will not deduct platform fees from any campaigns included in the launch. This creator-first model is designed to help streamers maximize their earnings from streaming. Within the sponsorships dashboard, creators can: Browse active campaigns Apply and be selected directly by brands Access campaign requirements, assets, and custom widgets Schedule and manage sponsored streams Track performance metrics Request payout upon meeting campaign goals To ensure smooth and professional brand integrations, Streamlabs provides widgets, pre-built scenes, and Cloudbot commands, all designed to make brand integration seamless, professional, and easy to execute, even for those new to partnerships. Starting this summer, creators can look forward to campaigns from Logitech G and a range of partners across gaming, tech, and lifestyle categories. New opportunities will roll out regularly, providing streamers with ongoing ways to earn. Streamers can access the new sponsorships platform through the Streamlabs Desktop App Store, where the dashboard installs directly into Streamlabs Desktop for a seamless experience. From there, creators can explore available campaigns, review requirements, and begin applying instantly. Streamlabs Sponsorships is now live and available to Twitch streamers. Streamlabs Ultra members receive exclusive 7-day early access to new campaigns as they're released. For advertisers, Streamlabs Sponsorships offers a more efficient and scalable way to work with creators. By removing platform fees and intermediaries, more of the brand's budget goes directly to creator activation, maximizing impact per dollar spent. Brands can easily target the right streamers, track performance, and launch authentic campaigns with minimal lift. Brands interested in launching campaigns through Streamlabs Sponsorships can visit to learn more. About Logitech Logitech designs software-enabled hardware solutions that help businesses thrive and unite people when working, creating, gaming, and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at or the company blog. Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company's website at (LOGIIR) View source version on Contacts Editorial Contact: Ethan MayEmay@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Al Bawaba
17-06-2025
- Entertainment
- Al Bawaba
Calling all Collectors! Emirates launches new range of kid's toys and bags onboard globally
Staying true to its family-friendly promise, Emirates is launching a full range of new toys and amenities for kids onboard this summer, ahead of the busy school holiday travel period when almost one million children are expected to fly better with new kids' kits highlight the excitement and action of Emirates' impressive sponsorships portfolio supporting and celebrating football, tennis, basketball, sailing, golf, horse riding, cycling, cricket, rugby, music and literature. There are 12 collectible items available, in separate kits for 0-2 years, 3-6 years and 7-12 part of Emirates' commitment to consuming responsibly, the new children's range includes bags and plush toys that are made with a minimum of 50% recycled content, incorporating recycled post-consumer polyester and paper sourced from responsibly managed for tiny travellers aged 0-2 yearsEmirates' baby and infant kits help the tiniest travellers to fly better, with a collection of essential items including a reusable changing mat, Naif nurturing cream, cleansing wipes, a wipe-clean bib, a spoon that doubles as a teether, a soothing vibrating plush toy that can be attached to a seat or stroller, and a collectible cozy blanket to ensure a sweet night's for little explorers aged 3-6 yearsLittle explorers will be ready for their next adventure with Emirates' literature-themed Tiny Treasures Backpack or Adventure Backpack, perfect for keeping their favourite things safe on every journey. For future sports stars, the football-themed backpack will inspire young travellers to chase their goals, while the tennis-themed crossbody backpack encourages a champion mindset. Emirates' Fly with Me magazines now include a collectible character card with each issue, alongside colouring pages, puzzles and other engaging travel for cool kids aged 7-12 yearsKids aged 7-12 years will be offered a new bag from Emirates' latest lifestyle collection when travelling. The new drop includes a collectible Big City crossbody bag, Tech Pro bag, Explorer backpack and Training Day duffle bag. In eye-catching shades of dark blue, trending purple and orange, the stylish and versatile bags are ideal for packing up a sports kit or swim gear, or getting ready for a sleepover or weekend additions to the Emirates 'Little Travellers' Collection The Emirates Little Travellers Collection available at the Emirates Official Store is also celebrating sports, arts and travel with a new range of colourful caps, t-shirts, beach day lunch bags and water bottles, pencil cases, keyrings, colouring and sticker books, and wooden aircraft toys and figurines. For kids and toddlers who like to play dress up, Emirates has a full Cabin Crew uniform or Pilots uniform available for fans aged 1-10 years old, as well as Cabin Crew and Pilot onesies for babies aged up to 18 months.
Yahoo
16-06-2025
- Business
- Yahoo
Social media creators to overtake traditional media in ad revenue this year
Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a 'huge cultural shift' for the media world. User-generated material – videos, podcasts and posts put together by individual creators – will eclipse the ad revenue attracted by professional media produced by TV networks, cinemas and news companies, the analysis found. It comes alongside a sharp increase in the advertising income attracted by creator-generated content amid a huge global change in viewing habits and media consumption. Content creators are expected to see their revenue through ads, brand deals and sponsorships increase by 20% this year, according to an assessment by WPP Media. It is expected to more than double to $376.6bn (£278.3bn) by 2030. 'In 2025, for the first time, more than half of content-driven advertising revenue will come from user-generated platforms and content rather than professionally produced content,' the analysis states. In reality, the distinction between user-generated content and professional production is blurred. Many content creators use high quality production and WPP Media acknowledged they can often cooperate and overlap with traditional media platforms. However, the findings bring home the rapid change that global media is experiencing as users turn to digital platforms, via smartphones. The report said the shift was 'profoundly impacting' the media world. 'Although individual creators often rely on professional media channels as source material, the idiosyncratic takes and views mean that any individual's media diet is likely increasingly personalised, and potentially focused around a particular topic or point of view,' the report states. 'Those audiences may come to view their purchase decisions as extensions of those belief systems and views as well, more so than in previous eras where brand messages more often appeared in professionally produced content that may have been regulated for objectiveness and fact-based commentary.' Senior industry figures from across television, podcasting and media have told the Guardian that YouTube in particular has become the central plumbing of the media world, taking a share of ad revenue for the content it hosts. Traditional media has felt increasingly under pressure to upload its content to the platform. The profound shifts have also ensured that media traditionally reliant on advertising has been battling to hold on to that income, as well as cutting costs elsewhere. The UK has recently seen ITV initiate a major shake up of its daytime television programming, with hundreds of jobs at risk. Channel 4 has announced controversial plans to create an in-house studio to find new sources of income. The broadcaster has also bet big on having its content on TikTok and YouTube as it attempts to gain more younger viewers. Douglas McCabe, chief executive of Enders Analysis, said the changes in media consumption towards online platforms represented 'a huge cultural shift in a short period of time'. 'Advertising revenue has followed that pattern,' he said. 'With [online search] referral traffic declining, the journalism sector has a huge battle on its hands,' he said. 'Media will have to communicate the benefits of their methods and missions with a forceful clarity.' In another sign of the sea change taking place, just five companies accounted for 54% of all revenues last year – Google, Meta, the TikTok owner ByteDance, Amazon and Chinese e-commerce outlet Alibaba. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
