Latest news with #summercampaign
Yahoo
8 hours ago
- Business
- Yahoo
Re/Done Reunites with Alessandra Ambrosio for a Summer Campaign
Re/Done is getting back to its roots in a new Summer 2025 campaign featuring Alessandra Ambrosio. The campaign, shot by photographer Zoë Ghertner, shows Ambrosio styled in Re/Done's cult-favorite upcycled Levi's, Hanes essentials, and Re/Done Vintage. The campaign also debuts a lineup of fresh summer staples including breezy terry cloth separates and the relaxed Surf Pant—the brand's bestselling beach pant inspired by classic board shorts. More from Sourcing Journal Ksubi Debuts Its Most Exaggerated Women's Jeans Coach Partners with Bank & Vogue to Make Upcycled Denim Bags Levi's and Be@rbrick Drop Denim-Clad Collectibles The campaign captures the 'warmth and nostalgia of a lazy drive down the Pacific Coast Highway, salty swims, and the timelessness of good denim worn the right way,' said Phillip Prado, Re/Done newly appointed CEO. He added how Ghertner's lens 'brings emotional depth to every frame, balancing editorial sharpness with a deeply personal sensibility.' The campaign was a creative reunion for Ambrosio and the denim brand. In 2015, the Brazilian model posed for the first Re/Done Hanes campaign. 'Re/Done is about living in your clothes, feeling strong, feminine, and yourself,' Ambrosio stated. 'Returning to this campaign felt like coming home, especially in a place as special as Malibu.' Summer 2025 marks more than a campaign for Re/Done. In early June, the company announced Prado's appointment, following a renewed commitment from majority owner Style Capital, a Milan-based private equity firm. Under the former Gucci global chief merchandising officer's leadership, Re/Done aims to grow its direct-to-consumer business and expand into new categories and global markets. Susan Chokachi, Gucci's former chief brand officer, and president and CEO of Gucci Americas, joined as chair of the board, adding strategic vision and deep industry insight. Together with the brand founders Sean Barron and Jamie Mazur, the new leadership is guiding Re/Done into its next era of creativity and expansion. Since 2014, Re/Done has upcycled over 260,000 pairs of discarded jeans into new signature styles like the 90s Jean, the Ex Boyfriend and the Denim Trucker. 'This season is about reconnecting with our roots; California, denim, and the stripped-down authenticity that made Re/Done a cult brand from day one,' Prado said. 'With Alessandra and Zoë, we're not just looking back, we're honoring the brand legacy while pushing it into the future.' Solve the daily Crossword
Zawya
a day ago
- Business
- Zawya
Talabat rolls out rest stations across Kuwait to provide riders with comfortable work environment
Kuwait: As part of its annual summer campaign for riders, talabat, the leading on-demand online ordering and delivery platform in the MENA region, is bringing back its rest stop initiative, with four strategically located, air-conditioned buses across Kuwait. This initiative aligns with the company's corporate social responsibility (CSR) strategy and commitment to providing riders with a safe working environment where their health and wellbeing remains the top priority, especially during summertime. Building on the initiative's success for four consecutive years, talabat continues to extend its welcome this year to all riders across Kuwait. Including those from outside its network, to rest and replenish at any of its bus stop rest areas. These stations are well-equipped with comfortable seating, water, and first-aid essentials, reinforcing talabat's role in promoting inclusivity and accessibility for all. Commenting on the revival of the initiative, Bader Al-Ghanim, Vice President and Managing Director of talabat Kuwait, said: 'Our role in the communities we serve extends beyond delivery. We are invested in the wellbeing of every individual who contributes to keeping our ecosystem running, starting with the riders. These rest stations, launched as part of our summer campaign for the fourth year in a row, reflect our continued efforts to ensure safe and comfortable working conditions for riders all year long.' He added: 'As part of our day to day operation, which is powered by a wide network of riders, logistics partners, and support teams, we remain deeply aware of the unique challenges they face on the ground every day. This understanding drives us to provide meaningful support that responds to the nature of their work, with a strong focus on health, wellbeing and improving the overall work environment.' Although talabat riders are hired through logistics partners, Al-Ghanim confirmed that the talabat remains responsible for ensuring they receive insurance coverage, summer kits, and regular access to road safety workshops and health screenings. He emphasized that riders are core contributors to the reliable, high-quality service that talabat delivers to its customers, and as such, remain a top priority within the company's wellbeing efforts. It's worth noting that the fully equipped rest station initiative rolled out across Kuwait is just one of several efforts talabat has launched during the summer to support rider wellbeing and promote safer, more comfortable working conditions on the road. Through initiatives like these, talabat continues to lead by example, demonstrating how companies can adopt a people-first approach rooted in long-term commitment to those at the heart of the delivery ecosystem.
South China Morning Post
2 days ago
- Business
- South China Morning Post
‘Hong Kong Summer Viva' campaign heats up with new offers to boost tourism
The Hong Kong Tourism Board has ramped up its summer campaign by increasing the number of available offers and discounts to more than 260 to encourage spending among tourists and locals amid a slow economy. Advertisement The board on Tuesday unveiled new additions to the campaign, which include buy-one-get-one-free offers on set dinners or à la carte dishes from renowned Cantonese restaurants, early-bird discounts for family-friendly facilities, and deals from various tourist attractions, as well as offers for popular fast-food items. More than 100 hotels would continue to provide buy-one-get-one-free buffet lunches or dinners, alongside accommodation discounts, it said. Initially launched in the second half of June in collaboration with local businesses, the board said the campaign had garnered overwhelming support, adding that the number of offers and discounts available on its 'Hong Kong Summer Viva' website had grown from 150 to more than 260. 'Most of the offers and discounts are available for collection or redemption until August 31.' the board said, urging locals and visitors to enjoy value-added fun on top of their summertime experience. Advertisement In addition to the new deals, a second batch of 50 'Complimentary Early Park Entry Passes' from Hong Kong Disneyland Resort will be available for collection at noon on Wednesday, as part of its 20th-anniversary celebrations.
South China Morning Post
2 days ago
- Business
- South China Morning Post
Hong Kong ‘Summer Viva' campaign heats up with new offers to boost tourism
The Hong Kong Tourism Board has ramped up its summer campaign by increasing the number of available offers and discounts to more than 260 to encourage spending among tourists and locals amid a slow economy. The board on Tuesday unveiled new additions to the campaign, which include buy-one-get-one-free offers on set dinners or à la carte dishes from renowned Cantonese restaurants, early-bird discounts for family-friendly facilities, and deals from various tourist attractions, as well as offers for popular fast-food items. More than 100 hotels would continue to provide buy-one-get-one-free buffet lunches or dinners, alongside accommodation discounts, it said. Initially launched in the second half of June in collaboration with local businesses, the board said the campaign had garnered overwhelming support, adding that the number of offers and discounts available on its 'Hong Kong Summer Viva' website had grown from 150 to more than 260. 'Most of the offers and discounts are available for collection or redemption until August 31.' the board said, urging locals and visitors to enjoy value-added fun on top of their summertime experience. In addition to the new deals, a second batch of 50 'Complimentary Early Park Entry Passes' from Hong Kong Disneyland Resort will be available for collection at noon on Wednesday, as part of its 20th-anniversary celebrations.
Yahoo
4 days ago
- Health
- Yahoo
Supermarket campaign to help feed children and families in need
Tesco is launching a summer campaign to help feed children and families in need. The Salisbury superstore is taking part in the Stronger Starts programme, which aims to support children who rely on free school meals during term time and are at risk of hunger during the holidays. Research by the Trussell Trust shows that 32 per cent of families with children last summer could not afford balanced meals, and one in four children under five may need food bank support. READ MORE: MP praises 100-year-old Salisbury fundraiser Letter: 'Thank you to those who made our magical Stonehenge solstice a success' UK Health Security Agency will move to Essex in 'hammer blow' for Salisbury area Claire De Silva, head of communities at Tesco, said: "Too often, families with too little support during the holidays worry about their children's physical and mental health, particularly if they're not getting the good food every child deserves." From July 21 to August 30, Tesco stores in and around Salisbury will offer pre-packed food donation bags. The bags, costing between £2 and £3, contain healthy, long-life food items and can be purchased at the checkout. Donations will be distributed by FareShare and the Trussell Trust to families in need. Emma Revie, CEO at the Trussell Trust, said: "We are extremely grateful to our partner Tesco and excited for this year's in-store summer activities, making it easier for people to support their local food bank throughout the holidays."
