Latest news with #surfCulture
New York Times
12-06-2025
- Entertainment
- New York Times
Like His Music, Brian Wilson's Style Was Deceptively Complex
The band name was a fluke. Looking to cash in on the burgeoning surf culture in the United States, the record executive who first brought Brian Wilson, Dennis Wilson, Carl Wilson, Mike Love and Al Jardine together on the obscure Candix Records label in Southern California wanted to call the assembled musicians 'The Surfers.'' But another group, as it happened, had already claimed the name. And then there was an additional problem: only one of the band members, Dennis Wilson, actively surfed. And so, as Brian Wilson — the architect of the band's sound and image, whose death, at 82, was announced by his family on Wednesday — tweeted back in 2018, the promoter Russ Regan 'changed our name to the Beach Boys.' He added that the group members themselves found out only after they saw their first records pressed. Originally, the band had another name. It was one that speaks not only to the aural backdrop the Beach Boys provided for generations but also to their enduring influence on global style. As teenagers in the late 1950s and early '60s, the band had styled itself the Pendletones. It was a homage to what was then, and in some ways still is, an unofficial uniform of Southern California surfers: swim trunks or notch pocket khakis or white jeans, and a blazing white, ringspun cotton T-shirt worn under a sturdy woolen overshirt. The shirts the Pendletones wore were produced by the family-owned company, Pendleton Woolen Mills of Portland, Ore., and had been in production since 1924. The shirts were embraced by surfers for their over-the-top durability and the easy way they bridged the intersection between work and leisure wear. The blue and gray block plaid, which Pendleton would later rename as the 'Original Surf Plaid,'' was worn by every member of the Beach Boys on the cover of their debut album, 'Surfin' Safari.' It was a look that, novel then, has since been quoted in some form by men's wear designers from Hedi Slimane to Eli Russell Linnetz and Ralph Lauren. Want all of The Times? Subscribe.
Yahoo
23-05-2025
- Business
- Yahoo
North America Surfing Tourism Market and Companies Analysis Report 2025 Featuring AGIT Global North America, AJW Surfboard, Boardriders, Surfline, Quiksilver and More
Key market opportunities include the rising popularity of adventure and lifestyle sports, expanding demographics seeking wellness travel experiences, and increased accessibility via diverse landscapes and digital marketing. Eco-tourism and sustainable practices also represent significant growth potential. Dublin, May 23, 2025 (GLOBE NEWSWIRE) -- The "North America Surfing Tourism Market by Country, Competition, Forecast & Opportunities, 2020-2030F" has been added to North America Surfing Tourism Market was valued at USD 25.69 Billion in 2024 and is projected to reach USD 36.70 Billion by 2030, rising at a CAGR of 5.19%. This market is witnessing robust growth as adventure sports and wellness tourism become increasingly popular, particularly among younger travelers. Surfing is gaining momentum as both a recreational and lifestyle activity, appealing to a wide demographic seeking active and immersive travel experiences. North America's diverse surfing landscapes, from renowned coastal regions to emerging inland wave parks, are enhancing accessibility and drawing a larger base of enthusiasts. The expansion of surf culture, coupled with improved infrastructure, digital marketing, and event-driven tourism - such as the upcoming 2028 Summer Olympics surfing competition at Trestles Beach in California - is further propelling market growth. Market Driver: Rising Popularity of Adventure and Lifestyle SportsAdventure and lifestyle sports are gaining mainstream appeal across North America, with surfing emerging as a highly sought-after activity among travelers. Once confined to coastal subcultures, surfing is now embraced as part of a broader wellness lifestyle that emphasizes outdoor engagement, fitness, and environmental connection. Social media platforms have played a key role in elevating surfing's visibility, with influencers and content creators spotlighting destinations throughout the U.S., Canada, and Mexico. This increased exposure has sparked interest across skill levels, fueling demand for surf camps, lessons, and guided tours. Additionally, surfing's inclusion in the Olympics has further legitimized the sport, encouraging participation and investment. California's Trestles Beach, a historic surf site, is set to host the 2028 Olympic surfing events, reinforcing the region's legacy and influence within the surfing Market Challenge: Environmental Sustainability ConcernsAs surfing tourism continues to expand, sustainability challenges have become more pronounced, particularly in environmentally sensitive coastal areas. Increased tourist activity often results in infrastructure strain, habitat disruption, and pollution, all of which threaten the long-term viability of popular surf spots. Many coastal communities are grappling with the need to balance economic benefits from tourism with environmental preservation. Issues such as waste management, water quality, and responsible construction are central to local sustainability strategies. Furthermore, climate change - manifested through rising sea levels, ocean warming, and erratic weather - poses long-term risks to wave patterns and beach stability. If not addressed proactively, these environmental impacts may reduce the appeal and accessibility of top surfing Market Trend: Rise of Eco-Tourism and Sustainable Surfing PracticesSustainability is emerging as a key theme in North America's surfing tourism market, with both travelers and operators increasingly adopting eco-friendly practices. Environmentally conscious surfers are choosing destinations and businesses that prioritize preservation and responsible tourism. This includes the use of sustainable surfboards made from recycled or natural materials, eco-certified accommodations, and guided tours that emphasize schools and rental providers are also integrating low-impact products such as biodegradable surf wax and refillable water containers. Leading destinations like California, Hawaii, and parts of Mexico are embracing sustainable tourism models by hosting beach clean-up events, promoting marine conservation, and offering green certification programs. These initiatives are driving the growth of eco-conscious surf retreats and aligning with the broader trend of wellness-focused Players Profiled in this North America Surfing Tourism Market Report AGIT Global North America, Inc. AJW Surfboard Boardriders, Inc. Surfline, Inc. Quiksilver, Inc. Billabong International Limited Hawaiian Airlines, Inc. Roxy, Inc. Turtle Bay Resort San Onofre Surf School Report ScopeIn this report, the North America Surfing Tourism Market has been segmented into the following categories:North America Surfing Tourism Market, by Tour Type: Domestic International North America Surfing Tourism Market, by Tourist Type: Solo Group North America Surfing Tourism Market, by Destination: Coastal Regions Islands Surfing Resort Others North America Surfing Tourism Market, by Country: United States Canada Mexico Key Attributes Report Attribute Details No. of Pages 120 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $25.69 Billion Forecasted Market Value (USD) by 2030 $36.7 Billion Compound Annual Growth Rate 5.1% Regions Covered North America For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
