01-07-2025
Fox News host bewildered by Trump's new perfume launch featuring a gold statue of himself
A new Trump fragrance that the president is marketing as having the sweet smell of success is 'gross,' according to one Fox News commentator who isn't buying it.
President Trump issued the surprise pitch for people to purchase his new $249 fragrance Monday – even as he leaned on the Senate in search of a bare majority to pass his 'big beautiful bill'.
It was a marketing move that drew an immediate rebuke from Fox News commentator Jessica Tarlov – who appears on 'The Five' and who has been railing against Trump's megabill.
Some of the Senate Republican leadership's efforts to line up support for the legislation were themselves being called odious after provisions dubbed the 'Kodiak kickback' appeared designed to bring Alaska Sen. Lisa Murkowski on board.
'Trump Fragrances are here. They're called 'Victory 45-47' because they're all about Winning, Strength, and Success — For men and women,' Trump wrote on his Truth Social site.
'Get yourself a bottle, and don't forget to get one for your loved ones too. Enjoy, have fun, and keep winning!' Trump wrote.
Tarlov quickly swiped at the move. '16 million Americans are about to lose their healthcare, but go buy my gross perfume…' she wrote, dismissing Trump's pitch while reposting it. Tarlov, who is usually outnumbered representing a more liberal position on the show, cohosts a podcast called 'Raging Moderates.'
It's not clear how she would be able to evaluate the new scent, which is only loosely described and just coming on the market.
She was also referencing a Congressional Budget Office estimate that the megabill that passed the Senate Tuesday would result in 11.8 million people losing health coverage by 2034, due mostly to Medicaid changes. The bill passed the Senate 51-50 Tuesday.
The marketing materials the president posted just after business hours on June 30 feature a gold statuette of a man in a tuxedo bearing a resemblance to a younger Trump.
It's part of his 'Fight, fight, fight' collection, which also marketing fragrances after the attempt on his life during the 2024 campaign.
'For Patriots who never back down, like President Trump,' the online materials tout the cologne and perfume. 'This scent is your rallying cry in a bottle. Featuring Trump's iconic image and raised fist, this limited-edition cologne embodies strength, power and victory,' it says. Trump cut his own video pitch to sell it.
The Trump Victory 45-47 fragrance features an eau to parfum for women and a cologne for men. The statuette's bear the president's signature.
Trump already drew attention for selling gold sneakers, coffee table books and other items during his campaign to regain the White House.
The nonpartisan CBO estimates that 11.8 million American would lose health coverage by 2034 under the bill
He even sold signed gold watches for $100,000 each.
His latest financial disclosure revealed he raked in $57 million from a single family-linked cryptocurrency venture.
Trump also hauled in $3 million from his 'Save America' coffee table book, $2.5 million from Trump-branded sneakers and cologne, $1.3 million from 'The Greenwood Bible', $1.05 million from a line of '45' electric guitars, and $1.06 million from licensing his image for digital trading cards.
Trump's forays into meme tokens and NFT trading cards may be seen as gimmicks, but the eye-watering profits suggest otherwise.
