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Topshop is relaunching with a top London supermodel as the new face of campaign
Topshop is relaunching with a top London supermodel as the new face of campaign

Daily Mirror

time8 hours ago

  • Entertainment
  • Daily Mirror

Topshop is relaunching with a top London supermodel as the new face of campaign

Topshop have named model Cara Delevingne as the face of their new relaunch. The collaboration will reflect her London roots and the connection she has had with the brand for many years With many eagerly awaiting the return of Topshop, it looks like the wait is nearly over. While the brand has been exclusively at ASOS for a while now, it's largely been tucked away among the 800-plus labels they carry. But now, Topshop is stepping forward to reclaim its fashion-forward spirit, bringing a fresh energy with global style icon Cara Delevingne as the face of its relaunch. ‌ From the late '90s through the 2000s, Topshop wasn't just a store - it was a destination. It was a place where youth, style and identity collided. But after its parent company went into administration, it disappeared high streets across the United Kingdom and beyond. ‌ Now, recognising the gap it left behind, Topshop is returning with a curated 30-piece edit that captures the shared aesthetic of both Cara and the brand. The edit aims to be confident, individual and distinctly modern. ‌ Cara, chosen for her long-standing connection to the brand and as a born-and-bred Londoner, said: 'As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it's about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.' The collection channels Cara's signature London edge - effortless yet elevated, with sharp tailoring, statement outerwear and reimagined denim staples. A monochrome palette runs through the edit, punctuated by hits of rich avocado green to give it a fresh seasonal feel. ‌ The team at Topshop described the collaboration as more than just a campaign, saying: 'It's a statement of intent as we reintroduce Topshop to the world. We're bringing together cultural relevance, design credibility, and a new energy that speaks to how people want to dress today.' Topshop's Managing Director, Michelle Wilson added that the model's involvement with the relaunch harmonised with everything Topshop is as a band. She said: 'Cara is the perfect embodiment of the Topshop spirit - bold, creative, and unapologetically herself.' she added ‌ The edit launches on on 16th August, featuring standout pieces like a bold black-and-white faux shearling coat, a cinched '80s-inspired PU jacket, and updated takes on cult-favourite denim fits like the Joni and Jamie jeans. Balancing structure and softness, the collection pairs strong silhouettes with fluid fabrics offering fashion that feels just as empowering as it looks. And this is just the beginning - Topshop and Cara have already started developing a full capsule collection for the 2026/2027 season, with a shared focus on quality materials and considered design. Help us improve our content by completing the survey below. We'd love to hear from you!

Topshop IS coming back to the high street as boss reveals new website will launch later this year
Topshop IS coming back to the high street as boss reveals new website will launch later this year

Scottish Sun

time25-04-2025

  • Business
  • Scottish Sun

Topshop IS coming back to the high street as boss reveals new website will launch later this year

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) TOPSHOP is coming back on to the high street as boss reveals new website will launch later this year. ASOS - which rescued four years ago - has signed a deal to sell the clothing in a number of its partner stores. Sign up for Scottish Sun newsletter Sign up 1 Topshop's owners have provided an update on when shoppers can expect to see its clothing in stores Credit: Alamy It comes as chief José Antonio Ramos Calamonte is preparing for the launch of the first step in the brand branching out and becoming more independent. Speaking yesterday morning he said: "The first step of this comeback is This will be a standalone website, which will exclusively sell the legendary brand's clothing and is expected to launch in the second half of the year. The retail boss was also quizzed about whether or not Topshop would ever return to the high street, where he revealed the clothing would be sold in other retailers' stores. He said: "I'm not talking about a standalone store. We haven't ruled out anything. Of course not'. Topshop has not had a physical presence in the UK since 2021, after ASOS snapped it up following the collapse of Sir Philip Green's Arcadia empire in a £330million deal. Since then customers have only been able to shop the clothing via the ASOS website. But a big shift came when Bestseller, the Danish retail giant behind Jack & Jones, bought a 75% stake in the Topshop and Topman brands. Since then, Topshop has been dropping hints about a return. Last week in a post, Topshop simply said: 'We'll see you IRL in August'. Pull&Bear Opens New Flagship Store at Silverburn: Fashion Fans Celebrate in Glasgow! The cryptic teaser sent fans into a frenzy which one writing: 'Mother of GOD. This is actually going to make my year.' Another said: 'This has to happen,' while a third added: 'Absolutely buzzing.' In March, the brand posted a message saying: 'We missed you too,' along with screenshots of media speculation about its possible return to stores. Further details on Topshop's return to the high street are expected in the coming months. WHAT HAPPENED TO TOPSHOP? The rise of e-commerce and the shift in consumer behavior towards online shopping caught the brand off guard. While competitors like Zara and H&M quickly adapted to the digital landscape, Topshop struggled to keep pace. Additionally, the brand faced criticism for its fast fashion model, which became increasingly scrutinised for its environmental impact and labour practices. The rise of more ethical and sustainable fashion brands further eroded Topshop's market share. Financial troubles began to surface within the Arcadia Group, exacerbated by Sir Philip Green's controversial business practices and personal scandals. In 2019, Arcadia Group entered a company voluntary arrangement (CVA) to restructure its debts, leading to the closure of several Topshop stores.

Topshop IS coming back to the high street as boss reveals new website will launch later this year
Topshop IS coming back to the high street as boss reveals new website will launch later this year

The Sun

time25-04-2025

  • Business
  • The Sun

Topshop IS coming back to the high street as boss reveals new website will launch later this year

TOPSHOP is coming back on to the high street as boss reveals new website will launch later this year. ASOS - which rescued four years ago - has signed a deal to sell the clothing in a number of its partner stores. 1 It comes as chief José Antonio Ramos Calamonte is preparing for the launch of the first step in the brand branching out and becoming more independent. Speaking yesterday morning he said: "The first step of this comeback is This will be a standalone website, which will exclusively sell the legendary brand's clothing and is expected to launch in the second half of the year. The retail boss was also quizzed about whether or not Topshop would ever return to the high street, where he revealed the clothing would be sold in other retailers' stores. He said: "I'm not talking about a standalone store. We haven't ruled out anything. Of course not'. Topshop has not had a physical presence in the UK since 2021, after ASOS snapped it up following the collapse of Sir Philip Green's Arcadia empire in a £330million deal. Since then customers have only been able to shop the clothing via the ASOS website. But a big shift came when Bestseller, the Danish retail giant behind Jack & Jones, bought a 75% stake in the Topshop and Topman brands. Since then, Topshop has been dropping hints about a return. Last week in a post, Topshop simply said: 'We'll see you IRL in August'. Pull&Bear Opens New Flagship Store at Silverburn: Fashion Fans Celebrate in Glasgow! The cryptic teaser sent fans into a frenzy which one writing: 'Mother of GOD. This is actually going to make my year.' Another said: 'This has to happen,' while a third added: 'Absolutely buzzing.' In March, the brand posted a message saying: 'We missed you too,' along with screenshots of media speculation about its possible return to stores. Further details on Topshop's return to the high street are expected in the coming months. WHAT HAPPENED TO TOPSHOP? The rise of e-commerce and the shift in consumer behavior towards online shopping caught the brand off guard. While competitors like Zara and H&M quickly adapted to the digital landscape, Topshop struggled to keep pace. Additionally, the brand faced criticism for its fast fashion model, which became increasingly scrutinised for its environmental impact and labour practices. The rise of more ethical and sustainable fashion brands further eroded Topshop's market share. Financial troubles began to surface within the Arcadia Group, exacerbated by Sir Philip Green's controversial business practices and personal scandals. In 2019, Arcadia Group entered a company voluntary arrangement (CVA) to restructure its debts, leading to the closure of several Topshop stores. What makes the brand so unique? THE return of Topshop to the high street has left fans in a frenzy. Sun Savers Editor Lana Clements explains what makes the brand quite so special… Topshop was so much more than a clothing brand for millennials. It is woven into the tapestry of our coming of age. For me, the love affair started pre-teens coveting Freedom jewellery mood rings and yin yang symbols on black cord necklaces that were synonymous with the 90s. But as I grew up, Topshop was with me every step of the way. From the signature everyday Jamie skinny jeans to almost all my Friday night outfits. Until Topshop, high street fashion simply imitated trends led by top designers. But the brand became the forefront of cutting edge fashion, setting trends rather than following. This was underlined by Topshop Unique becoming part of the London Fashion week schedule in 2005, featuring the likes of Cara Delevingne and Jourdan Dunn on the runway. But nothing secured its status as a fashion leader more than its iconic collaboration with Kate Moss. A range would sell out in a matter of hours as shoppers scrambled to own THE item of the season from the vests and tassel waistcoats to pretty tea dresses and tiny denim shorts. The Oxford Circus store was a long-time mecca for fashionistas. I still remember the buzz of heading down the escalators, completely overwhelmed by the choice of clothes and not knowing quite which way to turn first, as you were plunged into retail heaven. Yes, the brand has carried on online after being bought by Asos. But it just wasn't the same. Let us millennials relive our youth and bring back those physical stores.

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