Latest news with #tradeshow
Yahoo
21 hours ago
- Business
- Yahoo
InfoComm Asia 2025 surpasses last year's international buyers, enforcing the growth of high-quality projects in Asia Pacific
The 2025 edition of Asia's premier Professional Audiovisual and Integrated Experience showcase successfully concluded, marked by a significant increase in international buyers and high-value buyers, reinforcing its role as the region's essential business and networking hub. BANGKOK, July 29, 2025 /PRNewswire/ -- InfoComm Asia 2025, the industry-defining tradeshow for Professional Audiovisual (Pro AV) and transformative technology, successfully brought together the industry's most influential minds and significant buyers from across the Asia-Pacific region at the Queen Sirikit National Convention Center. The show floor was a vibrant hub of innovation showcasing over 250 new products from over 170 exhibitors. Exhibitors reported high-quality interactions, and significant business leads through newly added networking and stage events. This year's event brought together 7,919 qualified attendees, with a strategic focus on the quality and influence of its audience. The show floor was characterized by a strong presence of the AV and IT channel, including a significant contingent of systems integrators, distributors, and consultants from across the region. Underscoring the show's growing international prestige, 2025 welcomed 40% of international attendees —an increase from 35% in the previous edition. The show saw a significant increase in visitors from key markets including Australia, India, Japan, Myanmar, the Philippines, Singapore, and Vietnam, with qualified buyers from 53 countries sourcing solutions and forming new partnerships. The show also drew a significant increase in regional media, with nearly 50 journalists and editors registered, cementing its position as a key source for Pro AV innovations, trends and developments. InfoComm Asia welcomed leaders and project management from top-tier organizations like Accenture and Google; leading AV channel partners such as AVI-SPL, Vega Global and Mahajak; top educational institutions like Chulalongkorn University, Mahidol University, Temasek Polytechnic, Singapore; and key players from the broadcast and live events and entertainment sectors including Nation TV Company Thailand, The Times of India Group, Mediacorp Singapore, MGM China Holdings, Marina Bay Sands Singapore, Phuket Music Industry, The Erawan Group, Sands China, Reliance Jio World and Berjaya Times Square Kuala Lumpur. This strong representation not only reinforces the show's crucial role in serving the rapidly converging broadcast and Pro AV industries, but also the growing importance of professional AV technology across all major industries. "The expo belongs to the industry, and this year we made sure that our guests are the future of Pro AV. Embracing and being part of the future of Pro AV is what the expo is all about. The success metrics of InfoComm Asia are measured by the quality of our attendees' meaningful conversations and measurable successes. The feedback has been phenomenal," said June Ko, Executive Director of InfoComm Asia. "The significant increase in high-value international buyers with immediate purchasing needs proves that InfoComm Asia is the essential platform where the region's Pro AV community gathers to connect, learn, and drive the industry forward. Seeing over 250 new products on the show floor proves that the region is ready to provide innovation that enhances projects and inspires every industry to think about what it could be. Allowing Pro AV to push boundaries and enhance our lives. I'm incredibly proud of the InfoCommAsia team and our alliance with AVIXA." A Hub for High-Value Business The show floor was buzzing with activity, fueled by high-quality engagement and targeted business matchmaking. The curated Invited Guests Program, a cornerstone of the event, proved to be a resounding success. This year, the program brought purposefully selected top-tier buyers from across 10 countries who collectively represented over US$100 million in approved budgets for immediate projects to be fulfilled within the next 12 to 18 months. InfoComm Asia connected these high-value buyers from 10 targeted industries with exhibitors through a multi-faceted approach. Buyers were led on specially designed guided tours of the show floor and engaged in hundreds of productive, one-on-one business matching meetings, as well as networking sessions over the three days. The positive sentiment was echoed by exhibitors and visitors alike. "InfoComm Asia is the place to be!" remarked Anand Hariharan, Director, Solutions Engineer from Cisco, "If you are in the AV industry, you must be here, and you cannot afford to miss it. We met with many consultants and integrators who help guide their end-user customers to make the right decisions on the choice of products, and lots of end-user customers who came with ready budgets." Marthesh Nagendra, Senior Director, Enterprise APAC from Netgear shared, "We see a good influx of visitors at InfoComm Asia. We met with buyers from the Philippines, Vietnam, Indonesia, Singapore, Malaysia, and even those from China. We also attended to customers from Australia, South Korea and about ten times more customers from Japan." Stacy Chiang, Marketing Specialist from BXB agreed, noting, "There are more visitors this year, and they are more targeted customers. They come with ready projects and have more interest in our products." Visitors found the show essential for sourcing new technology. Jeffrey Belaro, AV Technical Manager from AV Beyond Innovations, a systems integrator from the Philippines, visited InfoComm Asia 2025 to "check new products and new technologies that we can incorporate to our system." He was impressed by the innovation on display, noting, "The technology we see here is advanced, such as the ultra-thin LED screens that can be installed on glass. That's one of the many advanced technologies we are looking for at the show." Tuan Khoi Nguyen, Founder and Director of AK Technologies, an Invited Guest from Vietnam, was here to source solutions for a motion system project and found the event highly productive. "I came here for better ideas and to source for devices. I was lucky to find at least seven matching products, and that has already exceeded my expectations." "This is a great place to see what the new technologies are and learn about them," said Bruce Crompton, Director from Cromptom Manufacturing Consultants Vietnam, providing theatre and auditorium solutions. He added he was "impressed with the size" of the show. Exhibitors were optimistic about the connections made, praising the quality and diversity of the visitors. "This is a pretty good thing for us," said Chen Jinfu, Business Development Manager representing Powersoft. "We have been meeting a lot more consultants, a lot more quality end-users and we've been seeing a lot more people not only from Southeast Asia, but from India, from Japan, from Korea, Hong Kong, China, all attending this year's InfoComm Asia." "Our company moved its focus to the Asian markets, so we came here and found many opportunities," shared Alice Lee, Director of International Marketing Center from Soundking, a first-time exhibitor at InfoComm Asia. "We met many customers from Malaysia, Indonesia and many with big projects. We will come back next year." An Elevated Show Experience The 2025 edition was distinguished by a series of new initiatives and curated experiences designed to foster deeper engagement: Smart Tech Stage: The show opened with a sparkling performance uniting more than 250 guests and media to celebrate the annual gathering. Dedicated Demo Rooms: For the first time, leading brands like Harman, NEAT, and Cisco hosted dedicated demo rooms, offering visitors an immersive, in-depth look at their latest technologies in an ideal environment. Connecting the Community: The debut of AVIXA Xchange LIVE in Asia brought the vibrant online community to the show floor for face-to-face meetups, including well-attended sessions for the AVIXA Women's Council and Rising Professionals. The sentiment that "real conversations still win" was a recurring theme. Experiential Learning: The highly sought-after Tech Tours provided exclusive, behind-the-scenes access to a state-of-the-art virtual production studio and an immersive nightclub, showcasing Pro AV technology in stunning real-world applications. InfoComm Asia returns to Bangkok from 15-17 July 2026 at QSNCC. For more information on exhibiting, sponsorship and collaboration, please visit About InfoCommAsiaInfoCommAsia Pte Ltd. extends its influence through three marquee shows: InfoComm Asia; InfoComm China, Beijing; and InfoComm India. Each show features an exhibition that showcases the world's most cutting-edge and in-demand professional audiovisual and integrated experience technology solutions and a summit that presents learning opportunities. The shows bring together professional audiovisual industry players and top-level decision-makers from across different markets to tap into the vast potential presented by pro AV solutions. For more information, visit: | | To access more press info and show photos, please go to Digital Press media enquiries, please write to media@ or contact:Angie Eng, Marketing DirectorInfoCommAsia Pte Ltdangieeng@ View original content to download multimedia: SOURCE InfoComm Asia Sign in to access your portfolio
Associated Press
16-07-2025
- Business
- Associated Press
Slate360 Provides Insights on Innovations in Tradeshow Booth Design from Concept to Approved Design with AI as a Copilot
07/15/2025, Las Vegas, NV // KISS PR Brand Story PressWire // From a science fiction concept to a powerful tool leveraged by creative professionals, AI has come a long way in a short time. While some are putting off their use of AI as long as possible for various reasons, at Slate360, we're embracing it to enhance our creative process, work more efficiently, and collaborate more effectively with our clients. We have found that using AI tools in our booth design process, in particular, accelerates ideation, giving us and our clients more time to consider a wider array of concepts. As a result, they tend to view the design they ultimately choose as the best possible solution for meeting their needs and making their tradeshow appearances even more beneficial. While future articles will address how companies can use AI to increase in-booth engagement, improve data capture and analysis, and other related topics, this one focuses on how and why AI is so helpful in the booth design process. Tradeshow Booth Design: The Foundation of Productive Interactions Before diving into the design process, it's important to consider why tradeshow booth design matters. Someone new to tradeshows in general and healthcare tradeshows in particular might understandably think, 'The booth is just where you meet with people. What's most important is the products and services a company offers.' It's true that a company's offerings are a primary driver of booth traffic and engagement. If your products or services aren't meeting attendees' needs or are viewed as inferior or ineffective, no booth design is going to convince people to talk with you about them. However, assuming you have excellent offerings, a well-designed booth can act as a magnet, drawing show attendees in and encouraging them to engage with your brand. As experienced marketers can attest, often, the difference between someone becoming a customer or walking away uninterested is that light that goes on in their mind when they view a compelling piece of content, engage with an interesting and informative display, etc. There truly are multiple make-or-break moments as an attendee considers a company's products at a tradeshow. A thoughtfully developed booth design plays a pivotal role in tilting the odds in the business's favor. From Concept to Approved Design: AI as Our Copilot To be clear, involving AI in developing tradeshow booth designs doesn't mean allowing it to drive the process. Instead, using AI empowers our skilled and experienced designers with powerful tools that help them reach critical insights. Having AI as a 'copilot' provides (or will soon offer) multiple benefits, including: If you've ever been in a creative brainstorming meeting, you know that it can involve all kinds of exercises to get the creative juices flowing and help the participants reach a shared mental model. The sessions can be very effective, but they take time. AI does something similar but in a matter of seconds, considering user prompts and an array of inputs, including images of a client's existing tradeshow properties and others they like, to generate the requested number of concepts for consideration. Designers and company stakeholders can then discuss these concepts and have AI iterate further—in real time—on any that seem promising, repeating the process until participants land on one or a few ideas that the design team will explore further. AI tools can be used in all phases of ideation, from mood board creation to booth concept development, and they can even leverage rough inputs like simple sketches to create gorgeous, lifelike images. Capitalizing on their impressive processing power can be a huge time-saver. The best booth designs are informed by client preferences but also results from past tradeshows. AI will increasingly capitalize on vast datasets from events to provide recommendations on how a booth can best attract attendees and support a company's marketing strategy and sales efforts. The predictive analytics capabilities of AI tools will continue to take more of the guesswork out of booth design. As a result, it will empower design teams to replace statements like, 'We believe these design features will engage your target audience effectively,' with 'The data tells us you'll get the best results with these design features.' We'll expand on this concept in future articles, but success at healthcare tradeshows rides on a company's ability to deliver relevant and targeted information to attendees. AI can help create booth designs that support those goals. After ideation and concept selection, AI helps refine rough concepts into fully realized designs. Tools can be used to integrate input from our designers, booth construction experts, and clients to create a design that is eye-catching and helps the client achieve their tradeshow goals while also being executable in the real world. From 3D renderings to virtual walkthroughs, AI can produce deliverables that enable faster feedback and better decision-making, resulting in a smoother and more efficient design process. By optimizing the design process and reducing the need for multiple physical prototypes, AI tools can help companies save money on concept development and booth design. AI can also assist in identifying and vetting the latest eco-friendly practices in tradeshow booth creation, including providing insights on sustainable materials and waste reduction. AI in Tradeshow Booth Design: Looking Ahead One of the most remarkable things about AI is its exponential growth. AI tools are learning and evolving at a rate humans almost can't comprehend, so it's impossible to say where the technology will be even a year from now. Our approach—and our advice to clients—is to be as open-minded and flexible as possible. Of course, that doesn't mean abandoning critical thinking. The companies behind AI tools, like all companies, will likely make certain promises their products can't keep. So, while we eagerly anticipate each advance in AI technology, we're focused on only adding to our toolkit the products that improve our design processes and deliver value to our clients. That said, the future of AI in healthcare marketing is bright! At Slate360, we're excited about the possibilities AI presents in helping healthcare organizations stand out in a competitive landscape, ensuring their brand messages resonate and their tradeshow investments produce exceptional returns. If you're looking to enhance your tradeshow strategy by creating a new tradeshow booth or modifying an existing property, we encourage you to contact us. Together, we can explore how an AI-powered design can transform our shared vision into a reality. About Slate360 Our team of seasoned healthcare industry pros crafts unique, immersive exhibit experiences that attract attendees and create lasting impressions of clients and their offerings. We work as an extension of a client's team to streamline strategy development, execution, and analytics and to ensure an onsite or virtual trade show presence furthers their marketing objectives. Slate360 Media Contact Pam Laferriere, 657-204-1916 Source: Release ID: 1650617
Associated Press
14-05-2025
- Business
- Associated Press
Slate360 Provides Insights on Drawbacks of Conventional Tradeshow Booths vs. Advantages of Modular Tradeshow Booths
05/13/2025, Las Vegas, NV // KISS PR Brand Story PressWire // In today's dynamic healthcare business environment, agility is essential. The companies that can pivot quickly and efficiently as needed are the ones that succeed. The need for flexibility covers all aspects of business operations, from developing new products that meet evolving consumer needs to modifying marketing plans to address new demographic data. Healthcare companies also need to be agile when it comes to exhibiting at tradeshows. The traditional strategies of either having one tradeshow booth and finding a way to 'make it work' in any footprint or bearing the expense of having multiple booths are quickly being replaced by a more cost-effective and eco-friendly approach: modular tradeshow booths. Companies are learning that by first determining the functionality required for a tradeshow booth and then considering which fabrication option or options will meet their needs, they can have a tradeshow presence that is as flexible as it is impactful. Just as importantly, they can create continuity across multiple touchpoints. The Drawbacks of Conventional Tradeshow Booths To truly appreciate the advantages of modular booths, it helps to first understand the challenges of relying on an inflexible, traditional hard-panel booth. While these structures can be beautiful and functional, they come with several inherent limitations, including: The Many Advantages of Modular Tradeshow Booths To be clear: Conventional tradeshow booths aren't going away anytime soon. Some companies find that they meet their needs well. However, many organizations are finding the adaptability, cost-effectiveness, and sustainability of modular booths to be persuasive reasons to move in that direction. Modular booths can be constructed in various ways, including using aluminum extrusion and tension fabric, lightweight panels made from acrylic, PVC, or polycarbonate, and engineered wood. In many cases, companies leverage a blend of traditional hard panel booth elements and modules made with newer materials and methods. Whatever manufacturing approach is used, modular booths offer: Unparalleled flexibility Modular booths can be configured to meet virtually any space restrictions or show floor plans. They also accommodate different show strategies, such as components standing alone to make a statement or working in concert to, for example, explain how a company developed its newest drug or device. Long-term economic advantages The initial cost of modular booth components will vary, but their reusability and adaptability can provide significant savings over time. Simplified assembly and removal Setup teams often prefer working with modular booths, as the setup and breakdown are significantly faster and easier. Enhanced sustainability Modular tradeshow booths are designed and built for longevity. Components can be replaced, added, or modified with ease. Marketing/sales peace of mind Modular booths essentially eliminate a common question among marketing and sales teams: 'Will our booth even work at this show?' Marketing and sales staff can be confident that they'll have an attractive, functional space at every event. Fully Modular to Hybrid Approaches With an Eye Toward the Future Healthcare organizations leverage modular tradeshow booths in various ways. Some clients get considerable benefits from going fully modular. They can mix and match booth components to adapt to any space without losing brand consistency or recognition. In one client's case, we developed individual product kiosks that can function independently or connect to tell a story like a chessboard. Other healthcare companies adopt an economical hybrid approach. They have some conventional components (walls, signage, branding, etc.) that they can augment with custom kiosks or even exhibit company rentals as needed to create booths that take the shape of a particular space or meet a functional need. In either case, modularity is a forward-looking strategy that enables businesses to adapt quickly, cost-effectively, and sustainably to future requirements. Modular Design Expertise Makes All the Difference Healthcare companies looking to leverage a modular tradeshow booth for maximum flexibility shouldn't think that this approach eliminates the need for design expertise. On the contrary—developing a modular system that works across many footprints and show environments requires a deep understanding of everything from marketing goals and strategies to tradeshow rules and regulations. Our team at Slate360 has that background. In fact, our design for Selux Diagnostics made us a top-three finalist for Most Innovative Use of beMatrix Products. The company's highly regarded modular frame system is widely used in our industry, so to be recognized for our implementation of it was a tremendous honor. The Compelling Case for Modular Tradeshow Booths Ultimately, healthcare companies that turn to Slate360 for modular booth designs and guidance on how to capitalize on them don't look back. The benefits of their new flexible booths are immediate and impactful. We work closely with them to understand their company's business objectives, tradeshow goals, and preferences on booth design and fabrication. Using that information, we advise them on how to proceed, drafting designs, polishing them based on client feedback, and overseeing the creation of the structure. Increasingly, the end result is a modular booth made from lightweight materials. Cutting-edge modular systems provide an unmatched professional presentation. If 'modular' brings to mind the image of old-school pipe-and-drape setups, these solutions are anything but that. A well-designed modular booth also ensures brand consistency. Whether in the smallest or largest footprints, attendees immediately recognize the company and feel a sense of continuity from past shows. Going modular also helps onsite teams focus more on engagement. They know that the booth will support their efforts, regardless of how they choose to arrange the elements to optimize traffic flow and engagement. Then, there are the logistical and financial benefits. Modular booths can be transported, stored, erected, and disassembled far easier and more cost-effectively than conventional booths. They also are a future-proof investment that can be rapidly scaled or adapted to changing marketing needs. Whether you're ready to make the move to a modular design or are just starting your research but intrigued by the prospect, we encourage you to contact Slate360 today. We can tell you about recent projects, show you photos of some of our innovative modular designs, and answer questions about how a modular booth (or a blend of traditional and modular approaches) could enhance your marketing efforts. About Slate360 Our team of seasoned healthcare industry pros crafts unique, immersive exhibit experiences that attract attendees and create lasting impressions of clients and their offerings. We work as an extension of a client's team to streamline strategy development, execution, and analytics and to ensure an onsite or virtual trade show presence furthers their marketing objectives. Slate360 Media Contact Pam Laferriere, 657-204-1916 Source: Release ID: 1508241
