10-07-2025
- Entertainment
- South China Morning Post
How new video of Will Smith eating spaghetti shows incredible progress in AI video
Gone are the days of six-fingered hands or distorted faces – AI-generated video is becoming increasingly convincing, attracting Hollywood, artists and advertisers while shaking the foundations of the creative industry.
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To measure the progress of AI video, you need only look at Will Smith eating spaghetti.
Since 2023, this unlikely sequence – entirely fabricated – has become a technological benchmark for the industry.
Two years ago, the actor appeared blurry, his eyes too far apart, his forehead exaggeratedly protruding, his movements jerky, and the spaghetti did not even reach his mouth.
A version published a few weeks ago by a user of Google's Veo 3 platform, however, showed no apparent flaws whatsoever.
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'Every week, sometimes every day, a different [video] comes out that's even more stunning than the next,' said Elizabeth Strickler, director of media innovation and entrepreneurship programmes at Georgia State University in the US.
