15-07-2025
How To Leverage Facebook For Small Business Growth
Using today's strategies, Facebook for small business can prove a lucrative venture.
Doing Facebook for small business? It's still alive, but the way it used to work is dying or nearly dead. Posting every day? That's a fast track to burnout. Random boosts? Usually a waste of money. Waiting for organic reach to kick in? Don't hold your breath.
Using Facebook for business does work, but it takes an intentional approach using what's working today. These seven growth hacks reflect that approach. They're for small business owners who want to stay visible without spending all day online. No full-time team required. No complex ad funnels. Just practical, low-cost ways to grow your Facebook Page and connect with the people who are most likely to care—and buy.
Tips To Grow Your Business With Facebook
Facebook for small business works best when you treat it more like a conversation and less like a ... More billboard.
Facebook works best when you treat posts less like billboards and more like conversations. Pages that feel personal—where someone replies, reacts back and opens up like a real human—tend to get more reach. And that reach really matters for small businesses built on trust and word-of-mouth.
Think real estate agents, hairstylists, wellness coaches, restaurateurs, pet groomers, plumbers and artists. Their audiences—usually in their late 30s to early 60s—still check Facebook daily. They scroll. They read. And they respond to content that feels honest and useful. Better still? Facebook for business doesn't mean you need a big team or endless hours. Just tap into the following hacks, and you'll go farther than most paid strategies could ever take you.
When non-followers react to posts on your Facebook for small business page, invite them to follow ... More you.
When someone taps 'Like'or drops a heart on one of your Page posts, it's not the end of something. It's the beginning. Most small business owners overlook this one simple way to grow a following: Inviting people who reacted to a post to follow the Page. They already engaged. They already noticed you. So why not say, 'Hey, want to stick around?'
Here's how. Click the reaction count under any post to see a list of everyone who reacted. If someone liked your post but doesn't yet follow your page, you'll see a little 'Invite' button next to their name. Tap it. Facebook will send a notification inviting them to follow your page. It's quick, free and surprisingly effective—especially if your post had a lot of reactions or if you boosted it. Who knows? With this trick alone, you could easily pick up a hundred or more new followers a week. No ads. No algorithm cheats. Just friendly little invitations.
Another hack for growing your business with Facebook for small business: Giveaways!
Want more reach without spending lots of cash? Run a giveaway with another small business. You each toss in a prize—maybe $25 each or two products that form a bundle. People follow both pages to enter the giveaway. It's quick, cheap and doubles your exposure without doubling your work.
The trick is to pitch to a potential partner who shares your audience but doesn't directly compete. An interior decorator might team up with a local furniture shop. An online coach could pair up with a copywriter. Once you've got a plan, promote the giveaway for a few days, then pick a winner manually or with a tool like Comment Picker. Imagine growing your following from, say, 25 to nearly 400 with no ads, just a little collaboration, and a shared audience. It's possible. Facebook for small business doesn't always mean paying for reach; sometimes it's just about playing nice with your neighbors.
If you're not using Messenger on your Facebook business Page, you may be missing out on some easy ... More wins.
People don't always comment. Sometimes they slip into your DMs to message: 'Are you open?' 'Do you deliver?' 'Can I pick it up today?' If you're not using Messenger on your Facebook business Page, you may be missing out on some easy wins.
Head to your page settings and turn Messenger on. You'll find the switch under 'How people find and contact you.' That one toggle will give potential buyers a direct line to you and makes it easier to answer quickly or follow up with a discount. The Rock & Roll Hall of Fame used this move to grow followers by 81% and lift sales 12%. Your small business using Facebook can do the same. Just connect first, sell second and build loyalty along the way.
Going live on Facebook is a powerful hack for using Facebook for your small business.
Live video still works. It gives people a real-time way to ask you questions, see your smiling face, get a look at your stuff, and decide if they want to buy. Your videos don't have to be polished. Just useful, honest and short.
Selling products? Show what's new. Selling services? Answer FAQs or share tips. Tap on 'Live Video' where you'd normally create a post, and talk to people as you would in person. Look at the camera. Your viewers are out there! End with a simple call to action (CTA) and include that text in the caption: 'Message me for details' or 'Drop a question below.' People love buying from real people. And Facebook for business growth depends on that connection.
How often do you think you have to post on Facebook when using Facebook for small business? Less ... More often than you think!
Posting less often can actually help you grow your Facebook for business presence. The Buffer team tested it. When they cut their posts by half, reach tripled and reactions doubled. Those results makes sense only because Facebook favors quality over quantity.
So, focus on giving more value less often. Share a tip, a quick behind-the-scenes moment, a before-and-after, or something funny that happened at work. And when people comment, by all means reply. That back-and-forth is what boosts visibility. Aren't you happy to have a reason to stop posting daily? It's a relief to know that one fierce, memorable post a week will beat five forgettable ones, every time.
When your Facebook for small business Page is up and running, invite your family, friends, and ... More customers for an initial follower boost.
These days, people don't just Google you. They Facebook you. If your Facebook for small business page doesn't exist or looks messy or outdated, that might be the only thing they remember.
Use clear photos that people can see even on phones. Create a simple, mobile-friendly About section. Add up-to-date hours and contact details. Choose a CTA that fits, like 'Call Now' or 'Book Online.' Then pin something good to the top: a welcome video, an intro post, a seasonal offer. If your page earns a second glance, it can help people begin to trust you, too.
Lookalike audiences on Facebook for small business let you find other people who share traits with ... More those who already like your Page and posts.
If one of your page posts gets likes, comments and shares, chances are the people who dropped those reactions share certain characteristics. Using Lookalike Audiences, Facebook can help you find others with those same traits, people who might also want to follow and, eventually, buy from you.
Head into Ads Manager. Create a custom audience based on people who've interacted with your content. Then build a Lookalike Audience from that list. Boost a winning post and target your new lookalikes. For small brands using Facebook for visibility, even a $20 test can expand your reach fast.
Bottom Line
Facebook for small business works when you work it.
Facebook for small business still works when you work it, but only when the approach you're using maps to how the platform operates today. Show up consistently. Try these hacks. And stop doing what no longer delivers. The right moves don't take a team, just a shift in the things you're doing and a willingness to connect like a human.
Frequently Asked Questions (FAQs)
How Do You Create A Business Page On Facebook?
A Facebook Business Page is your public business presence on Facebook. It serves as a second website where people can find you, learn about you, experience your work, and decide if they want to do business with you. Setting up a Page is free and takes only about 10 minutes.
Head to and pick the category that best describes your business. Fill out the essentials: page name, description and contact details. Upload a profile photo (your logo will work) and a cover photo that does your brand proud. Add a call to action that makes sense for your business. After you've filled out all the sections and published the page, link it to your other social accounts and main website so everything's connected. Then invite your friends, family and customers to like the page to get that first bloom of followers.
How Do You Create Ads On Facebook?
Facebook Ads helps you run campaigns to reach new followers and sell your wares. But honestly? They're complicated, especially when you're just starting. There are campaign types, audience targeting, pixel tracking, conversion optimization—it's a lot. If you want to go down that path, Facebook's official Ads Manager guide has all the gory details.
The easiest way to get started with ads is by boosting a happening post, one with lots of shares and reactions. Hit 'Boost Post,' and choose who you want to see it. Start simple with your audience by selecting people near you or people most likely to be interested in your topic or industry. Set a small budget—maybe $20 to $25—and see what happens. If the ad works, put more money into it. If not, try a different post or audience using Facebook for small business targeting options. Boosting is way less overwhelming than building a full ad campaign and gives you a good taste of what it's like to use Facebook for small business advertising.
How Do You Create A Store On Facebook?
Create a store on Facebook using Facebook Shops. Facebook Shops are essentially mini stores that live inside Facebook and Instagram. People can browse and buy without having to bounce out to another website, which makes impulse purchases way more likely.
Setting up a Shop is free (though Facebook takes a small cut when people buy). Your starting point is the Meta's Shops page. Just click the big blue 'Get Started' button to walk through the process. You'll connect your existing store, whether it's on Shopify, BigCommerce, or somewhere else. If you're starting from scratch, you'll create your shop directly on Facebook.
Either way, you'll tell Facebook where you ship from, how long orders take to process, and your return policy. The setup walks you through everything—shipping zones, handling times and whether you allow messaging. After your Shop is approved, usually in a day or two, you can start tagging products in posts and going live to show off your brand and your wares.
