Latest news with #xsolla.pro
Business Wire
02-07-2025
- Business
- Business Wire
Xsolla Releases Their Q2 2025 The State of Play Report: Mobile Gaming Is Projected to Hit $126B in 2025 Amid Global App Boom With In-Depth Analysis of Trends, Genres, and Monetization Strategies
LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, proudly announces the release of the Q2 2025 Edition of 'The Xsolla Report: The State of Play.' This detailed report provides crucial insights, trends, and opportunities shaping the gaming landscape, empowering industry professionals to adapt and thrive in today's rapidly changing market. In 2024, global mobile app usage soared to an astonishing 4.2 trillion hours, an all-time high that powered a massive $150 billion consumer spending across mobile platforms. Mobile gaming is leading this charge, which accounted for more than half of that total. Despite a 6% dip in overall game downloads, falling to 49.6 billion, in-app purchase (IAP) revenue surged, indicating deeper user engagement and a more valuable player base. And the momentum is far from over: mobile gaming revenue is projected to grow at a steady 5.57% CAGR, climbing to $126.06 billion in 2025 and hitting a staggering $156.58 billion by 2029. Digging deeper into genre performance reveals how uneven the mobile gaming landscape is. Role-playing games (RPGs) dominated in revenue, raking in $2 billion from in-app purchases with a solid 7.2% success rate. Strategy games came next, generating $352 million and a 3.8% success rate. But simulation games took the crown in reach, amassing over 1 billion downloads and boasting the highest success rate at 10.2%, a sign of strong user engagement and retention. The path to success remains steep: only 1.9% of new titles broke the $1 million revenue mark, while a staggering 62% earned nothing, underscoring the highly competitive, saturated, and unforgiving market for newcomers. As developers seek alternative growth models, direct-to-consumer (D2C) strategies are gaining traction. A recent EU-based developer survey found that 23% of the respondents have adopted D2C models, and 12% are actively building them. However, 62% have yet to implement such strategies. 'The shift in mobile is clear – players are spending more, but on fewer, better-supported games,' said Chris Hewish, President, Communication & Strategy at Xsolla. 'For developers, combining hybrid monetization and distribution strategies is essential to long-term sustainability.' 72% of developers now embrace hybrid monetization models, which combine IAPs, subscriptions, and advertising to maximize revenue and reach broader audiences. As monetization evolves, these models, alongside LiveOps and strategic IP collaborations, shape the blueprint for mobile success in 2025 and beyond. For more information and to access the Q2 2025 Edition of "The Xsolla Report: The State of Play," visit: About Xsolla Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, visit
Yahoo
12-03-2025
- Business
- Yahoo
Xsolla Introduces Offerwall Solution to Enhance Game Monetization and Player Engagement
Delivering Revenue Sharing Opportunities and Player Experiences for Monetization and Advertising SHERMAN OAKS, Calif., March 04, 2025 (GLOBE NEWSWIRE) -- Xsolla, a leading global video game commerce company, announces the launch of Xsolla Offerwall, a dynamic solution designed to enhance game monetization and player engagement. One of the most significant challenges for developers is monetizing players who do not make in-app purchases. Xsolla Offerwall empowers developers to create a balanced monetization strategy by allowing players to earn virtual rewards by completing quests or actions from advertisers—driving engagement and revenue growth. Xsolla Offerwall stands out in the industry by offering developers and publishers up to 90% revenue share, far exceeding the typical industry average of 30–60%. This generous model ensures that developers maximize their revenue while maintaining flexibility in their global monetization strategies. Developers can seamlessly integrate Xsolla Offerwall with key features: Boosted Player Engagement: Engaging players with a diverse range of tasks, including Cost Per Install (CPI), Cost Per Engagement (CPE), Cost Per Acquisition (CPA), and Cost Per Click (CPC). Broader Monetization Scope and Reach: Providing quests and rewards that appeal to a global audience, developers can capture revenue from untapped markets and drive results at scale. Enhanced User Authentication for Better Results: SMS-based user authentication improves traffic quality and prevents fraud before offer completion. This ensures secure transactions and a seamless experience for players and developers. Increased Player Retention with Xsolla Points: Rewarding players with more than just in-game currency by introducing redeemable Xsolla Points. This additional incentive keeps gamers engaged, encourages higher offer participation, and provides lasting value through in-game rewards. 'With Xsolla Offerwall, we're enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences,' said Chris Hewish, Chief Strategy Officer at Xsolla. 'This solution is a game-changer for developers looking to expand their monetization efforts and engage players in multiple ways.' Xsolla Offerwall is now available for monetization and advertising opportunities in the United States with plans for global expansion, unlocking new revenue streams and deeper connections with players globally. To learn more or get started, users can visit: About XsollaXsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, users can visit Contact Vice President of Global Public RelationsDerrick A photo accompanying this announcement is available at in to access your portfolio
Yahoo
04-03-2025
- Business
- Yahoo
Xsolla Introduces Offerwall Solution to Enhance Game Monetization and Player Engagement
Delivering Revenue Sharing Opportunities and Player Experiences for Monetization and Advertising SHERMAN OAKS, Calif., March 04, 2025 (GLOBE NEWSWIRE) -- Xsolla, a leading global video game commerce company, announces the launch of Xsolla Offerwall, a dynamic solution designed to enhance game monetization and player engagement. One of the most significant challenges for developers is monetizing players who do not make in-app purchases. Xsolla Offerwall empowers developers to create a balanced monetization strategy by allowing players to earn virtual rewards by completing quests or actions from advertisers—driving engagement and revenue growth. Xsolla Offerwall stands out in the industry by offering developers and publishers up to 90% revenue share, far exceeding the typical industry average of 30–60%. This generous model ensures that developers maximize their revenue while maintaining flexibility in their global monetization strategies. Developers can seamlessly integrate Xsolla Offerwall with key features: Boosted Player Engagement: Engaging players with a diverse range of tasks, including Cost Per Install (CPI), Cost Per Engagement (CPE), Cost Per Acquisition (CPA), and Cost Per Click (CPC). Broader Monetization Scope and Reach: Providing quests and rewards that appeal to a global audience, developers can capture revenue from untapped markets and drive results at scale. Enhanced User Authentication for Better Results: SMS-based user authentication improves traffic quality and prevents fraud before offer completion. This ensures secure transactions and a seamless experience for players and developers. Increased Player Retention with Xsolla Points: Rewarding players with more than just in-game currency by introducing redeemable Xsolla Points. This additional incentive keeps gamers engaged, encourages higher offer participation, and provides lasting value through in-game rewards. 'With Xsolla Offerwall, we're enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences,' said Chris Hewish, Chief Strategy Officer at Xsolla. 'This solution is a game-changer for developers looking to expand their monetization efforts and engage players in multiple ways.' Xsolla Offerwall is now available for monetization and advertising opportunities in the United States with plans for global expansion, unlocking new revenue streams and deeper connections with players globally. To learn more or get started, users can visit: About XsollaXsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, users can visit Contact Vice President of Global Public RelationsDerrick A photo accompanying this announcement is available at in to access your portfolio
