05-06-2025
- Business
- Fashion Value Chain
Elan® Earth Tee 7.0: Circular Fashion Meets Climate Action
In celebration of World Environment Day, Reliance Industries' eco-conscious brand R|Elan® introduces the seventh edition of its much-anticipated Earth Tee, designed by fashion luminary Namrata Joshipura. Earth Tee 7.0 merges contemporary fashion with impactful climate action, setting a new benchmark for sustainable apparel.
Made using R|Elan® GreenGold™—a premium fabric derived entirely from PET bottles collected at Lakmé Fashion Week 2025—this edition of the Earth Tee breathes new life into waste materials, underscoring R|Elan®'s leadership in circular fashion.
For the first time, Earth Tee 7.0 is available to the public, through a unique collaboration with SankalpTaru Foundation, a pioneering environmental NGO. Each tee sold supports the plantation of three trees, transforming a purchase into a tangible contribution to reforestation and climate resilience.
Adding to its eco-credibility, the Earth Tee 7.0 is packaged in a reusable plant container, and its tags contain seeds that can be planted — ensuring every component of the product plays a role in nurturing the environment.
Previously gifted only to select influencers and eco-ambassadors, this edition invites the wider public to #WearTheChange. All proceeds will fund tree plantation efforts by SankalpTaru, making it more than just a fashion statement — it's a wearable movement.
Consumers can join this limited drop and sign up via @ on Instagram to be part of India's green fashion revolution.
