Latest news with #AIMode
Time of India
11 hours ago
- Business
- Time of India
MarTech+ #5: The smartest loyalty programs don't lock you in, they open doors
Dear Reader, Loyalty isn't about luring customers back anymore, it's about plugging into their lives. The loyalty domain has seen a radical shift from standalone programs to ecosystem thinking . Today's consumers expect value-on-demand, not brand-specific perks. Loyalty used to be a defensive play. Lock in customers. Limit choices. But customers have flipped the script, they want brands to offer access, not fences. To help them live better, not just buy more. Welcome to this edition of MarTech+ newsletter where we explore how technology is shaping marketing and consumer behaviour . Let's dive in. Loyalty is no longer a program. It's a platform. The best loyalty programs today aren't isolated apps with limited rewards. They're connected ecosystems—built on partnerships, API integrations, and value that shows up across your everyday life. Why loyalty needs a mindset reboot. Why you should care: Because when loyalty becomes a service layer, not a sales hook, it creates real stickiness. The glossary we all needed Introducing the MarTech Glossary. Let's face it, marketing jargon is expanding faster than MarTech tools. From CDPs and LLMs to zero-party data and journey orchestration, everybody in the MarTech universe has their own language. The MarTech Glossary is our attempt to decode it all, one buzzword at a time. Explore the MarTech Glossary Why you should care: Because clear language equals faster alignment, better briefs, and stronger strategy. The modern CMO's balancing act CMOs in India to prioritise CX, tech modernisation and innovation. According to a new IBM study, Indian CMOs are feeling the heat to drive revenue but face capability gaps in AI, data use, and talent. The path forward? Bold bets on customer experience , agile tech stacks, and business model redesign. Read the full study. Why you should care: Because the modern CMO isn't just a brand custodian they're a transformation leader. Quote of the Day Stories you might have missed Google launches AI Mode in India, redefining search AI video tools get sharper, spooking creatives Eric Schmidt warns: AI may soon outsmart humanity How a Nobel Laureate taught AI to think more like us—by mimicking mistakes Google Gemini's Veo 3 video model goes live in India Over to You Is your loyalty program/strategy keeping pace with customer expectations? Are you building an ecosystem approach or still optimising for points and tiers? What's your biggest challenge in making loyalty truly feel like value? Drop your POV on LinkedIn and tag us @ETBrandEquity, we'd love to highlight your thoughts in a future issue. See you next Wednesday, - Team ETBrandEquity
The Verge
11 hours ago
- The Verge
Android's Circle to Search feature gets AI and gaming upgrades
Google is adding new AI features to Android's Circle to Search and Gemini Live tools. The update was announced today, alongside the launch of the next-generation Galaxy foldables, and it includes new Gemini Live capabilities for Samsung devices and integrates Google's search-centric AI Mode chatbot right into Circle to Search. AI Mode made its debut in Google Search earlier this year, allowing users to find information and web links via a Gemini-style chatbot instead of the traditional search engine experience. It isn't widely available yet — it just launched outside the US to users in India — but Google said that it can now be accessed using the Circle to Search tool on Pixel and Samsung phones, allowing users to search the web for something on their screen without switching apps. 'Simply long press the home button or navigation bar, then circle, tap, or gesture on what you want to search. When an AI response seems most helpful, an AI Overview will appear in your results,' Google said in a blog post. 'From there, scroll to the bottom and tap 'dive deeper with AI Mode' to ask follow-up questions and explore more about your visual search.' Circle to Search can now also provide in-game help for mobile gamers, a feature that Google was testing back in January. The feature can be used to find character and strategy information without closing the game, as well as find articles and videos that are timestamped to the same moment of the game where assistance is needed. Google said it's also working on bringing AI Mode to Lens via the Google app for both Android and iOS devices. The new Galaxy Z Fold 7, Galaxy Z Flip 7, and Watch 8 series launched at Samsung's Unpacked event today are the first devices to come with Android 16 and Wear OS 6 installed out of the box. Building on that relationship, Google has also announced a Gemini Live update for the Flip 7 that brings camera-sharing support to the external cover screen display, allowing the AI assistant to answer questions about what it can 'see' without opening the phone. Gemini Live integrations are now supported in Samsung apps like Samsung Calendar, Notes, and Reminders, with Google saying that support for apps made by other device makers will follow. Lastly, Gemini is starting to roll out to smartwatches running Wear OS 6, including Pixel, OnePlus, OPPO, and Xiaomi devices, and Samsung's new Watch 8, Watch 8 Classic, and Watch Ultra (2025) models.
Mint
14 hours ago
- Business
- Mint
Google launches ‘AI Mode' Search in India: Here's what it means, features, how to use it and more…
Google and parent company Alphabet's CEO Sundar Pichai announced that they are launching 'AI Mode' in Search for all English language users in India, with expansion for other languages expected in time. In a post on X (formerly Twitter), Sundar Pichai wrote, 'After an incredible response in Labs, we're starting to roll out AI Mode in Search to everyone in India (English to start). It's a total reimagining of Search, and we're excited for even more people to use it. (sic)' So, what does AI Mode for Google Search mean? What features do users in India get from the tool? In a blog post, Hema Budaraju, Vice President of Product Management at Search said the tool works 'in diverse ways', provides 'comprehensive response with helpful links', and helps users 'dig deeper with follow-up questions'. 'We're excited to begin rolling out AI Mode to everyone in India, making it easier than ever to ask Google anything you're curious about, get a helpful AI-powered response, and explore topics more deeply on the web,' Budaraju said in the post titled 'AI Mode in Google Search Rolling Out in India'. She added that AI Mode was first introduced in June, as an experiment in Labs and recieved 'encouraging' responses. '… people appreciating its speed and the quality of the responses. We've seen users putting it to work in diverse ways—from diving deep into topics for learning to understanding complex how-tos,' she stated. According to Budaraju, AI Mode will be rolled out to all Google Search users in India with Labs — no sign-up required. In the coming days, Search users (English for now) will see a new tab for AI Mode in Search and in the search bar in the Google app. All features from the Labs launch will be available: type, use your voice, snap a photo with Lens. The tool provides 'a rich, comprehensive response with helpful links', and allows users to 'dig deeper with follow-up questions', she added. You can also try it out on Search Labs here: Google has also posted on video of the tool on its official YouTube page, outlining features and user benefits from AI Mode in Search, calling it 'most powerful AI search' and 'built for your most complex questions'.
India.com
15 hours ago
- Business
- India.com
Sundar Pichai's Google launches AI Search Mode in India, no need to sign up, ask any question via…, know how it works
Google CEO Sundar Pichai said on Tuesday that the company has started to roll out its 'AI Mode' in Search for users in India after what he called an 'incredible response' to the feature in the labs. In a post on X, Pichai stated, 'After an incredible response in Labs, we're starting to roll out AI Mode in Search to everyone in India (English to start). It's a total reimagining of Search, and we're excited for even more people to use it.' How To Use It? According to the blog posted on July 8 by Hema Budaraju, Vice President, 'Product Management, Search,' the feature will make it easier for users to ask anything to Google and explore topics more deeply on the web. She recalled how the company first introduced AI Mode in India as an experiment in labs in June. She announced that Google has now started to roll out the AI Mode experience in Google Search with no lab sign-up required. She stated that users in India over the coming days will see a new tab for AI Mode appear in Search and in the Search bar in the Google app. How It works? AI Mode now runs on a customized version of Gemini 2.5 which is the most advanced model in the Gemini family. It's designed to handle complex, layered questions seamlessly, eliminating the need for multiple Google searches. For example, you can ask a detailed question like: 'My kids are a certain age, full of energy. How can I keep them active indoors during hot days without using toys or needing much space?' AI Mode takes all those details into account at once and gives you a helpful, personalized response, remembering everything you've mentioned. No Need To Sign Up Hema Budaraju said, 'We're now starting to roll out the AI Mode experience in Google Search, with no Labs sign-up required. Over the coming days, you'll see a new tab for AI Mode appear in Search and in the search bar in the Google app, available in English. 'All the features from the Labs launch will be available: so you can type, use your voice, or even snap a photo with Lens to get a rich, comprehensive response with helpful links, and dig deeper with follow-up questions. We are excited to see how this end-to-end AI search experience helps you explore your curiosity and understand the world around you,' she added. (With Inputs From ANI)
India Today
19 hours ago
- Business
- India Today
Google brings AI Mode in Search to India: Ask anything, ask any way
Google has started rolling out its AI Mode in Search to users in India. This new artificial intelligence tool is integrated into Google's traditional search engine and allows users to ask questions and receive detailed, context-aware answers directly within the search results. Unlike traditional search, which replies with a list of links, AI Mode generates a complete, detailed response using AI, breaking down complex or layered queries and pulling together information from across the first introduced the feature in the U.S. earlier this year and later made it available in India through Search Labs in June. Following early trials and user feedback, Google is now expanding access across India without requiring users to sign up through Labs. However, the feature will only be available in English right now. Google CEO Sundar Pichai announces rollout of AI Mode in India How Google AI Mode worksAccording to Google, it has designed AI Mode to respond to detailed and multi-part user queries that would typically require several separate searches in traditional search. It uses a version of Google's Gemini 2.5 model and breaks down a query into sub-questions, gathering relevant information from across the web. The final response then appears as a summarised answer, often including links for further reading and the option to continue the search with follow-up to use AI Mode Indian users can access the feature through a new 'AI Mode' tab that will appear in Google Search results and in the Google app's search bar. To interact with AI Mode, users simply need to type questions, speak them using voice input, or upload images using Google Lens. For example, users can take a photo of a plant and ask how to care for it—the AI model will then provide step-by-step instructions, identification, and links to relevant says AI Mode has been especially useful for longer, exploratory searches—such as comparing products, planning travel, or understanding technical topics. Early users have reportedly submitted queries two to three times longer than typical searches, often asking for detailed guidance or feature relies on a technique called 'query fan-out', where Google's system breaks a question into parts, conducts multiple searches, and compiles a response. This allows for deeper coverage of topics and can surface content that might not appear in standard search limitationsNotably, at this stage, AI Mode in India is limited to the English language. Although Google has promised to bring support for other languages in the future. Additionally, the company notes that the AI tool is still experimental, and it will display traditional search results when it lacks high confidence in its AI-generated feature is being released gradually and will become available to users over the coming days on both desktop and mobile platforms.- Ends
